Airbnb Market Analytics, Statistics and Data in Serra, Espírito Santo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Serra? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Serra:
How much do Airbnb hosts make on average per month in Serra?
The short-term rental market in Serra shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $478 per month
- Strong performing properties (top 25%) make $906 or more
- Best-in-class properties (top 10%) achieve $1,499+ monthly
- Entry-level properties (bottom 25%) typically earn around $177
Revenue Variations by Month
Occupancy Rates Throughout the Year in Serra
The market in Serra shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Serra
Daily rates in Serra vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $39 per night
- Strong performing properties (top 25%) secure $81 or more
- Best-in-class properties (top 10%) pull in $166+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Serra
Peak Season (February, March, January)
- Revenue peaks at $919.46 per month
- Occupancy rates reach 36.66%
- Daily rates average $73.85
Shoulder Season
- Revenue averages $687.70 per month
- Occupancy maintains 33.36%
- Daily rates hold at $68.27
Low Season (October, August, September)
- Revenue drops to $493.38 per month
- Occupancy decreases to 26.59%
- Daily rates adjust to $60.61
Is it still profitable to do Airbnb in Serra in 2025?
Yes! Serra demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and monthly revenue averaging $688 and With 345 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Serra
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia de Jacaraípe | Popular beach destination known for its beautiful coastline and vibrant local culture. Ideal for families and tourists seeking sun and relaxation near the shore. | Praia de Jacaraípe, Barra do Jucú, Caminho do Mar, Cabo da Praia, Local seafood restaurants |
| Serra Sede | The historical center of Serra, offering a glimpse into the local history and culture. Close to amenities and community events, it attracts both tourists and business travelers. | Igreja de Nossa Senhora da Saúde, Cultural attractions, Local markets, City park areas |
| Manguinhos | A charming coastal district known for its beautiful beaches and vibrant seafood market. Draws tourists looking for relaxation and local cuisine experiences. | Praia de Manguinhos, Mercado de Manguinhos, Nearby natural parks, Water sports activities |
| Praia do Morro | A bustling beach area favored by visitors for its lively atmosphere, restaurants, and nightlife opportunities. A great spot for those looking to enjoy the sea and social scene. | Praia do Morro beach, Beach bars and restaurants, Nightlife venues, Water sports |
| Serra Mar | A beautiful residential area with easy access to nature and tranquility. Attractive for those looking for long stays with family or leisure seekers. | Nearby parks, Lakes and natural reserves, Outdoor activities, Peaceful surroundings |
| Ponta da Fruta | Known for its stunning natural beauty and laid-back vibe. A perfect getaway for tourists who want to explore nature and enjoy the beach atmosphere. | Ponta da Fruta beach, Natural landscapes, Local fishing spots, Secluded areas |
| Laranjeiras | Developing residential neighborhood with modern amenities and good accessibility. It’s becoming popular among business travelers looking for comfortable accommodations. | Shopping centers, Restaurant options, Cultural activities nearby, Proximity to business districts |
| Portal do Sol | A peaceful area that is gaining popularity due to its value and accessibility to both nature and urban conveniences. Ideal for those looking for a serene stay. | Green spaces, Close to urban amenities, Recreational parks, Family-friendly environment |
Do you need a license for Airbnb in Serra?
We recommend checking directly with Serra's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Serra
Manguinhos Casa Praia + Pool
Entire Place • 3 bedrooms
Casa Bicanga Espírito Santo Piscina Vista Mar
Entire Place • 3 bedrooms
Linda Duplex - Near the beach
Entire Place • 4 bedrooms
Recanto do Maurão - Bicanga
Entire Place • 5 bedrooms
Luxury house- Marbela Seafront
Entire Place • 6 bedrooms
Casa em Jacaraipe Region
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Serra
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Adenis | 1 | $34,509 | 16 | 5.00/5.0 |
| Maristhela | 2 | $31,114 | 37 | 2.47/5.0 |
| Elizangela | 3 | $29,690 | 7 | 1.43/5.0 |
| Diogo | 3 | $29,619 | 48 | 5.00/5.0 |
| Luana | 2 | $27,748 | 53 | 4.96/5.0 |
| Caroline | 1 | $26,586 | 33 | 5.00/5.0 |
| Victor | 1 | $23,917 | 6 | 5.00/5.0 |
| Michael | 4 | $23,563 | 44 | 3.58/5.0 |
| Pollyana Neves | 1 | $23,049 | 34 | 4.74/5.0 |
| Thaynara | 1 | $20,659 | 12 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Serra
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.1%), with house and apartment & condo properties comprising 92.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (7.8% combined)
Room Capacity Distribution
Analysis of 345 properties in Serra shows that 2 bedrooms properties are most prevalent, making up 34.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 59.4% of all listings.
Key Insights
- Most common: 2 bedrooms (34.8%)
- Least common: 5+ bedrooms (7.5%)
- Market concentration: 59.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 345 properties in Serra reveals that 8+ guests properties dominate the market, representing 30.7% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 51.0% of the market.
Key Insights
- Most common capacity: 8+ guests (30.7% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 51.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 345 properties in Serra, the most common availability pattern is 271-366 days (68.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (68.1%)
- Most common booking duration: 1-30 days (33.9%)
- Properties with high availability (180+ days): 86.7%
- Properties with long-term bookings (180+ days): 13.3%
Minimum Stay Distributions
1 Night
86 listings
28.5% of total
2 Nights
128 listings
42.4% of total
3 Nights
44 listings
14.6% of total
4-6 Nights
22 listings
7.3% of total
7-29 Nights
5 listings
1.7% of total
30+ Nights
17 listings
5.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 70.9%
- Mid-length stays (4-6 nights) represent 7.3% of listings
- Monthly+ stays (5.6%) suggest a stable extended-stay market
- High market flexibility with 85.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
1.3% of total
Flexible
73 listings
30.5% of total
Moderate
58 listings
24.3% of total
Firm
46 listings
19.2% of total
Strict
59 listings
24.7% of total
Key Insights
- Flexible is the preferred policy at 30.5% of listings
- The market shows a balanced distribution between guest-friendly (54.8%) and strict (43.9%) policies
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 1.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Apr, averaging 43 days
- Shortest booking windows are in Aug, Jun, Sep, averaging 22 days
- Winter shows the longest average booking window at 42 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 42 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Serra
Below is the distribution of amenities across listings in Serra:
Traveler Demographics
Key Insights
- Domestic travelers make up 95.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.7%) and United Kingdom (0.5%)
- Portuguese is the top language at 60.9%, followed by English (25%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for São Paulo and Espírito Santo markets
- Develop localized content for United States and United Kingdom
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Serra. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Venda Nova do Imigrante | 65 | $943 | $113.70 | 29% |
| Santa Teresa | 255 | $854 | $108.34 | 29% |
| Marechal Floriano | 117 | $808 | $102.27 | 30% |
| Domingos Martins | 582 | $764 | $106.34 | 29% |
| Castelo | 15 | $751 | $159.24 | 25% |
| Espera Feliz | 30 | $688 | $98.01 | 26% |
| Dores do Rio Preto | 39 | $632 | $73.59 | 29% |
| Anchieta | 332 | $588 | $113.14 | 29% |
| Alfredo Chaves | 56 | $582 | $98.46 | 24% |
| Vila Velha | 1,409 | $573 | $56.87 | 42% |
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