Tangará da Serra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Mato Grosso, Brazil

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Tangará da Serra in 2025? Explore comprehensive Airbnb analytics for Tangará da Serra, Mato Grosso, Brazil to uncover income potential. This 2025 STR market report for Tangará da Serra, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Tangará da Serra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tangará da Serra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Tangará da Serra Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$41
The average rental revenue earned for an occupied room per day in Tangará da Serra.
Occupancy Rate(?)
30.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$2,582
Typical annual income for an Airbnb listing in Tangará da Serra. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
122.3%
Strong growth (122.3%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Tangará da Serra.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Tangará da Serra.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Tangará da Serra (2025)

Understanding the monthly revenue variations for Airbnb listings in Tangará da Serra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tangará da Serra is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tangará da Serra across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $765+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $465 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $318 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $166, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Tangará da Serra

Tangará da Serra Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Tangará da Serra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tangará da Serra:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Tangará da Serra

Average Daily Rate (ADR) Airbnb Trends in Tangará da Serra (2025)

Effective short term rental pricing strategy in Tangará da Serra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tangará da Serra typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $55+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
  • Typical properties (Median) charge around $33 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Tangará da Serra

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Airbnb Seasonality Analysis & Trends in Tangará da Serra (2025)

Peak Season (December, September, October)
  • Revenue averages $541 per month
  • Occupancy rates average 51.1%
  • Daily rates average $38
Shoulder Season
  • Revenue averages $355 per month
  • Occupancy maintains around 34.0%
  • Daily rates hold near $40
Low Season (January, June, July)
  • Revenue drops to average $295 per month
  • Occupancy decreases to average 27.7%
  • Daily rates adjust to average $44

Seasonality Insights for Tangará da Serra

  • The Airbnb seasonality in Tangará da Serra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Tangará da Serra's highest earning potential, with monthly revenues capable of climbing to $626, occupancy reaching a high of 55.8%, and ADRs peaking at $48.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $282, occupancy could drop to 24.7%, and ADRs may adjust down to $37.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tangará da Serra.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Tangará da Serra seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Tangará da Serra (2025)

Exploring the top neighborhoods for short-term rentals in Tangará da Serra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Central Tangará da Serra
The heart of the city with easy access to restaurants, shops, and local attractions. Ideal for travelers seeking convenience and a vibrant atmosphere.
Praça da Bíblia, Igreja Matriz Nova, Catedral Nossa Senhora da Penha, Shopping Tangará, Parque da Cidade
Cuiabá River Area
A beautiful riverside area that offers picturesque views and a relaxing environment, perfect for nature lovers and those looking for outdoor activities.
Cuiabá River, Parque Caxambu, Caminho do Bonito, Lagoa do Vida, Ponte dos Imigrantes
Mato Grosso Exposition Park
A key area for events and exhibitions, attracting visitors during local fairs and conventions, making it great for short-term rentals.
Parque de Exposições, Feira Agropecuária, Centro de Eventos, Exposição de Animais, Shows e Concertos
Cultural District
Home to various cultural sites and festivals, this area attracts tourists interested in local experiences and traditions.
Museu Historico, Teatro Municipal, Praça 9 de Julho, Feiras Culturais, Parque das Águas
Local Markets and Street Vendors
A bustling area with vibrant market culture, perfect for food lovers and those seeking unique shopping experiences.
Mercadão Municipal, Feira do Produtor, Rua da Casa de Cultura, Bancas de comidas típicas, Artesanato local
São José Neighborhood
A suburban area that offers a quieter atmosphere yet is close to urban conveniences, appealing to families and long-term visitors.
Parque São José, Centro de Saúde, Escolas e Creches, Praças e Áreas Verdes, Comércio Local
Nature Reserves
Situated near nature reserves, this area is perfect for eco-tourism and visitors who enjoy outdoor adventures such as hiking and bird-watching.
Reserva Natural Sesc Pantanal, Trilhas Ecológicas, Avistamento de Aves, Cascatas, Ecoturismo
Sporting Venues
Close to local sports facilities, this area attracts sports enthusiasts and visitors during events and games, ideal for short term stays.
Estádio Municipal, Ginásio de Esportes, Eventos de Confraternização, Atividades Esportivas, Campus Universitário

Understanding Airbnb License Requirements & STR Laws in Tangará da Serra (2025)

While Tangará da Serra, Mato Grosso, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tangará da Serra to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Tangará da Serra (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Tangará da Serrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Alto standard w/381mts , swimming pool, barbecue grill

Casa Alto standard w/381mts , swimming pool, barbecue grill

Entire Place • 3 bedrooms

$8,079
Revenue
33.2%
Occupancy
$117.13
Daily Rate
103 Apparently TGA Season

103 Apparently TGA Season

Entire Place • 3 bedrooms

$6,809
Revenue
51.8%
Occupancy
$46.78
Daily Rate
Economical and well-located space.

Economical and well-located space.

Entire Place • 1 bedroom

$5,458
Revenue
55.0%
Occupancy
$28.99
Daily Rate
Perfect apartment! Gated community and covered garage

Perfect apartment! Gated community and covered garage

Entire Place • 1 bedroom

$4,744
Revenue
59.8%
Occupancy
$21.42
Daily Rate
Cozy apt in the center!

Cozy apt in the center!

Entire Place • 1 bedroom

$4,401
Revenue
55.0%
Occupancy
$21.66
Daily Rate
Casa no centro de Tangará

Casa no centro de Tangará

Entire Place • 2 bedrooms

$2,616
Revenue
34.6%
Occupancy
$50.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Tangará da Serra (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Tangará da Serra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Alfredo1$8,07943.75/5.0
Alexandre1$6,809355.00/5.0
Vilma2$6,783424.92/5.0
Ivânia3$6,583464.96/5.0
Geferson1$4,401594.68/5.0
Flavia2$3,66174.88/5.0
Victor2$3,620614.91/5.0
Rs1$2,61674.71/5.0
Andressa2$2,494204.89/5.0
Ederson1$1,568185.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tangará da Serra.

Dive Deeper: Advanced Tangará da Serra STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tangará da Serra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Tangará da Serra Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Tangará da Serra

  • The Tangará da Serra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Tangará da Serra, House properties are the most common (73.7%), reflecting the local real estate landscape.
  • Houses represent a significant 73.7% portion, catering likely to families or larger groups.

Tangará da Serra Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Tangará da Serra

  • The dominant room capacity in Tangará da Serra is 2 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 63.2% of the active Airbnb listings in Tangará da Serra, indicating a high concentration in these sizes.
  • A significant 21.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tangará da Serra.

Tangará da Serra Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Tangará da Serra

  • The most common guest capacity trend in Tangará da Serra vacation rentals is listings accommodating 5 guests (26.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 6 guests dominate the Tangará da Serra STR market, accounting for 47.4% of listings.
  • 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tangará da Serra.
  • On average, properties in Tangará da Serra are equipped to host 3.7 guests.

Tangará da Serra Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Tangará da Serra

  • The most common availability pattern in Tangará da Serra falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Tangará da Serra (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Tangará da Serra Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (47.4%)

1 Night

9 listings

47.4% of total

2 Nights (42.1%)

2 Nights

8 listings

42.1% of total

4-6 Nights (5.3%)

4-6 Nights

1 listings

5.3% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Tangará da Serra is 1 Night, adopted by 47.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.5%) of the Tangará da Serra Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 47.4% of Tangará da Serra hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tangará da Serra.

Tangará da Serra Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (36.8%)

Flexible

7 listings

36.8% of total

Moderate (42.1%)

Moderate

8 listings

42.1% of total

Firm (10.5%)

Firm

2 listings

10.5% of total

Strict (10.5%)

Strict

2 listings

10.5% of total

Cancellation Policy Insights for Tangará da Serra

  • The prevailing Airbnb cancellation policy trend in Tangará da Serra is Moderate, used by 42.1% of listings.
  • The market strongly favors guest-friendly terms, with 78.9% of listings offering Flexible or Moderate policies. This suggests guests in Tangará da Serra may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42.1% market standard in Tangará da Serra.
  • Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Tangará da Serra.

Tangará da Serra STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Tangará da Serra

  • The overall average booking lead time for vacation rentals in Tangará da Serra is 7 days.
  • Guests book furthest in advance for stays during April (average 10 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 3 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (9 days avg.) sees the longest lead times, while Fall (5 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (7 days) as a baseline for your pricing and availability strategy in Tangará da Serra.
  • Target marketing efforts for the Spring season well in advance (at least 9 days) to capture early planners.
  • Monitor your own booking lead times against these Tangará da Serra averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Tangará da Serra (2025)

Amenity Prevalence

Amenity Insights for Tangará da Serra

  • Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Kitchen or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Tangará da Serra to stay competitive.

Tangará da Serra Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Tangará da Serra

  • The typical guest profile for Airbnb in Tangará da Serra consists of primarily domestic travelers (98%), often arriving from nearby Cuiabá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include Brazil (97.9%) and Netherlands (2.1%).
  • Top languages spoken are Portuguese (73.1%) followed by Spanish (11.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Cuiabá and São Paulo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Tangará da Serra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nova Mutum20$353$47.2039%
Cuiabá689$262$36.6838%
Campo Novo do Parecis25$203$33.7132%
Várzea Grande77$156$26.1131%

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