Airbnb Market Analytics, Statistics and Data in Malmedy, Liège, Belgium
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Malmedy? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Malmedy:
How much do Airbnb hosts make on average per month in Malmedy?
The short-term rental market in Malmedy shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,848 per month
- Strong performing properties (top 25%) make $3,932 or more
- Best-in-class properties (top 10%) achieve $10,631+ monthly
- Entry-level properties (bottom 25%) typically earn around $847
Revenue Variations by Month
Occupancy Rates Throughout the Year in Malmedy
The market in Malmedy shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Malmedy
Daily rates in Malmedy vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $169 per night
- Strong performing properties (top 25%) secure $324 or more
- Best-in-class properties (top 10%) pull in $709+ per night
- Entry-level properties (bottom 25%) earn around $108
Daily Rate Variations by Month
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Seasonality patterns in Malmedy
Peak Season (August, May, July)
- Revenue peaks at $4641.55 per month
- Occupancy rates reach 51.05%
- Daily rates average $301.32
Shoulder Season
- Revenue averages $3759.78 per month
- Occupancy maintains 38.22%
- Daily rates hold at $285.48
Low Season (December, September, January)
- Revenue drops to $2168.15 per month
- Occupancy decreases to 24.22%
- Daily rates adjust to $267.09
Is it still profitable to do Airbnb in Malmedy in 2025?
Yes! Malmedy demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $3760 and The market's 186 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Malmedy
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Malmedy City Center | The vibrant heart of Malmedy, offering access to shops, restaurants, and cultural attractions. Ideal for tourists exploring the town's history and charm. | Saint Peter's Cathedral, Malmedy Museum, Local shops, Restaurants and cafes, Festivals and events |
| Wildgesicht | A scenic area just outside the city, perfect for nature lovers and those seeking tranquility. Excellent for hiking and outdoor activities. | Nature trails, Lakes, Quiet parks, Scenic views, Cycling paths |
| The Hautes Fagnes | National park renowned for its natural beauty, attracting outdoor enthusiasts. Great for those interested in hiking and wildlife observation. | Hautes Fagnes Nature Reserve, Signal de Botrange, Walking routes, Unique flora and fauna, Birdwatching spots |
| Skiing Area at Ovifat | A popular winter sports destination near Malmedy, attracting tourists during the ski season. Suitable for winter sports fans and families. | Ski slopes, Snowboarding, Ski rentals, Winter hiking, Après-ski activities |
| La Gleize | A charming village known for its rich history and beautiful scenery, attracting visitors looking for a quiet escape. | Famous old church, Historical sites, Charming architecture, Walking paths, Good local restaurants |
| Stavelot | A nearby town with rich cultural heritage and beautiful scenery, making it a great base for visiting Malmedy. | Stavelot Abbey, Museums, Cultural festivals, Walking tours, Walloon cuisine |
| Lake Robertville | A picturesque lake area ideal for family activities and relaxation, popular in summer for swimming and water sports. | Swimming, Boating, Picnic areas, Nature walks, Water sports rentals |
| Spa Town | A little further away, Spa is famous for its wellness resorts and beautiful surroundings, attracting guests seeking relaxation and health treatments. | Thermal spas, Wellness centers, Historic town center, Casino de Spa, Natural springs |
Do you need a license for Airbnb in Malmedy?
We recommend checking directly with Malmedy's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Malmedy
Authentic and peaceful country house
Entire Place • 7 bedrooms
Butgenbach 35 pers "Loup Gris" PMR - vue - confort
Entire Place • 15 bedrooms
La Harde - 31 people - view
Entire Place • 11 bedrooms
Le Gagnage - 31 people - chalet
Entire Place • 10 bedrooms
Malmedy 28 p "Le Héron" Home Cinema-sauna-balneo
Entire Place • 11 bedrooms
Malmedy 24 pers. " Bonheur de la Cascade" comfort
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Malmedy
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 14 | $2,163,000 | 492 | 4.67/5.0 |
| 493151267 | 2 | $298,209 | 36 | 4.32/5.0 |
| Michel | 1 | $277,880 | 17 | 4.94/5.0 |
| Christiane | 3 | $264,041 | 51 | 4.81/5.0 |
| Anouk - BELVILLA | 25 | $247,759 | 301 | 3.87/5.0 |
| Ludovic | 8 | $234,496 | 110 | 4.37/5.0 |
| Daniel | 9 | $218,724 | 101 | 3.80/5.0 |
| Loïc | 4 | $214,004 | 252 | 4.87/5.0 |
| Nicolas | 1 | $119,661 | 96 | 4.84/5.0 |
| Fabienne | 1 | $110,328 | 19 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Malmedy
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.9%), with house and apartment & condo properties comprising 85.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.3% combined)
Room Capacity Distribution
Analysis of 186 properties in Malmedy shows that 2 bedrooms properties are most prevalent, making up 23.1% of the market. The market tends to favor larger properties, with 2 bedrooms and 1 bedroom together representing 45.2% of all listings.
Key Insights
- Most common: 2 bedrooms (23.1%)
- Least common: 4 bedrooms (8.6%)
- Market concentration: 45.2% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 186 properties in Malmedy reveals that 8+ guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 8+ guests (30.1% of market)
- Least common capacity: 5 guests (1.1% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 186 properties in Malmedy, the most common availability pattern is 271-366 days (44.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.2% of properties).
Key Insights
- Most common availability window: 271-366 days (44.1%)
- Most common booking duration: 91-180 days (31.2%)
- Properties with high availability (180+ days): 74.2%
- Properties with long-term bookings (180+ days): 25.8%
Minimum Stay Distributions
1 Night
53 listings
31.2% of total
2 Nights
94 listings
55.3% of total
3 Nights
11 listings
6.5% of total
4-6 Nights
4 listings
2.4% of total
30+ Nights
8 listings
4.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.5%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (4.7%) suggest a stable extended-stay market
- High market flexibility with 93.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
42 listings
24.7% of total
Moderate
36 listings
21.2% of total
Firm
41 listings
24.1% of total
Strict
51 listings
30% of total
Key Insights
- Strict is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (45.9%) and strict (54.1%) policies
- Policy distribution is relatively even, suggesting no strong market preference
- Moderate policies are least common at 21.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 117 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 62 days
- Summer shows the longest average booking window at 105 days, while Winter has the shortest at 63 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 105 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Malmedy
Below is the distribution of amenities across listings in Malmedy:
Traveler Demographics
Key Insights
- Domestic travelers make up 34.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Netherlands (25.1%) and Germany (19.4%)
- English is the top language at 39.5%, followed by French (20%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Brussels and Cologne markets
- Develop localized content for Netherlands and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Malmedy. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,746 | $310.47 | 62% |
| Haaren | 10 | $3,960 | $282.59 | 52% |
| Kruft | 13 | $3,817 | $216.53 | 42% |
| Ondenval | 10 | $3,784 | $242.85 | 47% |
| Aubel | 32 | $3,735 | $247.80 | 45% |
| Heusden-Zolder | 13 | $3,660 | $275.76 | 44% |
| Samrée | 18 | $3,632 | $422.27 | 32% |
| Kerkdriel | 23 | $3,609 | $340.02 | 38% |
| Belfeld | 30 | $3,491 | $326.96 | 33% |
| Bertogne | 30 | $3,448 | $290.44 | 39% |
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