Airbnb Market Analytics, Statistics and Data in Campina Grande, Paraíba, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Campina Grande? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Campina Grande:
How much do Airbnb hosts make on average per month in Campina Grande?
The short-term rental market in Campina Grande shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $423 per month
- Strong performing properties (top 25%) make $720 or more
- Best-in-class properties (top 10%) achieve $1,171+ monthly
- Entry-level properties (bottom 25%) typically earn around $185
Revenue Variations by Month
Occupancy Rates Throughout the Year in Campina Grande
The market in Campina Grande shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Campina Grande
Daily rates in Campina Grande vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $73 or more
- Best-in-class properties (top 10%) pull in $126+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Campina Grande
Peak Season (June, May, March)
- Revenue peaks at $1108.63 per month
- Occupancy rates reach 46.55%
- Daily rates average $89.75
Shoulder Season
- Revenue averages $565.91 per month
- Occupancy maintains 33.42%
- Daily rates hold at $69.53
Low Season (October, December, September)
- Revenue drops to $363.79 per month
- Occupancy decreases to 28.87%
- Daily rates adjust to $50.25
Is it still profitable to do Airbnb in Campina Grande in 2025?
Yes! Campina Grande demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $566 and As a mature market with 539 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Campina Grande
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Campina Grande with its historical buildings, shops, and restaurants. Ideal for tourists wanting to explore the local culture and heritage. | Igreja de São Sebastião, Museu Historico e Geográfico de Campina Grande, Teatro Municipal, Estação Velha, Praça da Bandeira |
| Bodocongó | A neighborhood known for its tranquility and outdoor spaces, perfect for families and those looking for a peaceful stay close to nature. | Parque da Criança, Parque do Povo, Igreja de Bodocongó |
| Jardim Paulistano | A residential area with a suburban feel, highly sought after for its accessibility and proximity to schools and parks. | Parque Sabiá, Igreja de São José, Shopping Partage |
| Catolé | A vibrant neighborhood with a mix of nightlife and local culture, popular among younger travelers and locals alike. | Praça do Catolé, Centro Cultural Parque do Povo, Igreja do Catolé |
| Mirante | An upscale neighborhood offering beautiful views and a peaceful atmosphere, great for travelers looking for a more luxurious stay. | Mirante de Camila, Café do Mirante, Praça da Liberdade |
| Santo Antônio | Known for its rich history and cultural significance, it's a great choice for visitors interested in local festivals and community events. | Catedral de Campina Grande, Praça do Santo Antônio, Museu de Arte Popular |
| Sertão | An area with significant natural beauty, perfect for those looking to explore the surrounding landscape and enjoy outdoor activities. | Milagres do Sul, Mirante do Sertão, Canyons do Muquém |
| União | A vibrant and busy neighborhood filled with markets, eateries, and local businesses, suitable for experience the daily life of Campina Grande. | Mercado Velho, Feira do Povo, Igreja de União |
Do you need a license for Airbnb in Campina Grande?
We recommend checking directly with Campina Grande's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Campina Grande
Alugo apartamento para São João
Entire Place • 2 bedrooms
Casa 100m from People's Park
Entire Place • 3 bedrooms
Nice house with pool
Entire Place • 4 bedrooms
Apto p/ maior São João do Mundo
Entire Place • 2 bedrooms
Sophisticated Apartment
Entire Place • 3 bedrooms
Flat 701 in the Heron Marinho complex.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Campina Grande
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kátia Marcia | 5 | $35,374 | 295 | 4.89/5.0 |
| Ana | 6 | $30,643 | 283 | 4.07/5.0 |
| 261971244 | 1 | $27,856 | 0 | 0.00/5.0 |
| Evandro | 3 | $24,850 | 10 | 5.00/5.0 |
| Jackeline | 2 | $20,467 | 6 | 5.00/5.0 |
| Anderson | 1 | $20,229 | 14 | 4.93/5.0 |
| 371920872 | 2 | $19,667 | 0 | 0.00/5.0 |
| Edna | 2 | $18,669 | 12 | 2.50/5.0 |
| Antônia | 2 | $17,957 | 18 | 2.50/5.0 |
| Edilson | 6 | $17,569 | 191 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Campina Grande
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.8%), with apartment & condo and house properties comprising 97.1% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.0% combined)
Room Capacity Distribution
Analysis of 539 properties in Campina Grande shows that 2 bedrooms properties are most prevalent, making up 40.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 74.6% of all listings.
Key Insights
- Most common: 2 bedrooms (40.3%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 74.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 539 properties in Campina Grande reveals that 4 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.9% of the market.
Key Insights
- Most common capacity: 4 guests (25.2% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 42.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 539 properties in Campina Grande, the most common availability pattern is 271-366 days (72.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38.2% of properties).
Key Insights
- Most common availability window: 271-366 days (72.7%)
- Most common booking duration: 1-30 days (38.2%)
- Properties with high availability (180+ days): 91.5%
- Properties with long-term bookings (180+ days): 9.5%
Minimum Stay Distributions
1 Night
306 listings
66.4% of total
2 Nights
114 listings
24.7% of total
3 Nights
26 listings
5.6% of total
4-6 Nights
6 listings
1.3% of total
7-29 Nights
2 listings
0.4% of total
30+ Nights
7 listings
1.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.1%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (1.5%) suggest a stable extended-stay market
- High market flexibility with 96.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
90 listings
27.6% of total
Moderate
89 listings
27.3% of total
Firm
57 listings
17.5% of total
Strict
90 listings
27.6% of total
Key Insights
- Flexible is the preferred policy at 27.6% of listings
- The market shows a balanced distribution between guest-friendly (54.9%) and strict (45.1%) policies
- Firm policies are least common at 17.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Feb, averaging 54 days
- Shortest booking windows are in Sep, Jan, Aug, averaging 25 days
- Spring shows the longest average booking window at 41 days, while Fall has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 41 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Campina Grande
Below is the distribution of amenities across listings in Campina Grande:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.5%) and Paraíba (0.4%)
- Portuguese is the top language at 55%, followed by English (25.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for João Pessoa and Pernambuco markets
- Develop localized content for United States and Paraíba
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Campina Grande. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sirinhaém | 38 | $1,302 | $171.56 | 31% |
| Ipojuca | 3,451 | $843 | $114.66 | 35% |
| Baía Formosa | 26 | $832 | $140.11 | 25% |
| Camaragibe | 29 | $832 | $123.74 | 32% |
| Tamandaré | 1,103 | $788 | $140.27 | 29% |
| Bananeiras | 196 | $784 | $121.86 | 26% |
| Chã Grande | 33 | $750 | $135.77 | 22% |
| Maragogi | 741 | $702 | $106.71 | 31% |
| Tibau do Sul | 1,281 | $667 | $87.82 | 33% |
| João Pessoa | 3,375 | $637 | $58.79 | 43% |
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