Airbnb Market Analytics, Statistics and Data in Ipojuca, Pernambuco, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ipojuca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ipojuca:
How much do Airbnb hosts make on average per month in Ipojuca?
The short-term rental market in Ipojuca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $909 per month
- Strong performing properties (top 25%) make $1,635 or more
- Best-in-class properties (top 10%) achieve $2,814+ monthly
- Entry-level properties (bottom 25%) typically earn around $403
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ipojuca
The market in Ipojuca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ipojuca
Daily rates in Ipojuca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $140 or more
- Best-in-class properties (top 10%) pull in $271+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Ipojuca
Peak Season (January, February, December)
- Revenue peaks at $1895.20 per month
- Occupancy rates reach 45.36%
- Daily rates average $161.85
Shoulder Season
- Revenue averages $1324.19 per month
- Occupancy maintains 37.74%
- Daily rates hold at $138.83
Low Season (July, September, August)
- Revenue drops to $887.86 per month
- Occupancy decreases to 28.50%
- Daily rates adjust to $109.42
Is it still profitable to do Airbnb in Ipojuca in 2025?
Yes! Ipojuca demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1324 and As a mature market with 3451 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ipojuca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pipa Beach | Famous for its stunning beaches and vibrant nightlife, Pipa Beach attracts tourists looking for relaxation and adventure. Ideal for beach lovers and surfers alike, it's a prime spot for Airbnb hosting. | Baía dos Golfinhos, Praia do Amor, Praia do Curral, Chapadao Natural Monument, Pipa Beach nightlife |
| Maroaguá | A quieter beach destination with beautiful sands and natural beauty. This area is perfect for families and those seeking peace while still being close to Ipojuca's main attractions. | Maroaguá Beach, Recreational Parks, Local restaurants, Historic landmarks |
| Porto de Galinhas | One of Brazil’s top beach destinations, known for its natural pools and vibrant coral reefs. A hotspot for tourists, making it an excellent location for Airbnb investments. | Natural Pools, Beaches, Beachfront restaurants, Diving and snorkeling spots, Local artisan markets |
| Cupe Beach | A beautiful stretch of beach that is less crowded and ideal for relaxation. It's appealing to those seeking tranquility without straying far from popular tourist sites. | Cupe Beach, Eco-friendly lodges, Surfing spots, Relaxation areas |
| Merepe Beach | Located close to Porto de Galinhas, Merepe offers beautiful beachfront properties and is popular among families and international visitors, making it attractive for short-term rentals. | Merepe Beach, Kite surfing, Local eateries, Beach bars |
| Ipojuca Town | The cultural heart of Ipojuca, offering a mix of local history, culture, and proximity to the beach. Great for visitors wanting to immerse themselves in local life while still enjoying the beach. | Historic sites, Shopping areas, Cultural festivals, Local cuisine |
| Serrambi | Known for its tranquil ambiance and natural beauty, Serrambi is a great destination for couples and families looking for a peaceful getaway, perfect for vacation rentals. | Serrambi Beach, Mangrove tours, Secluded beaches, Fishing spots |
| Merepe II | An extension of Merepe Beach, offering similar beautiful scenery with a quieter atmosphere. It's great for those seeking a charming and more private retreat. | Calm waters, Beautiful sunsets, Seaside restaurants, Beachfront properties |
Do you need a license for Airbnb in Ipojuca?
We recommend checking directly with Ipojuca's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ipojuca
Casa 10 Suites-> 30 Guests in Porto de Galinhas!
Entire Place • 10 bedrooms
Casa Kala, a Pernambucana house
Entire Place • 5 bedrooms
Casa Pe in the sand in the beach of Porto de Galinhas
Entire Place • 4 bedrooms
Bungalow 7 beachfront rooms in Porto de Galinhas
Entire Place • 7 bedrooms
Casa Amendoeiras Charming & Comfort by the Sea
Entire Place • 5 bedrooms
A Jóia do Porto! Casa Design de Luxury, Beira mar.
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Ipojuca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Giordani Brevelar | 60 | $1,138,143 | 676 | 3.74/5.0 |
| Alexandre | 25 | $728,553 | 157 | 3.32/5.0 |
| Pernambuco Temporada | 101 | $719,263 | 449 | 2.12/5.0 |
| Carpediem Homes | 84 | $622,285 | 327 | 2.82/5.0 |
| Myrhost | 70 | $610,936 | 1431 | 3.28/5.0 |
| Rita | 39 | $504,347 | 1683 | 4.81/5.0 |
| Allan | 41 | $494,562 | 513 | 3.48/5.0 |
| Jose | 23 | $425,952 | 991 | 4.69/5.0 |
| Gabriela | 12 | $211,805 | 193 | 4.52/5.0 |
| Mana Beach | 36 | $211,012 | 196 | 3.02/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ipojuca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with apartment & condo and house properties comprising 96.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 3,451 properties in Ipojuca shows that 1 bedroom properties are most prevalent, making up 41% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.2% of all listings.
Key Insights
- Most common: 1 bedroom (41%)
- Least common: 4 bedrooms (5.6%)
- Market concentration: 70.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 3,451 properties in Ipojuca reveals that 8+ guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 48.9% of the market.
Key Insights
- Most common capacity: 8+ guests (26.8% of market)
- Least common capacity: 1 guest (0% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 48.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 3,451 properties in Ipojuca, the most common availability pattern is 271-366 days (58.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.7% of properties).
Key Insights
- Most common availability window: 271-366 days (58.4%)
- Most common booking duration: 31-90 days (31.7%)
- Properties with high availability (180+ days): 81.0%
- Properties with long-term bookings (180+ days): 20.2%
Minimum Stay Distributions
1 Night
379 listings
12.1% of total
2 Nights
1351 listings
43.1% of total
3 Nights
448 listings
14.3% of total
4-6 Nights
255 listings
8.1% of total
7-29 Nights
26 listings
0.8% of total
30+ Nights
677 listings
21.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.2%
- Mid-length stays (4-6 nights) represent 8.1% of listings
- Monthly+ stays (21.6%) suggest a stable extended-stay market
- High market flexibility with 69.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
28 listings
1.1% of total
Non-refundable
13 listings
0.5% of total
Super Strict 30 Days
69 listings
2.6% of total
Refundable
3 listings
0.1% of total
Flexible
474 listings
18.1% of total
Moderate
672 listings
25.7% of total
Firm
533 listings
20.4% of total
Strict
822 listings
31.4% of total
Key Insights
- Strict is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (43.8%) and strict (51.8%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Feb, Jan, averaging 61 days
- Shortest booking windows are in Jun, Sep, Aug, averaging 39 days
- Winter shows the longest average booking window at 61 days, while Summer has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 61 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Ipojuca
Below is the distribution of amenities across listings in Ipojuca:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.4% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (2.1%) and United States (1.3%)
- Portuguese is the top language at 56.8%, followed by English (25.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.8%
Recommendations
- Target marketing campaigns for Recife and Pernambuco markets
- Develop localized content for Argentina and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ipojuca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Passo de Camaragibe | 123 | $2,014 | $367.23 | 29% |
| Sirinhaém | 38 | $1,302 | $171.56 | 31% |
| Porto de Pedras | 356 | $1,129 | $149.40 | 33% |
| São Miguel dos Milagres | 427 | $946 | $138.92 | 31% |
| Camaragibe | 29 | $832 | $123.74 | 32% |
| Japaratinga | 132 | $811 | $113.33 | 29% |
| Barra de São Miguel | 403 | $799 | $150.96 | 28% |
| Tamandaré | 1,103 | $788 | $140.27 | 29% |
| Chã Grande | 33 | $750 | $135.77 | 22% |
| Paripueira | 149 | $731 | $138.43 | 28% |
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