Malmedy Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liège, Belgium
Is Airbnb profitable in Malmedy in 2025? Explore comprehensive Airbnb analytics for Malmedy, Liège, Belgium to uncover income potential. This 2025 STR market report for Malmedy, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 181 active listings.
Whether you're considering an Airbnb investment in Malmedy, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Malmedy Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Malmedy Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Malmedy (2025)
Understanding the monthly revenue variations for Airbnb listings in Malmedy is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Malmedy is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Malmedy across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,649 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,745 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $801, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Malmedy
Malmedy Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Malmedy STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Malmedy:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Malmedy
Average Daily Rate (ADR) Airbnb Trends in Malmedy (2025)
Effective short term rental pricing strategy in Malmedy involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Malmedy typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $690+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $331 or more.
- Typical properties (Median) charge around $172 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Malmedy
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Airbnb Seasonality Analysis & Trends in Malmedy (2025)
Peak Season (August, May, July)
- Revenue averages $4,425 per month
- Occupancy rates average 47.0%
- Daily rates average $288
Shoulder Season
- Revenue averages $3,495 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $283
Low Season (January, February, March)
- Revenue drops to average $2,120 per month
- Occupancy decreases to average 27.1%
- Daily rates adjust to average $290
Seasonality Insights for Malmedy
- The Airbnb seasonality in Malmedy shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Malmedy's highest earning potential, with monthly revenues capable of climbing to $4,512, occupancy reaching a high of 50.9%, and ADRs peaking at $296.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,066, occupancy could drop to 24.8%, and ADRs may adjust down to $274.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Malmedy.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Malmedy seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Malmedy (2025)
Exploring the top neighborhoods for short-term rentals in Malmedy? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stavelot | Charming town known for its historic architecture and cultural heritage. Close to the famous Abbey of Stavelot and offers a picturesque setting for tourists looking for a blend of history and nature. | Abbey of Stavelot, Stavelot Museum, Biking trails, Lake Robertville, Natural Park of Hautes Fagnes |
| Lake Robertville | Beautiful recreational area ideal for nature lovers and families. Offers various outdoor activities like hiking, kayaking, and fishing, making it attractive for families and adventure seekers. | Lake Robertville, Fishing and kayaking, Hiking trails, Picnic areas, Scenic views |
| Malmedy City Center | The heart of Malmedy, featuring shops, restaurants, and cafes. A vibrant area that draws tourists for its local culture and easy access to other attractions in the region. | Malmedy Cathedral, Local markets, Restaurants, Shops, Cultural events |
| Baugnez | Historical site known for its significance during World War II. Attracts history enthusiasts and those interested in military memorials and museums. | Baugnez 44 Historical Centre, Memorials, Guided tours, Historical landmarks |
| Mont des Brumes | A beautiful hill offering panoramic views and natural beauty. Popular for hiking and outdoor activities, appealing to nature lovers and those seeking tranquility. | Hiking trails, Breathtaking views, Nature walks, Picnic areas |
| Brecey | Quaint village atmosphere with direct access to nature and outdoor activities. Ideal for those looking for a peaceful retreat while being close to amenities. | Local farms, Nature paths, Rural charm, Community events |
| Wanne | Small village known for its scenic landscapes and hiking opportunities. Offers a quiet stay in the countryside, attracting nature enthusiasts and hikers. | Hiking trails, Natural landscapes, Local wildlife, Tranquil environment |
| Coo | Famous for its stunning waterfall and amusement park. Popular with families and tourists seeking entertainment and natural beauty in one location. | Coo Waterfalls, Coo Adventure Park, Amusement rides, Walks along the river |
Understanding Airbnb License Requirements & STR Laws in Malmedy (2025)
While Malmedy, Liège, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Malmedy to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Malmedy (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Malmedybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Butgenbach 35 pers "Loup Gris" PMR - vue - confort
Entire Place • 15 bedrooms
La Harde - 31 people - view
Entire Place • 11 bedrooms
Malmedy 28 p "Le Héron" Home Cinema-sauna-balneo
Entire Place • 11 bedrooms
Malmedy 24 pers. " Bonheur de la Cascade" comfort
Entire Place • 8 bedrooms
Le Gagnage - 31 people - chalet
Entire Place • 10 bedrooms
La Villa Monbijou
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Malmedy (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Malmedy based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 14 | $1,984,827 | 492 | 4.67/5.0 |
| Christiane | 3 | $249,664 | 51 | 4.81/5.0 |
| Ludovic | 8 | $213,222 | 110 | 4.37/5.0 |
| Loïc | 4 | $212,633 | 252 | 4.87/5.0 |
| Daniel | 9 | $207,674 | 101 | 3.80/5.0 |
| Host #493151267 | 2 | $203,879 | 36 | 4.32/5.0 |
| Anouk - BELVILLA | 23 | $196,535 | 291 | 3.80/5.0 |
| Michel | 1 | $165,461 | 17 | 4.94/5.0 |
| Fabienne | 1 | $124,901 | 19 | 4.84/5.0 |
| Nicolas | 1 | $98,169 | 96 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Malmedy.
Dive Deeper: Advanced Malmedy STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Malmedy. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMalmedy Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Malmedy
- The Malmedy Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 181 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Malmedy, House properties are the most common (63.5%), reflecting the local real estate landscape.
- Houses represent a significant 63.5% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 4.5%) offer potential for unique stay experiences.
Malmedy Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Malmedy
- The dominant room capacity in Malmedy is 2 bedrooms listings, making up 23.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 45.3% of the active Airbnb listings in Malmedy, indicating a high concentration in these sizes.
- A significant 44.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Malmedy.
Malmedy Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Malmedy
- The most common guest capacity trend in Malmedy vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Malmedy STR market, accounting for 52.5% of listings.
- 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Malmedy.
- On average, properties in Malmedy are equipped to host 4.8 guests.
Malmedy Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Malmedy
- The most common availability pattern in Malmedy falls within the 271-366 days range, representing 44.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Malmedy (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Malmedy Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
49 listings
28.7% of total
2 Nights
89 listings
52% of total
3 Nights
10 listings
5.8% of total
4-6 Nights
4 listings
2.3% of total
30+ Nights
19 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Malmedy is 2 Nights, adopted by 52% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.7%) of the Malmedy Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Malmedy, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52% of Malmedy hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Malmedy.
Malmedy Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
23.6% of total
Moderate
35 listings
21.2% of total
Firm
42 listings
25.5% of total
Strict
49 listings
29.7% of total
Cancellation Policy Insights for Malmedy
- The prevailing Airbnb cancellation policy trend in Malmedy is Strict, used by 29.7% of listings.
- A majority (55.2%) of hosts in Malmedy utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 29.7% market standard in Malmedy.
- Regularly review your cancellation policy against competitors and market demand shifts in Malmedy.
Malmedy STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Malmedy
- The overall average booking lead time for vacation rentals in Malmedy is 78 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Malmedy.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Malmedy averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Malmedy (2025)
Amenity Prevalence
Amenity Insights for Malmedy
- Essential amenities in Malmedy that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Malmedy: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Malmedy to stay competitive.
Malmedy Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Malmedy
- The typical guest profile for Airbnb in Malmedy consists of predominantly international visitors (66%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 34.5% of guests.
- Key international markets include Belgium (34.5%) and Netherlands (24.6%).
- Top languages spoken are English (36.3%) followed by French (18.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Malmedy Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |
| Samrée | 16 | $3,330 | $366.11 | 30% |
| Bertogne | 30 | $3,297 | $296.96 | 38% |
| Haaren | 11 | $3,125 | $266.89 | 49% |
| Wellin | 12 | $3,084 | $202.34 | 42% |