Cruz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ceará, Brazil
Is Airbnb profitable in Cruz in 2025? Explore comprehensive Airbnb analytics for Cruz, Ceará, Brazil to uncover income potential. This 2025 STR market report for Cruz, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 239 active listings.
Whether you're considering an Airbnb investment in Cruz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cruz Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cruz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cruz (2025)
Understanding the monthly revenue variations for Airbnb listings in Cruz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cruz is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cruz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,463+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $562 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $240, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cruz
Cruz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cruz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cruz:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cruz
Average Daily Rate (ADR) Airbnb Trends in Cruz (2025)
Effective short term rental pricing strategy in Cruz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cruz typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $422+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $163 or more.
- Typical properties (Median) charge around $75 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Cruz
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Airbnb Seasonality Analysis & Trends in Cruz (2025)
Peak Season (December, January, August)
- Revenue averages $1,649 per month
- Occupancy rates average 30.2%
- Daily rates average $190
Shoulder Season
- Revenue averages $1,349 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $182
Low Season (March, May, June)
- Revenue drops to average $1,040 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $177
Seasonality Insights for Cruz
- The Airbnb seasonality in Cruz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cruz's highest earning potential, with monthly revenues capable of climbing to $1,840, occupancy reaching a high of 32.4%, and ADRs peaking at $206.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $924, occupancy could drop to 17.0%, and ADRs may adjust down to $169.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cruz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cruz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cruz (2025)
Exploring the top neighborhoods for short-term rentals in Cruz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia do Futuro | One of the most popular beaches in Ceará known for its stunning coastline and lively atmosphere. It's a favorite among tourists for its beach clubs, seafood restaurants, and beautiful scenery. | Beach clubs, Seafood dining, Water sports, Beautiful sunsets |
| Canoa Quebrada | Famous for its scenic cliffs and vibrant nightlife, this beach town attracts tourists with its unique beauty and relaxed vibe, making it a great location for Airbnb hosting. | Cliffs and dunes, Canoa Quebrada Beach, Nightlife with bars and music, Adventure sports |
| Jericoacoara | A world-renowned destination for its natural beauty, windsurfing, and relaxed atmosphere. Known for stunning sunsets and a laid-back vibe, making it ideal for vacation rentals. | Duna do Pôr do Sol, Jericoacoara National Park, Lagoa do Paraíso, Wind and water sports |
| Fortaleza | The capital city of Ceará, offering a mix of culture, beach life, and urban amenities. Major tourist attractions and events make it a prime location for Airbnb investments. | Praia de Iracema, Cultural events, Fortaleza de Nossa Senhora da Assunção, Shopping and dining districts |
| Morro Branco | Famous for its colorful cliffs and beautiful beaches, this area offers a unique coastal experience and attracts both local and international tourists. | Cliff formations, Natural pools, Beach activities, Rural tourism |
| Aracati | Known for its rich culture and proximity to Canoa Quebrada, Aracati offers a more authentic experience of Ceará with beautiful landscapes and historical sites. | Historical center, Local markets, Cultural festivals, Proximity to beaches |
| Lagoa do Paraíso | A stunning lagoon known for its crystal clear waters and palm trees, popular with tourists for relaxation and water sports. A peaceful retreat for vacationers. | Relaxing beaches, Water activities, Lodging options by the lagoon |
| Icaraí | A coastal neighborhood in Caucaia known for its tranquil beaches and family-friendly atmosphere. Ideal for those looking to escape the hustle and bustle while still being close to urban conveniences. | Icaraí Beach, Local dining options, Nature parks, Quiet beaches |
Understanding Airbnb License Requirements & STR Laws in Cruz (2025)
With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Cruz. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cruz to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 15% licensed listings)
Top Performing Airbnb Properties in Cruz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cruzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa ADOBE Preá - SEAFRONT!
Entire Place • 2 bedrooms
"La Familia" in Praia do Preá
Entire Place • 4 bedrooms
Casa PESQUEIRA Preá - Frente Mar!!!
Entire Place • 2 bedrooms
Piticcaia Lodge - House on the sand - PREÁ
Entire Place • 4 bedrooms
3 Piratas Beachouse - Praia do Preá
Entire Place • 5 bedrooms
Vila Harmonia - Luxury in the midst of nature
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cruz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cruz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anarrara | 5 | $291,333 | 200 | 4.91/5.0 |
| Clémentine | 1 | $87,463 | 102 | 4.99/5.0 |
| Mirella | 1 | $66,765 | 49 | 4.84/5.0 |
| Mateusz Maciej | 1 | $61,599 | 6 | 5.00/5.0 |
| Elise | 1 | $61,246 | 59 | 4.86/5.0 |
| Erick | 2 | $56,403 | 27 | 5.00/5.0 |
| Anderson | 3 | $53,865 | 21 | 4.89/5.0 |
| Alex Junqueira | 1 | $47,782 | 14 | 5.00/5.0 |
| Host #2983270 | 2 | $37,981 | 0 | N/A/5.0 |
| Host #49775864 | 1 | $36,629 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cruz.
Dive Deeper: Advanced Cruz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cruz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCruz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cruz
- The Cruz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.5% of the 239 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cruz, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 18% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 3.3%) offer potential for unique stay experiences.
Cruz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cruz
- The dominant room capacity in Cruz is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.0% of the active Airbnb listings in Cruz, indicating a high concentration in these sizes.
- A significant 29.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cruz.
Cruz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cruz
- The most common guest capacity trend in Cruz vacation rentals is listings accommodating 8+ guests (25.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Cruz STR market, accounting for 47.7% of listings.
- 35.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cruz.
- On average, properties in Cruz are equipped to host 4.4 guests.
Cruz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cruz
- The most common availability pattern in Cruz falls within the 271-366 days range, representing 81.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Cruz (47.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cruz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
28.8% of total
2 Nights
67 listings
28.8% of total
3 Nights
18 listings
7.7% of total
4-6 Nights
5 listings
2.1% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
75 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Cruz is 30+ Nights, adopted by 32.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Cruz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.2% of Cruz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cruz.
Cruz Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
1.7% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
53 listings
30.6% of total
Moderate
39 listings
22.5% of total
Firm
29 listings
16.8% of total
Strict
48 listings
27.7% of total
Cancellation Policy Insights for Cruz
- The prevailing Airbnb cancellation policy trend in Cruz is Flexible, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (53.1%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.6% market standard in Cruz.
- Regularly review your cancellation policy against competitors and market demand shifts in Cruz.
Cruz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cruz
- The overall average booking lead time for vacation rentals in Cruz is 39 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (52 days avg.) sees the longest lead times, while Spring (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Cruz.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Cruz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cruz (2025)
Amenity Prevalence
Amenity Insights for Cruz
- Essential amenities in Cruz that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cruz: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cruz to stay competitive.
Cruz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cruz
- The typical guest profile for Airbnb in Cruz consists of primarily domestic travelers (71%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 70.7% of guests.
- Key international markets include Brazil (70.7%) and France (6%).
- Top languages spoken are Portuguese (35.4%) followed by English (29.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Fortaleza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cruz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Trairi | 260 | $714 | $142.94 | 24% |
| Jijoca de Jericoacoara | 556 | $705 | $111.37 | 31% |
| Amontada | 215 | $693 | $131.56 | 25% |
| Itarema | 63 | $671 | $140.59 | 23% |
| Cajueiro da Praia | 271 | $604 | $163.03 | 21% |
| Acaraú | 31 | $587 | $157.60 | 22% |
| Camocim | 125 | $485 | $153.63 | 22% |
| Luís Correia | 405 | $356 | $92.41 | 21% |
| Paracuru | 123 | $346 | $77.69 | 23% |
| Itapipoca | 48 | $338 | $103.14 | 18% |