Lençóis Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bahia, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Lençóis in 2025? Explore comprehensive Airbnb analytics for Lençóis, Bahia, Brazil to uncover income potential. This 2025 STR market report for Lençóis, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 303 active listings.

Whether you're considering an Airbnb investment in Lençóis, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lençóis Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lençóis Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$55
The average rental revenue earned for an occupied room per day in Lençóis.
Occupancy Rate(?)
26.6%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,790
Typical annual income for an Airbnb listing in Lençóis. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
0.7%
Positive growth (0.7%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Lençóis.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Lençóis.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
303
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lençóis (2025)

Understanding the monthly revenue variations for Airbnb listings in Lençóis is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lençóis is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lençóis across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,081+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $634 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $336 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $149, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lençóis

Lençóis Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lençóis STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lençóis:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 22%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lençóis

Average Daily Rate (ADR) Airbnb Trends in Lençóis (2025)

Effective short term rental pricing strategy in Lençóis involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lençóis typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
  • Typical properties (Median) charge around $41 per night.
  • Entry-level properties (Bottom 25%) earn around $26 per night.

Average Daily Rate (ADR) Trend by Month in Lençóis

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Airbnb Seasonality Analysis & Trends in Lençóis (2025)

Peak Season (June, January, May)
  • Revenue averages $657 per month
  • Occupancy rates average 32.2%
  • Daily rates average $62
Shoulder Season
  • Revenue averages $501 per month
  • Occupancy maintains around 29.1%
  • Daily rates hold near $61
Low Season (September, October, November)
  • Revenue drops to average $391 per month
  • Occupancy decreases to average 26.0%
  • Daily rates adjust to average $60

Seasonality Insights for Lençóis

  • The Airbnb seasonality in Lençóis shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lençóis's highest earning potential, with monthly revenues capable of climbing to $709, occupancy reaching a high of 36.8%, and ADRs peaking at $64.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $368, occupancy could drop to 23.6%, and ADRs may adjust down to $56.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lençóis.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lençóis seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lençóis (2025)

Exploring the top neighborhoods for short-term rentals in Lençóis? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Chapada Diamantina National Park
A breathtaking national park known for its natural beauty, unique landscapes, and outdoor activities such as hiking and swimming in natural pools. It attracts nature lovers and adventure seekers.
Cachoeira da Fumaça, Cânion do Espalhado, Vale do Capão, Poço Encantado, Cachoeira do Sossego, Morro do Pai Inácio
Lençóis Historical Center
The charming historical center of Lençóis features cobblestone streets, colorful colonial buildings, and a vibrant atmosphere. It is perfect for visitors looking to explore the local culture and history.
Igreja do Rosario, Almecegas I e II, Casa de Cultura, Mercado Municipal, Theatre of Lençóis, Caminho do Rio Lençóis
Serrano River
A picturesque area near the Serrano River, which offers opportunities for relaxation and activities like tubing and swimming. Ideal for families and outdoor enthusiasts.
Cachoeiras do Serrano, Caminhadas pelo Rio, Pousadas ribeirinhas, Praia do Serrano, Restaurantes à beira do rio
Morro do Pai Inácio
Famous for its stunning panoramic views and hiking trails. A popular spot for tourists wanting to capture incredible photographs at sunset.
Trilha do Morro, Mirante do Pai Inácio, Vistas do Vale, Visto de Cima, Pontos de Parada para Fotos
Cachoeira do Fumaça
One of Brazil's tallest waterfalls, attracting adventurous visitors for hiking and breathtaking scenery. This area is perfect for eco-tourism and nature exploration.
Trilha da Cachoeira, Mirante do Fumaça, Atividades de Aventura, Ponte das Lages, Aventures em Grupo
Vale do Capão
A tranquil valley known for its beautiful landscapes and welcoming community. It is a hotspot for eco-tourism, yoga retreats, and holistic healing.
Cachoeira da Purificação, Trilhas de Yoga, Comunidade Local, Feiras de Artesanato, Atividades de Ecoturismo
Lagoa do Tatu
A serene lagoon offering swimming and picnicking spots, ideal for families and couples looking for a peaceful getaway.
Atividades Aquáticas, Pontos para Lanches, Caminhadas no Entorno, Belas Paisagens, Fotografia
Caminhos do Vinho
A route that showcases local vineyards and wine tasting opportunities, attracting tourists who appreciate culinary experiences and local products.
Vinícolas, Degustação de Vinhos, Caminhadas entre Vinhedos, Compras de Produtos Locais, Eventos Gastronômicos

Understanding Airbnb License Requirements & STR Laws in Lençóis (2025)

While Lençóis, Bahia, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lençóis to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lençóis (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lençóisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa Alto das Estrelas.

Casa Alto das Estrelas.

Entire Place • 3 bedrooms

$47,244
Revenue
55.9%
Occupancy
$191.82
Daily Rate
Casa 4 suites w/ AR SPLIT - condominium with pool

Casa 4 suites w/ AR SPLIT - condominium with pool

Entire Place • 4 bedrooms

$31,437
Revenue
46.5%
Occupancy
$183.78
Daily Rate
Casa em Lençóis-Chapada Diamantina-Bahia

Casa em Lençóis-Chapada Diamantina-Bahia

Entire Place • 4 bedrooms

$27,979
Revenue
22.9%
Occupancy
$213.62
Daily Rate
Encanto Lençóis - Hospedaria (entire house)

Encanto Lençóis - Hospedaria (entire house)

Entire Place • 4 bedrooms

$26,713
Revenue
53.6%
Occupancy
$136.66
Daily Rate
Casa em Lençóis, brand new, very cozy

Casa em Lençóis, brand new, very cozy

Entire Place • 2 bedrooms

$18,682
Revenue
63.1%
Occupancy
$70.82
Daily Rate
Casa Amar Piscinas Naturais

Casa Amar Piscinas Naturais

Entire Place • 3 bedrooms

$16,663
Revenue
33.1%
Occupancy
$109.89
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lençóis (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lençóis based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Bianca3$51,910544.99/5.0
Pousada Nativos13$51,32960.38/5.0
Sergio1$47,244165.00/5.0
Ana Carolina2$31,153654.92/5.0
Nazir4$30,059493.75/5.0
Eliane1$27,979135.00/5.0
Lilibeth1$26,71395.00/5.0
Camila2$26,396235.00/5.0
Ticiana5$24,992874.88/5.0
Tiago3$24,483804.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lençóis.

Dive Deeper: Advanced Lençóis STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lençóis. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lençóis Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lençóis

  • The Lençóis Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 303 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Lençóis, House properties are the most common (73.9%), reflecting the local real estate landscape.
  • Houses represent a significant 73.9% portion, catering likely to families or larger groups.
  • The presence of 11.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 1.4%) offer potential for unique stay experiences.

Lençóis Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lençóis

  • The dominant room capacity in Lençóis is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 73.2% of the active Airbnb listings in Lençóis, indicating a high concentration in these sizes.

Lençóis Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lençóis

  • The most common guest capacity trend in Lençóis vacation rentals is listings accommodating 4 guests (18.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Lençóis STR market, accounting for 36.3% of listings.
  • 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lençóis.
  • On average, properties in Lençóis are equipped to host 4.1 guests.

Lençóis Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lençóis

  • The most common availability pattern in Lençóis falls within the 271-366 days range, representing 69.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 91.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Lençóis (35%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lençóis Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (27.1%)

1 Night

76 listings

27.1% of total

2 Nights (38.6%)

2 Nights

108 listings

38.6% of total

3 Nights (13.6%)

3 Nights

38 listings

13.6% of total

4-6 Nights (1.1%)

4-6 Nights

3 listings

1.1% of total

30+ Nights (19.6%)

30+ Nights

55 listings

19.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Lençóis is 2 Nights, adopted by 38.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.7%) of the Lençóis Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19.6%) caters to monthly stays (30+ nights) in Lençóis, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.6% of Lençóis hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 19.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lençóis.

Lençóis Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (13.7%)

Flexible

28 listings

13.7% of total

Moderate (24.5%)

Moderate

50 listings

24.5% of total

Firm (22.1%)

Firm

45 listings

22.1% of total

Strict (39.7%)

Strict

81 listings

39.7% of total

Cancellation Policy Insights for Lençóis

  • The prevailing Airbnb cancellation policy trend in Lençóis is Strict, used by 39.7% of listings.
  • A majority (61.8%) of hosts in Lençóis utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 39.7% market standard in Lençóis.
  • With 39.7% using Strict terms, this is a viable option in Lençóis, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lençóis.

Lençóis STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lençóis

  • The overall average booking lead time for vacation rentals in Lençóis is 33 days.
  • Guests book furthest in advance for stays during June (average 49 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 30 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (37 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Lençóis.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
  • Monitor your own booking lead times against these Lençóis averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lençóis (2025)

Amenity Prevalence

Amenity Insights for Lençóis

  • Essential amenities in Lençóis that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Lençóis: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Lençóis to stay competitive.

Lençóis Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lençóis

  • The typical guest profile for Airbnb in Lençóis consists of primarily domestic travelers (79%), often arriving from nearby Salvador, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 79.0% of guests.
  • Key international markets include Brazil (79%) and France (5%).
  • Top languages spoken are Portuguese (36%) followed by English (30.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Salvador and São Paulo.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lençóis Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mucugê105$485$99.1823%
Andaraí40$340$75.8421%
Rio de Contas10$327$83.4921%
Palmeiras321$288$53.8925%
Ibicoara55$287$56.1622%
Morro do Chapéu13$265$42.1226%
Jacobina23$263$73.6119%
Jequié22$215$36.4130%

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