Airbnb Market Analytics, Statistics and Data in Maraú, Bahia, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Maraú? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Maraú:
How much do Airbnb hosts make on average per month in Maraú?
The short-term rental market in Maraú shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $653 per month
- Strong performing properties (top 25%) make $1,325 or more
- Best-in-class properties (top 10%) achieve $2,618+ monthly
- Entry-level properties (bottom 25%) typically earn around $303
Revenue Variations by Month
Occupancy Rates Throughout the Year in Maraú
The market in Maraú shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 61%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Maraú
Daily rates in Maraú vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $93 per night
- Strong performing properties (top 25%) secure $161 or more
- Best-in-class properties (top 10%) pull in $291+ per night
- Entry-level properties (bottom 25%) earn around $57
Daily Rate Variations by Month
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Seasonality patterns in Maraú
Peak Season (January, February, April)
- Revenue peaks at $1636.34 per month
- Occupancy rates reach 34.85%
- Daily rates average $178.76
Shoulder Season
- Revenue averages $1192.52 per month
- Occupancy maintains 28.11%
- Daily rates hold at $159.78
Low Season (June, September, August)
- Revenue drops to $832.96 per month
- Occupancy decreases to 17.68%
- Daily rates adjust to $133.11
Is it still profitable to do Airbnb in Maraú in 2025?
Yes! Maraú demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and monthly revenue averaging $1193 and As a mature market with 884 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Maraú
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia de Taipu de Fora | Known for its stunning beaches and natural pools, it's the perfect spot for tourists seeking relaxation and beauty in Bahia's coastline. | Taipu de Fora Beach, Natural Pools, Recreation Area Taipu de Fora, Coral reefs, Coconut trees, Beach bars and restaurants |
| Praia do Barra Grande | A charming village with beautiful beaches, famous for its kite surfing and tranquil atmosphere. Ideal for tourists looking for adventure and relaxation. | Barra Grande Beach, Kite Surfing, Ponta do Mutá Beach, Village charm, Local restaurants and bars |
| Jardim de Ala | A family-friendly beach area with calm waters, perfect for families and those looking for a quieter experience away from the busier tourist spots. | Jardim de Ala Beach, Calm waters, Family-friendly restaurants, Shade from palm trees, Sunset views |
| Camamu | A quaint town surrounded by lush forests and close to beautiful beaches. Great for nature lovers and those looking to explore local culture. | Camamu Bay, Waterfalls, Local markets, Boat tours, Cultural events |
| Ilha de Boipeba | A secluded island known for its untouched natural beauty, ideal for eco-tourism and travelers looking for a serene getaway. | Boipeba Beach, Natural Pools, Hiking trails, Local fishing villages, Beachfront restaurants |
| Algodões Beach | A beautiful beach with white sands and crystal-clear waters, popular for its laid-back vibe and water activities, suitable for a younger crowd. | Algodões Beach, Beach sports, Nightlife, Local bars, Water activities |
| Praia do Castelo | Known for its dramatic cliffs and scenic views, it's a lesser-known treasure that attracts visitors seeking a more private experience. | Castelo Beach, Cliff views, Walking trails, Quiet beaches, Nature photography |
| Praia de Jacuip | A quiet beach that's perfect for those looking to escape the crowds, offering breathtaking views and a peaceful atmosphere. | Jacuip Beach, Calm waters, Nature walks, Fishing opportunities, Sunbathing spots |
Do you need a license for Airbnb in Maraú?
We recommend checking directly with Maraú's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Maraú
Dreamland 104 Bungalows BeachFront -Taipu de Fora
Entire Place • 2 bedrooms
casa_Oceano_ barragrande_ bahia
Entire Place • 7 bedrooms
Dreamland 108 Bungalows BeachFront -Taipu de Fora
Entire Place • 2 bedrooms
Casa Praia (pé na areia)
Entire Place • 8 bedrooms
Fazenda Maison - House Maison | BAH014.2
Entire Place • 3 bedrooms
Casa Las Casas
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Maraú
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thaisa | 2 | $117,013 | 48 | 4.97/5.0 |
| 26741626 | 5 | $112,293 | 3 | 0.00/5.0 |
| Sabrina | 17 | $109,333 | 92 | 3.13/5.0 |
| Rangel | 3 | $103,428 | 6 | 1.67/5.0 |
| Luara | 3 | $91,368 | 45 | 4.82/5.0 |
| Bahia Soul | 4 | $77,225 | 15 | 3.69/5.0 |
| Joaquim Jose De Queiroz Junior | 9 | $76,663 | 87 | 4.81/5.0 |
| Valérie Amélie Ballet Charpent | 1 | $72,329 | 8 | 5.00/5.0 |
| Eduswc | 1 | $65,114 | 16 | 4.94/5.0 |
| Emanuely Smarzaro | 3 | $63,817 | 21 | 3.10/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Maraú
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.6%), with house and apartment & condo properties comprising 86.3% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.4% combined)
Room Capacity Distribution
Analysis of 884 properties in Maraú shows that 1 bedroom properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.6% of all listings.
Key Insights
- Most common: 1 bedroom (38.1%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 65.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 884 properties in Maraú reveals that 8+ guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 47.4% of the market.
Key Insights
- Most common capacity: 8+ guests (26.2% of market)
- Least common capacity: 7 guests (1.6% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 47.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 884 properties in Maraú, the most common availability pattern is 271-366 days (84.8% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (47.9% of properties).
Key Insights
- Most common availability window: 271-366 days (84.8%)
- Most common booking duration: 1-30 days (47.9%)
- Properties with high availability (180+ days): 96.6%
- Properties with long-term bookings (180+ days): 4.0%
Minimum Stay Distributions
1 Night
138 listings
16.9% of total
2 Nights
230 listings
28.2% of total
3 Nights
208 listings
25.5% of total
4-6 Nights
133 listings
16.3% of total
7-29 Nights
10 listings
1.2% of total
30+ Nights
98 listings
12% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.1%
- Mid-length stays (4-6 nights) represent 16.3% of listings
- Monthly+ stays (12%) suggest a stable extended-stay market
- High market flexibility with 70.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
0.9% of total
Flexible
79 listings
14.2% of total
Moderate
83 listings
14.9% of total
Firm
134 listings
24.1% of total
Strict
255 listings
45.9% of total
Key Insights
- Strict is the preferred policy at 45.9% of listings
- Stricter policies (Firm & Strict) dominate at 70.0% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 70.0% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 59 days
- Shortest booking windows are in Sep, Aug, Jun, averaging 37 days
- Winter shows the longest average booking window at 57 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 57 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jun when lead times are shortest
Popular Airbnb Amenities in Maraú
Below is the distribution of amenities across listings in Maraú:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.7%) and France (1.2%)
- Portuguese is the top language at 42.7%, followed by English (31.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 1.8%
Recommendations
- Target marketing campaigns for São Paulo and Salvador markets
- Develop localized content for United States and France
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Maraú. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mata de São João | 1,398 | $1,087 | $192.24 | 29% |
| Camaçari | 1,921 | $768 | $157.33 | 28% |
| Lauro de Freitas | 285 | $698 | $91.33 | 36% |
| Itacaré | 739 | $610 | $86.19 | 36% |
| Cairu | 781 | $582 | $86.64 | 34% |
| Esplanada | 10 | $522 | $114.02 | 20% |
| Salvador | 5,032 | $521 | $60.36 | 42% |
| Ilhéus | 707 | $434 | $86.50 | 30% |
| Vera Cruz | 226 | $416 | $109.68 | 27% |
| Entre Rios | 149 | $411 | $117.61 | 23% |
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