Airbnb Market Analytics, Statistics and Data in Caruaru, Pernambuco, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Caruaru? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Caruaru:
How much do Airbnb hosts make on average per month in Caruaru?
The short-term rental market in Caruaru shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $408 per month
- Strong performing properties (top 25%) make $714 or more
- Best-in-class properties (top 10%) achieve $1,059+ monthly
- Entry-level properties (bottom 25%) typically earn around $190
Revenue Variations by Month
Occupancy Rates Throughout the Year in Caruaru
The market in Caruaru shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Caruaru
Daily rates in Caruaru vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $36 per night
- Strong performing properties (top 25%) secure $52 or more
- Best-in-class properties (top 10%) pull in $87+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Caruaru
Peak Season (June, May, February)
- Revenue peaks at $1052.85 per month
- Occupancy rates reach 47.68%
- Daily rates average $57.37
Shoulder Season
- Revenue averages $513.93 per month
- Occupancy maintains 35.03%
- Daily rates hold at $47.00
Low Season (January, September, December)
- Revenue drops to $293.51 per month
- Occupancy decreases to 27.86%
- Daily rates adjust to $43.88
Is it still profitable to do Airbnb in Caruaru in 2025?
Yes! Caruaru demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $514 and With 289 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Caruaru
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The central area of Caruaru, bustling with commercial activity and cultural events. It attracts visitors due to its proximity to local markets, festivals, and historical sites. | Caruaru Market, Museu do Forró, Teatro Luiz Mendonça, Feira de Caruaru, São João Festival |
| Bairro Universitário | A vibrant neighborhood near the university, popular with students and young professionals. This area has a lively atmosphere with cafes, bars, and cultural attractions. | Universidade Federal de Pernambuco, Shopping Difusora, Cafes and bars, Local art galleries, Cultural events |
| Bairro Indianópolis | Known for its quieter streets and spacious homes, this neighborhood attracts families and those looking for a more relaxed atmosphere while still being close to the city's attractions. | Praça da Bandeira, Local parks, Family-friendly restaurants, Cultural centers, Shopping areas |
| Bairro São João da Escócia | A charming neighborhood known for its friendly community and local festivities. It's popular for those looking to experience the local culture and hospitality. | Parque das Laranjeiras, Local artisan shops, São João Festival events, Cultural fairs, Rua das Artes |
| Bairro Nova Caruaru | A newly developed area that is becoming increasingly popular with tourists and investors. It offers modern amenities and is close to main shopping areas. | Caruaru Shopping, Newly opened restaurants, Cultural attractions, Local arts and crafts markets, Entertainment centers |
| Bairro Rendeiras | A picturesque neighborhood known for its artisan crafts and traditional values. Attracts visitors interested in local culture and handmade goods. | Feira de Artesanato, Local artisan workshops, Cultural performances, Traditional festivals, Craft markets |
| Bairro Vale do Sítio | A tranquil area on the outskirts of Caruaru, ideal for those looking for a nature-inspired retreat while still having access to the city’s amenities. | Natural parks, Hiking trails, Rural tourism, Local farms, Community events |
| Bairro Rosanópolis | A developing neighborhood with growing interest from tourists and real estate investors. It combines urban living with access to local nature. | Community gardens, Local food markets, Green spaces, Family parks, Animal rescue organizations |
Do you need a license for Airbnb in Caruaru?
We recommend checking directly with Caruaru's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Caruaru
Station 249 Caruaru / Vacation home.
Entire Place • 2 bedrooms
Apezinho nova, near the mall
Entire Place • 2 bedrooms
Casa em Caruaru Completa - Accommodation 12 guests
Entire Place • 4 bedrooms
Modern and cozy in forró capital
Entire Place • 3 bedrooms
Very cozy in the princess of Agreste!
Entire Place • 2 bedrooms
Apartment in Caruaru
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Caruaru
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandre | 23 | $67,965 | 830 | 4.64/5.0 |
| Mateus | 34 | $45,055 | 283 | 2.53/5.0 |
| Priscilla | 5 | $27,809 | 186 | 4.73/5.0 |
| Priscila Eveline | 2 | $19,945 | 127 | 4.91/5.0 |
| Erivaldo | 4 | $17,558 | 335 | 4.81/5.0 |
| Viviane Mota | 1 | $16,922 | 23 | 5.00/5.0 |
| Iranildo | 3 | $15,544 | 26 | 4.57/5.0 |
| Iago | 2 | $15,523 | 58 | 4.72/5.0 |
| Cesar | 3 | $15,466 | 164 | 4.92/5.0 |
| Samuel | 1 | $14,924 | 37 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Caruaru
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.6%), with apartment & condo and house properties comprising 92.0% of inventory
- Untapped potential in others segments (0.3% combined)
Room Capacity Distribution
Analysis of 289 properties in Caruaru shows that 2 bedrooms properties are most prevalent, making up 41.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 83.0% of all listings.
Key Insights
- Most common: 2 bedrooms (41.9%)
- Least common: 4 bedrooms (0.7%)
- Market concentration: 83.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 289 properties in Caruaru reveals that 4 guests properties dominate the market, representing 31.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.4% of the market.
Key Insights
- Most common capacity: 4 guests (31.8% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 47.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 289 properties in Caruaru, the most common availability pattern is 271-366 days (64% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (64%)
- Most common booking duration: 31-90 days (32.5%)
- Properties with high availability (180+ days): 83.4%
- Properties with long-term bookings (180+ days): 17.3%
Minimum Stay Distributions
1 Night
190 listings
70.6% of total
2 Nights
67 listings
24.9% of total
3 Nights
10 listings
3.7% of total
30+ Nights
2 listings
0.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (0.7%) suggest a stable extended-stay market
- High market flexibility with 99.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
65 listings
32.3% of total
Moderate
61 listings
30.3% of total
Firm
26 listings
12.9% of total
Strict
49 listings
24.4% of total
Key Insights
- Flexible is the preferred policy at 32.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.6% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 12.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jan, averaging 35 days
- Shortest booking windows are in Oct, Sep, Feb, averaging 15 days
- Summer shows the longest average booking window at 31 days, while Fall has the shortest at 17 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 31 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Caruaru
Below is the distribution of amenities across listings in Caruaru:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.5%) and Dominican Republic (0.2%)
- Portuguese is the top language at 57.1%, followed by English (23.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.6%
Recommendations
- Target marketing campaigns for Pernambuco and Recife markets
- Develop localized content for United States and Dominican Republic
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Caruaru. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Passo de Camaragibe | 123 | $2,014 | $367.23 | 29% |
| Sirinhaém | 38 | $1,302 | $171.56 | 31% |
| Porto de Pedras | 356 | $1,129 | $149.40 | 33% |
| São Miguel dos Milagres | 427 | $946 | $138.92 | 31% |
| Ipojuca | 3,451 | $843 | $114.66 | 35% |
| Camaragibe | 29 | $832 | $123.74 | 32% |
| Japaratinga | 132 | $811 | $113.33 | 29% |
| Barra de São Miguel | 403 | $799 | $150.96 | 28% |
| Tamandaré | 1,103 | $788 | $140.27 | 29% |
| Chã Grande | 33 | $750 | $135.77 | 22% |
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