Airbnb Market Analytics, Statistics and Data in Paulista, Pernambuco, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Paulista? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Paulista:
How much do Airbnb hosts make on average per month in Paulista?
The short-term rental market in Paulista shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $484 per month
- Strong performing properties (top 25%) make $1,000 or more
- Best-in-class properties (top 10%) achieve $1,845+ monthly
- Entry-level properties (bottom 25%) typically earn around $193
Revenue Variations by Month
Occupancy Rates Throughout the Year in Paulista
The market in Paulista shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 68%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Paulista
Daily rates in Paulista vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $47 per night
- Strong performing properties (top 25%) secure $88 or more
- Best-in-class properties (top 10%) pull in $173+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in Paulista
Peak Season (March, February, April)
- Revenue peaks at $984.46 per month
- Occupancy rates reach 33.64%
- Daily rates average $111.09
Shoulder Season
- Revenue averages $754.69 per month
- Occupancy maintains 30.52%
- Daily rates hold at $94.80
Low Season (July, August, September)
- Revenue drops to $549.43 per month
- Occupancy decreases to 28.24%
- Daily rates adjust to $69.27
Is it still profitable to do Airbnb in Paulista in 2025?
Yes! Paulista demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 31% and monthly revenue averaging $755 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Paulista
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Boa Viagem | Renowned for its stunning beach and vibrant nightlife, Boa Viagem is a favorite among tourists who wish to enjoy the sun and local culture. The neighborhood boasts a variety of restaurants, shops, and beach activities. | Boa Viagem Beach, Praia de Piedade, Shopping Recife, Antônio Falcão Street, Parque Dona Lindu |
| Olinda | A UNESCO World Heritage site, Olinda is famous for its colonial architecture, vibrant arts scene, and historical significance. It's a prime location for tourists looking to explore Brazil's cultural heritage. | Olinda's Historic Center, Mosteiro de São Bento, Carmo Hill, Museu de Arte Contemporânea, Carnival festivities |
| Recife Antigo | This historic area features colonial buildings, vibrant nightlife, and cultural attractions. It attracts tourists interested in history and entertainment, ideal for unique Airbnb experiences. | Marco Zero Square, Kahal Zur Israel Synagogue, Recife's Carnival, Street art, Museu do Frevo |
| Pina | Located alongside the beach and close to the city center, Pina is known for its scenic views and vibrant local culture, appealing to both tourists and locals. | Pina Beach, Praia do Pina, Fort of São João Batista do Brum, Restaurantes and nightlife, Shopping |
| Graças | A residential neighborhood known for its charm and tranquility, Graças is close to the city center and offers a variety of dining and shopping options, making it ideal for families and couples. | Parque da Jaqueira, Santa Isabel Theater, Gracas Shopping, Largo do Galilé |
| Cabo de Santo Agostinho | This area is known for its beautiful beaches and ecological attractions, making it a great spot for tourists wanting a nature-centric experience. | Praia de Suape, Praia de Calhetas, Igreja de Nossa Senhora do Livramento, Santuário Ecológico |
| Jaboatão dos Guararapes | A developing area with beautiful beaches, Jaboatão attracts both local and foreign tourists looking for scenic beauty and a quieter beach experience. | Praia de Candeias, Praia de Piedade, Parque Histórico dos Guararapes, Museu do Exército |
| Igarassu | Known for its historical prominence and natural beauty, Igarassu attracts visitors interested in ecotourism and historical sites. | Mosteiro de São Bento, Igreja de Nossa Senhora da Conceição, Praia de Igarassu, Ecological Park |
Do you need a license for Airbnb in Paulista?
We recommend checking directly with Paulista's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Paulista
Bela Casa no Janga Cozy and charming
Entire Place • 2 bedrooms
House with 4 suites by the sea of Maria Farinha
Entire Place • 4 bedrooms
Beira Mar with pool in Maria Farinha PE- Brazil
Entire Place • 2 bedrooms
Luxury Beach House Janga Beach.
Entire Place • 4 bedrooms
Recanto de Maria Farinha
Entire Place • 3 bedrooms
Flat by the sea in Maria Farinha with Jacuzzi
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Paulista
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| LocarHouse | 6 | $74,111 | 189 | 4.76/5.0 |
| Suely | 1 | $29,346 | 40 | 4.98/5.0 |
| José | 1 | $19,721 | 35 | 4.94/5.0 |
| Regina | 1 | $19,398 | 17 | 5.00/5.0 |
| Vanessa | 1 | $19,105 | 4 | 4.25/5.0 |
| Alberis | 8 | $18,780 | 26 | 2.50/5.0 |
| Cesar Otávio | 1 | $18,774 | 17 | 4.82/5.0 |
| Souza | 1 | $18,368 | 79 | 4.90/5.0 |
| 337345313 | 1 | $15,975 | 1 | 0.00/5.0 |
| Eduardo | 1 | $15,673 | 8 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Paulista
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with apartment & condo and house properties comprising 98.3% of inventory
- Untapped potential in boutique & hotels segments (1.7% combined)
Room Capacity Distribution
Analysis of 117 properties in Paulista shows that 2 bedrooms properties are most prevalent, making up 41.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 59.8% of all listings.
Key Insights
- Most common: 2 bedrooms (41.9%)
- Least common: 5+ bedrooms (7.7%)
- Market concentration: 59.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 117 properties in Paulista reveals that 8+ guests properties dominate the market, representing 35.9% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 5 guests make up 53.0% of the market.
Key Insights
- Most common capacity: 8+ guests (35.9% of market)
- Least common capacity: 3 guests (1.7% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 53.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Paulista, the most common availability pattern is 271-366 days (68.4% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (35% of properties).
Key Insights
- Most common availability window: 271-366 days (68.4%)
- Most common booking duration: 1-30 days (35%)
- Properties with high availability (180+ days): 88.0%
- Properties with long-term bookings (180+ days): 13.7%
Minimum Stay Distributions
1 Night
33 listings
30.8% of total
2 Nights
53 listings
49.5% of total
3 Nights
6 listings
5.6% of total
4-6 Nights
8 listings
7.5% of total
7-29 Nights
3 listings
2.8% of total
30+ Nights
4 listings
3.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.3%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (3.7%) suggest a stable extended-stay market
- High market flexibility with 85.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
26 listings
29.2% of total
Moderate
15 listings
16.9% of total
Firm
18 listings
20.2% of total
Strict
30 listings
33.7% of total
Key Insights
- Strict is the preferred policy at 33.7% of listings
- The market shows a balanced distribution between guest-friendly (46.1%) and strict (53.9%) policies
- Moderate policies are least common at 16.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Feb, Jan, averaging 56 days
- Shortest booking windows are in Jun, Aug, Apr, averaging 27 days
- Winter shows the longest average booking window at 56 days, while Summer has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Apr when lead times are shortest
Popular Airbnb Amenities in Paulista
Below is the distribution of amenities across listings in Paulista:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.1% of total guests, indicating a dominant local market share.
- Primary international markets: Spain (1.8%) and Canada (1.1%)
- Portuguese is the top language at 56.5%, followed by English (25.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Pernambuco and Recife markets
- Develop localized content for Spain and Canada
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Paulista. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sirinhaém | 38 | $1,302 | $171.56 | 31% |
| Ipojuca | 3,451 | $843 | $114.66 | 35% |
| Baía Formosa | 26 | $832 | $140.11 | 25% |
| Camaragibe | 29 | $832 | $123.74 | 32% |
| Tamandaré | 1,103 | $788 | $140.27 | 29% |
| Bananeiras | 196 | $784 | $121.86 | 26% |
| Chã Grande | 33 | $750 | $135.77 | 22% |
| Maragogi | 741 | $702 | $106.71 | 31% |
| Tibau do Sul | 1,281 | $667 | $87.82 | 33% |
| João Pessoa | 3,375 | $637 | $58.79 | 43% |
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