Itarema Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ceará, Brazil
Is Airbnb profitable in Itarema in 2025? Explore comprehensive Airbnb analytics for Itarema, Ceará, Brazil to uncover income potential. This 2025 STR market report for Itarema, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Itarema, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itarema Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Itarema Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Itarema (2025)
Understanding the monthly revenue variations for Airbnb listings in Itarema is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itarema is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itarema across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,019+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,402 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $708 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Itarema
Itarema Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Itarema STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itarema:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Itarema
Average Daily Rate (ADR) Airbnb Trends in Itarema (2025)
Effective short term rental pricing strategy in Itarema involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itarema typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $299+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Itarema
Get Live Itarema Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Itarema (2025)
Peak Season (November, October, December)
- Revenue averages $2,167 per month
- Occupancy rates average 35.3%
- Daily rates average $139
Shoulder Season
- Revenue averages $1,317 per month
- Occupancy maintains around 21.2%
- Daily rates hold near $132
Low Season (March, June, September)
- Revenue drops to average $833 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $129
Seasonality Insights for Itarema
- The Airbnb seasonality in Itarema shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Itarema's highest earning potential, with monthly revenues capable of climbing to $2,596, occupancy reaching a high of 39.5%, and ADRs peaking at $144.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $600, occupancy could drop to 14.0%, and ADRs may adjust down to $124.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itarema.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Itarema seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Itarema (2025)
Exploring the top neighborhoods for short-term rentals in Itarema? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia da Barra | Popular beach known for its beautiful coastline and tranquility, ideal for families and beachgoers seeking relaxation. | Barra Beach, Ceará's natural beauty, Fishing and water sports, Local seafood restaurants, Nearby eco-parks |
| Praia de Itarema | Known for its stunning views and kite surfing spots, this beach attracts adventure seekers and those looking to experience local culture. | Kite surfing, Local artisan markets, Beautiful sunset views, Restaurants with local cuisine, Nearby beachfront accommodations |
| Praia do Preá | Famous for its wind conditions and great for kite surfers, it appeals to sports enthusiasts and provides a laid-back atmosphere. | Kite surfing schools, Cultural festivals, Natural landscapes, Close to Jericoacoara, Beachfront bars and restaurants |
| Centro de Itarema | The heart of the town with access to local shops, restaurants, and cultural sites, attracting tourists seeking a genuine local experience. | Local markets, Historical sites, Restaurants with local flavor, Artisan shops, Community events |
| Praia do Canto Verde | Secluded beach offering peace and serenity, perfect for those wanting to escape the crowds and enjoy nature. | Natural scenery, Relaxing atmosphere, Local wildlife, Hospitality from locals, Charming accommodations |
| Praia das Fontes | Known for its natural springs and pools, this beach attracts both families and couples looking for a unique beach experience. | Natural springs, Stunning cliffs, Cozy beachfront establishments, Hiking trails, Cultural heritage events |
| Lagoinha | A breathtaking coastal village with stunning lagoons and beaches, appealing to travelers seeking beautiful scenery and relaxation. | Lagoons and lagoons views, Beachfront accommodations, Local fresh seafood, Water sports, Cultural excursions |
| Pontal de Maceió | A lesser-known, tranquil location for those seeking solitude and the beauty of untouched landscapes, perfect for eco-tourism. | Untouched beaches, Eco-friendly accommodations, Natural reserves, Local ecotourism experiences, Cultural exposure with locals |
Understanding Airbnb License Requirements & STR Laws in Itarema (2025)
While Itarema, Ceará, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itarema to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Itarema (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Itaremabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Espaçoso, confortável e frente ao mar
Entire Place • 5 bedrooms
Plage villa, pools, kitesurfing
Entire Place • 4 bedrooms
@casa.mauii - Guajiru Island Luxurious House
Entire Place • 4 bedrooms
Bangalô Casal
Private Room • 1 bedroom
Vila Aruã
Entire Place • 1 bedroom
Quarto Família
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Itarema (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Itarema based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #5760107 | 1 | $117,103 | 0 | 0.00/5.0 |
| Host #297880816 | 9 | $80,741 | 0 | 0.00/5.0 |
| Laurent | 1 | $50,224 | 15 | 4.67/5.0 |
| Leonardo | 1 | $30,648 | 3 | 5.00/5.0 |
| Paco | 2 | $21,602 | 11 | 2.50/5.0 |
| Yara & Sonic | 2 | $19,609 | 34 | 4.96/5.0 |
| Vila | 4 | $16,741 | 16 | 4.94/5.0 |
| Itallo | 3 | $12,831 | 21 | 3.24/5.0 |
| Alicia | 4 | $12,556 | 7 | 1.21/5.0 |
| Host #12938211 | 1 | $11,141 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itarema.
Dive Deeper: Advanced Itarema STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itarema. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsItarema Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Itarema
- The Itarema Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.4% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Itarema, House properties are the most common (47.8%), reflecting the local real estate landscape.
- Houses represent a significant 47.8% portion, catering likely to families or larger groups.
- The presence of 32.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Itarema Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Itarema
- The dominant room capacity in Itarema is 1 bedroom listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Itarema, indicating a high concentration in these sizes.
- A significant 24.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Itarema.
Itarema Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Itarema
- The most common guest capacity trend in Itarema vacation rentals is listings accommodating 8+ guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Itarema STR market, accounting for 43.4% of listings.
- 41.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itarema.
- On average, properties in Itarema are equipped to host 4.8 guests.
Itarema Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Itarema
- The most common availability pattern in Itarema falls within the 271-366 days range, representing 82.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Itarema (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
Itarema Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
28.2% of total
2 Nights
9 listings
23.1% of total
3 Nights
2 listings
5.1% of total
4-6 Nights
1 listings
2.6% of total
7-29 Nights
2 listings
5.1% of total
30+ Nights
14 listings
35.9% of total
Key Insights
- The most prevalent minimum stay requirement in Itarema is 30+ Nights, adopted by 35.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (35.9%) caters to monthly stays (30+ nights) in Itarema, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 35.9% of Itarema hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 35.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itarema.
Itarema Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
20% of total
Moderate
4 listings
20% of total
Firm
3 listings
15% of total
Strict
9 listings
45% of total
Cancellation Policy Insights for Itarema
- The prevailing Airbnb cancellation policy trend in Itarema is Strict, used by 45% of listings.
- A majority (60.0%) of hosts in Itarema utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 45% market standard in Itarema.
- With 45% using Strict terms, this is a viable option in Itarema, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Itarema.
Itarema STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Itarema
- The overall average booking lead time for vacation rentals in Itarema is 40 days.
- Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Itarema.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Itarema averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Itarema (2025)
Amenity Prevalence
Amenity Insights for Itarema
- Essential amenities in Itarema that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Itarema.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Itarema: Wifi.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Itarema to stay competitive.
Itarema Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Itarema
- The typical guest profile for Airbnb in Itarema consists of a mix of domestic (57%) and international guests, often arriving from nearby Ceará, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 57.1% of guests.
- Key international markets include Brazil (57.1%) and France (8.3%).
- Top languages spoken are English (33.6%) followed by Portuguese (27.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Itarema Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Aquiraz | 1,040 | $866 | $122.19 | 32% |
| Trairi | 228 | $836 | $142.30 | 26% |
| Amontada | 187 | $813 | $129.53 | 28% |
| Jijoca de Jericoacoara | 486 | $779 | $97.32 | 32% |
| São Gonçalo do Amarante | 182 | $773 | $158.28 | 26% |
| Cruz | 190 | $755 | $141.07 | 28% |
| Caucaia | 632 | $707 | $96.54 | 32% |
| Acaraú | 25 | $662 | $130.77 | 24% |
| Camocim | 93 | $557 | $163.36 | 23% |
| Fortaleza | 2,503 | $550 | $49.51 | 44% |