Airbnb Market Analytics, Statistics and Data in São João del-Rei, Minas Gerais, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São João del-Rei? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São João del-Rei:
How much do Airbnb hosts make on average per month in São João del-Rei?
The short-term rental market in São João del-Rei shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $345 per month
- Strong performing properties (top 25%) make $722 or more
- Best-in-class properties (top 10%) achieve $1,398+ monthly
- Entry-level properties (bottom 25%) typically earn around $149
Revenue Variations by Month
Occupancy Rates Throughout the Year in São João del-Rei
The market in São João del-Rei shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 49% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São João del-Rei
Daily rates in São João del-Rei vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $35 per night
- Strong performing properties (top 25%) secure $54 or more
- Best-in-class properties (top 10%) pull in $90+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
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Seasonality patterns in São João del-Rei
Peak Season (June, May, April)
- Revenue peaks at $708.45 per month
- Occupancy rates reach 40.73%
- Daily rates average $50.07
Shoulder Season
- Revenue averages $574.62 per month
- Occupancy maintains 32.63%
- Daily rates hold at $48.07
Low Season (November, August, September)
- Revenue drops to $477.93 per month
- Occupancy decreases to 26.84%
- Daily rates adjust to $44.52
Is it still profitable to do Airbnb in São João del-Rei in 2025?
Yes! São João del-Rei demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 33% and monthly revenue averaging $575 and With 228 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São João del-Rei
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Hist órico | A charming historic center featuring colonial architecture and rich cultural heritage. It's a magnet for tourists interested in history, culture, and local cuisine. | São João del-Rei Cathedral, Tiradentes Square, Museum of Religion, Church of Saint Francis of Assisi, Clock Tower |
| Tiradentes | A picturesque town nearby known for its preserved colonial buildings and cobblestone streets. It's an ideal location for those wanting a tranquil escape with a rich historical background. | Tiradentes Historic Center, Largo das Forras, Church of Santo Antônio, Tiradentes Train Station, São João del-Rei to Tiradentes Train |
| Bairro do Tancredo Neves | A residential neighborhood that is becoming popular for its proximity to local amenities and parks, appealing to families and longer-term guests. | Parque Municipal, Shopping São João, Local restaurants |
| Santa Cruz | A lively neighborhood known for its cultural vibe and local markets, popular with younger tourists and locals for its vibrant atmosphere. | Mercado Municipal, Cultural events, Local artisan shops |
| São Gonçalo do Amarante | A quieter area famous for its natural beauty and outdoor activities, attracting nature lovers and those seeking relaxation away from the city hustle. | Cascata do Pinga, Hiking trails, Scenic viewpoints |
| Jardim dos Lírios | A new residential area with modern facilities, appealing for those looking for comfort and convenience during their stay. | Local parks, Shopping areas, Family-friendly facilities |
| Bairro São João | An up-and-coming area with a mix of local charm and access to amenities, attracting investment interest for future growth. | Local markets, Community events, Restaurants |
| Alto do Engenho | A historical site with views overlooking the city, popular for those looking to enjoy nature while being close to urban life. | Historic ruins, Nature trails, Viewpoints |
Do you need a license for Airbnb in São João del-Rei?
We recommend checking directly with São João del-Rei's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in São João del-Rei
Pool Coverage
Entire Place • 4 bedrooms
Sítio Vista da Serra w/ swimming pool
Entire Place • 4 bedrooms
Widow's Sky Window
Entire Place • 1 bedroom
Tiradentes Mansion - Pool and barbecue grill
Entire Place • 7 bedrooms
Comfort and charm in Sao Joao Del Rei
Entire Place • 2 bedrooms
Casa Com Piscina/Campo Futebol/Bedding/Bathroom
Entire Place • 4 bedrooms
Top Performing Professional Hosts in São João del-Rei
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria Julieta Fiche | 6 | $48,097 | 72 | 5.00/5.0 |
| Frank | 1 | $36,905 | 32 | 5.00/5.0 |
| Andreia | 1 | $36,492 | 15 | 5.00/5.0 |
| Balestra | 10 | $35,048 | 18 | 1.47/5.0 |
| Daniel | 3 | $33,577 | 116 | 3.33/5.0 |
| Evandro E Lary | 2 | $29,546 | 71 | 4.92/5.0 |
| Breno | 1 | $27,849 | 50 | 4.98/5.0 |
| Dominique Kaulen | 1 | $25,500 | 40 | 4.83/5.0 |
| Denise | 2 | $23,353 | 33 | 2.48/5.0 |
| WelHome | 1 | $20,557 | 33 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São João del-Rei
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.4%), with house and apartment & condo properties comprising 79.4% of inventory
- Untapped potential in outdoor & mobile segments (1.3% combined)
Room Capacity Distribution
Analysis of 228 properties in São João del-Rei shows that 1 bedroom properties are most prevalent, making up 43.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.6% of all listings.
Key Insights
- Most common: 1 bedroom (43.4%)
- Least common: 5+ bedrooms (3.9%)
- Market concentration: 63.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 228 properties in São João del-Rei reveals that 2 guests properties dominate the market, representing 20.2% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 39.9% of the market.
Key Insights
- Most common capacity: 2 guests (20.2% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 39.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 228 properties in São João del-Rei, the most common availability pattern is 271-366 days (54.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (54.8%)
- Most common booking duration: 31-90 days (29.4%)
- Properties with high availability (180+ days): 81.6%
- Properties with long-term bookings (180+ days): 19.7%
Minimum Stay Distributions
1 Night
111 listings
50.9% of total
2 Nights
92 listings
42.2% of total
3 Nights
4 listings
1.8% of total
4-6 Nights
1 listings
0.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
9 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.1%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 94.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
58 listings
30.5% of total
Moderate
66 listings
34.7% of total
Firm
24 listings
12.6% of total
Strict
42 listings
22.1% of total
Key Insights
- Moderate is the preferred policy at 34.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.2% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 12.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Jun, Mar, averaging 38 days
- Shortest booking windows are in Jan, Aug, Jul, averaging 26 days
- Spring shows the longest average booking window at 36 days, while Summer has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 36 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Jul when lead times are shortest
Popular Airbnb Amenities in São João del-Rei
Below is the distribution of amenities across listings in São João del-Rei:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.7% of total guests, indicating a dominant local market share.
- Primary international markets: France (0.6%) and United States (0.6%)
- Portuguese is the top language at 50.8%, followed by English (28.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Belo Horizonte and São Paulo markets
- Develop localized content for France and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São João del-Rei. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Areal | 71 | $1,252 | $190.99 | 30% |
| Seropédica | 12 | $1,225 | $119.73 | 32% |
| Paraíba do Sul | 33 | $1,222 | $168.23 | 31% |
| Córrego do Bom Jesus | 93 | $1,155 | $87.59 | 41% |
| Paraisópolis | 98 | $1,129 | $98.92 | 37% |
| Campos do Jordão | 3,076 | $1,108 | $144.05 | 33% |
| Ijaci | 14 | $1,085 | $135.78 | 34% |
| Nova Lima | 160 | $1,074 | $105.12 | 38% |
| Petrópolis | 1,972 | $1,033 | $136.14 | 31% |
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