Ouro Preto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Ouro Preto in 2025? Explore comprehensive Airbnb analytics for Ouro Preto, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Ouro Preto, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 679 active listings.
Whether you're considering an Airbnb investment in Ouro Preto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ouro Preto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ouro Preto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ouro Preto (2025)
Understanding the monthly revenue variations for Airbnb listings in Ouro Preto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ouro Preto is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ouro Preto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,721+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,000 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $462 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $186, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ouro Preto
Ouro Preto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ouro Preto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ouro Preto:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ouro Preto
Average Daily Rate (ADR) Airbnb Trends in Ouro Preto (2025)
Effective short term rental pricing strategy in Ouro Preto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ouro Preto typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $122+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $68 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in Ouro Preto
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Airbnb Seasonality Analysis & Trends in Ouro Preto (2025)
Peak Season (May, July, June)
- Revenue averages $965 per month
- Occupancy rates average 39.8%
- Daily rates average $55
Shoulder Season
- Revenue averages $723 per month
- Occupancy maintains around 35.7%
- Daily rates hold near $55
Low Season (February, September, October)
- Revenue drops to average $575 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $54
Seasonality Insights for Ouro Preto
- The Airbnb seasonality in Ouro Preto shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ouro Preto's highest earning potential, with monthly revenues capable of climbing to $987, occupancy reaching a high of 50.3%, and ADRs peaking at $56.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $500, occupancy could drop to 29.0%, and ADRs may adjust down to $54.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ouro Preto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ouro Preto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ouro Preto (2025)
Exploring the top neighborhoods for short-term rentals in Ouro Preto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The Historic Center of Ouro Preto is a UNESCO World Heritage Site known for its colonial architecture and rich history. It attracts tourists interested in culture, art, and history, making it an ideal location for Airbnb. | Church of Saint Francis of Assisi, Tiradentes Square, Museum of Inconfidência, Our Lady of Mercy Church, Casa dos Contos |
| Praça Tiradentes | A central square in Ouro Preto that serves as a hub for tourists and locals alike, known for its vibrant atmosphere and proximity to various cultural sites. A great spot for short-term rentals due to high foot traffic. | Museu da Farmácia, Teatro Municipal, Our Lady of Pilar Church, Artisan Markets, Charming Cafes |
| São José de Além Paraíba | This area offers breathtaking natural scenery and is becoming increasingly popular with tourists looking for nature and tranquility alongside historical exploration. Ideal for Airbnb hosting for those who appreciate nature and serenity. | Natural Parks, Waterfalls, Cultural Heritage Sites, Hiking Trails, Local Farms |
| Caminhos de Pedra | Known for its scenic routes and traditional stone houses, this area attracts visitors interested in the local culture and slow tourism. A unique experience with a rustic charm, perfect for hosting. | Stone Houses, Local Cuisine, Craft Shops, Scenic Views, Cultural Festivals |
| Vila Rica | A historical neighborhood in Ouro Preto, it is famous for its baroque architecture and history related to the Gold Rush in Brazil. It's a quieter area that offers a peaceful stay for tourists. | Museum of the Gold Cycle, Baroque Churches, Cultural Events, Local Handicrafts, Historical Tours |
| Conselheiro Lafaiete | Nearby town with a mix of cultural and historical attractions. It can serve as an alternative for visitors who want to explore less crowded spaces while still being near Ouro Preto's main attractions. | Local Markets, Cultural Festivals, Historical Buildings, Natural Parks, Artisan Crafts |
| Pico do Itacolomi | This area offers both natural beauty and options for hiking. It appeals to eco-tourists and those looking for outdoor activities, making it ideal for Airbnb rentals focused on nature tourism. | Hiking Trails, Scenic Views, Natural Reserve, Wildlife Watching, Outdoor Activities |
| Serra do Ouro Preto | A mountain region offering stunning views and nature experiences. It is perfect for tourists looking for getaway spots where they can enjoy outdoor activities and scenic landscapes while being close to the historical sights of Ouro Preto. | Mountaineering, Nature Trails, Picnicking Areas, Breathtaking Views, Photography Spots |
Understanding Airbnb License Requirements & STR Laws in Ouro Preto (2025)
While Ouro Preto, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ouro Preto to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ouro Preto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ouro Pretobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa da Pedra - Lavras Novas
Entire Place • 3 bedrooms
Cozy family home in Lavras Novas
Entire Place • 3 bedrooms
Chalé between mountains and waters - @tipacachales
Entire Place • 1 bedroom
HOUSE AND CHALETS - CHAPADA-LAVRAS NOVAS-OURO PRETO-MG
Entire Place • 6 bedrooms
Casa Amarela in Lavras Novas
Entire Place • 4 bedrooms
Horizonte de Lavras
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ouro Preto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ouro Preto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pousada | 6 | $145,249 | 58 | 4.71/5.0 |
| Kelly | 5 | $92,844 | 30 | 4.94/5.0 |
| Carlos | 4 | $84,125 | 399 | 4.92/5.0 |
| Karine | 3 | $75,666 | 71 | 4.99/5.0 |
| Mayara | 3 | $66,550 | 399 | 4.99/5.0 |
| Geraldo | 2 | $62,761 | 67 | 4.96/5.0 |
| Fernanda | 7 | $60,635 | 114 | 4.80/5.0 |
| Luiz Henrique | 3 | $57,215 | 13 | 5.00/5.0 |
| O Sitio Dos Ventos | 5 | $56,264 | 56 | 3.92/5.0 |
| Patrice | 4 | $50,217 | 50 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ouro Preto.
Dive Deeper: Advanced Ouro Preto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ouro Preto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOuro Preto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ouro Preto
- The Ouro Preto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.8% of the 679 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 36.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Ouro Preto, House properties are the most common (69.4%), reflecting the local real estate landscape.
- Houses represent a significant 69.4% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 8.2%) offer potential for unique stay experiences.
Ouro Preto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ouro Preto
- The dominant room capacity in Ouro Preto is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.0% of the active Airbnb listings in Ouro Preto, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ouro Preto.
Ouro Preto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ouro Preto
- The most common guest capacity trend in Ouro Preto vacation rentals is listings accommodating 2 guests (24.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Ouro Preto STR market, accounting for 39.2% of listings.
- 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ouro Preto.
- On average, properties in Ouro Preto are equipped to host 3.5 guests.
Ouro Preto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ouro Preto
- The most common availability pattern in Ouro Preto falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ouro Preto (28.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ouro Preto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
370 listings
57.2% of total
2 Nights
215 listings
33.2% of total
3 Nights
4 listings
0.6% of total
4-6 Nights
1 listings
0.2% of total
7-29 Nights
1 listings
0.2% of total
30+ Nights
56 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ouro Preto is 1 Night, adopted by 57.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.4%) of the Ouro Preto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.2% of Ouro Preto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ouro Preto.
Ouro Preto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
178 listings
31.7% of total
Moderate
142 listings
25.3% of total
Firm
116 listings
20.7% of total
Strict
125 listings
22.3% of total
Cancellation Policy Insights for Ouro Preto
- The prevailing Airbnb cancellation policy trend in Ouro Preto is Flexible, used by 31.7% of listings.
- There's a relatively balanced mix between guest-friendly (57.0%) and stricter (43.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.7% market standard in Ouro Preto.
- Regularly review your cancellation policy against competitors and market demand shifts in Ouro Preto.
Ouro Preto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ouro Preto
- The overall average booking lead time for vacation rentals in Ouro Preto is 30 days.
- Guests book furthest in advance for stays during November (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (37 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Ouro Preto.
- Target marketing efforts for the Spring season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Ouro Preto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ouro Preto (2025)
Amenity Prevalence
Amenity Insights for Ouro Preto
- Essential amenities in Ouro Preto that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ouro Preto: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ouro Preto to stay competitive.
Ouro Preto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ouro Preto
- The typical guest profile for Airbnb in Ouro Preto consists of primarily domestic travelers (93%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.4% of guests.
- Key international markets include Brazil (93.4%) and United States (1.5%).
- Top languages spoken are Portuguese (46.7%) followed by English (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ouro Preto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Taquaraçu de Minas | 15 | $1,120 | $138.56 | 31% |
| Ijaci | 14 | $1,084 | $132.99 | 35% |
| Nova Lima | 152 | $1,082 | $104.52 | 38% |
| Confins | 11 | $1,055 | $138.00 | 35% |
| São Joaquim de Bicas | 11 | $1,026 | $125.52 | 32% |
| Esmeraldas | 63 | $1,016 | $152.73 | 29% |
| Mateus Leme | 24 | $935 | $148.83 | 29% |
| Moeda | 37 | $923 | $110.24 | 29% |
| Jaboticatubas | 161 | $917 | $126.77 | 29% |
| Brumadinho | 228 | $872 | $90.65 | 32% |