Imperatriz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maranhão, Brazil
Is Airbnb profitable in Imperatriz in 2025? Explore comprehensive Airbnb analytics for Imperatriz, Maranhão, Brazil to uncover income potential. This 2025 STR market report for Imperatriz, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Imperatriz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imperatriz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imperatriz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imperatriz (2025)
Understanding the monthly revenue variations for Airbnb listings in Imperatriz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imperatriz is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imperatriz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $904+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $701 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $445 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imperatriz
Imperatriz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imperatriz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imperatriz:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imperatriz
Average Daily Rate (ADR) Airbnb Trends in Imperatriz (2025)
Effective short term rental pricing strategy in Imperatriz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imperatriz typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $60+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $40 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Imperatriz
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Airbnb Seasonality Analysis & Trends in Imperatriz (2025)
Peak Season (April, June, October)
- Revenue averages $617 per month
- Occupancy rates average 49.1%
- Daily rates average $36
Shoulder Season
- Revenue averages $518 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $36
Low Season (February, March, August)
- Revenue drops to average $360 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $35
Seasonality Insights for Imperatriz
- The Airbnb seasonality in Imperatriz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imperatriz's highest earning potential, with monthly revenues capable of climbing to $629, occupancy reaching a high of 61.3%, and ADRs peaking at $37.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $314, occupancy could drop to 30.4%, and ADRs may adjust down to $35.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imperatriz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imperatriz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imperatriz (2025)
Exploring the top neighborhoods for short-term rentals in Imperatriz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Imperatriz, offering easy access to shops, restaurants, and public transport. Ideal for guests wanting to experience the local culture and urban life. | Praça de Fátima, Imperatriz Shopping, Teatro Ferreira Gullar, Catedral de Imperatriz, Parque do Camaçari |
| Parque das Estrelas | A popular neighborhood known for its residential appeal and green spaces, attracting families and nature lovers. | Parque do Camaçari, Escola Cívico-Militar Tiradentes, Shopping Park |
| Jardim das Oliveiras | A tranquil neighborhood that offers a quiet retreat from the bustling city, appealing to guests looking for relaxation. | Igreja Batista Nova Aliança, Parque da Juventude |
| Bairro Nova Imperatriz | A growing residential area with modern amenities and convenient access to various services, attracting business travelers and families. | Colégio Objetivo, Supermercado Mateus, Unidade de Pronto Atendimento |
| Cohab | A well-established neighborhood known for its residential character and local amenities, perfect for budget-conscious travelers. | Igreja São José, Praça da Cohab |
| Parque da Liberdade | An area known for its family-friendly environment and proximity to parks and recreational areas. | Parque da Liberdade, Unidade Básica de Saúde |
| Vila Nova | An emerging area with new developments and a vibrant community, attractive to young professionals and guests seeking local experiences. | Igreja Matriz, Praça São Benedito |
| Ribeirao | A scenic area along the river, providing beautiful views and outdoor recreational opportunities, great for nature enthusiasts. | Caminho do Rio, Ponte do Ribeirão |
Understanding Airbnb License Requirements & STR Laws in Imperatriz (2025)
While Imperatriz, Maranhão, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imperatriz to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Imperatriz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imperatrizbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Apartment
Entire Place • 4 bedrooms
Apê Completo with Pool I Wifi and A/C
Entire Place • 2 bedrooms
For those who like good things
Entire Place • 2 bedrooms
Complete apartment!
Entire Place • 2 bedrooms
Ground Floor Apartment
Entire Place • 2 bedrooms
Apartment 07
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imperatriz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imperatriz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ricardo | 3 | $21,317 | 79 | 4.87/5.0 |
| Ivone | 4 | $19,119 | 27 | 3.52/5.0 |
| Eliane | 4 | $18,706 | 50 | 4.79/5.0 |
| Silvia Luana | 1 | $16,925 | 10 | 5.00/5.0 |
| Raylson | 2 | $16,087 | 36 | 4.98/5.0 |
| Jaclin | 3 | $13,710 | 85 | 4.51/5.0 |
| Marcia | 1 | $7,273 | 11 | 4.91/5.0 |
| Luiz | 2 | $5,979 | 162 | 4.87/5.0 |
| Oseas | 1 | $5,765 | 24 | 4.63/5.0 |
| Marly | 2 | $5,496 | 24 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imperatriz.
Dive Deeper: Advanced Imperatriz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imperatriz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImperatriz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imperatriz
- The Imperatriz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.8% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imperatriz, Apartment/Condo properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
Imperatriz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imperatriz
- The dominant room capacity in Imperatriz is 2 bedrooms listings, making up 59.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 84.4% of the active Airbnb listings in Imperatriz, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Imperatriz.
Imperatriz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imperatriz
- The most common guest capacity trend in Imperatriz vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Imperatriz STR market, accounting for 46.9% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imperatriz.
- On average, properties in Imperatriz are equipped to host 4.5 guests.
Imperatriz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imperatriz
- The most common availability pattern in Imperatriz falls within the 271-366 days range, representing 34.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Imperatriz (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imperatriz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
35.5% of total
2 Nights
13 listings
41.9% of total
3 Nights
3 listings
9.7% of total
4-6 Nights
2 listings
6.5% of total
30+ Nights
2 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Imperatriz is 2 Nights, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.4%) of the Imperatriz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.9% of Imperatriz hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imperatriz.
Imperatriz Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
46.2% of total
Moderate
4 listings
15.4% of total
Firm
7 listings
26.9% of total
Strict
3 listings
11.5% of total
Cancellation Policy Insights for Imperatriz
- The prevailing Airbnb cancellation policy trend in Imperatriz is Flexible, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Imperatriz.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Imperatriz.
Imperatriz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imperatriz
- The overall average booking lead time for vacation rentals in Imperatriz is 15 days.
- Guests book furthest in advance for stays during October (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (27 days avg.) sees the longest lead times, while Spring (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Imperatriz.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Imperatriz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imperatriz (2025)
Amenity Prevalence
Amenity Insights for Imperatriz
- Essential amenities in Imperatriz that guests expect include: Kitchen, TV, Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imperatriz: Kitchen, TV, Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imperatriz to stay competitive.
Imperatriz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imperatriz
- The typical guest profile for Airbnb in Imperatriz consists of primarily domestic travelers (98%), often arriving from nearby São Luís, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.3% of guests.
- Key international markets include Brazil (98.3%) and Poland (0.8%).
- Top languages spoken are Portuguese (52.3%) followed by English (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Luís and Belém.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.