Airbnb Market Analytics, Statistics and Data in São Tomé das Letras, Minas Gerais, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São Tomé das Letras? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São Tomé das Letras:
How much do Airbnb hosts make on average per month in São Tomé das Letras?
The short-term rental market in São Tomé das Letras shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $240 per month
- Strong performing properties (top 25%) make $596 or more
- Best-in-class properties (top 10%) achieve $1,040+ monthly
- Entry-level properties (bottom 25%) typically earn around $99
Revenue Variations by Month
Occupancy Rates Throughout the Year in São Tomé das Letras
The market in São Tomé das Letras shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 37% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São Tomé das Letras
Daily rates in São Tomé das Letras vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $36 per night
- Strong performing properties (top 25%) secure $58 or more
- Best-in-class properties (top 10%) pull in $90+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
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Seasonality patterns in São Tomé das Letras
Peak Season (April, June, February)
- Revenue peaks at $558.38 per month
- Occupancy rates reach 30.92%
- Daily rates average $49.75
Shoulder Season
- Revenue averages $436.58 per month
- Occupancy maintains 26.76%
- Daily rates hold at $46.30
Low Season (November, September, August)
- Revenue drops to $326.01 per month
- Occupancy decreases to 20.00%
- Daily rates adjust to $41.66
Is it still profitable to do Airbnb in São Tomé das Letras in 2025?
Yes! S ão Tomé das Letras demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 27% and monthly revenue averaging $437 and As a mature market with 588 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São Tomé das Letras
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of São Tomé das Letras, filled with local shops, cafes, and a vibrant atmosphere. It's close to many attractions, making it a popular spot for tourists. | Church of São Tomé, Pico do Gogó da Onça, Lagoa de São Tomé, local artisan shops, restaurants |
| Pico do Gogó da Onça | This area is known for its stunning viewpoints and natural beauty. Ideal for nature lovers seeking outdoor adventures and breathtaking views. | Pico do Gogó da Onça, Parque Estadual da Serra do Papagaio, hiking trails, waterfalls, rock formations |
| Lagoa de São Tomé | A beautiful lake surrounded by lush nature, perfect for relaxation and outdoor activities. Popular for family outings and nature retreats. | Lagoa de São Tomé, fishing, picnic areas, nature walks |
| Trilha do Gavião | A well-known hiking trail with amazing scenery, popular among both locals and tourists. A great location for those who enjoy adventure sports. | Trilha do Gavião, hiking, natural landscapes, wildlife spotting |
| Praça da Igreja | A central square famous for its beautiful church and community events, bustling with tourists and locals. A great spot for cultural experiences. | Igreja de São Tomé, local festivals, craft markets |
| Cachoeira dos Encantos | This area is famous for its stunning waterfalls, perfect for swimming and relaxation. It attracts nature enthusiasts and photographers. | Cachoeira dos Encantos, local flora and fauna, swimming, picnic areas |
| Mirante do Horizonte | A lookout point that offers panoramic views of the surrounding mountains and valleys. A must-visit spot for photography and sunset views. | Mirante do Horizonte, sunset views, photography opportunities |
| Serra do Papagaio | Part of a protected natural area, offering unique flora and fauna along with scenic hiking trails. Great for eco-tourism and nature retreats. | Serra do Papagaio, hiking, bird watching, nature photography |
Do you need a license for Airbnb in São Tomé das Letras?
We recommend checking directly with São Tomé das Letras's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in São Tomé das Letras
São Thomé Aconchego site
Entire Place • 3 bedrooms
Hosting Avenue for 16 people
Entire Place • 6 bedrooms
Sítio Morada dos Ventos
Entire Place • 3 bedrooms
Reserved Chácara with pool and barbecue grill.
Entire Place • 4 bedrooms
Penthouse (Terrace) in São Thomé.
Entire Place • 3 bedrooms
House available in the Centro de São Thomé das Letras.
Entire Place • 3 bedrooms
Top Performing Professional Hosts in São Tomé das Letras
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paraíso Mágico | 9 | $102,104 | 775 | 4.94/5.0 |
| Wilian | 9 | $56,007 | 30 | 3.25/5.0 |
| Gustavo | 16 | $52,134 | 106 | 2.45/5.0 |
| Jose Hilton | 2 | $37,388 | 27 | 4.86/5.0 |
| Ronimar | 1 | $36,825 | 52 | 5.00/5.0 |
| Martinha | 6 | $34,992 | 116 | 3.89/5.0 |
| Aline | 4 | $34,428 | 181 | 4.90/5.0 |
| Jochris | 3 | $33,084 | 48 | 4.87/5.0 |
| Delsangela | 2 | $28,465 | 9 | 2.50/5.0 |
| Rodrigo | 5 | $28,273 | 28 | 3.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São Tomé das Letras
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.9%), with house and boutique & hotels properties comprising 89.5% of inventory
- Strong specialty sector (26.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, apartment & condo, others, unique stays segments (10.6% combined)
Room Capacity Distribution
Analysis of 588 properties in São Tomé das Letras shows that 1 bedroom properties are most prevalent, making up 41.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.2% of all listings.
Key Insights
- Most common: 1 bedroom (41.2%)
- Least common: 5+ bedrooms (2%)
- Market concentration: 69.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 588 properties in São Tomé das Letras reveals that 8+ guests properties dominate the market, representing 25% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 43.4% of the market.
Key Insights
- Most common capacity: 8+ guests (25% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 43.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 588 properties in São Tomé das Letras, the most common availability pattern is 271-366 days (72.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (37.1% of properties).
Key Insights
- Most common availability window: 271-366 days (72.3%)
- Most common booking duration: 31-90 days (37.1%)
- Properties with high availability (180+ days): 89.3%
- Properties with long-term bookings (180+ days): 11.1%
Minimum Stay Distributions
1 Night
201 listings
37.5% of total
2 Nights
250 listings
46.6% of total
3 Nights
18 listings
3.4% of total
4-6 Nights
1 listings
0.2% of total
30+ Nights
66 listings
12.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.1%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (12.3%) suggest a stable extended-stay market
- High market flexibility with 87.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
1.2% of total
Flexible
76 listings
18.9% of total
Moderate
71 listings
17.6% of total
Firm
84 listings
20.8% of total
Strict
167 listings
41.4% of total
Key Insights
- Strict is the preferred policy at 41.4% of listings
- Stricter policies (Firm & Strict) dominate at 62.2% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- The market supports stricter policies, with 62.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Nov, averaging 74 days
- Shortest booking windows are in Mar, Sep, Jul, averaging 25 days
- Spring shows the longest average booking window at 55 days, while Fall has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 55 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jul when lead times are shortest
Popular Airbnb Amenities in São Tomé das Letras
Below is the distribution of amenities across listings in São Tomé das Letras:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.5%) and France (0.2%)
- Portuguese is the top language at 56.3%, followed by English (28.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São Tomé das Letras. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Areal | 71 | $1,252 | $190.99 | 30% |
| Seropédica | 12 | $1,225 | $119.73 | 32% |
| Paraíba do Sul | 33 | $1,222 | $168.23 | 31% |
| Córrego do Bom Jesus | 93 | $1,155 | $87.59 | 41% |
| Paraisópolis | 98 | $1,129 | $98.92 | 37% |
| Campos do Jordão | 3,076 | $1,108 | $144.05 | 33% |
| Ijaci | 14 | $1,085 | $135.78 | 34% |
| Nova Lima | 160 | $1,074 | $105.12 | 38% |
| Petrópolis | 1,972 | $1,033 | $136.14 | 31% |
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