Serro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Serro in 2025? Explore comprehensive Airbnb analytics for Serro, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Serro, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 136 active listings.
Whether you're considering an Airbnb investment in Serro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serro Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serro (2025)
Understanding the monthly revenue variations for Airbnb listings in Serro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serro is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $806+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $406 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $207 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serro
Serro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serro:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serro
Average Daily Rate (ADR) Airbnb Trends in Serro (2025)
Effective short term rental pricing strategy in Serro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serro typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $89+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Serro
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Airbnb Seasonality Analysis & Trends in Serro (2025)
Peak Season (July, January, August)
- Revenue averages $455 per month
- Occupancy rates average 27.3%
- Daily rates average $49
Shoulder Season
- Revenue averages $344 per month
- Occupancy maintains around 21.0%
- Daily rates hold near $49
Low Season (April, June, November)
- Revenue drops to average $266 per month
- Occupancy decreases to average 18.5%
- Daily rates adjust to average $49
Seasonality Insights for Serro
- The Airbnb seasonality in Serro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serro's highest earning potential, with monthly revenues capable of climbing to $485, occupancy reaching a high of 30.2%, and ADRs peaking at $51.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $223, occupancy could drop to 17.2%, and ADRs may adjust down to $48.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serro (2025)
Exploring the top neighborhoods for short-term rentals in Serro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Serro, known for its colonial architecture and cultural significance. Attracts tourists interested in history and local culture, making it ideal for short-term rentals. | Igreja de Nossa Senhora do Rosário, Museu do Ouro, Casa da Cultura, Praça do Rosário, Estátua do Príncipe da Beira |
| Serro Mountains | The surrounding mountain region offers stunning natural scenery, perfect for eco-tourism and adventure seekers. Great for those looking for nature and outdoor activities, hiking, and relaxation. | Caminhos do Côa, parque das águas, trilhas para caminhadas, mirantes com vista para a cidade |
| Lago do Saboó | A local lake area that is popular for picnics and outdoor activities. A tranquil spot for visitors looking to unwind and connect with nature, suitable for family visits. | Área de lazer do lago, pontos de piquenique, circuito de caminhadas |
| Rural de Serro | The rural parts of Serro offer authentic agricultural experiences and beautiful landscapes, appealing to those wanting a peaceful retreat and unique experiences. | fazendas de café, tradições locais, tour por plantações |
| Parque Nacional da Serra do Cipó | Nearby national park known for its biodiversity and natural beauty. Ideal for nature lovers and adventure tourists, offers hiking and wildlife watching. | Trilhas ecológicas, cachoeiras, picos para escalada, observação de pássaros |
| Arraial de São João | A small community known for its cultural events and traditional festivals. Attractive for tourists seeking an immersive cultural experience in local traditions. | Festa do Senhor do Bonfim, música ao vivo, culinária típica |
| Cultural hotspots in the city | Various cultural institutions within Serro that attract visitors for arts and music. A good area for hosting people attending events or workshops. | Eventos de música ao vivo, teatros locais, exposições de arte |
| Mercado Municipal | A bustling market area that showcases local products and gastronomy. Popular with tourists looking to experience the local food scene. | produtos locais, gastronomia mineira, artisan crafts |
Understanding Airbnb License Requirements & STR Laws in Serro (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Serro. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serro to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Serro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serrobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing house with beautiful garden
Entire Place • 6 bedrooms
Green Corn
Entire Place • 2 bedrooms
Casa Encantada - Entire house
Entire Place • 4 bedrooms
Recanto Sempre Viva
Entire Place • 4 bedrooms
Solar da Sempre Viva.São Gonçalo do Rio das Pedras
Entire Place • 3 bedrooms
Chalé em Milho Verde @casaechalemv
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luca | 6 | $38,272 | 92 | 4.94/5.0 |
| Matias | 14 | $30,219 | 197 | 4.95/5.0 |
| Host #167350363 | 5 | $23,021 | 2 | N/A/5.0 |
| Mariana | 3 | $18,045 | 51 | 5.00/5.0 |
| Fernando | 3 | $17,544 | 256 | 4.98/5.0 |
| Yaje | 1 | $14,247 | 26 | 4.88/5.0 |
| Vinicius | 1 | $12,122 | 13 | 5.00/5.0 |
| Marcella | 2 | $11,555 | 64 | 4.90/5.0 |
| Fabricia | 2 | $9,310 | 14 | 5.00/5.0 |
| Magid | 1 | $8,122 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serro.
Dive Deeper: Advanced Serro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serro
- The Serro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64% of the 136 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Serro, House properties are the most common (69.1%), reflecting the local real estate landscape.
- Houses represent a significant 69.1% portion, catering likely to families or larger groups.
- The presence of 19.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, apartment/condo (combined 3.7%) offer potential for unique stay experiences.
Serro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serro
- The dominant room capacity in Serro is 1 bedroom listings, making up 43.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.4% of the active Airbnb listings in Serro, indicating a high concentration in these sizes.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Serro.
Serro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serro
- The most common guest capacity trend in Serro vacation rentals is listings accommodating 4 guests (20.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Serro STR market, accounting for 35.3% of listings.
- 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serro.
- On average, properties in Serro are equipped to host 4.0 guests.
Serro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serro
- The most common availability pattern in Serro falls within the 271-366 days range, representing 83.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Serro (45.6%), reflecting common guest stay durations or potential owner blocking patterns.
Serro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
43.2% of total
2 Nights
54 listings
40.9% of total
3 Nights
4 listings
3% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
16 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Serro is 1 Night, adopted by 43.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.1%) of the Serro Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Serro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.2% of Serro hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serro.
Serro Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
26% of total
Moderate
25 listings
24% of total
Firm
14 listings
13.5% of total
Strict
38 listings
36.5% of total
Cancellation Policy Insights for Serro
- The prevailing Airbnb cancellation policy trend in Serro is Strict, used by 36.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.5% market standard in Serro.
- With 36.5% using Strict terms, this is a viable option in Serro, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Serro.
Serro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serro
- The overall average booking lead time for vacation rentals in Serro is 29 days.
- Guests book furthest in advance for stays during December (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (37 days avg.) sees the longest lead times, while Summer (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Serro.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Serro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serro (2025)
Amenity Prevalence
Amenity Insights for Serro
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serro to stay competitive.
Serro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serro
- The typical guest profile for Airbnb in Serro consists of primarily domestic travelers (97%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.3% of guests.
- Key international markets include Brazil (97.3%) and United States (0.8%).
- Top languages spoken are Portuguese (48.2%) followed by English (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and Minas Gerais.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taquaraçu de Minas | 17 | $877 | $144.46 | 28% |
| Esmeraldas | 78 | $867 | $151.60 | 27% |
| Confins | 16 | $858 | $165.04 | 30% |
| Jaboticatubas | 200 | $792 | $135.42 | 28% |
| São José da Lapa | 21 | $792 | $177.57 | 28% |
| Ribeirão das Neves | 25 | $717 | $118.03 | 32% |
| Juatuba | 27 | $661 | $126.40 | 29% |
| Pedro Leopoldo | 34 | $627 | $119.40 | 30% |
| Santa Luzia | 37 | $591 | $95.43 | 27% |
| Lagoa Santa | 175 | $576 | $114.92 | 30% |