Divinópolis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in Divinópolis in 2025? Explore comprehensive Airbnb analytics for Divinópolis, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for Divinópolis, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Divinópolis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Divinópolis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Divinópolis Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Divinópolis (2025)
Understanding the monthly revenue variations for Airbnb listings in Divinópolis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Divinópolis is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Divinópolis across different performance tiers:
- Best-in-class properties (Top 10%) achieve $945+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $650 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $384 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $170, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Divinópolis
Divinópolis Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Divinópolis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Divinópolis:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Divinópolis
Average Daily Rate (ADR) Airbnb Trends in Divinópolis (2025)
Effective short term rental pricing strategy in Divinópolis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Divinópolis typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $111+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $51 or more.
- Typical properties (Median) charge around $27 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Divinópolis
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Airbnb Seasonality Analysis & Trends in Divinópolis (2025)
Peak Season (December, March, January)
- Revenue averages $612 per month
- Occupancy rates average 41.7%
- Daily rates average $52
Shoulder Season
- Revenue averages $493 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $60
Low Season (February, June, November)
- Revenue drops to average $408 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $59
Seasonality Insights for Divinópolis
- The Airbnb seasonality in Divinópolis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Divinópolis's highest earning potential, with monthly revenues capable of climbing to $653, occupancy reaching a high of 43.4%, and ADRs peaking at $68.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $365, occupancy could drop to 24.5%, and ADRs may adjust down to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Divinópolis.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Divinópolis seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Divinópolis (2025)
Exploring the top neighborhoods for short-term rentals in Divinópolis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The bustling heart of Divinópolis, full of shops, restaurants, and cultural attractions. Ideal for tourists who want to experience local life and conveniences at their doorstep. | Praça do Santuário, Divinópolis Theater, local markets, Church of São Sebastião, Geraldo Pimentel Park |
| São João de Deus | A residential neighborhood that is becoming popular among families and long-term visitors, known for its community feel and proximity to schools and parks. | Parque do Sabiá, Civic Center, local cafes and shops, schools and educational institutions |
| Jardinópolis | A tranquil yet growing area known for its green spaces and family-friendly environment. Ideal for guests looking for a peaceful retreat close to the city. | Jardinópolis Park, local art galleries, nature trails, community events |
| Bom Pastor | This neighborhood is known for its modern amenities and shopping options, making it a convenient place to stay for business or leisure travelers. | Shopping Pátio Divinópolis, local restaurants, fitness centers, parks and leisure facilities |
| Marinhos | A quiet neighborhood that offers a more suburban feel, perfect for those looking for longer stays or exploring local life. | local parks, family-friendly restaurants, quiet streets, community gatherings |
| Vale do Sol | A developing area known for its scenic views and affordable housing options, attracting younger visitors and long-term renters. | scenic viewpoints, outdoor activities, local markets |
| Águas Santas | Well known for its natural beauty, this area attracts those who appreciate outdoor activities and a connection with nature. | natural springs, hiking trails, community events |
| Tiradentes | An area with historical significance that appeals to tourists interested in culture and history, featuring architecture and museums. | historical sites, local museums, cultural events, traditional restaurants |
Understanding Airbnb License Requirements & STR Laws in Divinópolis (2025)
While Divinópolis, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Divinópolis to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Divinópolis (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Divinópolisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Estância Nery Haras
Entire Place • 3 bedrooms
Casa Colonial - Cozy and Family Site
Entire Place • 5 bedrooms
Cozy place for leisure
Entire Place • 4 bedrooms
Sítio Renascer Div: Heated SPA + Fiber Optic Wifi
Entire Place • 3 bedrooms
Sitio Divinópolis
Entire Place • 3 bedrooms
Sítio Lugarzinho Bom
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Divinópolis (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Divinópolis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Victor | 10 | $48,535 | 395 | 4.54/5.0 |
| Catia | 1 | $30,034 | 5 | 5.00/5.0 |
| Clarice | 1 | $22,395 | 21 | 4.90/5.0 |
| Tininha | 1 | $17,467 | 8 | 5.00/5.0 |
| Joao | 2 | $13,756 | 164 | 4.95/5.0 |
| Luiz | 5 | $11,821 | 37 | 4.76/5.0 |
| Pedro | 2 | $11,630 | 49 | 4.78/5.0 |
| Christian | 1 | $11,131 | 43 | 4.88/5.0 |
| Tebas | 1 | $10,661 | 4 | 4.50/5.0 |
| Aparecida Melo | 4 | $9,014 | 52 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Divinópolis.
Dive Deeper: Advanced Divinópolis STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Divinópolis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDivinópolis Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Divinópolis
- The Divinópolis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Divinópolis, Apartment/Condo properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 34.3% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.7%) offer potential for unique stay experiences.
Divinópolis Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Divinópolis
- The dominant room capacity in Divinópolis is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.8% of the active Airbnb listings in Divinópolis, indicating a high concentration in these sizes.
- A significant 37.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Divinópolis.
Divinópolis Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Divinópolis
- The most common guest capacity trend in Divinópolis vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Divinópolis STR market, accounting for 45.7% of listings.
- 41.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Divinópolis.
- On average, properties in Divinópolis are equipped to host 4.7 guests.
Divinópolis Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Divinópolis
- The most common availability pattern in Divinópolis falls within the 271-366 days range, representing 58.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Divinópolis (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Divinópolis Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
33.8% of total
2 Nights
19 listings
27.9% of total
3 Nights
4 listings
5.9% of total
4-6 Nights
8 listings
11.8% of total
7-29 Nights
2 listings
2.9% of total
30+ Nights
12 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Divinópolis is 1 Night, adopted by 33.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.7%) of the Divinópolis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Divinópolis, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.8% of Divinópolis hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Divinópolis.
Divinópolis Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
27 listings
44.3% of total
Moderate
21 listings
34.4% of total
Firm
7 listings
11.5% of total
Strict
6 listings
9.8% of total
Cancellation Policy Insights for Divinópolis
- The prevailing Airbnb cancellation policy trend in Divinópolis is Flexible, used by 44.3% of listings.
- The market strongly favors guest-friendly terms, with 78.7% of listings offering Flexible or Moderate policies. This suggests guests in Divinópolis may expect booking flexibility.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.3% market standard in Divinópolis.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Divinópolis.
Divinópolis STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Divinópolis
- The overall average booking lead time for vacation rentals in Divinópolis is 24 days.
- Guests book furthest in advance for stays during June (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Divinópolis.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Divinópolis averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Divinópolis (2025)
Amenity Prevalence
Amenity Insights for Divinópolis
- Essential amenities in Divinópolis that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Divinópolis: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Divinópolis to stay competitive.
Divinópolis Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Divinópolis
- The typical guest profile for Airbnb in Divinópolis consists of primarily domestic travelers (97%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Brazil (97.2%) and United States (1.3%).
- Top languages spoken are Portuguese (55.4%) followed by English (25.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and State of Minas Gerais.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Divinópolis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ijaci | 16 | $1,074 | $139.81 | 33% |
| Nova Lima | 170 | $881 | $101.17 | 37% |
| Taquaraçu de Minas | 17 | $877 | $144.46 | 28% |
| Esmeraldas | 78 | $867 | $151.60 | 27% |
| Mateus Leme | 27 | $862 | $152.52 | 29% |
| Confins | 16 | $858 | $165.04 | 30% |
| São Joaquim de Bicas | 13 | $845 | $132.46 | 30% |
| Moeda | 38 | $812 | $114.94 | 26% |
| Jaboticatubas | 200 | $792 | $135.42 | 28% |
| São José da Lapa | 21 | $792 | $177.57 | 28% |