Marataízes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Espírito Santo, Brazil
Is Airbnb profitable in Marataízes in 2025? Explore comprehensive Airbnb analytics for Marataízes, Espírito Santo, Brazil to uncover income potential. This 2025 STR market report for Marataízes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 87 active listings.
Whether you're considering an Airbnb investment in Marataízes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marataízes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marataízes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marataízes (2025)
Understanding the monthly revenue variations for Airbnb listings in Marataízes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marataízes is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marataízes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,112+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $684 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $352 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $167, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marataízes
Marataízes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marataízes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marataízes:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marataízes
Average Daily Rate (ADR) Airbnb Trends in Marataízes (2025)
Effective short term rental pricing strategy in Marataízes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marataízes typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $111+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $73 or more.
- Typical properties (Median) charge around $48 per night.
- Entry-level properties (Bottom 25%) earn around $31 per night.
Average Daily Rate (ADR) Trend by Month in Marataízes
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Airbnb Seasonality Analysis & Trends in Marataízes (2025)
Peak Season (January, April, December)
- Revenue averages $830 per month
- Occupancy rates average 35.8%
- Daily rates average $62
Shoulder Season
- Revenue averages $462 per month
- Occupancy maintains around 23.4%
- Daily rates hold near $61
Low Season (September, October, November)
- Revenue drops to average $302 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $59
Seasonality Insights for Marataízes
- The Airbnb seasonality in Marataízes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marataízes's highest earning potential, with monthly revenues capable of climbing to $1,116, occupancy reaching a high of 51.6%, and ADRs peaking at $64.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $240, occupancy could drop to 17.0%, and ADRs may adjust down to $57.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marataízes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marataízes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marataízes (2025)
Exploring the top neighborhoods for short-term rentals in Marataízes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia da Costa | Popular beach known for its calm waters and vibrant atmosphere. Ideal for tourists and families looking for beach activities and local culture. | Praia da Costa Beach, local seafood restaurants, water sports activities, beachfront bars |
| Centro de Marataízes | The city center with local shops, restaurants, and cultural sites. Perfect for travelers looking to experience local life and amenities. | Municipal Market, Cristo Redentor Statue, local artisan shops, cafe culture |
| Praia do Sueco | A quieter beach area known for its natural beauty and tranquility. Great for tourists seeking relaxation and nature. | calm waters, scenic views, beachfront hiking trails |
| Praia das Areias | Famous for its soft sand and beautiful scenery, making it ideal for families and couples. | beach volleyball courts, sunbathing spots, local beach bars |
| Itaoca | A small fishing village that offers a glimpse of traditional life in Espírito Santo. Attracts visitors looking for authentic cultural experiences. | local fishing experiences, cultural festivals, picturesque landscapes |
| Praia de Nova Ibitirama | Known for its stunning cliffs and beautiful beaches, catering to adventure seekers and nature lovers. | hiking trails, cliff diving, beach exploration |
| Vila Velha | Nearby city with historical sites and beautiful beaches, suitable for those looking to explore more of Espírito Santo. | Convento da Penha, Praia da Barra do Jucu, cultural festivals, shopping areas |
| Baía de Marataízes | A beautiful bay area known for its clear waters and marine life. Suitable for eco-tourism and water activities. | snorkeling, diving spots, boat tours |
Understanding Airbnb License Requirements & STR Laws in Marataízes (2025)
While Marataízes, Espírito Santo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marataízes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marataízes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marataízesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Paraíso Tropical
Entire Place • 4 bedrooms
Marataízes beach space green space safe tranquility
Entire Place • 3 bedrooms
Casa da chácara stylish Marataizes
Entire Place • 2 bedrooms
Recanto dos Hibiscos (Blue House 1)
Entire Place • 2 bedrooms
Beach house facing the sea!
Entire Place • 5 bedrooms
A Casa da Roça
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marataízes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marataízes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Recanto | 3 | $25,449 | 122 | 4.95/5.0 |
| Host #462071876 | 1 | $22,586 | 0 | 0.00/5.0 |
| Janaina | 2 | $16,148 | 25 | 4.67/5.0 |
| Josuel | 1 | $14,267 | 7 | 5.00/5.0 |
| Luciana | 1 | $11,708 | 38 | 4.87/5.0 |
| Geisa | 5 | $11,399 | 27 | 3.00/5.0 |
| Simonia | 1 | $9,496 | 29 | 4.86/5.0 |
| Ingrid | 1 | $8,636 | 33 | 4.94/5.0 |
| Sergio | 1 | $8,582 | 6 | 5.00/5.0 |
| Temporada | 1 | $8,326 | 54 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marataízes.
Dive Deeper: Advanced Marataízes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marataízes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarataízes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marataízes
- The Marataízes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.4% of the 87 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marataízes, House properties are the most common (58.6%), reflecting the local real estate landscape.
- Houses represent a significant 58.6% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 6.8%) offer potential for unique stay experiences.
Marataízes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marataízes
- The dominant room capacity in Marataízes is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 57.4% of the active Airbnb listings in Marataízes, indicating a high concentration in these sizes.
- A significant 40.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marataízes.
Marataízes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marataízes
- The most common guest capacity trend in Marataízes vacation rentals is listings accommodating 8+ guests (31%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marataízes STR market, accounting for 49.4% of listings.
- 52.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marataízes.
- On average, properties in Marataízes are equipped to host 5.4 guests.
Marataízes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marataízes
- The most common availability pattern in Marataízes falls within the 271-366 days range, representing 80.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marataízes (43.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marataízes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
23.1% of total
2 Nights
32 listings
41% of total
3 Nights
8 listings
10.3% of total
4-6 Nights
7 listings
9% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
12 listings
15.4% of total
Key Insights
- The most prevalent minimum stay requirement in Marataízes is 2 Nights, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.1%) of the Marataízes Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.4%) caters to monthly stays (30+ nights) in Marataízes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41% of Marataízes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marataízes.
Marataízes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2% of total
Flexible
13 listings
25.5% of total
Moderate
10 listings
19.6% of total
Firm
3 listings
5.9% of total
Strict
24 listings
47.1% of total
Cancellation Policy Insights for Marataízes
- The prevailing Airbnb cancellation policy trend in Marataízes is Strict, used by 47.1% of listings.
- A majority (53.0%) of hosts in Marataízes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.1% market standard in Marataízes.
- With 47.1% using Strict terms, this is a viable option in Marataízes, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marataízes.
Marataízes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marataízes
- The overall average booking lead time for vacation rentals in Marataízes is 35 days.
- Guests book furthest in advance for stays during July (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Marataízes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Marataízes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marataízes (2025)
Amenity Prevalence
Amenity Insights for Marataízes
- Essential amenities in Marataízes that guests expect include: Kitchen, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marataízes: Kitchen, TV, Wifi.
- Prioritize adding missing essentials: Kitchen, TV, Wifi.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marataízes to stay competitive.
Marataízes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marataízes
- The typical guest profile for Airbnb in Marataízes consists of primarily domestic travelers (97%), often arriving from nearby Rio de Janeiro, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.8% of guests.
- Key international markets include Brazil (96.8%) and France (1.1%).
- Top languages spoken are Portuguese (60.4%) followed by English (24.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio de Janeiro and Cachoeiro de Itapemirim.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marataízes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Armação dos Búzios | 3,852 | $1,271 | $165.76 | 35% |
| Venda Nova do Imigrante | 65 | $861 | $112.61 | 28% |
| Domingos Martins | 572 | $750 | $102.96 | 28% |
| Marechal Floriano | 121 | $745 | $104.58 | 28% |
| Castelo | 15 | $719 | $151.50 | 24% |
| Espera Feliz | 29 | $678 | $91.70 | 25% |
| Anchieta | 330 | $635 | $114.15 | 28% |
| Dores do Rio Preto | 38 | $632 | $75.58 | 29% |
| Vila Velha | 1,363 | $563 | $55.17 | 42% |
| Alfredo Chaves | 57 | $549 | $98.98 | 21% |