Várzea Grande Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mato Grosso, Brazil
Is Airbnb profitable in Várzea Grande in 2025? Explore comprehensive Airbnb analytics for Várzea Grande, Mato Grosso, Brazil to uncover income potential. This 2025 STR market report for Várzea Grande, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 56 active listings.
Whether you're considering an Airbnb investment in Várzea Grande, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Várzea Grande Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Várzea Grande Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Várzea Grande (2025)
Understanding the monthly revenue variations for Airbnb listings in Várzea Grande is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Várzea Grande is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Várzea Grande across different performance tiers:
- Best-in-class properties (Top 10%) achieve $699+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $472 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $225 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $91, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Várzea Grande
Várzea Grande Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Várzea Grande STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Várzea Grande:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Várzea Grande
Average Daily Rate (ADR) Airbnb Trends in Várzea Grande (2025)
Effective short term rental pricing strategy in Várzea Grande involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Várzea Grande typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $49+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $32 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Várzea Grande
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Airbnb Seasonality Analysis & Trends in Várzea Grande (2025)
Peak Season (December, June, January)
- Revenue averages $403 per month
- Occupancy rates average 33.7%
- Daily rates average $32
Shoulder Season
- Revenue averages $310 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $35
Low Season (March, September, November)
- Revenue drops to average $228 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $32
Seasonality Insights for Várzea Grande
- The Airbnb seasonality in Várzea Grande shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Várzea Grande's highest earning potential, with monthly revenues capable of climbing to $416, occupancy reaching a high of 43.2%, and ADRs peaking at $37.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $203, occupancy could drop to 27.7%, and ADRs may adjust down to $28.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Várzea Grande.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Várzea Grande seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Várzea Grande (2025)
Exploring the top neighborhoods for short-term rentals in Várzea Grande? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Várzea Grande, with a mix of business, commerce, and cultural activities. It attracts visitors for its historical landmarks and accessibility to various services. | Marechal Rondon International Airport, Várzea Grande Municipal Market, Shopping Várzea Grande, Catedral Nossa Senhora do Carmo, Parque dos Buritis |
| Jardim Glória | A residential neighborhood known for its calm atmosphere and proximity to parks, making it ideal for families and nature lovers. | Parque Ecológico do Cerrado, Praça da Bíblia, Várzea Grande's Municipal Secretariats |
| Cohab | A popular neighborhood that offers affordable accommodation options and is close to local amenities, making it attractive for budget travelers. | Shopping facilities, Local markets, Community parks |
| Jardim Imperial | A vibrant neighborhood with beautiful residential homes and parks, perfect for those looking for a quiet yet connected location. | Parque dos Buritis, Contorno da BR 364 |
| Várzea Grande Shopping | Home to one of the largest shopping centers in the region, attracting shoppers and tourists alike, with various dining and entertainment options. | Várzea Grande Shopping, Restaurants, Cinemas |
| Distrito Industrial | An industrial area that caters to business travelers, with many companies and logistics operations nearby, ideal for short-term business stay Airbnb options. | Industrial parks, Logistics companies, Business centers |
| Parque Paiaguás | A green space ideal for outdoor activities and events, attracting families and groups looking for leisure and recreation options. | Parque Paiaguás, Botanical gardens, Sporting facilities |
| São Matheus | A growing neighborhood with new developments, appealing to both investors and travelers looking for a mix of residential and vacation rentals. | Local shops, Parks, Community events |
Understanding Airbnb License Requirements & STR Laws in Várzea Grande (2025)
While Várzea Grande, Mato Grosso, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Várzea Grande to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Várzea Grande (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Várzea Grandebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New, beautiful and close to the airport
Entire Place • 2 bedrooms
Cozy and Comfort
Entire Place • 2 bedrooms
Passionate apartment
Entire Place • 1 bedroom
Apt. Next Emergency Room Vgd.
Entire Place • 2 bedrooms
Ap Prox Aeroporto
Entire Place • 2 bedrooms
Imperador Suite, 300 m from Várzea Grande Airport.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Várzea Grande (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Várzea Grande based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patricia | 6 | $16,071 | 38 | 5.00/5.0 |
| Juliana | 6 | $10,945 | 754 | 4.81/5.0 |
| Nilza | 2 | $8,770 | 6 | 5.00/5.0 |
| Lauriany | 1 | $8,065 | 21 | 4.90/5.0 |
| Cilce Helena | 2 | $7,364 | 11 | 2.32/5.0 |
| Tomaz | 1 | $6,365 | 13 | 4.92/5.0 |
| Peter | 3 | $6,272 | 190 | 3.24/5.0 |
| Alonsio | 2 | $6,076 | 10 | 2.44/5.0 |
| Helena | 3 | $5,861 | 84 | 3.15/5.0 |
| Cida | 3 | $5,772 | 107 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Várzea Grande.
Dive Deeper: Advanced Várzea Grande STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Várzea Grande. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVárzea Grande Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Várzea Grande
- The Várzea Grande Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.3% of the 56 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Várzea Grande, Apartment/Condo properties are the most common (51.8%), reflecting the local real estate landscape.
- Houses represent a significant 39.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.6%) offer potential for unique stay experiences.
Várzea Grande Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Várzea Grande
- The dominant room capacity in Várzea Grande is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Várzea Grande, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Várzea Grande.
Várzea Grande Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Várzea Grande
- The most common guest capacity trend in Várzea Grande vacation rentals is listings accommodating 2 guests (26.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Várzea Grande STR market, accounting for 42.9% of listings.
- 12.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Várzea Grande.
- On average, properties in Várzea Grande are equipped to host 2.6 guests.
Várzea Grande Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Várzea Grande
- The most common availability pattern in Várzea Grande falls within the 271-366 days range, representing 60.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Várzea Grande (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Várzea Grande Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
63.5% of total
2 Nights
10 listings
19.2% of total
3 Nights
5 listings
9.6% of total
4-6 Nights
1 listings
1.9% of total
30+ Nights
3 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Várzea Grande is 1 Night, adopted by 63.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.7%) of the Várzea Grande Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.5% of Várzea Grande hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Várzea Grande.
Várzea Grande Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
29 listings
63% of total
Moderate
13 listings
28.3% of total
Firm
2 listings
4.3% of total
Strict
2 listings
4.3% of total
Cancellation Policy Insights for Várzea Grande
- The prevailing Airbnb cancellation policy trend in Várzea Grande is Flexible, used by 63% of listings.
- The market strongly favors guest-friendly terms, with 91.3% of listings offering Flexible or Moderate policies. This suggests guests in Várzea Grande may expect booking flexibility.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 63% market standard in Várzea Grande.
- Given the high prevalence of Flexible policies (63%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Várzea Grande.
Várzea Grande STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Várzea Grande
- The overall average booking lead time for vacation rentals in Várzea Grande is 23 days.
- Guests book furthest in advance for stays during October (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (25 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Várzea Grande.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Várzea Grande averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Várzea Grande (2025)
Amenity Prevalence
Amenity Insights for Várzea Grande
- Essential amenities in Várzea Grande that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Várzea Grande: Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Free parking on premises or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Várzea Grande to stay competitive.
Várzea Grande Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Várzea Grande
- The typical guest profile for Airbnb in Várzea Grande consists of primarily domestic travelers (92%), often arriving from nearby Cuiabá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 92.2% of guests.
- Key international markets include Brazil (92.2%) and United States (2.8%).
- Top languages spoken are Portuguese (58.2%) followed by English (20.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cuiabá and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Várzea Grande Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chapada dos Guimarães | 295 | $774 | $137.79 | 24% |
| Cuiabá | 535 | $340 | $38.22 | 39% |
| Nobres | 26 | $234 | $50.72 | 24% |