Airbnb Market Analytics, Statistics and Data in Marechal Floriano, Espírito Santo, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Marechal Floriano? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Marechal Floriano:
How much do Airbnb hosts make on average per month in Marechal Floriano?
The short-term rental market in Marechal Floriano shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $892 per month
- Strong performing properties (top 25%) make $1,606 or more
- Best-in-class properties (top 10%) achieve $2,551+ monthly
- Entry-level properties (bottom 25%) typically earn around $415
Revenue Variations by Month
Occupancy Rates Throughout the Year in Marechal Floriano
The market in Marechal Floriano shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Marechal Floriano
Daily rates in Marechal Floriano vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $120 or more
- Best-in-class properties (top 10%) pull in $167+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Marechal Floriano
Peak Season (March, May, February)
- Revenue peaks at $1459.01 per month
- Occupancy rates reach 39.53%
- Daily rates average $105.85
Shoulder Season
- Revenue averages $1211.26 per month
- Occupancy maintains 31.95%
- Daily rates hold at $102.05
Low Season (January, August, September)
- Revenue drops to $1039.18 per month
- Occupancy decreases to 23.29%
- Daily rates adjust to $97.31
Is it still profitable to do Airbnb in Marechal Floriano in 2025?
Yes! Marechal Floriano demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 32% and monthly revenue averaging $1211 and The market's 117 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Marechal Floriano
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro de Marechal Floriano | The central area with access to local shops, restaurants, and cultural sites. It is convenient for guests who want to experience the local lifestyle and amenities. | Marechal Floriano Municipal Market, Parque Municipal de Marechal Floriano, Local restaurants and shops, Cultural events in the town square |
| Bela Vista | A charming residential neighborhood known for its scenic views and peaceful environment. Ideal for guests looking for a relaxing stay surrounded by nature. | Miradouro da Bela Vista, Hiking trails, Local parks, Birdwatching spots |
| Santo Antônio | Known for its historical buildings and architecture, this area appeals to guests who enjoy culture and history while staying close to nature. | Historical churches, Local museums, Cultural festivals, Beautiful gardens |
| Floresta | A green, wooded area perfect for eco-tourism. Nature lovers will appreciate the tranquil environment and outdoor activities available. | Floresta Estadual de Marechal Floriano, Hiking and cycling trails, Wildlife observation, Nature retreats |
| Praia do Regis | A picturesque beach area attracting visitors for its scenic views and water activities. Great for families and those looking for beach relaxation. | Beach activities, Fishing spots, Nearby restaurants, Water sports |
| Cascata do Galo | Famous for its stunning waterfall and natural beauty, this area is a must-visit for those who enjoy adventure and outdoor exploration. | Cascata do Galo, Hiking routes, Picnic areas, Nature photography spots |
| Rural Marechal Floriano | A rural area offering farm stays and a chance to experience the countryside. Appeals to guests seeking a unique, tranquil experience away from the hustle and bustle. | Local farms, Organic produce markets, Cultural heritage experiences, Countryside tours |
| Parque Nacional do Caparaó | A nearby national park that offers stunning landscapes and hiking opportunities. Perfect for those who enjoy nature and adventure tourism. | Hiking trails, Camping sites, Diverse flora and fauna, Stunning mountain views |
Do you need a license for Airbnb in Marechal Floriano?
We recommend checking directly with Marechal Floriano's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Marechal Floriano
Chácara Grandpa Elson Fonseca - a refuge in the Capixabas Mountains
Entire Place • 5 bedrooms
Recanto in the Mountains - Chácara S&L
Entire Place • 5 bedrooms
Chalé romantico em marechal (@chalesluardovale)
Entire Place • 1 bedroom
Casa de Campo Marechal Floriano ES Sítio Esperança
Entire Place • 5 bedrooms
Well in the Capixabas Mountains there is a place...
Entire Place • 5 bedrooms
Sítio Caçador
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Marechal Floriano
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arthur | 2 | $64,451 | 49 | 4.99/5.0 |
| Silvana | 1 | $57,592 | 49 | 4.92/5.0 |
| Jheisa | 1 | $43,793 | 7 | 4.86/5.0 |
| Jania | 2 | $43,035 | 57 | 5.00/5.0 |
| Francieli | 1 | $34,017 | 13 | 5.00/5.0 |
| Eliana | 1 | $30,808 | 51 | 5.00/5.0 |
| Daniella | 1 | $30,144 | 31 | 4.94/5.0 |
| Juliana | 1 | $28,052 | 14 | 5.00/5.0 |
| Guilherme | 2 | $27,628 | 217 | 4.96/5.0 |
| Cornelia | 2 | $26,868 | 125 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Marechal Floriano
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.8%), with house and outdoor & mobile properties comprising 85.5% of inventory
- Untapped potential in boutique & hotels segments (3.4% combined)
Room Capacity Distribution
Analysis of 117 properties in Marechal Floriano shows that 3 bedrooms properties are most prevalent, making up 26.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 47.9% of all listings.
Key Insights
- Most common: 3 bedrooms (26.5%)
- Least common: 5+ bedrooms (11.1%)
- Market concentration: 47.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 117 properties in Marechal Floriano reveals that 8+ guests properties dominate the market, representing 48.7% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 59.8% of the market.
Key Insights
- Most common capacity: 8+ guests (48.7% of market)
- Least common capacity: 5 guests (1.7% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 59.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 117 properties in Marechal Floriano, the most common availability pattern is 271-366 days (59% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (59%)
- Most common booking duration: 31-90 days (28.2%)
- Properties with high availability (180+ days): 85.5%
- Properties with long-term bookings (180+ days): 16.2%
Minimum Stay Distributions
1 Night
27 listings
23.5% of total
2 Nights
75 listings
65.2% of total
3 Nights
3 listings
2.6% of total
4-6 Nights
2 listings
1.7% of total
30+ Nights
8 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.7%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 91.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.9% of total
Flexible
30 listings
28.3% of total
Moderate
45 listings
42.5% of total
Firm
16 listings
15.1% of total
Strict
14 listings
13.2% of total
Key Insights
- Moderate is the preferred policy at 42.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Nov, averaging 44 days
- Shortest booking windows are in Oct, Aug, Mar, averaging 25 days
- Winter shows the longest average booking window at 42 days, while Spring has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 42 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Mar when lead times are shortest
Popular Airbnb Amenities in Marechal Floriano
Below is the distribution of amenities across listings in Marechal Floriano:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.1%) and Portugal (0.4%)
- Portuguese is the top language at 60.8%, followed by English (25.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Vila Velha and Espírito Santo markets
- Develop localized content for United States and Portugal
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Marechal Floriano. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Venda Nova do Imigrante | 65 | $943 | $113.70 | 29% |
| Santa Teresa | 255 | $854 | $108.34 | 29% |
| Domingos Martins | 582 | $764 | $106.34 | 29% |
| Castelo | 15 | $751 | $159.24 | 25% |
| Espera Feliz | 30 | $688 | $98.01 | 26% |
| Dores do Rio Preto | 39 | $632 | $73.59 | 29% |
| Anchieta | 332 | $588 | $113.14 | 29% |
| Alfredo Chaves | 56 | $582 | $98.46 | 24% |
| Vila Velha | 1,409 | $573 | $56.87 | 42% |
| Vargem Alta | 25 | $558 | $97.72 | 27% |
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