Airbnb Market Analytics, Statistics and Data in Serro, Minas Gerais, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Serro? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Serro:
How much do Airbnb hosts make on average per month in Serro?
The short-term rental market in Serro shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $295 per month
- Strong performing properties (top 25%) make $663 or more
- Best-in-class properties (top 10%) achieve $1,089+ monthly
- Entry-level properties (bottom 25%) typically earn around $140
Revenue Variations by Month
Occupancy Rates Throughout the Year in Serro
The market in Serro shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 18% occupancy rates
- Strong performing properties (top 25%) achieve 35% or higher
- Best-in-class properties (top 10%) reach 55%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Serro
Daily rates in Serro vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $41 per night
- Strong performing properties (top 25%) secure $63 or more
- Best-in-class properties (top 10%) pull in $90+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
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Seasonality patterns in Serro
Peak Season (April, May, June)
- Revenue peaks at $749.27 per month
- Occupancy rates reach 33.68%
- Daily rates average $54.86
Shoulder Season
- Revenue averages $495.80 per month
- Occupancy maintains 24.85%
- Daily rates hold at $51.83
Low Season (October, September, November)
- Revenue drops to $262.04 per month
- Occupancy decreases to 18.10%
- Daily rates adjust to $48.05
Is it still profitable to do Airbnb in Serro in 2025?
Yes! Serro demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 25% and monthly revenue averaging $496 and The market's 118 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (leaf-peepers, wine tourists, cultural festival attendees, solo travelers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Serro
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de Serro | The heart of Serro, known for its colonial architecture and historical significance. Great for tourists looking to explore local culture and history, with many access points to other attractions. | Igreja de Nossa Senhora do Rosário, Museu do Rosário, Parque Natural do Pico do Itambé, Cascata do Taboão, Centro Histórico |
| Serra do Cipó | A stunning natural park area just outside Serro, perfect for ecotourism and outdoor activities. Ideal for hosting nature lovers and adventure seekers looking for hiking and beautiful landscapes. | Cascata do Véu da Noiva, Caminho das Pedras, Trilhas para caminhada, Balanço das Flores, Praia do Cipó |
| Caminho dos Gerais | This picturesque route offers beautiful landscapes and a glimpse into traditional Minas Gerais culture. It attracts tourists looking for scenic drives and location-based experiences. | Rota do Queijo, Rota do Vinho, Museu do Morro, Feiras de Artesanato, Café da Manhã Mineiro |
| São Gonçalo do Rio Abaixo | Nearby town known for its tranquil environment, perfect for those looking to escape the hustle of city life. Attracts visitors interested in rural tourism and local cuisine. | Igreja São Gonçalo, Trilhas de Ecoturismo, Culinária Mineira, Cachoeira do Jatobá, Praias de Rio |
| Pico do Itambé | A famous peak that offers breathtaking views and hiking opportunities. This area is great for outdoor enthusiasts and offers a unique experience away from urban settings. | Mirante do Itambé, Trilhas de acesso ao Pico, Cachoeiras, Visualizações panorâmicas, Área de Camping |
| Cachoeira do Taboão | A beautiful waterfall that's a hidden gem for relaxation and nature lovers. Perfect for visitors looking to experience local wildlife and scenery. | Cachoeira do Taboão, Trilha de Acesso, Pontos de picnic, Banhos naturais, Observação de aves |
| Serro Cultural | Focus on local art and culture, attracting guests interested in art and crafts. It's ideal for those looking to immerse themselves in local traditions and craftspeople. | Ateliês de artistas locais, Festas culturais, Feiras de artesanato, Museus de arte, Espaços culturais |
| Café de Minas | A region known for its coffee plantations, attracting agrotourism enthusiasts. Great for visitors wanting to learn about coffee production and enjoy tasting experiences. | Visitas a fazendas de café, Degustação de cafés, Café colonial, Cursos de barista, Café e cultura mineira |
Do you need a license for Airbnb in Serro?
We recommend checking directly with Serro's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Serro
Casa Encantada - Entire house
Entire Place • 4 bedrooms
Amazing house with beautiful garden
Entire Place • 6 bedrooms
Casa Bela Vista
Entire Place • 3 bedrooms
Cottage Canto das Candeias
Entire Place • 3 bedrooms
Recanto Sempre Viva
Entire Place • 4 bedrooms
Casa Vagalume - Maho Verde
Entire Place • 1 bedroom
Top Performing Professional Hosts in Serro
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matias | 12 | $38,980 | 195 | 4.53/5.0 |
| Mariana | 3 | $36,157 | 51 | 5.00/5.0 |
| Luca | 6 | $34,381 | 92 | 4.94/5.0 |
| 167350363 | 5 | $22,173 | 2 | 0.00/5.0 |
| Fabricia | 2 | $16,170 | 14 | 2.50/5.0 |
| Fernando | 3 | $16,089 | 250 | 4.98/5.0 |
| Elane | 1 | $14,359 | 12 | 5.00/5.0 |
| Magid | 1 | $14,217 | 4 | 5.00/5.0 |
| Felipe | 1 | $12,865 | 29 | 4.97/5.0 |
| Marcella | 3 | $10,372 | 66 | 3.27/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Serro
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.1%), with house and boutique & hotels properties comprising 90.7% of inventory
- Strong specialty sector (18.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, apartment & condo segments (4.2% combined)
Room Capacity Distribution
Analysis of 118 properties in Serro shows that 1 bedroom properties are most prevalent, making up 42.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.3% of all listings.
Key Insights
- Most common: 1 bedroom (42.4%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 70.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 118 properties in Serro reveals that 4 guests properties dominate the market, representing 21.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 3 guests make up 36.4% of the market.
Key Insights
- Most common capacity: 4 guests (21.2% of market)
- Least common capacity: 1 guest (1.7% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 36.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 118 properties in Serro, the most common availability pattern is 271-366 days (74.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.4% of properties).
Key Insights
- Most common availability window: 271-366 days (74.6%)
- Most common booking duration: 1-30 days (36.4%)
- Properties with high availability (180+ days): 94.1%
- Properties with long-term bookings (180+ days): 5.9%
Minimum Stay Distributions
1 Night
45 listings
43.3% of total
2 Nights
47 listings
45.2% of total
3 Nights
6 listings
5.8% of total
4-6 Nights
1 listings
1% of total
30+ Nights
5 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.5%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 94.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
11 listings
14.3% of total
Moderate
21 listings
27.3% of total
Firm
11 listings
14.3% of total
Strict
34 listings
44.2% of total
Key Insights
- Strict is the preferred policy at 44.2% of listings
- The market shows a balanced distribution between guest-friendly (41.6%) and strict (58.5%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 14.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Feb, Jan, averaging 39 days
- Shortest booking windows are in Jul, Aug, Jun, averaging 22 days
- Winter shows the longest average booking window at 39 days, while Summer has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jun when lead times are shortest
Popular Airbnb Amenities in Serro
Below is the distribution of amenities across listings in Serro:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.6% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (0.8%) and United States (0.5%)
- Portuguese is the top language at 48.8%, followed by English (28.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.7%
Recommendations
- Target marketing campaigns for Belo Horizonte and Minas Gerais markets
- Develop localized content for Germany and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Serro. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Taquaraçu de Minas | 16 | $1,035 | $138.54 | 30% |
| Confins | 11 | $1,017 | $134.20 | 34% |
| Esmeraldas | 63 | $1,002 | $151.81 | 29% |
| Jaboticatubas | 165 | $928 | $127.16 | 30% |
| Pedro Leopoldo | 30 | $847 | $108.55 | 35% |
| São José da Lapa | 20 | $781 | $171.61 | 29% |
| Lagoa Santa | 145 | $772 | $117.39 | 33% |
| Ribeirão das Neves | 21 | $732 | $96.74 | 35% |
| Juatuba | 21 | $728 | $111.34 | 35% |
| Santa Luzia | 33 | $710 | $89.15 | 31% |
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