São Luís Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maranhão, Brazil
Is Airbnb profitable in São Luís in 2025? Explore comprehensive Airbnb analytics for São Luís, Maranhão, Brazil to uncover income potential. This 2025 STR market report for São Luís, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 620 active listings.
Whether you're considering an Airbnb investment in São Luís, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São Luís Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São Luís Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São Luís (2025)
Understanding the monthly revenue variations for Airbnb listings in São Luís is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São Luís is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São Luís across different performance tiers:
- Best-in-class properties (Top 10%) achieve $993+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $690 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $400 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $169, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São Luís
São Luís Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São Luís STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São Luís:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São Luís
Average Daily Rate (ADR) Airbnb Trends in São Luís (2025)
Effective short term rental pricing strategy in São Luís involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São Luís typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $71+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $44 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in São Luís
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Airbnb Seasonality Analysis & Trends in São Luís (2025)
Peak Season (December, July, January)
- Revenue averages $584 per month
- Occupancy rates average 45.6%
- Daily rates average $46
Shoulder Season
- Revenue averages $487 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $44
Low Season (February, June, October)
- Revenue drops to average $454 per month
- Occupancy decreases to average 42.1%
- Daily rates adjust to average $44
Seasonality Insights for São Luís
- The Airbnb seasonality in São Luís shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São Luís's highest earning potential, with monthly revenues capable of climbing to $592, occupancy reaching a high of 49.7%, and ADRs peaking at $47.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $448, occupancy could drop to 37.7%, and ADRs may adjust down to $42.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São Luís.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São Luís seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São Luís (2025)
Exploring the top neighborhoods for short-term rentals in São Luís? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Jardins | A vibrant, upscale neighborhood known for its beautiful parks and cultural attractions. It is popular with families and tourists looking for a lively atmosphere with local dining and shopping options. | Jardim Botanical, Teatro Arthur Azevedo, Praia de São Marcos, local markets and restaurants |
| Ponta do Farol | A popular beach area with a stunning view of the coastline. Ideal for tourists wanting access to the beach, nightlife, and water sports activities. | Praia de Ponta do Farol, Farol da Ponta do Farol, beach clubs, bars and restaurants along the beach |
| Calhau | A coastal neighborhood with a beautiful beach and upscale condominiums. Great for those looking to enjoy the beach lifestyle while still close to the city. | Praia do Calhau, shopping malls, local seafood restaurants, nightlife options |
| Centro Histórico | The historic downtown area is rich in colonial architecture and culture. Ideal for those who appreciate history and want to explore local museums and art. | Palácio dos Leões, Igreja da Sé, Museu Histórico e Artístico do Maranhão, local artisan shops |
| Olho d'Água | A residential area close to nature, featuring parks and quiet beaches. Appeals to families and those looking for a peaceful environment. | Praia do Olho d'Água, Parque do Olho d'Água, community markets, local cafes |
| Turu | A growing neighborhood with significant development, appealing to young professionals and families. Offers a variety of amenities and easy access to the city. | local parks, shopping areas, family-friendly events, restaurants |
| São Francisco | Known for its cultural influence and artistic vibe, this neighborhood attracts creatives and artists looking to be part of a bustling community. | Centro Cultural São Paulo, art galleries, workshops, street art |
| Cohama | A strategic area for business and leisure, popular with locals and visitors alike. Great for offering amenities, dining, and easy access to transportation. | shopping centers, business hubs, restaurants and bars, community events |
Understanding Airbnb License Requirements & STR Laws in São Luís (2025)
While São Luís, Maranhão, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São Luís to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in São Luís (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São Luísbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oásis Olho D'água
Entire Place • 5 bedrooms
Refúgio em São Luís, acesso Av Litoranea
Entire Place • 4 bedrooms
Ponta D' Areia Apto Alto Padrão
Entire Place • 3 bedrooms
BEING IN PEACE IS THE BEST PLACE.
Entire Place • 2 bedrooms
Apartment overlooking the sea.
Entire Place • 1 bedroom
House in Calhau with swimming pool and workstations
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São Luís (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São Luís based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Graziela | 20 | $175,454 | 800 | 4.73/5.0 |
| Luciano | 20 | $112,704 | 449 | 4.55/5.0 |
| Ferreira | 31 | $107,183 | 1322 | 4.32/5.0 |
| Gerlane | 9 | $68,445 | 252 | 4.76/5.0 |
| Dennison | 11 | $67,209 | 602 | 4.90/5.0 |
| BestHome | 5 | $64,132 | 131 | 4.90/5.0 |
| Sossega Temporada | 5 | $50,692 | 50 | 4.63/5.0 |
| Creta | 10 | $48,965 | 169 | 4.70/5.0 |
| House Eight | 5 | $48,439 | 147 | 4.85/5.0 |
| Host #384654864 | 1 | $43,891 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São Luís.
Dive Deeper: Advanced São Luís STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São Luís. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão Luís Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São Luís
- The São Luís Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.4% of the 620 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São Luís, Apartment/Condo properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 20.2% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.1%) offer potential for unique stay experiences.
São Luís Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São Luís
- The dominant room capacity in São Luís is 1 bedroom listings, making up 46.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.2% of the active Airbnb listings in São Luís, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (8.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in São Luís.
São Luís Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São Luís
- The most common guest capacity trend in São Luís vacation rentals is listings accommodating 2 guests (22.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the São Luís STR market, accounting for 44.7% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São Luís.
- On average, properties in São Luís are equipped to host 3.4 guests.
São Luís Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São Luís
- The most common availability pattern in São Luís falls within the 271-366 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in São Luís (27.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São Luís Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
222 listings
36.8% of total
2 Nights
171 listings
28.4% of total
3 Nights
57 listings
9.5% of total
4-6 Nights
25 listings
4.1% of total
7-29 Nights
10 listings
1.7% of total
30+ Nights
118 listings
19.6% of total
Key Insights
- The most prevalent minimum stay requirement in São Luís is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the São Luís Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.6%) caters to monthly stays (30+ nights) in São Luís, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of São Luís hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São Luís.
São Luís Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.2% of total
Super Strict 30 Days
3 listings
0.5% of total
Super Strict 60 Days
1 listings
0.2% of total
Refundable
3 listings
0.5% of total
Flexible
181 listings
33% of total
Moderate
116 listings
21.1% of total
Firm
97 listings
17.7% of total
Strict
147 listings
26.8% of total
Cancellation Policy Insights for São Luís
- The prevailing Airbnb cancellation policy trend in São Luís is Flexible, used by 33% of listings.
- There's a relatively balanced mix between guest-friendly (54.1%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33% market standard in São Luís.
- Regularly review your cancellation policy against competitors and market demand shifts in São Luís.
São Luís STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São Luís
- The overall average booking lead time for vacation rentals in São Luís is 26 days.
- Guests book furthest in advance for stays during December (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Fall (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in São Luís.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these São Luís averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São Luís (2025)
Amenity Prevalence
Amenity Insights for São Luís
- Essential amenities in São Luís that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São Luís: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São Luís to stay competitive.
São Luís Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São Luís
- The typical guest profile for Airbnb in São Luís consists of primarily domestic travelers (90%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 89.6% of guests.
- Key international markets include Brazil (89.6%) and France (2.5%).
- Top languages spoken are Portuguese (48.2%) followed by English (26.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and São Luís.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São Luís Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Santo Amaro do Maranhão | 149 | $460 | $112.15 | 28% |
| Paço do Lumiar | 14 | $434 | $96.29 | 30% |
| São José de Ribamar | 103 | $283 | $69.32 | 29% |