Airbnb Market Analytics, Statistics and Data in Lagoa Santa, Minas Gerais, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lagoa Santa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lagoa Santa:
How much do Airbnb hosts make on average per month in Lagoa Santa?
The short-term rental market in Lagoa Santa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $776 per month
- Strong performing properties (top 25%) make $1,653 or more
- Best-in-class properties (top 10%) achieve $3,027+ monthly
- Entry-level properties (bottom 25%) typically earn around $362
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lagoa Santa
The market in Lagoa Santa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lagoa Santa
Daily rates in Lagoa Santa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $83 per night
- Strong performing properties (top 25%) secure $164 or more
- Best-in-class properties (top 10%) pull in $256+ per night
- Entry-level properties (bottom 25%) earn around $33
Daily Rate Variations by Month
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Seasonality patterns in Lagoa Santa
Peak Season (April, May, February)
- Revenue peaks at $1613.54 per month
- Occupancy rates reach 43.78%
- Daily rates average $123.85
Shoulder Season
- Revenue averages $1233.37 per month
- Occupancy maintains 35.41%
- Daily rates hold at $117.55
Low Season (July, August, September)
- Revenue drops to $840.69 per month
- Occupancy decreases to 30.15%
- Daily rates adjust to $110.25
Is it still profitable to do Airbnb in Lagoa Santa in 2025?
Yes! Lagoa Santa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1233 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lagoa Santa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The historical center of Lagoa Santa, offering vibrant cultural experiences, local shops, and restaurants. It's a hub for both locals and tourists. | Museu de Lagoa Santa, Parque Estadual do Sumidouro, Igreja São José, Centro Cultural, Praça da Liberdade |
| Lagoa Santa Lagoon | A beautiful area around the lagoon, popular for relaxation and water activities. Ideal for travelers looking to enjoy nature and tranquility. | Lagoa Santa Lagoon, Caminho da Luz, Caxambu River, Pousada do Lago, Trilhas na Lagoa |
| Gruta da Lapinha | Famous for its stunning caves and natural beauty, this area attracts adventure seekers and nature lovers looking to explore the outdoors. | Gruta da Lapinha, Caminhadas e trilhas, Pico do Morro, Visitas guiadas, Centro de Visitantes |
| Jardim América | A peaceful residential area with local amenities, making it ideal for families and those looking for a quieter stay close to nature. | Parque da Juventude, Igreja Nossa Senhora da Penha, Praça da Paz, Restaurantes locais, Caminhadas |
| Bairro São João | A charming neighborhood with a mix of local culture and modern conveniences. Good for tourists who want to experience local life. | Feira Livre, Cafés locais, Mercado Municipal, Praça São João, Eventos comunitários |
| Lagoa Santa Historic District | Rich in history and culture, this area is perfect for those interested in the local heritage and historical sites. | Igreja de São José, Museu Histórico, Visites a propriedades antigas, Centro de Cultura, Eventos culturais |
| Praia da Luz | A serene beach area perfect for relaxation, attracting visitors looking for sun and sea, along with scenic views. | Praia da Luz, Pontos de pesca, Caminhadas pela praia, Piqueniques, Atividades aquáticas |
| Bairro Jardins | A family-friendly area with parks and playgrounds, great for visitors traveling with children who seek comfort and leisure. | Parque Municipal, Áreas de lazer, Equitação, Academias ao ar livre, Eventos de verão |
Do you need a license for Airbnb in Lagoa Santa?
We recommend checking directly with Lagoa Santa's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lagoa Santa
Sítio das Pedras, tranquility with coziness!
Entire Place • 5 bedrooms
Great House in Lagoa Santa
Entire Place • 4 bedrooms
Flat - Montmartre Suite
Entire Place • 1 bedroom
Casa de Campo Sítio da Nascente
Entire Place • 6 bedrooms
Recanto Musoli
Entire Place • 3 bedrooms
RECANTO DA LAGOA
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Lagoa Santa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wallace | 3 | $76,953 | 41 | 4.61/5.0 |
| Júnior | 4 | $60,034 | 39 | 3.74/5.0 |
| Mercia | 1 | $50,500 | 9 | 5.00/5.0 |
| Danielle | 1 | $43,181 | 81 | 4.94/5.0 |
| Bárbara | 2 | $39,980 | 27 | 4.53/5.0 |
| Júnia | 4 | $36,826 | 126 | 4.94/5.0 |
| Cristina | 1 | $35,335 | 14 | 4.93/5.0 |
| Thiago | 1 | $35,320 | 29 | 5.00/5.0 |
| Ademir | 1 | $32,726 | 139 | 4.97/5.0 |
| Giovana | 1 | $31,328 | 17 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lagoa Santa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.7%), with house and apartment & condo properties comprising 91.0% of inventory
- Untapped potential in others, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 145 properties in Lagoa Santa shows that 1 bedroom properties are most prevalent, making up 23.4% of the market. The market tends to favor larger properties, with 1 bedroom and 5+ bedrooms together representing 43.4% of all listings.
Key Insights
- Most common: 1 bedroom (23.4%)
- Least common: 2 bedrooms (14.5%)
- Market concentration: 43.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 145 properties in Lagoa Santa reveals that 8+ guests properties dominate the market, representing 46.2% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 62.8% of the market.
Key Insights
- Most common capacity: 8+ guests (46.2% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 62.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 145 properties in Lagoa Santa, the most common availability pattern is 271-366 days (57.2% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (29% of properties).
Key Insights
- Most common availability window: 271-366 days (57.2%)
- Most common booking duration: 1-30 days (29%)
- Properties with high availability (180+ days): 81.4%
- Properties with long-term bookings (180+ days): 19.3%
Minimum Stay Distributions
1 Night
62 listings
46.3% of total
2 Nights
49 listings
36.6% of total
3 Nights
10 listings
7.5% of total
4-6 Nights
5 listings
3.7% of total
30+ Nights
8 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 82.9%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 90.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
43 listings
37.7% of total
Moderate
38 listings
33.3% of total
Firm
13 listings
11.4% of total
Strict
20 listings
17.5% of total
Key Insights
- Flexible is the preferred policy at 37.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Jan, averaging 41 days
- Shortest booking windows are in Jun, Oct, Sep, averaging 24 days
- Winter shows the longest average booking window at 41 days, while Fall has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 41 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Lagoa Santa
Below is the distribution of amenities across listings in Lagoa Santa:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.4%) and Switzerland (0.4%)
- Portuguese is the top language at 50.7%, followed by English (28.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Belo Horizonte and State of Minas Gerais markets
- Develop localized content for United States and Switzerland
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lagoa Santa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Nova Lima | 160 | $1,074 | $105.12 | 38% |
| Taquaraçu de Minas | 16 | $1,035 | $138.54 | 30% |
| Confins | 11 | $1,017 | $134.20 | 34% |
| Esmeraldas | 63 | $1,002 | $151.81 | 29% |
| Jaboticatubas | 165 | $928 | $127.16 | 30% |
| São Joaquim de Bicas | 12 | $920 | $119.58 | 32% |
| Mateus Leme | 24 | $915 | $149.20 | 30% |
| Igarapé | 31 | $915 | $129.08 | 33% |
| Moeda | 38 | $912 | $107.74 | 28% |
| Brumadinho | 231 | $890 | $89.87 | 33% |
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