Airbnb Market Analytics, Statistics and Data in São Luís, Maranhão, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São Luís? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São Luís:
How much do Airbnb hosts make on average per month in São Luís?
The short-term rental market in São Luís shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $560 per month
- Strong performing properties (top 25%) make $955 or more
- Best-in-class properties (top 10%) achieve $1,278+ monthly
- Entry-level properties (bottom 25%) typically earn around $241
Revenue Variations by Month
Occupancy Rates Throughout the Year in São Luís
The market in São Luís shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São Luís
Daily rates in São Luís vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $33 per night
- Strong performing properties (top 25%) secure $44 or more
- Best-in-class properties (top 10%) pull in $68+ per night
- Entry-level properties (bottom 25%) earn around $24
Daily Rate Variations by Month
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Seasonality patterns in São Luís
Peak Season (June, May, July)
- Revenue peaks at $847.44 per month
- Occupancy rates reach 54.40%
- Daily rates average $50.87
Shoulder Season
- Revenue averages $672.59 per month
- Occupancy maintains 44.07%
- Daily rates hold at $45.31
Low Season (August, January, September)
- Revenue drops to $567.23 per month
- Occupancy decreases to 38.05%
- Daily rates adjust to $38.33
Is it still profitable to do Airbnb in São Luís in 2025?
Yes! São Luís demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $673 and As a mature market with 524 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São Luís
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | A UNESCO World Heritage site known for its colonial architecture and vibrant culture. It's a hub for tourists looking to explore São Luís's rich history and traditions, making it ideal for Airbnb hosting. | Palácio dos Leões, São Luís Cathedral, Teatro Arthur Azevedo, Museu Histórico e Artístico, Praça João Pessoa, Rua Portugal |
| Calhau Beach | A popular beach area with beautiful coastline and upscale restaurants. This neighborhood attracts both tourists and locals looking to enjoy beach activities and dining, making it a prime location for short-term rentals. | Calhau Beach, Praia do Meio, Shopping da Ilha, Barraca do Calhau, Ponta d'Areia |
| Ponta d'Areia | Known for its stunning beachfront and high-end residential options, Ponta d'Areia is a favorite among tourists wanting luxury accommodations and a relaxed beach atmosphere. | Praia de Ponta d'Areia, Mirante da Ponta d'Areia, Cântaros, Vila dos Franceses, Felix's Beach Club |
| Cohama | A growing neighborhood with a mix of residential and commercial properties, Cohama offers proximity to shopping and dining options and is becoming increasingly popular among tourists. | Shopping Coophema, Cohama Futebol Clube, Teatro Alcione, Restaurantes locais, Cinemas |
| Turu | A residential area that has seen an increase in tourism, Turu features a mix of traditional culture and modern amenities, appealing to families and longer-stay visitors. | Praia do Turu, Centro Cultural de São Luís, Feira do Turu, Parks and green spaces, Local dining options |
| Olho d'Água | This neighborhood is known for its tranquility and green spaces, making it appealing for families and those looking for a peaceful getaway while still being close to the city. | Olho d'Água Beach, Parque Botânico da Vale, Shopping Pátio Norte, Local arts fairs, Traditional food markets |
| Anil | A family-friendly neighborhood with good schools and parks, Anil is increasingly attracting tourists looking for a comfortable stay with easy access to various attractions. | Parque Anil, Feira do Anil, Café de La Musique, Restaurants and bars, Local artisan shops |
| São Francisco | A vibrant neighborhood known for its nightlife and cultural scene, São Francisco attracts younger tourists and those looking to experience the local scene and entertainment. | Praça da Lagoa, Local music venues, Cultural festivals, Restaurants with live music, Associations of local artists |
Do you need a license for Airbnb in São Luís?
We recommend checking directly with São Luís's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in São Luís
Oásis Olho D'água
Entire Place • 5 bedrooms
Apartment Sea View
Entire Place • 2 bedrooms
Great beach house
Entire Place • 4 bedrooms
Ponta D' Areia Apto Alto Padrão
Entire Place • 3 bedrooms
Casa no Calhau with pool and workstations
Entire Place • 5 bedrooms
Refúgio em São Luís, acesso Av Litoranea
Entire Place • 4 bedrooms
Top Performing Professional Hosts in São Luís
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Graziela | 16 | $206,450 | 721 | 4.75/5.0 |
| Ferreira | 32 | $145,509 | 1315 | 4.29/5.0 |
| Luciano | 19 | $126,837 | 435 | 4.54/5.0 |
| Dennison | 11 | $111,175 | 568 | 4.90/5.0 |
| Gerlane | 9 | $79,512 | 247 | 4.18/5.0 |
| BestHome | 4 | $67,350 | 116 | 4.89/5.0 |
| Creta | 10 | $62,521 | 160 | 3.74/5.0 |
| Ana Paula | 6 | $60,061 | 136 | 4.99/5.0 |
| House Eight | 6 | $57,185 | 194 | 4.86/5.0 |
| Danilo | 5 | $54,577 | 47 | 2.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São Luís
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.7%), with apartment & condo and house properties comprising 89.7% of inventory
- Untapped potential in others, outdoor & mobile segments (1.5% combined)
Room Capacity Distribution
Analysis of 524 properties in São Luís shows that 1 bedroom properties are most prevalent, making up 47.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.1% of all listings.
Key Insights
- Most common: 1 bedroom (47.5%)
- Least common: 4 bedrooms (1%)
- Market concentration: 76.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 524 properties in São Luís reveals that 2 guests properties dominate the market, representing 24.4% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.0% of the market.
Key Insights
- Most common capacity: 2 guests (24.4% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 45.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 524 properties in São Luís, the most common availability pattern is 271-366 days (44.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (24% of properties).
Key Insights
- Most common availability window: 271-366 days (44.3%)
- Most common booking duration: 31-90 days (24%)
- Properties with high availability (180+ days): 65.6%
- Properties with long-term bookings (180+ days): 35.7%
Minimum Stay Distributions
1 Night
176 listings
36.8% of total
2 Nights
166 listings
34.7% of total
3 Nights
62 listings
13% of total
4-6 Nights
25 listings
5.2% of total
7-29 Nights
8 listings
1.7% of total
30+ Nights
41 listings
8.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.5%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (8.6%) suggest a stable extended-stay market
- High market flexibility with 84.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.7% of total
Non-refundable
1 listings
0.2% of total
Refundable
3 listings
0.7% of total
Super Strict 60 Days
1 listings
0.2% of total
Flexible
121 listings
28.2% of total
Moderate
85 listings
19.8% of total
Firm
82 listings
19.1% of total
Strict
133 listings
31% of total
Key Insights
- Strict is the preferred policy at 31.0% of listings
- The market shows a balanced distribution between guest-friendly (48.0%) and strict (50.1%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Jan, averaging 37 days
- Shortest booking windows are in Sep, Apr, Mar, averaging 21 days
- Summer shows the longest average booking window at 36 days, while Spring has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Mar when lead times are shortest
Popular Airbnb Amenities in São Luís
Below is the distribution of amenities across listings in São Luís:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.8% of total guests, indicating a dominant local market share.
- Primary international markets: France (2.7%) and United States (1.8%)
- Portuguese is the top language at 49.9%, followed by English (27.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for São Paulo and São Luís markets
- Develop localized content for France and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São Luís. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Santo Amaro do Maranhão | 131 | $576 | $124.81 | 33% |
| Paço do Lumiar | 11 | $390 | $77.56 | 36% |
| São José de Ribamar | 89 | $352 | $62.86 | 34% |
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