Lucena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Paraíba, Brazil
Is Airbnb profitable in Lucena in 2025? Explore comprehensive Airbnb analytics for Lucena, Paraíba, Brazil to uncover income potential. This 2025 STR market report for Lucena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 69 active listings.
Whether you're considering an Airbnb investment in Lucena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lucena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lucena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lucena (2025)
Understanding the monthly revenue variations for Airbnb listings in Lucena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lucena is typically January, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lucena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,114+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,142 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $525 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $245, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lucena
Lucena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lucena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lucena:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lucena
Average Daily Rate (ADR) Airbnb Trends in Lucena (2025)
Effective short term rental pricing strategy in Lucena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lucena typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Lucena
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Airbnb Seasonality Analysis & Trends in Lucena (2025)
Peak Season (January, December, April)
- Revenue averages $1,224 per month
- Occupancy rates average 28.7%
- Daily rates average $105
Shoulder Season
- Revenue averages $792 per month
- Occupancy maintains around 23.0%
- Daily rates hold near $98
Low Season (February, August, November)
- Revenue drops to average $610 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $98
Seasonality Insights for Lucena
- The Airbnb seasonality in Lucena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lucena's highest earning potential, with monthly revenues capable of climbing to $1,530, occupancy reaching a high of 41.3%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $523, occupancy could drop to 17.4%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lucena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lucena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lucena (2025)
Exploring the top neighborhoods for short-term rentals in Lucena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Lucena, with historical buildings, local markets, and easy access to public transport. It's a bustling area attracting both locals and visitors looking to experience local culture. | Christ the Redeemer Statue, Municipal Market of Lucena, Cultural Center of Lucena, Church of Our Lady of Mercy, Historic buildings of Lucena |
| Praia de Lucena | A beautiful beach area known for its calm waters and picturesque scenery. Ideal for tourists looking for a relaxing beach getaway with local seafood restaurants nearby. | Lucena Beach, Barra de Gramame Beach, Beachfront seafood restaurants, Water sports activities, Sunset views |
| Jacumã | A popular beach destination close to Lucena, known for its lively atmosphere and beach bars. A hotspot for both relaxation and nightlife, making it appealing to younger tourists. | Jacumã Beach, Carapibus Beach, Local bars and music events, Dune buggy rides, Diverse water sports options |
| Ponta de Pedras | A less crowded beach area perfect for families and nature lovers seeking tranquility away from the busier spots, featuring natural beauty and local charm. | Ponta de Pedras Beach, Natural tides pools, Local artisan shops, Tranquil picnic spots, Bird watching opportunities |
| Cabedelo | A town nearby known for its beautiful beaches and proximity to João Pessoa. Great for hosting Airbnb guests who want a mix of urban and beach experiences. | Praia do Jacaré, Sunset at the river, Historic Fort of Cabedelo, Restaurants overlooking the water, Water sports and boat tours |
| São Pedro | A residential area that offers a local experience away from the more touristy spots. Attracts visitors looking to immerse themselves in daily Brazilian life. | Local markets, Traditional restaurants, Nearby natural parks, Community events, Friendly locals |
| Ilha do Cardoso | A scenic island known for its nature and eco-tourism opportunities. Ideal for adventure seekers and tourists looking for a unique stay close to nature. | Hiking trails, Eco-lodges, Bird watching, Beautiful beaches, Fishing opportunities |
| Bairro da Praia | A vibrant neighborhood near the beach known for its nightlife and dining options. Attracts a younger audience looking for entertainment after a day at the beach. | Beach bars, Live music venues, Dining with ocean views, Nightlife hotspots, Festivals and events at the beach |
Understanding Airbnb License Requirements & STR Laws in Lucena (2025)
While Lucena, Paraíba, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lucena to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lucena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lucenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bangalô 128 - Victory Lucena
Entire Place • 3 bedrooms
Casa dos 3 Coqueiros, Lucena waterfront
Entire Place • 7 bedrooms
Seaside house on the north coast of João Pessoa
Entire Place • 4 bedrooms
Beach House in Lucena Pb - João Pessoa
Entire Place • 5 bedrooms
Charming Bungalow on the Beach
Entire Place • 3 bedrooms
Blue House Lucena
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lucena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lucena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José | 2 | $28,305 | 13 | 2.46/5.0 |
| Rembrandt | 1 | $28,156 | 22 | 4.95/5.0 |
| Jose Natal | 1 | $20,474 | 40 | 4.80/5.0 |
| Maria Clara | 1 | $19,872 | 7 | 5.00/5.0 |
| Karina | 1 | $18,252 | 8 | 5.00/5.0 |
| Eduardo | 1 | $18,073 | 10 | 5.00/5.0 |
| Paulo | 1 | $16,908 | 15 | 5.00/5.0 |
| Host #435108643 | 1 | $16,262 | 0 | 0.00/5.0 |
| Marcos | 1 | $14,500 | 38 | 4.92/5.0 |
| Host #274476541 | 1 | $11,862 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lucena.
Dive Deeper: Advanced Lucena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lucena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLucena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lucena
- The Lucena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 69 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lucena, House properties are the most common (95.7%), reflecting the local real estate landscape.
- Houses represent a significant 95.7% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.3%) offer potential for unique stay experiences.
Lucena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lucena
- The dominant room capacity in Lucena is 3 bedrooms listings, making up 37.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 59.4% of the active Airbnb listings in Lucena, indicating a high concentration in these sizes.
- A significant 75.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lucena.
Lucena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lucena
- The most common guest capacity trend in Lucena vacation rentals is listings accommodating 8+ guests (82.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Lucena STR market, accounting for 88.4% of listings.
- 92.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lucena.
- On average, properties in Lucena are equipped to host 7.6 guests.
Lucena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lucena
- The most common availability pattern in Lucena falls within the 271-366 days range, representing 84.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Lucena (42%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lucena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
18.5% of total
2 Nights
32 listings
49.2% of total
3 Nights
3 listings
4.6% of total
4-6 Nights
4 listings
6.2% of total
30+ Nights
14 listings
21.5% of total
Key Insights
- The most prevalent minimum stay requirement in Lucena is 2 Nights, adopted by 49.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.7%) of the Lucena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.5%) caters to monthly stays (30+ nights) in Lucena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49.2% of Lucena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.5% currently do.
- A 2-night minimum appears standard (49.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lucena.
Lucena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
27.8% of total
Moderate
5 listings
13.9% of total
Firm
7 listings
19.4% of total
Strict
14 listings
38.9% of total
Cancellation Policy Insights for Lucena
- The prevailing Airbnb cancellation policy trend in Lucena is Strict, used by 38.9% of listings.
- A majority (58.3%) of hosts in Lucena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in Lucena.
- With 38.9% using Strict terms, this is a viable option in Lucena, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Lucena.
Lucena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lucena
- The overall average booking lead time for vacation rentals in Lucena is 45 days.
- Guests book furthest in advance for stays during January (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (58 days avg.) sees the longest lead times, while Summer (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Lucena.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Lucena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lucena (2025)
Amenity Prevalence
Amenity Insights for Lucena
- Essential amenities in Lucena that guests expect include: Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Air conditioning, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Lucena.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lucena: Wifi, Kitchen, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Free parking on premises or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lucena to stay competitive.
Lucena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lucena
- The typical guest profile for Airbnb in Lucena consists of primarily domestic travelers (95%), often arriving from nearby Pernambuco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.6% of guests.
- Key international markets include Brazil (94.6%) and United States (2.2%).
- Top languages spoken are Portuguese (55.9%) followed by English (25.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pernambuco and Paraíba.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lucena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 32 | $1,209 | $245.07 | 25% |
| Bananeiras | 200 | $739 | $120.84 | 24% |
| Tibau do Sul | 1,254 | $691 | $87.89 | 34% |
| Camaragibe | 29 | $688 | $123.89 | 30% |
| Baía Formosa | 27 | $675 | $138.38 | 23% |
| Extremoz | 55 | $622 | $100.92 | 28% |
| João Pessoa | 3,294 | $612 | $57.82 | 43% |
| Parnamirim | 292 | $597 | $88.13 | 32% |
| São Miguel do Gostoso | 271 | $565 | $94.83 | 26% |
| Igarassu | 23 | $527 | $144.00 | 22% |