Vila Velha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Espírito Santo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Vila Velha in 2025? Explore comprehensive Airbnb analytics for Vila Velha, Espírito Santo, Brazil to uncover income potential. This 2025 STR market report for Vila Velha, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,363 active listings.

Whether you're considering an Airbnb investment in Vila Velha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vila Velha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vila Velha Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$55
The average rental revenue earned for an occupied room per day in Vila Velha.
Occupancy Rate(?)
42.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$6,752
Typical annual income for an Airbnb listing in Vila Velha. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.5%
Positive growth (5.5%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Vila Velha.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Vila Velha.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
1,363
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vila Velha (2025)

Understanding the monthly revenue variations for Airbnb listings in Vila Velha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vila Velha is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vila Velha across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,558+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,078 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $633 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $296, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vila Velha

Vila Velha Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vila Velha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vila Velha:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 44%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vila Velha

Average Daily Rate (ADR) Airbnb Trends in Vila Velha (2025)

Effective short term rental pricing strategy in Vila Velha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vila Velha typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
  • Typical properties (Median) charge around $46 per night.
  • Entry-level properties (Bottom 25%) earn around $31 per night.

Average Daily Rate (ADR) Trend by Month in Vila Velha

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Airbnb Seasonality Analysis & Trends in Vila Velha (2025)

Peak Season (January, December, May)
  • Revenue averages $1,038 per month
  • Occupancy rates average 49.5%
  • Daily rates average $64
Shoulder Season
  • Revenue averages $760 per month
  • Occupancy maintains around 43.8%
  • Daily rates hold near $60
Low Season (August, September, October)
  • Revenue drops to average $618 per month
  • Occupancy decreases to average 45.2%
  • Daily rates adjust to average $61

Seasonality Insights for Vila Velha

  • The Airbnb seasonality in Vila Velha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vila Velha's highest earning potential, with monthly revenues capable of climbing to $1,222, occupancy reaching a high of 60.0%, and ADRs peaking at $64.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $600, occupancy could drop to 36.5%, and ADRs may adjust down to $54.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vila Velha.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vila Velha seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vila Velha (2025)

Exploring the top neighborhoods for short-term rentals in Vila Velha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Praia da Costa
Famous beach area known for its beautiful coastline, vibrant nightlife, and proximity to restaurants and shops. Ideal for families and tourists looking for a relaxing beach getaway.
Praia da Costa Beach, Beachfront restaurants, Parque Ilva, Shopping Praia da Costa, Fort of Santa Luzia
Itaparica
Popular neighborhood with a mix of beach and city life, Itaparica attracts both tourists and locals. The area features beautiful parks and is well-connected to urban amenities.
Itaparica Beach, Praça do Cidadão, Shopping Vila Velha, Ilha das Caieiras, Parque Municipal
Vila Velha Historic Center
The historical district features colonial architecture and cultural landmarks that attract visitors interested in Brazil's history. Great for hosting cultural experiences and educational tourism.
Igreja de Nossa Senhora do Rosário, Convento da Penha, Museu da Concha Acústica, Praça dos Namorados, Fortaleza de São Francisco
Morro do Moreno
Known for its scenic views and outdoor activities like hiking and rock climbing, it appeals to adventure seekers and nature lovers looking for a unique experience in Vila Velha.
Morro do Moreno trail, Lookout points, Parque Natural Municipal, Ecological trails
Jardim da Penha
A family-friendly neighborhood with a peaceful atmosphere, nearby parks, and access to cultural sites. It is suitable for families and long-term stays.
Praça da Paz, Parque da Mãe, Igreja Nossa Senhora da Penha
Ponta da Fruta
A serene beach area known for its natural beauty and quieter atmosphere, attracting visitors looking to escape the hustle and bustle, perfect for relaxation.
Ponta da Fruta Beach, Natural reserves, Ecological trails
Sandy Beach
A less crowded beach area with a laid-back vibe, ideal for surfers and beachgoers who prefer a more tranquil environment.
Sandy Beach, Water sports activities, Local eateries
Shopping Vila Velha
A major shopping center that attracts both tourists and locals, providing easy access to accommodation, dining, and shopping, making it a great base for Airbnb hosting.
Shopping Vila Velha mall, Cinema complex, Variety of restaurants, Cultural events

Understanding Airbnb License Requirements & STR Laws in Vila Velha (2025)

While Vila Velha, Espírito Santo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vila Velha to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Vila Velha (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vila Velhabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Duplex Penthouse (Itapuã - Vila Velha)

Duplex Penthouse (Itapuã - Vila Velha)

Entire Place • 3 bedrooms

$61,324
Revenue
75.5%
Occupancy
$213.63
Daily Rate
Sophisticated apartment at the sound of the Itapoã

Sophisticated apartment at the sound of the Itapoã

Entire Place • 3 bedrooms

$50,697
Revenue
72.5%
Occupancy
$187.53
Daily Rate
An insider's view of the sea.

An insider's view of the sea.

Entire Place • 3 bedrooms

$49,743
Revenue
49.1%
Occupancy
$198.01
Daily Rate
Linda Casa 4 qtos in Interlagos

Linda Casa 4 qtos in Interlagos

Entire Place • 4 bedrooms

$45,513
Revenue
43.9%
Occupancy
$214.35
Daily Rate
APT comfortable and well located (High Standard)

APT comfortable and well located (High Standard)

Entire Place • 3 bedrooms

$43,295
Revenue
64.7%
Occupancy
$163.64
Daily Rate
Apto Novissimo na quadra da Praia de Itaparica

Apto Novissimo na quadra da Praia de Itaparica

Entire Place • 2 bedrooms

$42,586
Revenue
47.0%
Occupancy
$391.11
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vila Velha (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vila Velha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jamille VERDI CASAS15$179,6845834.84/5.0
Temporada23$136,72112014.69/5.0
Claudia11$114,2734504.97/5.0
Lucas7$109,029783.40/5.0
Diego7$101,0173544.93/5.0
Luis Henrique8$95,1662004.94/5.0
Ellen7$90,2044094.80/5.0
Leonardo7$86,2721134.78/5.0
Bruno4$84,2492824.82/5.0
Felipe12$81,5146304.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vila Velha.

Dive Deeper: Advanced Vila Velha STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vila Velha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vila Velha Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vila Velha

  • The Vila Velha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 1,363 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vila Velha, Apartment/Condo properties are the most common (85.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, others, unique stays (combined 1.6%) offer potential for unique stay experiences.

Vila Velha Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vila Velha

  • The dominant room capacity in Vila Velha is 2 bedrooms listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 75.8% of the active Airbnb listings in Vila Velha, indicating a high concentration in these sizes.

Vila Velha Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vila Velha

  • The most common guest capacity trend in Vila Velha vacation rentals is listings accommodating 4 guests (28.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Vila Velha STR market, accounting for 44.6% of listings.
  • 30.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vila Velha.
  • On average, properties in Vila Velha are equipped to host 4.4 guests.

Vila Velha Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vila Velha

  • The most common availability pattern in Vila Velha falls within the 271-366 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Vila Velha (25.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 33.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vila Velha Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (19.8%)

1 Night

251 listings

19.8% of total

2 Nights (28.1%)

2 Nights

357 listings

28.1% of total

3 Nights (15.7%)

3 Nights

199 listings

15.7% of total

4-6 Nights (7.6%)

4-6 Nights

97 listings

7.6% of total

7-29 Nights (0.9%)

7-29 Nights

11 listings

0.9% of total

30+ Nights (28%)

30+ Nights

355 listings

28% of total

Key Insights

  • The most prevalent minimum stay requirement in Vila Velha is 2 Nights, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (28%) caters to monthly stays (30+ nights) in Vila Velha, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 28.1% of Vila Velha hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 28% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vila Velha.

Vila Velha Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.1% of total

Flexible (22.4%)

Flexible

253 listings

22.4% of total

Moderate (30.3%)

Moderate

342 listings

30.3% of total

Firm (16.8%)

Firm

189 listings

16.8% of total

Strict (30.3%)

Strict

342 listings

30.3% of total

Cancellation Policy Insights for Vila Velha

  • The prevailing Airbnb cancellation policy trend in Vila Velha is Moderate, used by 30.3% of listings.
  • There's a relatively balanced mix between guest-friendly (52.7%) and stricter (47.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 30.3% market standard in Vila Velha.
  • With 30.3% using Strict terms, this is a viable option in Vila Velha, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vila Velha.

Vila Velha STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vila Velha

  • The overall average booking lead time for vacation rentals in Vila Velha is 34 days.
  • Guests book furthest in advance for stays during January (average 43 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (38 days avg.) sees the longest lead times, while Summer (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Vila Velha.
  • Target marketing efforts for the Winter season well in advance (at least 38 days) to capture early planners.
  • Monitor your own booking lead times against these Vila Velha averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vila Velha (2025)

Amenity Prevalence

Amenity Insights for Vila Velha

  • Essential amenities in Vila Velha that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Dishes and silverware, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Vila Velha: Wifi, TV, Kitchen.
  • Prioritize adding missing essentials: Wifi, TV, Kitchen.
  • Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vila Velha to stay competitive.

Vila Velha Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vila Velha

  • The typical guest profile for Airbnb in Vila Velha consists of primarily domestic travelers (94%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 94.3% of guests.
  • Key international markets include Brazil (94.3%) and United States (2.3%).
  • Top languages spoken are Portuguese (57.3%) followed by English (25.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rio de Janeiro and Belo Horizonte.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vila Velha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Venda Nova do Imigrante65$861$112.6128%
Santa Teresa249$829$111.3828%
Domingos Martins572$750$102.9628%
Marechal Floriano121$745$104.5828%
Castelo15$719$151.5024%
Espera Feliz29$678$91.7025%
Anchieta330$635$114.1528%
Dores do Rio Preto38$632$75.5829%
Alfredo Chaves57$549$98.9821%
Vargem Alta24$521$96.0825%

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