Airbnb Market Analytics, Statistics and Data in Santo Amaro do Maranhão, Maranhão, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santo Amaro do Maranhão? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santo Amaro do Maranhão:
How much do Airbnb hosts make on average per month in Santo Amaro do Maranhão?
The short-term rental market in Santo Amaro do Maranhão shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $666 per month
- Strong performing properties (top 25%) make $1,287 or more
- Best-in-class properties (top 10%) achieve $1,807+ monthly
- Entry-level properties (bottom 25%) typically earn around $328
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santo Amaro do Maranhão
The market in Santo Amaro do Maranhão shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 61%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santo Amaro do Maranhão
Daily rates in Santo Amaro do Maranhão vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $67 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $260+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
Get Live Santo Amaro do Maranhão Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Santo Amaro do Maranhão
Peak Season (July, May, August)
- Revenue peaks at $1678.83 per month
- Occupancy rates reach 59.65%
- Daily rates average $133.64
Shoulder Season
- Revenue averages $988.22 per month
- Occupancy maintains 30.08%
- Daily rates hold at $123.97
Low Season (January, October, November)
- Revenue drops to $520.73 per month
- Occupancy decreases to 17.82%
- Daily rates adjust to $115.49
Is it still profitable to do Airbnb in Santo Amaro do Maranhão in 2025?
Yes! Santo Amaro do Maranhão demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $988 and The market's 131 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santo Amaro do Maranhão
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Cajueiro | Beautiful beach known for its serene atmosphere and natural beauty. Ideal for families and tourists looking for relaxation and water activities. | Cajueiro Beach, Maranhão State Park, Local seafood restaurants, Water sports activities |
| Praia de São Marcos | A popular destination known for its clear waters and stunning sunsets. Great for attracting beach lovers and vacationers. | São Marcos Beach, Sunset viewpoints, Nearby restaurants, Fishing opportunities |
| Lençóis Maranhenses National Park | Famous for its unique dunes and lagoons, attracting adventure seekers and nature lovers. | Dune exploration, Lake swimming, Eco-tours, Photography opportunities |
| São Luís Historic Center | UNESCO World Heritage site with colonial architecture and vibrant culture. Ideal for cultural tourism. | Historic buildings, Local art galleries, Cultural festivals, Museums |
| Praia de Olho d'Água | A lesser-known beach perfect for those seeking tranquility away from the crowds. Great for relaxation and nature. | Olho d'Água Beach, Natural pools, Hiking trails, Wildlife watching |
| Praia de Calhau | Popular among locals and tourists, known for its bustling beach culture and nightlife. | Calhau Beach, Beachfront restaurants, Nightclubs, Water sports |
| Barreirinhas | Gateway to Lençóis Maranhenses National Park, ideal for tourists looking for adventure and exploration. | Boat trips, Lagoons tours, Cultural experiences, Local cuisine |
| Atins | A small fishing village known for its beautiful beaches and kitesurfing opportunities. Attracts enthusiasts and eco-tourists. | Atins Beach, Kitesurfing schools, Ecotours, Local fishing experiences |
Do you need a license for Airbnb in Santo Amaro do Maranhão?
We recommend checking directly with Santo Amaro do Maranhão's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santo Amaro do Maranhão
Casa Paraíso Lençóis
Entire Place • 5 bedrooms
Chalé das Lagoas, Santo Amaro do MA - Lençóis
Entire Place • 3 bedrooms
Casa Aconchego Linens
Entire Place • 3 bedrooms
Casa Lençoís
Entire Place • 7 bedrooms
Dunas House - Santo Amaro
Entire Place • 4 bedrooms
Master Bungalow in Vila do Junco
Private Room • 1 bedroom
Top Performing Professional Hosts in Santo Amaro do Maranhão
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Júnior | 12 | $77,184 | 60 | 0.81/5.0 |
| Luiza | 4 | $37,314 | 26 | 3.45/5.0 |
| Antonio | 4 | $37,154 | 63 | 4.75/5.0 |
| Vinicius | 2 | $34,511 | 14 | 4.79/5.0 |
| Natal | 4 | $33,747 | 23 | 3.65/5.0 |
| 528891769 | 1 | $31,272 | 1 | 0.00/5.0 |
| Ana Amélia | 1 | $29,474 | 19 | 4.89/5.0 |
| Carlos Hubert | 1 | $29,375 | 4 | 5.00/5.0 |
| 278963219 | 1 | $28,783 | 0 | 0.00/5.0 |
| Freud | 1 | $24,742 | 3 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santo Amaro do Maranhão
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (61.1%), with house and boutique & hotels properties comprising 88.6% of inventory
- Strong specialty sector (26.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (1.5% combined)
Room Capacity Distribution
Analysis of 131 properties in Santo Amaro do Maranhão shows that 2 bedrooms properties are most prevalent, making up 32.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.0% of all listings.
Key Insights
- Most common: 2 bedrooms (32.1%)
- Least common: 5+ bedrooms (4.6%)
- Market concentration: 58.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 131 properties in Santo Amaro do Maranhão reveals that 8+ guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 44.3% of the market.
Key Insights
- Most common capacity: 8+ guests (28.2% of market)
- Least common capacity: 7 guests (2.3% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 44.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 131 properties in Santo Amaro do Maranhão, the most common availability pattern is 271-366 days (69.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.9% of properties).
Key Insights
- Most common availability window: 271-366 days (69.5%)
- Most common booking duration: 31-90 days (38.9%)
- Properties with high availability (180+ days): 90.8%
- Properties with long-term bookings (180+ days): 11.5%
Minimum Stay Distributions
1 Night
93 listings
76.9% of total
2 Nights
25 listings
20.7% of total
3 Nights
1 listings
0.8% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
1 listings
0.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.6%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (0.8%) suggest a stable extended-stay market
- High market flexibility with 98.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
2.4% of total
Non-refundable
1 listings
1.2% of total
Super Strict 30 Days
1 listings
1.2% of total
Flexible
30 listings
35.7% of total
Moderate
31 listings
36.9% of total
Firm
8 listings
9.5% of total
Strict
11 listings
13.1% of total
Key Insights
- Moderate is the preferred policy at 36.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Feb, Mar, averaging 48 days
- Shortest booking windows are in Aug, Sep, Nov, averaging 24 days
- Spring shows the longest average booking window at 43 days, while Fall has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 43 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Nov when lead times are shortest
Popular Airbnb Amenities in Santo Amaro do Maranhão
Below is the distribution of amenities across listings in Santo Amaro do Maranhão:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.3%) and France (1%)
- Portuguese is the top language at 47%, followed by English (28.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.0%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santo Amaro do Maranhão. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Barreirinhas | 532 | $665 | $112.40 | 31% |
| São Luís | 524 | $456 | $40.48 | 42% |
| Paço do Lumiar | 11 | $390 | $77.56 | 36% |
| São José de Ribamar | 89 | $352 | $62.86 | 34% |
| Tutóia | 38 | $281 | $87.96 | 21% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights