Sobral Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ceará, Brazil
Is Airbnb profitable in Sobral in 2025? Explore comprehensive Airbnb analytics for Sobral, Ceará, Brazil to uncover income potential. This 2025 STR market report for Sobral, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Sobral, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sobral Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sobral Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sobral (2025)
Understanding the monthly revenue variations for Airbnb listings in Sobral is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sobral is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sobral across different performance tiers:
- Best-in-class properties (Top 10%) achieve $507+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $333 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $173 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $82, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sobral
Sobral Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sobral STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sobral:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sobral
Average Daily Rate (ADR) Airbnb Trends in Sobral (2025)
Effective short term rental pricing strategy in Sobral involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sobral typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $41+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $28 or more.
- Typical properties (Median) charge around $22 per night.
- Entry-level properties (Bottom 25%) earn around $17 per night.
Average Daily Rate (ADR) Trend by Month in Sobral
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Airbnb Seasonality Analysis & Trends in Sobral (2025)
Peak Season (June, September, August)
- Revenue averages $307 per month
- Occupancy rates average 40.6%
- Daily rates average $24
Shoulder Season
- Revenue averages $231 per month
- Occupancy maintains around 27.5%
- Daily rates hold near $24
Low Season (February, March, April)
- Revenue drops to average $193 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $25
Seasonality Insights for Sobral
- The Airbnb seasonality in Sobral shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sobral's highest earning potential, with monthly revenues capable of climbing to $373, occupancy reaching a high of 42.8%, and ADRs peaking at $28.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $179, occupancy could drop to 21.8%, and ADRs may adjust down to $22.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sobral.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sobral seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sobral (2025)
Exploring the top neighborhoods for short-term rentals in Sobral? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The bustling heart of Sobral, where visitors can find a mix of culture, shopping, and historical landmarks. This area attracts tourists wanting to experience the local lifestyle and architecture. | Sobral Museum, Matriz de Nossa Senhora da Conceição, Catedral de Sobral, Praça do Patrocínio, Teatro São João |
| Parque Nogueira | A residential area known for its green spaces and calm environment, perfect for families and travelers looking for relaxation away from the city center. | Parque da Cidade, Caminho do Ribeiro, local markets, family-friendly parks |
| Jardim São José | One of the most popular neighborhoods for its residential charm and close proximity to schools and shops, making it ideal for longer stays and family visits. | local cafes, shopping centers, nearby parks |
| Bela Vista | A neighborhood known for its scenic views and easy access to various attractions, ideal for tourists looking for a laid-back stay. | Morro do Menino, local restaurants, craft fairs |
| Cohab | A more suburban area that appeals to families and long-term travelers, providing a quieter atmosphere while still being close to the city's amenities. | local community events, parks, family-oriented facilities |
| Dom Expedito | This area offers a unique local experience, with traditional Brazilian culture and local cuisine, attracting visitors who wish to immerse themselves in the culture. | food markets, cultural festivals, local artisan shops |
| Alto da Brasília | Known for its elevated locations, this area provides lovely views of the city and access to local attractions, great for scenic stays and relaxation. | belvederes, panoramic parks, local eateries |
| Quintino Cunha | A vibrant neighborhood with a dynamic atmosphere, close to the city center and various entertainment options, perfect for younger travelers and nightlife lovers. | bars and nightlife, cultural events, restaurants nearby |
Understanding Airbnb License Requirements & STR Laws in Sobral (2025)
While Sobral, Ceará, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sobral to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Sobral (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sobralbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartamento Home Design Club
Entire Place • N/A
100% Air-conditioned apartment 50 meters from Sobral Shopping
Entire Place • 1 bedroom
Apartamento Design Home Club Sobral
Entire Place • N/A
Furnished apartment in an upscale neighborhood (Derby) with a garage and air-conditioning
Entire Place • 1 bedroom
Best comfort in town
Entire Place • 2 bedrooms
Furnished apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sobral (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sobral based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felipe | 13 | $24,811 | 300 | 4.79/5.0 |
| Residente Fonteles/Aptos/Flat | 14 | $14,260 | 159 | 4.94/5.0 |
| Marisa | 1 | $9,886 | 18 | 4.94/5.0 |
| Donizete | 3 | $7,621 | 309 | 4.78/5.0 |
| Érica Conceição | 3 | $7,619 | 35 | 5.00/5.0 |
| Lis | 1 | $5,612 | 30 | 4.97/5.0 |
| Samilly | 1 | $2,842 | 8 | 4.63/5.0 |
| Francisco | 1 | $1,397 | 26 | 4.96/5.0 |
| Irapuan | 1 | $869 | 40 | 4.85/5.0 |
| Mikeias | 1 | $253 | 19 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sobral.
Dive Deeper: Advanced Sobral STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sobral. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSobral Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sobral
- The Sobral Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sobral, Apartment/Condo properties are the most common (93%), reflecting the local real estate landscape.
Sobral Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sobral
- The dominant room capacity in Sobral is 1 bedroom listings, making up 67.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.0% of the active Airbnb listings in Sobral, indicating a high concentration in these sizes.
- With over half the market (67.4%) consisting of studios or 1-bedroom units, Sobral is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Sobral.
Sobral Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sobral
- The most common guest capacity trend in Sobral vacation rentals is listings accommodating 3 guests (37.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Sobral STR market, accounting for 58.1% of listings.
- On average, properties in Sobral are equipped to host 3.3 guests.
Sobral Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sobral
- The most common availability pattern in Sobral falls within the 271-366 days range, representing 76.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sobral (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sobral Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
34 listings
79.1% of total
2 Nights
7 listings
16.3% of total
30+ Nights
2 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sobral is 1 Night, adopted by 79.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Sobral Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 79.1% of Sobral hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sobral.
Sobral Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
61.9% of total
Moderate
12 listings
28.6% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for Sobral
- The prevailing Airbnb cancellation policy trend in Sobral is Flexible, used by 61.9% of listings.
- The market strongly favors guest-friendly terms, with 90.5% of listings offering Flexible or Moderate policies. This suggests guests in Sobral may expect booking flexibility.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.9% market standard in Sobral.
- Given the high prevalence of Flexible policies (61.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sobral.
Sobral STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sobral
- The overall average booking lead time for vacation rentals in Sobral is 9 days.
- Guests book furthest in advance for stays during July (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (16 days avg.) sees the longest lead times, while Spring (5 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (9 days) as a baseline for your pricing and availability strategy in Sobral.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Sobral averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sobral (2025)
Amenity Prevalence
Amenity Insights for Sobral
- Essential amenities in Sobral that guests expect include: Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sobral: Air conditioning, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sobral to stay competitive.
Sobral Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sobral
- The typical guest profile for Airbnb in Sobral consists of primarily domestic travelers (93%), often arriving from nearby Ceará, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 92.5% of guests.
- Key international markets include Brazil (92.5%) and Portugal (1.7%).
- Top languages spoken are Portuguese (47.6%) followed by English (27.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ceará and Fortaleza.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sobral Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cruz | 205 | $788 | $139.85 | 29% |
| Trairi | 242 | $776 | $141.75 | 25% |
| Itarema | 51 | $770 | $142.44 | 26% |
| Jijoca de Jericoacoara | 489 | $768 | $96.93 | 33% |
| Amontada | 197 | $739 | $127.83 | 26% |
| Acaraú | 30 | $551 | $125.47 | 24% |
| Cajueiro da Praia | 207 | $535 | $118.00 | 22% |
| Camocim | 117 | $509 | $126.67 | 23% |
| Paracuru | 106 | $398 | $83.79 | 23% |
| Itapipoca | 34 | $397 | $104.52 | 18% |