Airbnb Market Analytics, Statistics and Data in Poços de Caldas, Minas Gerais, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Poços de Caldas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Poços de Caldas:
How much do Airbnb hosts make on average per month in Poços de Caldas?
The short-term rental market in Poços de Caldas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $585 per month
- Strong performing properties (top 25%) make $903 or more
- Best-in-class properties (top 10%) achieve $1,305+ monthly
- Entry-level properties (bottom 25%) typically earn around $256
Revenue Variations by Month
Occupancy Rates Throughout the Year in Poços de Caldas
The market in Poços de Caldas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Poços de Caldas
Daily rates in Poços de Caldas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $51 or more
- Best-in-class properties (top 10%) pull in $77+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in Poços de Caldas
Peak Season (June, April, May)
- Revenue peaks at $946.90 per month
- Occupancy rates reach 54.75%
- Daily rates average $49.81
Shoulder Season
- Revenue averages $692.67 per month
- Occupancy maintains 38.50%
- Daily rates hold at $47.27
Low Season (January, August, September)
- Revenue drops to $474.51 per month
- Occupancy decreases to 31.91%
- Daily rates adjust to $43.93
Is it still profitable to do Airbnb in Poços de Caldas in 2025?
Yes! Poços de Caldas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $693 and With 449 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Poços de Caldas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Poços de Caldas, with vibrant shops, restaurants, and cultural attractions. Ideal for guests who want to experience the local life and the city's historic charm. | Thermal Springs, Sao Domingos Ridge, Cruz de Malta Park, Palace Casino, Poços de Caldas Historic Museum |
| Jardim dos Lajes | A beautiful neighborhood known for its spacious parks and residential vibe. Popular among families and those seeking a quieter stay with easy access to nature. | Dr. Lisboa Park, Dona Beja Fountain, Lajes Lake, Jardim dos Lajes open-air market, Local artisan shops |
| Parque José Burnier | This area features lush landscapes and outdoor activities, perfect for eco-tourism. Guests can enjoy hiking and nature while staying close to the city conveniences. | Natural Mineral Water Springs, Hiking trails, Botanical Garden, Adventure Sports, Nature Reserves |
| Shoppingcenter | Home to numerous shops and services, this area is perfect for guests who want convenience and entertainment options. Great for shopping enthusiasts and foodies. | Shopping Poços de Caldas, Local markets, Restaurants and cafes, Cinema, Entertainment zones |
| Cascata das Antas | A scenic area known for its beautiful waterfall and outdoor adventures. Perfect for those looking for picturesque views and nature activities. | Cascata das Antas Waterfall, Hiking trails, Picnic spots, Photography opportunities, Wildlife sighting |
| Vale das Águas | A serene neighborhood ideal for guests looking to relax by the water, with stunning natural beauty and tranquility. Popular for wellness retreats. | Valley of Water Trails, Spas and wellness centers, Fishing spots, Scenic viewpoints, Lovely picnic areas |
| Alto da Serra | A high vantage point offering breathtaking views of the city. Attracts tourists looking for panoramic experiences and unique photo opportunities. | High viewpoint, Historic landmarks, Nature trails, Scenic paths, Adventure sports |
| Café 4 Estações | This charming area is known for its local coffee culture and cozy cafes. Perfect for travelers who appreciate gourmet experiences and local flavors. | Local coffee shops, Culinary festivals, Cultural events, Artisan shops, Street fairs |
Do you need a license for Airbnb in Poços de Caldas?
We recommend checking directly with Poços de Caldas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Poços de Caldas
Chácara represa Bortolan
Entire Place • 3 bedrooms
Overlooking the lake/pier/pools, wifi 500Mb/s
Entire Place • 5 bedrooms
Cabana Lavanda Tripvila
Entire Place • 1 bedroom
Sítio no Alto da Serra
Entire Place • 3 bedrooms
Linda Vista B. noble center
Entire Place • 3 bedrooms
Casa Represa Bortolan
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Poços de Caldas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bia | 11 | $79,591 | 129 | 4.51/5.0 |
| Seazone | 5 | $76,281 | 101 | 4.93/5.0 |
| Deni | 7 | $71,417 | 86 | 4.63/5.0 |
| Rogerio | 3 | $68,820 | 78 | 4.91/5.0 |
| Ana Paula De Souza Reis | 7 | $65,373 | 326 | 4.94/5.0 |
| Geanete | 12 | $62,513 | 758 | 4.36/5.0 |
| Margarett | 1 | $54,292 | 8 | 4.63/5.0 |
| Erica | 1 | $50,764 | 30 | 5.00/5.0 |
| Hospedagens Pocos | 11 | $49,146 | 55 | 3.06/5.0 |
| Walter | 6 | $45,443 | 154 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Poços de Caldas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.7%), with apartment & condo and house properties comprising 95.6% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (4.4% combined)
Room Capacity Distribution
Analysis of 449 properties in Poços de Caldas shows that 2 bedrooms properties are most prevalent, making up 43.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 75.9% of all listings.
Key Insights
- Most common: 2 bedrooms (43.7%)
- Least common: 4 bedrooms (0.7%)
- Market concentration: 75.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 449 properties in Poços de Caldas reveals that 4 guests properties dominate the market, representing 37.4% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 52.1% of the market.
Key Insights
- Most common capacity: 4 guests (37.4% of market)
- Least common capacity: 7 guests (2.2% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 52.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 449 properties in Poços de Caldas, the most common availability pattern is 271-366 days (37.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.8% of properties).
Key Insights
- Most common availability window: 271-366 days (37.6%)
- Most common booking duration: 181-270 days (27.8%)
- Properties with high availability (180+ days): 66.1%
- Properties with long-term bookings (180+ days): 35.6%
Minimum Stay Distributions
1 Night
138 listings
34.3% of total
2 Nights
176 listings
43.8% of total
3 Nights
28 listings
7% of total
4-6 Nights
7 listings
1.7% of total
30+ Nights
53 listings
13.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.1%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (13.2%) suggest a stable extended-stay market
- High market flexibility with 85.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
124 listings
31.8% of total
Moderate
124 listings
31.8% of total
Firm
54 listings
13.8% of total
Strict
88 listings
22.6% of total
Key Insights
- Flexible is the preferred policy at 31.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.6% of the market
- Firm policies are least common at 13.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 38 days
- Shortest booking windows are in Mar, Aug, Sep, averaging 23 days
- Winter shows the longest average booking window at 38 days, while Fall has the shortest at 26 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 38 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Poços de Caldas
Below is the distribution of amenities across listings in Poços de Caldas:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.9%) and Germany (0.2%)
- Portuguese is the top language at 56%, followed by English (26.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for São Paulo and Campinas markets
- Develop localized content for United States and Germany
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Poços de Caldas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cássia | 20 | $1,812 | $153.42 | 37% |
| Vargem | 39 | $1,789 | $161.26 | 34% |
| Valinhos | 49 | $1,603 | $177.72 | 37% |
| Nova Odessa | 12 | $1,570 | $134.10 | 43% |
| Morungaba | 30 | $1,550 | $303.62 | 30% |
| Itatiba | 172 | $1,376 | $180.52 | 34% |
| Brazópolis | 17 | $1,348 | $144.24 | 32% |
| Tuiuti | 20 | $1,278 | $141.31 | 31% |
| Pedra Bela | 27 | $1,268 | $109.03 | 34% |
| Córrego do Bom Jesus | 93 | $1,155 | $87.59 | 41% |
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