Itabuna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bahia, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Itabuna in 2025? Explore comprehensive Airbnb analytics for Itabuna, Bahia, Brazil to uncover income potential. This 2025 STR market report for Itabuna, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Itabuna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Itabuna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Itabuna Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$36
The average rental revenue earned for an occupied room per day in Itabuna.
Occupancy Rate(?)
41.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$3,196
Typical annual income for an Airbnb listing in Itabuna. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.9%
Strong growth (29.9%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Itabuna.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Itabuna.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Itabuna (2025)

Understanding the monthly revenue variations for Airbnb listings in Itabuna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Itabuna is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Itabuna across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $888+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $576 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $455 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $207, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Itabuna

Itabuna Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Itabuna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Itabuna:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 49%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Itabuna

Average Daily Rate (ADR) Airbnb Trends in Itabuna (2025)

Effective short term rental pricing strategy in Itabuna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Itabuna typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $60+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $32 or more.
  • Typical properties (Median) charge around $22 per night.
  • Entry-level properties (Bottom 25%) earn around $17 per night.

Average Daily Rate (ADR) Trend by Month in Itabuna

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Airbnb Seasonality Analysis & Trends in Itabuna (2025)

Peak Season (May, April, January)
  • Revenue averages $665 per month
  • Occupancy rates average 60.8%
  • Daily rates average $34
Shoulder Season
  • Revenue averages $429 per month
  • Occupancy maintains around 47.2%
  • Daily rates hold near $34
Low Season (February, September, November)
  • Revenue drops to average $318 per month
  • Occupancy decreases to average 44.9%
  • Daily rates adjust to average $34

Seasonality Insights for Itabuna

  • The Airbnb seasonality in Itabuna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Itabuna's highest earning potential, with monthly revenues capable of climbing to $798, occupancy reaching a high of 74.2%, and ADRs peaking at $35.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $257, occupancy could drop to 32.2%, and ADRs may adjust down to $32.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Itabuna.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Itabuna seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Itabuna (2025)

Exploring the top neighborhoods for short-term rentals in Itabuna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The central area of Itabuna, bustling with shops, restaurants, and cultural attractions. It's ideal for travelers looking to experience local life and accessibility to amenities.
Igreja Matriz do Senhor do Bonfim, Teatro Municipal de Itabuna, Shopping Jequitibá, Praça Laura Conceição, Mercado Municipal de Itabuna
Ilhéus
Nearby the popular coastal city known for its beaches, historical sites, and cocoa plantation tours. It's perfect for tourists looking for a beach getaway.
Praia dos Milionários, Centro Histórico de Ilhéus, Cacau Cabruca, Ilhéus Convention Center, Farol de Ilhéus
Vila Zara
A residential area that offers a quiet atmosphere but is still close to key points of interest in Itabuna. It appeals to families and longer-stay guests.
Parque Zoobotânico, Academia da Saúde, Praça do Shalon
Nova Itabuna
A growing neighborhood with new developments and modern conveniences. It’s appealing for young travelers and those seeking newer amenities.
Grupo de Teatro de Itabuna, Sesc-Itabuna, Escola de Música de Itabuna
Bairro São Caetano
Known for its community feel and local markets, this neighborhood provides a more authentic experience of Brazilian culture for visitors.
Feira livre, Igreja São Caetano, Praça São Caetano
Bairro Jardim do Ó
A vibrant neighborhood with green spaces and parks. Good for travelers looking for a family-friendly environment with outdoor activities.
Parque Municipal de Itabuna, Parque da Cidade, Praça do Jardim
Bairro Santo Antônio
A neighborhood with rich history and local charm, offering visitors a glimpse into the daily life of Itabuna's residents.
Igreja Santo Antônio, Praça do Santo Antônio, Centro Cultural Bataclan
Praia de Olivença
A beautiful beach area close to Itabuna, popular for visitors who want to enjoy the sun and sea, making it a perfect spot for beachgoers and vacationers.
Praia de Olivença, Restaurantes de frutos do mar, Atividades aquáticas, Caminhada na areia

Understanding Airbnb License Requirements & STR Laws in Itabuna (2025)

While Itabuna, Bahia, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Itabuna to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Itabuna (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Itabunabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Morada Góes Calmon

Morada Góes Calmon

Entire Place • 2 bedrooms

$9,858
Revenue
36.9%
Occupancy
$51.55
Daily Rate
Recanto da Rosa II

Recanto da Rosa II

Entire Place • 2 bedrooms

$7,063
Revenue
68.2%
Occupancy
$25.27
Daily Rate
Apartment near the center, close to the city hall

Apartment near the center, close to the city hall

Entire Place • 2 bedrooms

$6,398
Revenue
58.3%
Occupancy
$36.04
Daily Rate
Rest of the Warrior (Ground Floor)

Rest of the Warrior (Ground Floor)

Entire Place • 2 bedrooms

$6,115
Revenue
66.5%
Occupancy
$24.89
Daily Rate
Warrior Rest II

Warrior Rest II

Entire Place • 2 bedrooms

$5,786
Revenue
58.7%
Occupancy
$22.88
Daily Rate
Itabuna-Ba Apartment

Itabuna-Ba Apartment

Entire Place • 3 bedrooms

$4,630
Revenue
69.2%
Occupancy
$17.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Itabuna (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Itabuna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Walter3$18,9642514.93/5.0
Lais1$9,858214.76/5.0
Camila3$7,080103.03/5.0
Telma1$6,39894.89/5.0
Sidneia De Jesus1$4,630154.67/5.0
Renato / Louri4$3,367243.51/5.0
Host #4896251861$1,43800.00/5.0
Adroaldo1$1,32844.75/5.0
Pamela1$1,245294.38/5.0
Alê1$2734.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Itabuna.

Dive Deeper: Advanced Itabuna STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Itabuna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Itabuna Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Itabuna

  • The Itabuna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Itabuna, Apartment/Condo properties are the most common (88.2%), reflecting the local real estate landscape.
  • The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.

Itabuna Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Itabuna

  • The dominant room capacity in Itabuna is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 82.4% of the active Airbnb listings in Itabuna, indicating a high concentration in these sizes.

Itabuna Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Itabuna

  • The most common guest capacity trend in Itabuna vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Itabuna STR market, accounting for 70.6% of listings.
  • 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Itabuna.
  • On average, properties in Itabuna are equipped to host 3.9 guests.

Itabuna Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Itabuna

  • The most common availability pattern in Itabuna falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Itabuna (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 29.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Itabuna Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (35.3%)

1 Night

6 listings

35.3% of total

2 Nights (23.5%)

2 Nights

4 listings

23.5% of total

3 Nights (5.9%)

3 Nights

1 listings

5.9% of total

4-6 Nights (11.8%)

4-6 Nights

2 listings

11.8% of total

7-29 Nights (17.6%)

7-29 Nights

3 listings

17.6% of total

30+ Nights (5.9%)

30+ Nights

1 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Itabuna is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 35.3% of Itabuna hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Itabuna.

Itabuna Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (26.7%)

Flexible

4 listings

26.7% of total

Moderate (26.7%)

Moderate

4 listings

26.7% of total

Firm (6.7%)

Firm

1 listings

6.7% of total

Strict (40%)

Strict

6 listings

40% of total

Cancellation Policy Insights for Itabuna

  • The prevailing Airbnb cancellation policy trend in Itabuna is Strict, used by 40% of listings.
  • There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 40% market standard in Itabuna.
  • With 40% using Strict terms, this is a viable option in Itabuna, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Itabuna.

Itabuna STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Itabuna

  • The overall average booking lead time for vacation rentals in Itabuna is 16 days.
  • Guests book furthest in advance for stays during July (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (28 days avg.) sees the longest lead times, while Fall (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Itabuna.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
  • Monitor your own booking lead times against these Itabuna averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Itabuna (2025)

Amenity Prevalence

Amenity Insights for Itabuna

  • Popular amenities like Dishes and silverware, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Dishes and silverware or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Itabuna to stay competitive.

Itabuna Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Itabuna

  • The typical guest profile for Airbnb in Itabuna consists of primarily domestic travelers (93%), often arriving from nearby Bahia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 93.2% of guests.
  • Key international markets include Brazil (93.2%) and United States (2.3%).
  • Top languages spoken are Portuguese (52.6%) followed by English (21.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Bahia and Rio de Janeiro.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Itabuna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Itacaré730$659$87.5836%
Cairu769$633$87.4535%
Maraú865$572$142.7327%
Ilhéus686$446$86.0230%
Vera Cruz229$412$109.5024%
Uruçuca186$388$84.7627%
Vitória da Conquista155$269$33.5535%
Valença71$263$81.4325%
Canavieiras37$249$82.8023%
Jequié22$215$36.4130%

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