Maraú Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bahia, Brazil
Is Airbnb profitable in Maraú in 2025? Explore comprehensive Airbnb analytics for Maraú, Bahia, Brazil to uncover income potential. This 2025 STR market report for Maraú, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 865 active listings.
Whether you're considering an Airbnb investment in Maraú, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Maraú Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Maraú Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Maraú (2025)
Understanding the monthly revenue variations for Airbnb listings in Maraú is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maraú is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maraú across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,567+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,303 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $632 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $289, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maraú
Maraú Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Maraú STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maraú:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maraú
Average Daily Rate (ADR) Airbnb Trends in Maraú (2025)
Effective short term rental pricing strategy in Maraú involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maraú typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $295+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Maraú
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Airbnb Seasonality Analysis & Trends in Maraú (2025)
Peak Season (January, April, December)
- Revenue averages $1,657 per month
- Occupancy rates average 33.2%
- Daily rates average $170
Shoulder Season
- Revenue averages $1,078 per month
- Occupancy maintains around 25.7%
- Daily rates hold near $161
Low Season (February, August, September)
- Revenue drops to average $856 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $160
Seasonality Insights for Maraú
- The Airbnb seasonality in Maraú shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Maraú's highest earning potential, with monthly revenues capable of climbing to $2,044, occupancy reaching a high of 43.0%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $825, occupancy could drop to 17.7%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Maraú.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Maraú seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Maraú (2025)
Exploring the top neighborhoods for short-term rentals in Maraú? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Algodões | A pristine beach area known for its natural beauty and tranquility. Ideal for those looking to escape the hustle and bustle while still enjoying beachside relaxation. | Algodões Beach, Trancoso Beach, natural pools, local restaurants, mangrove tours |
| Praia do Acuípe | This beach is less crowded and offers a more secluded experience. Perfect for travelers who seek privacy in a beautiful setting. | Acuípe Beach, Coconut groves, water sports, beachfront dining, sunset views |
| Praia de Taipú de fora | Famous for its stunning reef and clear waters, making it a great spot for snorkeling and diving. Attracts adventure seekers and nature lovers. | Taipú de Fora Beach, natural swimming pools, diving spots, snorkeling, beach bars |
| Maraú Town Center | The charming center of Maraú with local shops, markets, and restaurants. Offers a taste of local culture and easy access to nearby attractions. | local markets, restaurants, cultural events, historical sites, artisan shops |
| Praia do Cassange | A peaceful beach that is perfect for relaxation and enjoying nature. Great for families and couples looking for a scenic getaway. | Cassange Beach, nature trails, kayaking, bird watching, rustic beachfront accommodations |
| Cairu | A historic town nearby Maraú with beautiful colonial architecture. It provides a rich cultural experience for visitors who want to explore Bahian history. | historic town center, colonial architecture, local museums, cultural festivals, charming streets |
| Ponta do Mutá | A beautiful point that offers breathtaking views and access to stunning beaches. It’s ideal for sunset watching and photography. | Mutá Beach, sunset viewpoints, local food stalls, fishing spots, water activities |
| Praia dos tres coqueiros | Known for its three iconic palm trees, this beach is a picturesque location perfect for photography and relaxing by the water. | Three Palm Beach, beachfront activities, scenic views, sunbathing, local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Maraú (2025)
While Maraú, Bahia, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Maraú to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Maraú (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maraúbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Margem - Frente Mar
Entire Place • 4 bedrooms
Bah306 - New house by the sea
Entire Place • 4 bedrooms
Casa Praia (pé na areia)
Entire Place • 8 bedrooms
Solar da Bombaça
Entire Place • 7 bedrooms
Dreamland 104 Bungalows BeachFront -Taipu de Fora
Entire Place • 2 bedrooms
CASA k- Barra Grande/ Bahia
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Maraú (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Maraú based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #26741626 | 4 | $129,638 | 2 | 0.00/5.0 |
| Rangel | 3 | $104,939 | 6 | 1.67/5.0 |
| Sabrina | 17 | $103,435 | 92 | 3.13/5.0 |
| Luara | 3 | $98,278 | 45 | 4.82/5.0 |
| Thaisa | 2 | $95,072 | 48 | 4.97/5.0 |
| Joaquim Jose De Queiroz Junior | 9 | $91,287 | 87 | 4.81/5.0 |
| Bahia Soul | 4 | $87,678 | 15 | 3.69/5.0 |
| Emanuely Smarzaro | 3 | $85,069 | 21 | 3.10/5.0 |
| Lucas | 1 | $73,569 | 3 | 5.00/5.0 |
| Host #22805631 | 1 | $67,698 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maraú.
Dive Deeper: Advanced Maraú STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maraú. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaraú Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maraú
- The Maraú Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 865 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maraú, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- The presence of 8.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.7%) offer potential for unique stay experiences.
Maraú Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maraú
- The dominant room capacity in Maraú is 1 bedroom listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.8% of the active Airbnb listings in Maraú, indicating a high concentration in these sizes.
- A significant 30.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maraú.
Maraú Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maraú
- The most common guest capacity trend in Maraú vacation rentals is listings accommodating 8+ guests (26.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Maraú STR market, accounting for 47.2% of listings.
- 43.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maraú.
- On average, properties in Maraú are equipped to host 5.0 guests.
Maraú Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maraú
- The most common availability pattern in Maraú falls within the 271-366 days range, representing 83.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Maraú (45.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Maraú Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
133 listings
16% of total
2 Nights
222 listings
26.8% of total
3 Nights
153 listings
18.5% of total
4-6 Nights
88 listings
10.6% of total
7-29 Nights
5 listings
0.6% of total
30+ Nights
228 listings
27.5% of total
Key Insights
- The most prevalent minimum stay requirement in Maraú is 30+ Nights, adopted by 27.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (27.5%) caters to monthly stays (30+ nights) in Maraú, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 27.5% of Maraú hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maraú.
Maraú Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
0.9% of total
Flexible
72 listings
13.4% of total
Moderate
75 listings
14% of total
Firm
138 listings
25.7% of total
Strict
247 listings
46% of total
Cancellation Policy Insights for Maraú
- The prevailing Airbnb cancellation policy trend in Maraú is Strict, used by 46% of listings.
- A majority (71.7%) of hosts in Maraú utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46% market standard in Maraú.
- With 46% using Strict terms, this is a viable option in Maraú, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Maraú.
Maraú STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Maraú
- The overall average booking lead time for vacation rentals in Maraú is 50 days.
- Guests book furthest in advance for stays during December (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (56 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Maraú.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Maraú averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Maraú (2025)
Amenity Prevalence
Amenity Insights for Maraú
- Essential amenities in Maraú that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maraú: Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maraú to stay competitive.
Maraú Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Maraú
- The typical guest profile for Airbnb in Maraú consists of primarily domestic travelers (90%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 89.9% of guests.
- Key international markets include Brazil (89.9%) and United States (1.5%).
- Top languages spoken are Portuguese (40.6%) followed by English (29.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Maraú Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mata de São João | 1,374 | $1,177 | $200.92 | 28% |
| Camaçari | 1,892 | $839 | $164.69 | 27% |
| Lauro de Freitas | 280 | $721 | $92.81 | 35% |
| Itacaré | 730 | $659 | $87.58 | 36% |
| Cairu | 769 | $633 | $87.45 | 35% |
| Salvador | 5,045 | $527 | $61.68 | 39% |
| Ilhéus | 686 | $446 | $86.02 | 30% |
| Entre Rios | 152 | $430 | $120.96 | 22% |
| Vera Cruz | 229 | $412 | $109.50 | 24% |
| Uruçuca | 186 | $388 | $84.76 | 27% |