Airbnb Market Analytics, Statistics and Data in Salvador, Bahia, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salvador? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salvador:
How much do Airbnb hosts make on average per month in Salvador?
The short-term rental market in Salvador shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $665 per month
- Strong performing properties (top 25%) make $1,121 or more
- Best-in-class properties (top 10%) achieve $1,690+ monthly
- Entry-level properties (bottom 25%) typically earn around $297
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salvador
The market in Salvador shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salvador
Daily rates in Salvador vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $44 per night
- Strong performing properties (top 25%) secure $71 or more
- Best-in-class properties (top 10%) pull in $135+ per night
- Entry-level properties (bottom 25%) earn around $30
Daily Rate Variations by Month
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Seasonality patterns in Salvador
Peak Season (February, January, March)
- Revenue peaks at $1151.37 per month
- Occupancy rates reach 53.56%
- Daily rates average $85.20
Shoulder Season
- Revenue averages $855.63 per month
- Occupancy maintains 45.04%
- Daily rates hold at $71.27
Low Season (July, September, August)
- Revenue drops to $671.93 per month
- Occupancy decreases to 35.08%
- Daily rates adjust to $59.24
Is it still profitable to do Airbnb in Salvador in 2025?
Yes! Salvador demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and monthly revenue averaging $856 and As a mature market with 5032 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salvador
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Pelourinho | Historic center of Salvador known for its colorful colonial architecture and rich cultural heritage. A vibrant area attracting tourists interested in history, music, and traditional cuisine. | São Francisco Church, Pelourinho Square, Museum of Brazilian Music, Carmen Miranda Museum, Street performances and capoeira |
| Barra | Famous beach neighborhood with beautiful coastline, lively nightlife, and diverse dining options. Ideal for tourists looking for sun, sea, and entertainment near the historic fort. | Farol da Barra, Praia da Barra, Igreja de Santo Antonio, Barra Shopping Mall, Restaurants and bars near the beach |
| Rio Vermelho | Known for its bohemian atmosphere, this area is filled with bars, restaurants, and cultural happenings. It attracts a younger crowd who appreciate nightlife and arts. | Praia do Rio Vermelho, Casa de Iemanjá, Art galleries, Cafés and bars, Nightclubs |
| Ondina | Popular beachfront area with luxury hotels and a vibrant atmosphere. Close to major events and known for its Carnival celebrations, appealing to both leisure and business travelers. | Praia de Ondina, Ondina Fort, Bahia Marina, Restaurants with ocean views, Nearby Botanical Garden |
| Lapa | Known for its vibrant nightlife, music venues, and cultural scene. Attracts tourists looking for an authentic local experience with live music and great food. | Lapa Arches, Live music venues, Street food stalls, Cultural festivals, Bars and nightclubs |
| Itapuã | Charming beach area famous for its relaxed vibe and beautiful coastline. It appeals to those looking for a quieter experience while still being near attractions. | Praia de Itapuã, Island of Tortugas, Vinícius de Moraes Square, Local seafood restaurants, Artisan markets |
| Stella Maris | A tranquil beach area preferred by families and those looking for a more laid-back atmosphere. Offers access to beautiful beaches and natural reserves. | Stella Maris Beach, Lagoa do Gato, Resorts and family-oriented activities, Surf schools, Ecological reserves |
| Pituba | A residential and commercial area with a mix of beaches, bars, and restaurants. It is popular among locals and tourists seeking a more authentic Salvador experience. | Pituba Beach, Shopping Pituba, Local markets, Restaurants and cafés, Cultural events |
Do you need a license for Airbnb in Salvador?
We recommend checking directly with Salvador's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Salvador
Lindo Studio Perto da Praia
Entire Place • 1 bedroom
DerSalvador Empório Barra 3
Entire Place • 1 bedroom
Bela Mansão with Bay and Jacuzzi views
Entire Place • 13 bedrooms
Terrace foot in the sand
Entire Place • 2 bedrooms
Cinema VIEW, Infinite Edge Swimming Pool, 3 Rooms
Entire Place • 3 bedrooms
COBAR0108 - Luxury in front of Farol da Barra
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Salvador
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mariana | 39 | $619,560 | 1206 | 4.79/5.0 |
| Beehost | 54 | $587,598 | 663 | 4.24/5.0 |
| BemVindo | 60 | $400,398 | 1427 | 3.95/5.0 |
| Eliane | 11 | $340,972 | 266 | 4.94/5.0 |
| Juliano | 4 | $246,246 | 3 | 1.25/5.0 |
| Jamile | 27 | $216,816 | 461 | 4.48/5.0 |
| 97830826 | 3 | $195,625 | 20 | 3.18/5.0 |
| Harry | 12 | $189,852 | 330 | 4.82/5.0 |
| Alberto | 33 | $185,390 | 250 | 2.77/5.0 |
| Alberto | 11 | $164,841 | 134 | 4.44/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salvador
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.1%), with apartment & condo and house properties comprising 96.9% of inventory
- Untapped potential in boutique & hotels, others segments (3.1% combined)
Room Capacity Distribution
Analysis of 5,032 properties in Salvador shows that 1 bedroom properties are most prevalent, making up 55% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.4% of all listings.
Key Insights
- Most common: 1 bedroom (55%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 75.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,032 properties in Salvador reveals that 4 guests properties dominate the market, representing 30.4% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 50.4% of the market.
Key Insights
- Most common capacity: 4 guests (30.4% of market)
- Least common capacity: 1 guest (1.3% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 50.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,032 properties in Salvador, the most common availability pattern is 271-366 days (52.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (52.8%)
- Most common booking duration: 31-90 days (28.7%)
- Properties with high availability (180+ days): 73.1%
- Properties with long-term bookings (180+ days): 27.9%
Minimum Stay Distributions
1 Night
954 listings
21% of total
2 Nights
1439 listings
31.7% of total
3 Nights
901 listings
19.9% of total
4-6 Nights
612 listings
13.5% of total
7-29 Nights
130 listings
2.9% of total
30+ Nights
501 listings
11% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.7%
- Mid-length stays (4-6 nights) represent 13.5% of listings
- Monthly+ stays (11%) suggest a stable extended-stay market
- High market flexibility with 72.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.1% of total
Super Strict 60 Days
51 listings
1.3% of total
Flexible
775 listings
20.4% of total
Moderate
926 listings
24.4% of total
Firm
705 listings
18.6% of total
Strict
1334 listings
35.2% of total
Key Insights
- Strict is the preferred policy at 35.2% of listings
- The market shows a balanced distribution between guest-friendly (44.8%) and strict (53.8%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Dec, averaging 53 days
- Shortest booking windows are in Sep, Apr, Aug, averaging 30 days
- Winter shows the longest average booking window at 53 days, while Summer has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 53 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Salvador
Below is the distribution of amenities across listings in Salvador:
Traveler Demographics
Key Insights
- Domestic travelers make up 81.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.9%) and France (2.5%)
- Portuguese is the top language at 42.9%, followed by English (30.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salvador. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mata de São João | 1,398 | $1,087 | $192.24 | 29% |
| Camaçari | 1,921 | $768 | $157.33 | 28% |
| Lauro de Freitas | 285 | $698 | $91.33 | 36% |
| Cairu | 781 | $582 | $86.64 | 34% |
| Maraú | 884 | $523 | $138.94 | 27% |
| Esplanada | 10 | $522 | $114.02 | 20% |
| Estância | 94 | $426 | $95.04 | 27% |
| Vera Cruz | 226 | $416 | $109.68 | 27% |
| Entre Rios | 149 | $411 | $117.61 | 23% |
| Itaporanga d'Ajuda | 55 | $370 | $98.00 | 24% |
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