Airbnb Market Analytics, Statistics and Data in Fortaleza, Ceará, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fortaleza? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fortaleza:
How much do Airbnb hosts make on average per month in Fortaleza?
The short-term rental market in Fortaleza shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $631 per month
- Strong performing properties (top 25%) make $1,095 or more
- Best-in-class properties (top 10%) achieve $1,615+ monthly
- Entry-level properties (bottom 25%) typically earn around $286
Revenue Variations by Month
Occupancy Rates Throughout the Year in Fortaleza
The market in Fortaleza shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Fortaleza
Daily rates in Fortaleza vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $61 or more
- Best-in-class properties (top 10%) pull in $89+ per night
- Entry-level properties (bottom 25%) earn around $28
Daily Rate Variations by Month
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Seasonality patterns in Fortaleza
Peak Season (January, July, December)
- Revenue peaks at $923.46 per month
- Occupancy rates reach 54.75%
- Daily rates average $60.99
Shoulder Season
- Revenue averages $804.73 per month
- Occupancy maintains 47.54%
- Daily rates hold at $53.15
Low Season (April, August, September)
- Revenue drops to $707.71 per month
- Occupancy decreases to 41.54%
- Daily rates adjust to $47.37
Is it still profitable to do Airbnb in Fortaleza in 2025?
Yes! Fortaleza demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 48% and monthly revenue averaging $805 and As a mature market with 2553 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Fortaleza
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Futuro | Famous for its beautiful coastline and beach clubs, Praia do Futuro is a major tourist destination in Fortaleza, attracting visitors looking for sun, sand, and vibrant beach life. | Praia do Futuro Beach, Barra do Ceará, Local beach huts and restaurants, Coco Beach, Ginger Beach Club |
| Centro | The historical center of Fortaleza is rich in culture and heritage. It is ideal for tourists wanting to explore local attractions, shops, and restaurants. | Ceará Museum, Fortaleza Cathedral, Dragão do Mar Cultural Center, Feirinha Beira Mar, Central Market |
| Meireles | A trendy neighborhood known for its beachfront promenade, hotels, and proximity to bars and restaurants. It's popular with both tourists and locals. | Meireles Beach, Feira de Artesanato, Avenida Beira Mar, Bar do Coração, Molhe da Praia do Meireles |
| Aldeota | An upscale residential area with a mix of businesses. It appeals to those looking for a calm and safe environment with excellent amenities. | Shopping Aldeota, Cinemas, Aldeota Park, Local boutiques and cafes, Cultural centers |
| Varjota | Known for its gastronomic scene and vibrant nightlife, Varjota attracts food lovers and partygoers alike. | Osso Bar, Coco Bambu, Vila das Artes, Jardins do Brasil, Local pubs and bars |
| Cocó | Cocó is famous for its natural parks and environmental beauty, perfect for those seeking outdoor adventures amidst urban living. | Parque do Cocó, Cocó River, Horseback riding, Bicycle paths, Nature trails |
| Jardim Goias | This area has been developing as a residential hub with access to nice eateries and shopping, appealing to long-term stays. | Local parks, Shopping Iguatemi, Educational institutions, Gym facilities, Peaceful atmosphere |
| Futuro Beach | This area offers serene beach experiences away from the more crowded tourist spots, catering to those looking for relaxation and nature. | Quiet beach areas, Natural pools, Beachfront cafes, Dunes and eco-tourism., Fishing opportunities |
Do you need a license for Airbnb in Fortaleza?
We recommend checking directly with Fortaleza's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Fortaleza
200 m² of pure luxury
Entire Place • 3 bedrooms
Modern Beachfront Apartment w. Magnificent Seaview
Entire Place • 2 bedrooms
Amazing Sea View of Fortaleza
Entire Place • 2 bedrooms
BEAUTIFUL AP 3/4 Spectacular View Landscape Meireles!
Entire Place • 3 bedrooms
Best Sea View of Fortaleza
Entire Place • 2 bedrooms
Beach Class Queridinho Apto 2Qtos 50m Beach
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Fortaleza
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carpediem Homes | 25 | $352,520 | 185 | 4.05/5.0 |
| Regis | 42 | $297,329 | 320 | 3.22/5.0 |
| Andrea | 24 | $273,226 | 2988 | 4.70/5.0 |
| Sebastian | 27 | $265,727 | 1025 | 3.89/5.0 |
| Jeanne | 10 | $201,023 | 417 | 4.87/5.0 |
| Portenseigne Imóveis | 18 | $193,173 | 270 | 3.64/5.0 |
| Jairo | 19 | $191,956 | 776 | 4.72/5.0 |
| Escala | 21 | $182,515 | 342 | 3.57/5.0 |
| Diego | 18 | $172,521 | 583 | 3.75/5.0 |
| Tathiana | 12 | $163,534 | 328 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Fortaleza
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.8%), with apartment & condo and house properties comprising 93.6% of inventory
- Untapped potential in others, outdoor & mobile segments (1.1% combined)
Room Capacity Distribution
Analysis of 2,553 properties in Fortaleza shows that 1 bedroom properties are most prevalent, making up 40.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.8% of all listings.
Key Insights
- Most common: 1 bedroom (40.4%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 76.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,553 properties in Fortaleza reveals that 4 guests properties dominate the market, representing 25.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 42.9% of the market.
Key Insights
- Most common capacity: 4 guests (25.4% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 42.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,553 properties in Fortaleza, the most common availability pattern is 271-366 days (43.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (23.4% of properties).
Key Insights
- Most common availability window: 271-366 days (43.2%)
- Most common booking duration: 91-180 days (23.4%)
- Properties with high availability (180+ days): 66.4%
- Properties with long-term bookings (180+ days): 34.7%
Minimum Stay Distributions
1 Night
455 listings
19.4% of total
2 Nights
684 listings
29.2% of total
3 Nights
410 listings
17.5% of total
4-6 Nights
341 listings
14.6% of total
7-29 Nights
58 listings
2.5% of total
30+ Nights
394 listings
16.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.6%
- Mid-length stays (4-6 nights) represent 14.6% of listings
- Monthly+ stays (16.8%) suggest a stable extended-stay market
- High market flexibility with 66.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
35 listings
1.7% of total
Refundable
1 listings
0% of total
Super Strict 30 Days
21 listings
1% of total
Non-refundable
4 listings
0.2% of total
Flexible
482 listings
22.8% of total
Moderate
514 listings
24.3% of total
Firm
355 listings
16.8% of total
Strict
703 listings
33.2% of total
Key Insights
- Strict is the preferred policy at 33.2% of listings
- The market shows a balanced distribution between guest-friendly (47.1%) and strict (50.0%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Jul, averaging 52 days
- Shortest booking windows are in Sep, May, Apr, averaging 35 days
- Winter shows the longest average booking window at 51 days, while Spring has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 51 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Apr when lead times are shortest
Popular Airbnb Amenities in Fortaleza
Below is the distribution of amenities across listings in Fortaleza:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and France (1.3%)
- Portuguese is the top language at 51.8%, followed by English (27.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for São Paulo and Ceará markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Fortaleza. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fortim | 102 | $1,100 | $252.70 | 26% |
| Trairi | 233 | $849 | $145.34 | 27% |
| Aquiraz | 1,057 | $818 | $121.77 | 32% |
| Guaramiranga | 230 | $815 | $119.97 | 27% |
| Amontada | 191 | $815 | $130.23 | 29% |
| São Gonçalo do Amarante | 186 | $811 | $158.06 | 27% |
| Itarema | 44 | $740 | $149.39 | 26% |
| Pacoti | 33 | $725 | $128.63 | 24% |
| Caucaia | 649 | $706 | $96.07 | 31% |
| Baturité | 24 | $576 | $74.42 | 35% |
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