Airbnb Market Analytics, Statistics and Data in Graz, Styria, Austria
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Graz? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Graz:
How much do Airbnb hosts make on average per month in Graz?
The short-term rental market in Graz shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,194 per month
- Strong performing properties (top 25%) make $1,924 or more
- Best-in-class properties (top 10%) achieve $2,908+ monthly
- Entry-level properties (bottom 25%) typically earn around $610
Revenue Variations by Month
Occupancy Rates Throughout the Year in Graz
The market in Graz shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Graz
Daily rates in Graz vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $112 or more
- Best-in-class properties (top 10%) pull in $166+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Graz
Peak Season (May, June, August)
- Revenue peaks at $1787.47 per month
- Occupancy rates reach 54.85%
- Daily rates average $99.78
Shoulder Season
- Revenue averages $1461.30 per month
- Occupancy maintains 44.01%
- Daily rates hold at $93.35
Low Season (December, February, January)
- Revenue drops to $848.67 per month
- Occupancy decreases to 29.77%
- Daily rates adjust to $87.54
Is it still profitable to do Airbnb in Graz in 2025?
Yes! Graz demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and monthly revenue averaging $1461 and As a mature market with 862 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Graz
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Graz City Center | The vibrant heart of Graz, rich in culture and history. Tourists are drawn to its historic architecture, shops, and restaurants, making it a prime location for short-term rentals. | Schlossberg, Graz Cathedral, Murinsel, Hauptplatz, Kunsthaus Graz, Oper Graz |
| Lendviertel | A trendy and artistic neighborhood that is popular among young professionals and creatives. Known for its cafes, galleries, and proximity to the river. | Lendplatz Market, Graz Kunsthaus, Murpromenade, Cafés and Bars, Street Art |
| Geidorf | A picturesque and upscale area that appeals to families and professionals. It is close to universities and parks, offering a pleasant living environment. | University of Graz, St. Anna's Church, Augarten, Kunsthaus Graz, Botanical Garden |
| Jakominiplatz | A bustling area with excellent transport links. It's a hub for shopping and dining, attracting both locals and tourists alike. | Shopping Malls, Cafés, Restaurants, Public Transport Hub, Cultural Events |
| Andritz | A charming suburban area that offers a quieter lifestyle while still being close to the city center. Ideal for families looking for spacious accommodations. | Parks, Family-friendly restaurants, Local markets |
| Merkur Arena | A site of various sports and events, attracting visitors during matches and concerts. This location appeals to sports fans and concert-goers. | Merkur Arena, Nearby Parks, Events and Concerts |
| Schwarzlsee | A recreational area known for its lake and outdoor activities, popular in summer for swimming and sunbathing, and appealing for outdoor enthusiasts. | Schwarzlsee Lake, Swimming and Sunbathing, Picnic Areas, Walking Trails |
| Stattegg | A peaceful area on the outskirts of Graz, featuring beautiful nature trails and stunning views of the city. Perfect for those looking for a quiet retreat close to nature. | Hiking Trails, Scenic Views, Nature Parks |
Do you need a license for Airbnb in Graz?
We recommend checking directly with Graz's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Graz
Edler Wohnraum: 3 BR Skyline Suite A/C EV Charging
Entire Place • 3 bedrooms
APSTAY:Deluxe Penthouse with terrace, Kingsize
Entire Place • 2 bedrooms
Terrace dream in the centre (Lend)
Entire Place • 2 bedrooms
Old building dream in the city center
Entire Place • 2 bedrooms
Self-Check-IN | Studio apartment at Central Station
Entire Place • 1 bedroom
Self-Check-IN | Studio apartment at Central Station
Entire Place • 1 bedroom
Top Performing Professional Hosts in Graz
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Josef | 25 | $1,109,286 | 437 | 4.54/5.0 |
| Anastasia | 29 | $479,176 | 804 | 3.83/5.0 |
| Bernd | 31 | $420,779 | 2368 | 4.78/5.0 |
| Maria | 17 | $403,005 | 650 | 4.76/5.0 |
| Bettina Und Claus | 20 | $233,539 | 1507 | 4.64/5.0 |
| Moritz | 5 | $185,556 | 325 | 4.92/5.0 |
| Gudrun,Andreas&Katja | 7 | $171,687 | 477 | 4.96/5.0 |
| Arbio Group | 14 | $154,263 | 144 | 4.14/5.0 |
| Julian | 5 | $145,013 | 649 | 4.75/5.0 |
| Limehome | 10 | $134,427 | 32 | 1.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Graz
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.2%), with apartment & condo and house properties comprising 97.5% of inventory
- Untapped potential in house, boutique & hotels, outdoor & mobile, others, unique stays segments (5.0% combined)
Room Capacity Distribution
Analysis of 862 properties in Graz shows that 1 bedroom properties are most prevalent, making up 65.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.2% of all listings.
Key Insights
- Most common: 1 bedroom (65.1%)
- Least common: 5+ bedrooms (0.2%)
- Market concentration: 83.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 862 properties in Graz reveals that 2 guests properties dominate the market, representing 32.1% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 62.6% of the market.
Key Insights
- Most common capacity: 2 guests (32.1% of market)
- Least common capacity: 7 guests (1.3% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 62.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 862 properties in Graz, the most common availability pattern is 271-366 days (38.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.7% of properties).
Key Insights
- Most common availability window: 271-366 days (38.9%)
- Most common booking duration: 91-180 days (28.7%)
- Properties with high availability (180+ days): 67.6%
- Properties with long-term bookings (180+ days): 34.5%
Minimum Stay Distributions
1 Night
260 listings
33.4% of total
2 Nights
270 listings
34.7% of total
3 Nights
101 listings
13% of total
4-6 Nights
66 listings
8.5% of total
7-29 Nights
42 listings
5.4% of total
30+ Nights
39 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.1%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 81.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
259 listings
35% of total
Moderate
292 listings
39.4% of total
Firm
85 listings
11.5% of total
Strict
105 listings
14.2% of total
Key Insights
- Moderate is the preferred policy at 39.4% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.4% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 79 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 36 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Graz
Below is the distribution of amenities across listings in Graz:
Traveler Demographics
Key Insights
- Domestic travelers make up 26.2% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (35.1%) and United States (9.5%)
- English is the top language at 48.6%, followed by German (29.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for Vienna and Graz markets
- Develop localized content for Germany and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Graz. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Podhom | 10 | $3,267 | $209.27 | 53% |
| Molln | 15 | $2,989 | $180.62 | 52% |
| Bad Sankt Leonhard im Lavanttal | 31 | $2,650 | $278.63 | 38% |
| Spital am Semmering | 19 | $2,171 | $306.59 | 38% |
| Wildalpen | 12 | $2,171 | $296.65 | 33% |
| Gols | 12 | $2,067 | $242.00 | 36% |
| Hohentauern | 76 | $2,016 | $220.91 | 36% |
| Oberwölz | 36 | $1,965 | $294.06 | 31% |
| Stainz | 10 | $1,947 | $238.29 | 26% |
| Vienna | 8,144 | $1,941 | $146.64 | 52% |
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