Airbnb Market Analytics, Statistics and Data in Innsbruck, Tyrol, Austria
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Innsbruck? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Innsbruck:
How much do Airbnb hosts make on average per month in Innsbruck?
The short-term rental market in Innsbruck shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,491 per month
- Strong performing properties (top 25%) make $3,825 or more
- Best-in-class properties (top 10%) achieve $5,662+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,409
Revenue Variations by Month
Occupancy Rates Throughout the Year in Innsbruck
The market in Innsbruck shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 80% or higher
- Best-in-class properties (top 10%) reach 91%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Innsbruck
Daily rates in Innsbruck vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $125 per night
- Strong performing properties (top 25%) secure $180 or more
- Best-in-class properties (top 10%) pull in $264+ per night
- Entry-level properties (bottom 25%) earn around $84
Daily Rate Variations by Month
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Seasonality patterns in Innsbruck
Peak Season (July, August, December)
- Revenue peaks at $3545.62 per month
- Occupancy rates reach 67.01%
- Daily rates average $176.42
Shoulder Season
- Revenue averages $2948.50 per month
- Occupancy maintains 54.67%
- Daily rates hold at $149.23
Low Season (October, November, January)
- Revenue drops to $2385.63 per month
- Occupancy decreases to 44.67%
- Daily rates adjust to $130.00
Is it still profitable to do Airbnb in Innsbruck in 2025?
Yes! Innsbruck demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 55% and strong monthly revenue averaging $2948 and With 255 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Innsbruck
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town (Innsbruck) | The historic heart of Innsbruck, known for its charming architecture and pedestrian-friendly streets. Popular among tourists seeking a taste of local culture and history, with attractions within walking distance. | Golden Roof, Hofburg Palace, Innsbruck Cathedral, City Tower, Maria Theresa Street |
| Nordkette Mountains | A stunning mountain range right at Innsbruck's doorstep, perfect for outdoor enthusiasts and winter sports lovers. Appeals to guests looking for adventure and breathtaking scenery. | Nordkette Cable Car, Hiking Trails, Ski Resorts, Mountain Restaurants, Panoramic Views |
| Igls | A quaint village just outside of Innsbruck, known for its tranquil atmosphere and proximity to skiing. Attracts families and those seeking a peaceful retreat while still being close to the city. | Patscherkofel Mountain, Olympiaworld Innsbruck, Local Ski Areas, Igls Village Center, Walking Trails |
| Ambras Castle | A scenic area featuring the historic Ambras Castle, offering cultural experiences and beautiful parkland. Ideal for history buffs and romantic getaways. | Ambras Castle, Parks and Gardens, Art Exhibitions, Historical Tours, Photography Opportunities |
| Muttereralm | A family-friendly resort area that attracts visitors in both summer and winter. Great for those looking to escape the hustle and bustle of urban life while enjoying outdoor activities. | Muttereralm Mountain, Family Attractions, Hiking and Skiing, Mountain Biking, Cable Cars |
| Bergisel Ski Jump | An iconic landmark and ski jump venue that draws sports enthusiasts and tourists alike. Offers unique views and the chance to experience winter sports culture. | Bergisel Ski Jump, Ski Museum, Viewing Platform, Attraction Events, Nearby Park Areas |
| Wilten | A vibrant neighborhood known for its University and blend of history and modern living. Attracts students and young professionals looking for a lively area close to the center. | Wilten Basilica, Tirol Panorama, Shopping Streets, Local Cafes, Cultural Events |
| Reichenau | A residential area that is steadily growing in popularity for its accessibility and local charm. Appeals to those wanting a quieter stay while still being close to Innsbruck's main attractions. | Inn River Trails, Community Parks, Local Shops, Restaurants and Cafes, Scenic Views |
Do you need a license for Airbnb in Innsbruck?
We recommend checking directly with Innsbruck's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Innsbruck
Quiet central apartment with free parking
Entire Place • N/A
Blickfang Tirol
Entire Place • 2 bedrooms
Classy apartment in the heart of Innsbruck
Entire Place • 3 bedrooms
Cozy flat with mountain view and optional sauna
Entire Place • 3 bedrooms
city + sports + almhuts
Entire Place • 3 bedrooms
Serles (Penthouse)
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Innsbruck
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Flo | 5 | $341,070 | 844 | 4.80/5.0 |
| INNcomer Innsbruck | 6 | $284,038 | 1353 | 4.79/5.0 |
| Maximilian | 6 | $277,742 | 241 | 4.74/5.0 |
| Kathrin | 9 | $271,356 | 3117 | 4.79/5.0 |
| Das Innsbruck**** | 11 | $193,869 | 15 | 0.86/5.0 |
| Rene | 6 | $193,244 | 200 | 4.00/5.0 |
| Lukas | 2 | $175,616 | 231 | 4.83/5.0 |
| John | 1 | $163,118 | 20 | 3.85/5.0 |
| Angela | 3 | $156,726 | 341 | 4.83/5.0 |
| E. | 3 | $149,573 | 857 | 4.71/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Innsbruck
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.5%), with apartment & condo and boutique & hotels properties comprising 96.5% of inventory
- Untapped potential in house, others, outdoor & mobile segments (3.5% combined)
Room Capacity Distribution
Analysis of 255 properties in Innsbruck shows that 1 bedroom properties are most prevalent, making up 56.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.9% of all listings.
Key Insights
- Most common: 1 bedroom (56.5%)
- Least common: 4 bedrooms (2.4%)
- Market concentration: 76.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 255 properties in Innsbruck reveals that 2 guests properties dominate the market, representing 29.8% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.7% of the market.
Key Insights
- Most common capacity: 2 guests (29.8% of market)
- Least common capacity: 7 guests (2.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 53.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 255 properties in Innsbruck, the most common availability pattern is 271-366 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (24.3% of properties).
Key Insights
- Most common availability window: 271-366 days (33.7%)
- Most common booking duration: 271-366 days (24.3%)
- Properties with high availability (180+ days): 54.1%
- Properties with long-term bookings (180+ days): 48.2%
Minimum Stay Distributions
1 Night
82 listings
40.6% of total
2 Nights
52 listings
25.7% of total
3 Nights
28 listings
13.9% of total
4-6 Nights
20 listings
9.9% of total
7-29 Nights
3 listings
1.5% of total
30+ Nights
17 listings
8.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.3%
- Mid-length stays (4-6 nights) represent 9.9% of listings
- Monthly+ stays (8.4%) suggest a stable extended-stay market
- High market flexibility with 80.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
52 listings
26.3% of total
Moderate
56 listings
28.3% of total
Firm
63 listings
31.8% of total
Strict
26 listings
13.1% of total
Key Insights
- Firm is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (54.6%) and strict (44.9%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Dec, Jun, averaging 82 days
- Shortest booking windows are in Sep, Nov, Oct, averaging 50 days
- Summer shows the longest average booking window at 73 days, while Fall has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Innsbruck
Below is the distribution of amenities across listings in Innsbruck:
Traveler Demographics
Key Insights
- Domestic travelers make up 5.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (29.9%) and United Kingdom (15%)
- English is the top language at 57.8%, followed by German (19.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for Vienna and Berlin markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Innsbruck. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Bayrischzell | 34 | $4,391 | $357.19 | 41% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Steinberg am Rofan | 13 | $4,035 | $292.96 | 37% |
| Steeg | 22 | $3,740 | $544.69 | 34% |
| Reith bei Kitzbühel | 45 | $3,454 | $305.95 | 44% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
| Wiesing | 17 | $3,371 | $205.18 | 53% |
| Jenesien - San Genesio Atesino | 40 | $3,370 | $381.20 | 39% |
| Cortina d'Ampezzo | 286 | $3,247 | $371.62 | 41% |
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