Airbnb Market Analytics, Statistics and Data in São Lourenço, Minas Gerais, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São Lourenço? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São Lourenço:
How much do Airbnb hosts make on average per month in São Lourenço?
The short-term rental market in São Lourenço shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $453 per month
- Strong performing properties (top 25%) make $908 or more
- Best-in-class properties (top 10%) achieve $1,345+ monthly
- Entry-level properties (bottom 25%) typically earn around $190
Revenue Variations by Month
Occupancy Rates Throughout the Year in São Lourenço
The market in São Lourenço shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São Lourenço
Daily rates in São Lourenço vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $57 or more
- Best-in-class properties (top 10%) pull in $94+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in São Lourenço
Peak Season (June, April, May)
- Revenue peaks at $886.40 per month
- Occupancy rates reach 46.22%
- Daily rates average $53.68
Shoulder Season
- Revenue averages $631.16 per month
- Occupancy maintains 35.50%
- Daily rates hold at $50.25
Low Season (August, November, September)
- Revenue drops to $404.60 per month
- Occupancy decreases to 29.22%
- Daily rates adjust to $45.15
Is it still profitable to do Airbnb in São Lourenço in 2025?
Yes! São Lourenço demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $631 and With 224 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São Lourenço
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The central area of São Lourenço, known for its vibrant culture, historical sites, and convenience to amenities. A great spot for tourists looking to explore the town and enjoy local attractions. | São Lourenço Park, Thermal Waters, Church of São Lourenço, Historic City Center, Local Markets, Café do Mercado |
| Bairro do Rio Verde | A picturesque neighborhood known for its natural beauty and tranquility. Popular among nature lovers and those seeking a peaceful retreat with easy access to outdoor activities. | Rio Verde waterfall, Hiking trails, Natural parks, Bird watching, Scenic views |
| Lagoa do Mico | A beautiful lake area that attracts visitors for its scenic views and relaxing environment. Ideal for families and travelers looking for leisure activities. | Lagoa do Mico, Picnic areas, Fishing, Kayaking, Bird watching |
| Estrada das Águas | A scenic road leading to various thermal springs and spas. Perfect for wellness tourism and attracting visitors seeking relaxation and health treatments. | Thermal spas, Health resorts, Nature trails, Wellness centers, Natural hot springs |
| Vila de São Lourenço | A charming village with a historical feel, known for its colonial architecture and local artisans. A cultural hub for visitors interested in local crafts and traditions. | Colonial architecture, Artisan shops, Cultural festivals, Local gastronomy, Vibrant community events |
| Parque das Águas | A park famous for its gardens, thermal waters, and recreational facilities. Great for families and outdoor enthusiasts looking for fun and relaxation. | Thermal baths, Gardens, Walking paths, Children's playground, Café and restaurant area |
| Bairro da Independência | A quiet residential neighborhood that offers a local experience with less tourist foot traffic. Ideal for longer stays and those wanting to experience daily life in São Lourenço. | Local dining, Markets, Community events, Parks |
| Rodovia dos Imigrantes | A strategic location for travelers, located near the main access roads to São Lourenço. Convenient for guests who want to explore surrounding areas and attractions. | Access to São Lourenço, Nearby tourist sites, Scenic routes, Rest areas |
Do you need a license for Airbnb in São Lourenço?
We recommend checking directly with São Lourenço's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in São Lourenço
House with gourmet area and heated SPA!
Entire Place • 4 bedrooms
Apt Decorado no Centro
Entire Place • 3 bedrooms
Casa Florescer
Entire Place • 3 bedrooms
Cozy and comfortable house for 20 people
Entire Place • 7 bedrooms
Pool house near Praia de Minas
Entire Place • 4 bedrooms
Apt in the heart of São Lourenço
Entire Place • 3 bedrooms
Top Performing Professional Hosts in São Lourenço
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beth Aranha | 6 | $49,749 | 114 | 4.94/5.0 |
| Ana Carolina | 1 | $43,870 | 21 | 5.00/5.0 |
| Daniela | 4 | $37,945 | 57 | 4.90/5.0 |
| Marisa | 2 | $32,194 | 135 | 5.00/5.0 |
| Maria Auxiliadora | 2 | $24,042 | 25 | 4.87/5.0 |
| Maria Lucia | 4 | $23,360 | 125 | 4.90/5.0 |
| Priscila | 1 | $21,822 | 40 | 5.00/5.0 |
| Fabiana | 1 | $20,257 | 5 | 5.00/5.0 |
| Cleber | 1 | $17,820 | 12 | 5.00/5.0 |
| Pedro | 1 | $17,198 | 9 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São Lourenço
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.9%), with apartment & condo and house properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.4% combined)
Room Capacity Distribution
Analysis of 224 properties in São Lourenço shows that 1 bedroom properties are most prevalent, making up 47.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.3% of all listings.
Key Insights
- Most common: 1 bedroom (47.3%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 72.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 224 properties in São Lourenço reveals that 4 guests properties dominate the market, representing 29% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 45.5% of the market.
Key Insights
- Most common capacity: 4 guests (29% of market)
- Least common capacity: 7 guests (2.7% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 45.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 224 properties in São Lourenço, the most common availability pattern is 271-366 days (50% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.6% of properties).
Key Insights
- Most common availability window: 271-366 days (50%)
- Most common booking duration: 31-90 days (32.6%)
- Properties with high availability (180+ days): 79.9%
- Properties with long-term bookings (180+ days): 21.4%
Minimum Stay Distributions
1 Night
70 listings
34.5% of total
2 Nights
94 listings
46.3% of total
3 Nights
13 listings
6.4% of total
4-6 Nights
5 listings
2.5% of total
30+ Nights
21 listings
10.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.8%
- Mid-length stays (4-6 nights) represent 2.5% of listings
- Monthly+ stays (10.3%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
60 listings
32.8% of total
Moderate
63 listings
34.4% of total
Firm
24 listings
13.1% of total
Strict
36 listings
19.7% of total
Key Insights
- Moderate is the preferred policy at 34.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.2% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 13.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Feb, Apr, averaging 49 days
- Shortest booking windows are in Mar, Aug, Jun, averaging 25 days
- Winter shows the longest average booking window at 43 days, while Summer has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 43 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jun when lead times are shortest
Popular Airbnb Amenities in São Lourenço
Below is the distribution of amenities across listings in São Lourenço:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.3%) and Portugal (0.2%)
- Portuguese is the top language at 58.7%, followed by English (25%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Rio de Janeiro and São Paulo markets
- Develop localized content for United States and Portugal
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São Lourenço. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Igaratá | 132 | $1,537 | $188.76 | 31% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Ilha Grande | 10 | $1,376 | $155.59 | 35% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Ribeirão Pires | 20 | $1,342 | $129.56 | 33% |
| Tuiuti | 20 | $1,278 | $141.31 | 31% |
| Pedra Bela | 27 | $1,268 | $109.03 | 34% |
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