Airbnb Market Analytics, Statistics and Data in Nova Lima, Minas Gerais, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Nova Lima? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Nova Lima:
How much do Airbnb hosts make on average per month in Nova Lima?
The short-term rental market in Nova Lima shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,074 per month
- Strong performing properties (top 25%) make $2,101 or more
- Best-in-class properties (top 10%) achieve $3,624+ monthly
- Entry-level properties (bottom 25%) typically earn around $485
Revenue Variations by Month
Occupancy Rates Throughout the Year in Nova Lima
The market in Nova Lima shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Nova Lima
Daily rates in Nova Lima vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $133 or more
- Best-in-class properties (top 10%) pull in $203+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in Nova Lima
Peak Season (February, May, March)
- Revenue peaks at $1838.77 per month
- Occupancy rates reach 46.61%
- Daily rates average $107.84
Shoulder Season
- Revenue averages $1562.78 per month
- Occupancy maintains 39.14%
- Daily rates hold at $102.90
Low Season (January, September, August)
- Revenue drops to $1290.09 per month
- Occupancy decreases to 29.31%
- Daily rates adjust to $96.38
Is it still profitable to do Airbnb in Nova Lima in 2025?
Yes! Nova Lima demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 39% and monthly revenue averaging $1563 and The market's 160 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Nova Lima
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Nova Lima with a mix of historical architecture and modern amenities. It is easily accessible and attracts both business and leisure travelers seeking convenience. | Largo do Rosário, Igreja de São Sebastião, Cultural Center, local shops and cafes |
| Vila da Serra | A trendy neighborhood with upscale living spaces, great restaurants, and a strong community vibe. It appeals to tourists looking for a sophisticated atmosphere and proximity to nature. | Parque da Serra do Curral, shopping centers, fine dining, nightlife spots |
| Alto de Vila | A residential area with stunning views and a peaceful environment that attracts families and professionals. It's ideal for those seeking a serene getaway from urban hustle while still being close to the city. | nature trails, local parks, viewpoints |
| Nova Lima Downtown | Emerging as a business hub, it offers a mix of corporate offices and leisure activities. Hosts many events throughout the year, making it appealing for short-term stays. | shopping areas, restaurants, event spaces |
| Cascatinha | Known for its natural beauty and tranquillity, this area is perfect for those wanting a retreat experience. It draws in tourists who enjoy outdoor activities like hiking and sightseeing. | Cascata do Seu Fica, hiking trails, natural parks |
| Savassi | While primarily known in Belo Horizonte, it extends its allure to Nova Lima with vibrant culture and nightlife, attracting young people and tourists eager for excitement. | bars and clubs, live music venues, restaurants |
| Pampulha | Close to beautiful lakes and parks, it offers a leisure atmosphere for families and people looking to unwind amidst nature while still being near urban amenities. | Lagoa da Pampulha, Café do Mercado, parks |
| Retiro | A charming neighborhood that offers a glimpse of locals' everyday life, making it a unique experience for travelers wanting to explore Brazilian culture while staying in a cozy environment. | local bakeries, craft markets, artisanal shops |
Do you need a license for Airbnb in Nova Lima?
We recommend checking directly with Nova Lima's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Nova Lima
Casa Condomínio Estância Alpina
Entire Place • 6 bedrooms
hummingbird house
Entire Place • 3 bedrooms
Loft Embaúba Lofts da Mata
Entire Place • 1 bedroom
Wooden chalet with pool and "spa" Cond. gated
Entire Place • 3 bedrooms
Loft das Bromélias Lofts da Mata
Entire Place • 1 bedroom
Casa Versos, Pasárgada
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Nova Lima
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lofts Da Mata | 4 | $184,513 | 90 | 4.82/5.0 |
| Maria Odete | 2 | $91,829 | 157 | 4.99/5.0 |
| Anna Cláudia | 1 | $88,742 | 10 | 4.90/5.0 |
| Ari | 1 | $67,730 | 8 | 5.00/5.0 |
| Bruno | 3 | $58,022 | 226 | 4.83/5.0 |
| Luca | 1 | $47,017 | 16 | 4.94/5.0 |
| Raíssa | 4 | $46,931 | 253 | 4.84/5.0 |
| Marcelo | 1 | $44,805 | 158 | 4.95/5.0 |
| Lorena | 1 | $44,206 | 16 | 5.00/5.0 |
| Wag | 2 | $39,620 | 134 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Nova Lima
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.9%), with house and apartment & condo properties comprising 78.8% of inventory
- Strong specialty sector (16.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 160 properties in Nova Lima shows that 1 bedroom properties are most prevalent, making up 45% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 58.1% of all listings.
Key Insights
- Most common: 1 bedroom (45%)
- Least common: 4 bedrooms (9.4%)
- Market concentration: 58.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 160 properties in Nova Lima reveals that 2 guests properties dominate the market, representing 32.5% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 58.1% of the market.
Key Insights
- Most common capacity: 2 guests (32.5% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 58.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 160 properties in Nova Lima, the most common availability pattern is 271-366 days (49.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (49.4%)
- Most common booking duration: 31-90 days (28.1%)
- Properties with high availability (180+ days): 71.9%
- Properties with long-term bookings (180+ days): 28.7%
Minimum Stay Distributions
1 Night
44 listings
29.7% of total
2 Nights
53 listings
35.8% of total
3 Nights
20 listings
13.5% of total
4-6 Nights
16 listings
10.8% of total
7-29 Nights
3 listings
2% of total
30+ Nights
12 listings
8.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.5%
- Mid-length stays (4-6 nights) represent 10.8% of listings
- Monthly+ stays (8.1%) suggest a stable extended-stay market
- High market flexibility with 79.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
21 listings
15.9% of total
Moderate
35 listings
26.5% of total
Firm
30 listings
22.7% of total
Strict
46 listings
34.8% of total
Key Insights
- Strict is the preferred policy at 34.8% of listings
- The market shows a balanced distribution between guest-friendly (42.4%) and strict (57.5%) policies
- Flexible policies are least common at 15.9% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 31 days
- Shortest booking windows are in Sep, Oct, Aug, averaging 18 days
- Winter shows the longest average booking window at 31 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 31 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Nova Lima
Below is the distribution of amenities across listings in Nova Lima:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.5%) and Canada (0.6%)
- Portuguese is the top language at 48.9%, followed by English (31.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.1%
Recommendations
- Target marketing campaigns for Belo Horizonte and State of Minas Gerais markets
- Develop localized content for United States and Canada
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Nova Lima. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ijaci | 14 | $1,085 | $135.78 | 34% |
| Taquaraçu de Minas | 16 | $1,035 | $138.54 | 30% |
| Confins | 11 | $1,017 | $134.20 | 34% |
| Esmeraldas | 63 | $1,002 | $151.81 | 29% |
| Jaboticatubas | 165 | $928 | $127.16 | 30% |
| São Joaquim de Bicas | 12 | $920 | $119.58 | 32% |
| Mateus Leme | 24 | $915 | $149.20 | 30% |
| Igarapé | 31 | $915 | $129.08 | 33% |
| Moeda | 38 | $912 | $107.74 | 28% |
| Brumadinho | 231 | $890 | $89.87 | 33% |
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