Campina Grande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Paraíba, Brazil
Is Airbnb profitable in Campina Grande in 2025? Explore comprehensive Airbnb analytics for Campina Grande, Paraíba, Brazil to uncover income potential. This 2025 STR market report for Campina Grande, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 535 active listings.
Whether you're considering an Airbnb investment in Campina Grande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Campina Grande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Campina Grande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Campina Grande (2025)
Understanding the monthly revenue variations for Airbnb listings in Campina Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Campina Grande is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Campina Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,051+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $589 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $313 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $153, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Campina Grande
Campina Grande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Campina Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Campina Grande:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Campina Grande
Average Daily Rate (ADR) Airbnb Trends in Campina Grande (2025)
Effective short term rental pricing strategy in Campina Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Campina Grande typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $127+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $75 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Campina Grande
Get Live Campina Grande Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Campina Grande (2025)
Peak Season (June, May, April)
- Revenue averages $794 per month
- Occupancy rates average 38.9%
- Daily rates average $83
Shoulder Season
- Revenue averages $405 per month
- Occupancy maintains around 31.2%
- Daily rates hold near $62
Low Season (February, September, October)
- Revenue drops to average $329 per month
- Occupancy decreases to average 28.1%
- Daily rates adjust to average $70
Seasonality Insights for Campina Grande
- The Airbnb seasonality in Campina Grande shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Campina Grande's highest earning potential, with monthly revenues capable of climbing to $990, occupancy reaching a high of 46.9%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $287, occupancy could drop to 27.3%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Campina Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Campina Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Campina Grande (2025)
Exploring the top neighborhoods for short-term rentals in Campina Grande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Campina Grande, known for its rich history, cultural events, and vibrant local life. Ideal for tourists wanting to experience the city's cultural landmarks and shopping areas. | Theatre Edgard Alves, Campina Grande Market, Museu Vivo, Acude Velho, Historical Museum of Campina Grande |
| Bodocongó | A growing residential neighborhood with modern amenities and close proximity to the university. Popular among students and young professionals, offering affordable lodging. | Universidade Estadual da Paraíba, Shopping Center, Local bars and restaurants, Parks and greenspaces |
| Malvinas | A neighborhood known for its beautiful parks and family-friendly atmosphere, ideal for travelers seeking a peaceful stay. Offers easy access to outdoor activities and local dining. | Parque da Criança, Local markets, Parks, Community events |
| Prata | This area is known for its affordable accommodations and is popular with families visiting Campina Grande. Proximity to major attractions makes it a convenient choice. | Shopping Prata, Local eateries, Family-friendly attractions |
| Alto Branco | An upscale neighborhood with stunning views and luxurious accommodations, appealing to tourists looking for a premium experience in Campina Grande. | Mirante do Alto Branco, Parks, High-end dining options |
| Catolé | A vibrant neighborhood with a mix of locals and visitors, Catolé is known for its shopping, entertainment, and dining opportunities, making it popular for short-term stays. | Shopping Catolé, Local nightlife, Restaurants and bars |
| São José | A quaint neighborhood that offers a more local experience with traditional markets and cultural events. Great for those wanting to immerse themselves in the local culture. | Local markets, Cultural events, Community gatherings |
| Jardim Quatro Rodas | A quiet and modern residential area, offering a serene environment for travelers. Ideal for those looking for a peaceful retreat while still near the city's attractions. | Parks, Local shops, Community parks |
Understanding Airbnb License Requirements & STR Laws in Campina Grande (2025)
While Campina Grande, Paraíba, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Campina Grande to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Campina Grande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Campina Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alugo apartamento para São João
Entire Place • 2 bedrooms
Casa 100m from People's Park
Entire Place • 3 bedrooms
Flat 701 in the Heron Marinho complex.
Entire Place • 2 bedrooms
Nice house with pool
Entire Place • 4 bedrooms
Duplex com piscina e mobiliado
Entire Place • 1 bedroom
Apto p/ maior São João do Mundo
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Campina Grande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Campina Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evandro | 4 | $41,673 | 14 | 5.00/5.0 |
| Host #261971244 | 1 | $34,435 | 0 | 0.00/5.0 |
| Ana | 6 | $28,358 | 283 | 4.07/5.0 |
| Kátia Marcia | 5 | $26,246 | 295 | 4.89/5.0 |
| Host #371920872 | 2 | $24,809 | 0 | 0.00/5.0 |
| Anderson | 1 | $19,546 | 14 | 4.93/5.0 |
| Antônia | 1 | $17,058 | 16 | 5.00/5.0 |
| Monica | 2 | $16,819 | 16 | 4.90/5.0 |
| Host #87493918 | 1 | $16,351 | 13 | 4.69/5.0 |
| Host #142036882 | 1 | $16,329 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Campina Grande.
Dive Deeper: Advanced Campina Grande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Campina Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCampina Grande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Campina Grande
- The Campina Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.4% of the 535 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Campina Grande, Apartment/Condo properties are the most common (68%), reflecting the local real estate landscape.
- Houses represent a significant 28.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Campina Grande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Campina Grande
- The dominant room capacity in Campina Grande is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 74.2% of the active Airbnb listings in Campina Grande, indicating a high concentration in these sizes.
Campina Grande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Campina Grande
- The most common guest capacity trend in Campina Grande vacation rentals is listings accommodating 4 guests (26%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Campina Grande STR market, accounting for 43.8% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Campina Grande.
- On average, properties in Campina Grande are equipped to host 4.1 guests.
Campina Grande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Campina Grande
- The most common availability pattern in Campina Grande falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Campina Grande (37.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Campina Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
308 listings
64.4% of total
2 Nights
109 listings
22.8% of total
3 Nights
26 listings
5.4% of total
4-6 Nights
6 listings
1.3% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
27 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Campina Grande is 1 Night, adopted by 64.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.2%) of the Campina Grande Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.4% of Campina Grande hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Campina Grande.
Campina Grande Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
94 listings
28.1% of total
Moderate
89 listings
26.6% of total
Firm
58 listings
17.4% of total
Strict
93 listings
27.8% of total
Cancellation Policy Insights for Campina Grande
- The prevailing Airbnb cancellation policy trend in Campina Grande is Flexible, used by 28.1% of listings.
- There's a relatively balanced mix between guest-friendly (54.7%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.1% market standard in Campina Grande.
- Regularly review your cancellation policy against competitors and market demand shifts in Campina Grande.
Campina Grande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Campina Grande
- The overall average booking lead time for vacation rentals in Campina Grande is 39 days.
- Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Campina Grande.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Campina Grande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Campina Grande (2025)
Amenity Prevalence
Amenity Insights for Campina Grande
- Essential amenities in Campina Grande that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Campina Grande: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Campina Grande to stay competitive.
Campina Grande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Campina Grande
- The typical guest profile for Airbnb in Campina Grande consists of primarily domestic travelers (97%), often arriving from nearby João Pessoa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Brazil (97.2%) and Paraíba (0.5%).
- Top languages spoken are Portuguese (54.4%) followed by English (25.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from João Pessoa and Pernambuco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Campina Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sirinhaém | 38 | $1,591 | $182.60 | 31% |
| Ipojuca | 3,394 | $903 | $118.15 | 36% |
| Tamandaré | 1,101 | $853 | $141.67 | 29% |
| Chã Grande | 32 | $743 | $137.70 | 22% |
| Bananeiras | 200 | $739 | $120.84 | 24% |
| Maragogi | 737 | $737 | $109.34 | 31% |
| Tibau do Sul | 1,254 | $691 | $87.89 | 34% |
| Camaragibe | 29 | $688 | $123.89 | 30% |
| Baía Formosa | 27 | $675 | $138.38 | 23% |
| João Pessoa | 3,294 | $612 | $57.82 | 43% |