Airbnb Market Analytics, Statistics and Data in Cruz, Ceará, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cruz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cruz:
How much do Airbnb hosts make on average per month in Cruz?
The short-term rental market in Cruz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $759 per month
- Strong performing properties (top 25%) make $1,723 or more
- Best-in-class properties (top 10%) achieve $3,854+ monthly
- Entry-level properties (bottom 25%) typically earn around $282
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cruz
The market in Cruz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 46% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cruz
Daily rates in Cruz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $158 or more
- Best-in-class properties (top 10%) pull in $369+ per night
- Entry-level properties (bottom 25%) earn around $44
Daily Rate Variations by Month
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Seasonality patterns in Cruz
Peak Season (January, December, November)
- Revenue peaks at $2049.59 per month
- Occupancy rates reach 38.94%
- Daily rates average $197.36
Shoulder Season
- Revenue averages $1552.17 per month
- Occupancy maintains 31.69%
- Daily rates hold at $176.88
Low Season (March, May, September)
- Revenue drops to $1215.11 per month
- Occupancy decreases to 25.35%
- Daily rates adjust to $150.97
Is it still profitable to do Airbnb in Cruz in 2025?
Yes! Cruz demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 32% and monthly revenue averaging $1552 and With 201 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cruz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia do Futuro | Famous for its stunning beach and vibrant beach bars, Praia do Futuro is a prime spot for tourists looking for sun, fun, and local cuisine. It attracts both locals and tourists, making it a great location for Airbnb hosting. | Barraca do Emiliano, Croco Beach, Coco Bambu, Teatro José de Alencar, Mercado Municipal de Fortaleza |
| Centro | The historical center of Fortaleza, Centro is rich in culture and architecture. Its central location attracts travelers interested in exploring local history, dining, and shopping. | Catedral Metropolitana, Mercado Central, Museu Cearense, Praça do Ferreira, Teatro José de Alencar |
| Canoa Quebrada | Known for its breathtaking cliffs and vibrant nightlife, Canoa Quebrada is a hotspot for tourists and water sports enthusiasts. Great for adventure seekers and those looking to relax by the beach. | Broadway Street, Canoa Quebrada Beach, Red Cliffs, Nightlife clubs, Kite surfing |
| Jericoacoara | A world-famous beach destination known for its stunning sunsets, dune landscapes, and laid-back vibe. It attracts tourists looking for relaxation and adventure in nature, making it ideal for Airbnb ventures. | Duna do Pôr do Sol, Jericoacoara Beach, Lagoa do Paraíso, Pedra Furada, Kitesurfing spots |
| Lagoinha | Lagoinha is known for its beautiful beach and tranquil environment, along with several natural attractions. It is less commercialized, making it perfect for those looking to connect with nature. | Lagoinha Beach, Dunes, Natural Pools, Boat rides, Culinary experiences |
| Cumbuco | A beach town popular for its excellent kitesurfing conditions and vibrant beach culture. It attracts a mix of adventure seekers and beach lovers, ideal for diverse Airbnb offerings. | Cumbuco Beach, Dunes, Kite surfing schools, Restaurants, Fresh seafood market |
| Fortaleza | As the capital city, Fortaleza offers a bustling city life with shopping, dining, and cultural attractions. It's a central hub for tourists and business travelers alike. | Avenida Beira Mar, Praia de Iracema, Fortaleza's nightlife, Cultural events, Shopping malls |
| Morro Branco | Known for its stunning cliffs and colored sands, Morro Branco is a unique destination that attracts visitors interested in nature and photography. Great for hosting unique experiences. | Morro Branco Beach, Colored Sands, Cave Exploration, Dune Buggy Rides, Local crafts |
Do you need a license for Airbnb in Cruz?
We recommend checking directly with Cruz's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cruz
Casa ADOBE Preá - SEAFRONT!
Entire Place • 2 bedrooms
"La Familia" in Praia do Preá
Entire Place • 4 bedrooms
Vila Mani Rancho - Preá /Jericoacara Beach
Entire Place • 4 bedrooms
Vila Harmonia - Luxury in the midst of nature
Entire Place • 3 bedrooms
Piticcaia Lodge - Casa pé na areia - PREÁ
Entire Place • 4 bedrooms
3 Piratas Beachouse - Praia do Preá
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Cruz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anarrara | 5 | $251,682 | 199 | 4.91/5.0 |
| Erick | 2 | $106,778 | 26 | 5.00/5.0 |
| Clémentine | 1 | $86,388 | 102 | 4.99/5.0 |
| Elise | 1 | $66,388 | 59 | 4.86/5.0 |
| Mirella | 1 | $66,374 | 41 | 4.80/5.0 |
| Mateusz Maciej | 1 | $58,870 | 6 | 5.00/5.0 |
| Anderson | 3 | $50,069 | 21 | 4.89/5.0 |
| Alex | 1 | $43,719 | 11 | 5.00/5.0 |
| Danielle | 5 | $42,252 | 87 | 4.88/5.0 |
| Casa Dos Irmãos | 2 | $40,611 | 5 | 2.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cruz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (68.7%), with house and boutique & hotels properties comprising 83.1% of inventory
- Strong specialty sector (25.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays, others segments (4.5% combined)
Room Capacity Distribution
Analysis of 201 properties in Cruz shows that 1 bedroom properties are most prevalent, making up 43.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.2% of all listings.
Key Insights
- Most common: 1 bedroom (43.8%)
- Least common: 5+ bedrooms (5%)
- Market concentration: 65.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 201 properties in Cruz reveals that 8+ guests properties dominate the market, representing 27.9% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 8+ guests (27.9% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 201 properties in Cruz, the most common availability pattern is 271-366 days (78.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (43.3% of properties).
Key Insights
- Most common availability window: 271-366 days (78.1%)
- Most common booking duration: 1-30 days (43.3%)
- Properties with high availability (180+ days): 92.5%
- Properties with long-term bookings (180+ days): 8.0%
Minimum Stay Distributions
1 Night
43 listings
24.3% of total
2 Nights
52 listings
29.4% of total
3 Nights
33 listings
18.6% of total
4-6 Nights
13 listings
7.3% of total
30+ Nights
36 listings
20.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 53.7%
- Mid-length stays (4-6 nights) represent 7.3% of listings
- Monthly+ stays (20.3%) suggest a stable extended-stay market
- High market flexibility with 72.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
1.7% of total
Flexible
29 listings
24.8% of total
Moderate
24 listings
20.5% of total
Firm
18 listings
15.4% of total
Strict
44 listings
37.6% of total
Key Insights
- Strict is the preferred policy at 37.6% of listings
- The market shows a balanced distribution between guest-friendly (45.3%) and strict (53.0%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, Dec, Nov, averaging 65 days
- Shortest booking windows are in Sep, Jun, May, averaging 42 days
- Fall shows the longest average booking window at 59 days, while Spring has the shortest at 48 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 59 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Sep-May when lead times are shortest
Popular Airbnb Amenities in Cruz
Every property in Cruz comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 72.8% of total guests, indicating a dominant local market share.
- Primary international markets: France (6.2%) and United States (4.4%)
- Portuguese is the top language at 38.5%, followed by English (31.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.5%
Recommendations
- Target marketing campaigns for São Paulo and Ceará markets
- Develop localized content for France and United States
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cruz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Trairi | 233 | $849 | $145.34 | 27% |
| Amontada | 191 | $815 | $130.23 | 29% |
| Itarema | 44 | $740 | $149.39 | 26% |
| Jijoca de Jericoacoara | 494 | $737 | $98.21 | 33% |
| Cajueiro da Praia | 220 | $681 | $149.22 | 24% |
| Acaraú | 26 | $624 | $127.16 | 26% |
| Camocim | 99 | $524 | $156.88 | 25% |
| Tianguá | 17 | $485 | $84.87 | 25% |
| Luís Correia | 326 | $443 | $96.88 | 24% |
| Ubajara | 31 | $393 | $60.60 | 25% |
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