Piúma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Espírito Santo, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Piúma in 2025? Explore comprehensive Airbnb analytics for Piúma, Espírito Santo, Brazil to uncover income potential. This 2025 STR market report for Piúma, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 133 active listings.

Whether you're considering an Airbnb investment in Piúma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Piúma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Piúma Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$56
The average rental revenue earned for an occupied room per day in Piúma.
Occupancy Rate(?)
24.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,185
Typical annual income for an Airbnb listing in Piúma. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.9%
Positive growth (9.9%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Piúma.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Piúma.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
133
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Piúma (2025)

Understanding the monthly revenue variations for Airbnb listings in Piúma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Piúma is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Piúma across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,050+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $730 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $373 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $165, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Piúma

Piúma Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Piúma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Piúma:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 21%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Piúma

Average Daily Rate (ADR) Airbnb Trends in Piúma (2025)

Effective short term rental pricing strategy in Piúma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Piúma typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $100+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
  • Typical properties (Median) charge around $48 per night.
  • Entry-level properties (Bottom 25%) earn around $35 per night.

Average Daily Rate (ADR) Trend by Month in Piúma

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Airbnb Seasonality Analysis & Trends in Piúma (2025)

Peak Season (January, June, December)
  • Revenue averages $779 per month
  • Occupancy rates average 28.6%
  • Daily rates average $62
Shoulder Season
  • Revenue averages $511 per month
  • Occupancy maintains around 24.8%
  • Daily rates hold near $60
Low Season (February, August, September)
  • Revenue drops to average $372 per month
  • Occupancy decreases to average 25.6%
  • Daily rates adjust to average $59

Seasonality Insights for Piúma

  • The Airbnb seasonality in Piúma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Piúma's highest earning potential, with monthly revenues capable of climbing to $1,072, occupancy reaching a high of 49.6%, and ADRs peaking at $64.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $329, occupancy could drop to 10.1%, and ADRs may adjust down to $57.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Piúma.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Piúma seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Piúma (2025)

Exploring the top neighborhoods for short-term rentals in Piúma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Praia da Areia Preta
A beautiful beach known for its black sand and crystal clear waters. It's a popular spot for families and tourists looking to relax and enjoy the sun.
Areia Preta Beach, local seafood restaurants, water sports, sunbathing, family-friendly activities
Praia dos Namorados
A romantic beach that attracts couples and is known for its stunning sunsets and tranquil environment. Ideal for those seeking a peaceful getaway.
Namorados Beach, sunset views, dining options on the beach, local markets, scenic walking paths
Centro de Piúma
The town center offers a mix of local culture, shops, and amenities. It's a convenient area for visitors wanting to explore local life and enjoy easy access to services.
local shops, cafes, cultural events, markets, Protestant Church
Praia do Rosa
A picturesque beach popular with surfers and nature lovers. Known for its natural beauty and serene landscape, perfect for eco-tourism.
Rosa Beach, surfing opportunities, hiking trails, untouched nature, gorgeous landscapes
Praia da Costa Azul
A charming beach that is ideal for families and leisure activities, with facilities for sports and relaxation. It's easily accessible and welcoming for visitors.
Costa Azul Beach, family recreation areas, playgrounds, beach bars, sailing and boating activities
Lagoa do Siri
A scenic lagoon area that offers unique wildlife experiences and a tranquil atmosphere. It's ideal for eco-friendly tourism and outdoor activities.
birdwatching, kayaking opportunities, nature trails, picnic areas, local fish farms
Caminho do Mar
A beautiful scenic road that connects various beaches, ideal for travelers who love exploring coastal areas and capturing stunning landscapes.
breathtaking coastal views, stopping points for photos, access to multiple beaches, local ecological spots, nature walks
Praia do Morro
A vibrant beach area known for its lively atmosphere and various beach activities. It draws a diverse crowd looking to enjoy the sun, sea, and social scene.
Morro Beach, beach sports, bars and nightlife, families and social gatherings, starting point for boat tours

Understanding Airbnb License Requirements & STR Laws in Piúma (2025)

While Piúma, Espírito Santo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Piúma to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Piúma (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Piúmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Paradise overlooking the sea, pool and sauna!

Paradise overlooking the sea, pool and sauna!

Entire Place • 7 bedrooms

$33,230
Revenue
40.4%
Occupancy
$289.49
Daily Rate
Beach house with pool and barbecue grill! 🏝

Beach house with pool and barbecue grill! 🏝

Entire Place • 5 bedrooms

$18,832
Revenue
22.5%
Occupancy
$257.44
Daily Rate
Pool house and great location in Piuma

Pool house and great location in Piuma

Entire Place • 4 bedrooms

$17,120
Revenue
36.6%
Occupancy
$126.48
Daily Rate
Luxury beach house with great location.

Luxury beach house with great location.

Entire Place • 5 bedrooms

$15,336
Revenue
25.2%
Occupancy
$216.72
Daily Rate
Duplex 2Qts Suite, 1 C/ AR  and Yard prox the beach

Duplex 2Qts Suite, 1 C/ AR and Yard prox the beach

Entire Place • 2 bedrooms

$14,953
Revenue
57.4%
Occupancy
$56.71
Daily Rate
Casarão antigo na roça

Casarão antigo na roça

Entire Place • 3 bedrooms

$11,527
Revenue
29.6%
Occupancy
$142.91
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Piúma (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Piúma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Regina1$33,23035.00/5.0
Village Das Ondas3$21,973563.28/5.0
Lilian1$18,83265.00/5.0
Almentina1$17,120274.78/5.0
Veronica1$15,336114.91/5.0
Caio1$14,953314.87/5.0
Luiz3$14,050734.92/5.0
Leonardo3$12,32381.44/5.0
Host #2397494491$11,52700.00/5.0
Shatyra1$8,781134.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Piúma.

Dive Deeper: Advanced Piúma STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Piúma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Piúma Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Piúma

  • The Piúma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 133 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Piúma, House properties are the most common (48.1%), reflecting the local real estate landscape.
  • Houses represent a significant 48.1% portion, catering likely to families or larger groups.
  • The presence of 6% Hotel/Boutique listings indicates integration with traditional hospitality.

Piúma Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Piúma

  • The dominant room capacity in Piúma is 2 bedrooms listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 71.4% of the active Airbnb listings in Piúma, indicating a high concentration in these sizes.
  • A significant 40.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Piúma.

Piúma Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Piúma

  • The most common guest capacity trend in Piúma vacation rentals is listings accommodating 8+ guests (50.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Piúma STR market, accounting for 70.7% of listings.
  • 75.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Piúma.
  • On average, properties in Piúma are equipped to host 6.3 guests.

Piúma Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Piúma

  • The most common availability pattern in Piúma falls within the 271-366 days range, representing 81.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Piúma (48.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Piúma Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26%)

1 Night

33 listings

26% of total

2 Nights (32.3%)

2 Nights

41 listings

32.3% of total

3 Nights (15%)

3 Nights

19 listings

15% of total

4-6 Nights (12.6%)

4-6 Nights

16 listings

12.6% of total

30+ Nights (14.2%)

30+ Nights

18 listings

14.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Piúma is 2 Nights, adopted by 32.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.2%) caters to monthly stays (30+ nights) in Piúma, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.3% of Piúma hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 14.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Piúma.

Piúma Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (18.3%)

Flexible

15 listings

18.3% of total

Moderate (22%)

Moderate

18 listings

22% of total

Firm (18.3%)

Firm

15 listings

18.3% of total

Strict (41.5%)

Strict

34 listings

41.5% of total

Cancellation Policy Insights for Piúma

  • The prevailing Airbnb cancellation policy trend in Piúma is Strict, used by 41.5% of listings.
  • A majority (59.8%) of hosts in Piúma utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 41.5% market standard in Piúma.
  • With 41.5% using Strict terms, this is a viable option in Piúma, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Piúma.

Piúma STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Piúma

  • The overall average booking lead time for vacation rentals in Piúma is 47 days.
  • Guests book furthest in advance for stays during February (average 59 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in May (average 9 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (52 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Piúma.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 59 days out to capitalize on advance planning.
  • During May, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Piúma averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Piúma (2025)

Amenity Prevalence

Amenity Insights for Piúma

  • Essential amenities in Piúma that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Piúma: Kitchen.
  • Consider adding popular differentiators like Wifi or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Piúma to stay competitive.

Piúma Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Piúma

  • The typical guest profile for Airbnb in Piúma consists of primarily domestic travelers (99%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 99.1% of guests.
  • Key international markets include Brazil (99.1%) and United States (0.5%).
  • Top languages spoken are Portuguese (62.7%) followed by English (23%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rio de Janeiro and Belo Horizonte.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Piúma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Venda Nova do Imigrante65$861$112.6128%
Santa Teresa249$829$111.3828%
Domingos Martins572$750$102.9628%
Marechal Floriano121$745$104.5828%
Castelo15$719$151.5024%
Espera Feliz29$678$91.7025%
Anchieta330$635$114.1528%
Dores do Rio Preto38$632$75.5829%
Vila Velha1,363$563$55.1742%
Alfredo Chaves57$549$98.9821%

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