Airbnb Market Analytics, Statistics and Data in Zell am See, Salzburg, Austria
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zell am See? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zell am See:
How much do Airbnb hosts make on average per month in Zell am See?
The short-term rental market in Zell am See shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,126 per month
- Strong performing properties (top 25%) make $4,077 or more
- Best-in-class properties (top 10%) achieve $6,822+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,021
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zell am See
The market in Zell am See shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zell am See
Daily rates in Zell am See vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $250 per night
- Strong performing properties (top 25%) secure $388 or more
- Best-in-class properties (top 10%) pull in $567+ per night
- Entry-level properties (bottom 25%) earn around $161
Daily Rate Variations by Month
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Seasonality patterns in Zell am See
Peak Season (February, July, August)
- Revenue peaks at $5048.36 per month
- Occupancy rates reach 50.84%
- Daily rates average $362.37
Shoulder Season
- Revenue averages $3138.11 per month
- Occupancy maintains 33.27%
- Daily rates hold at $308.47
Low Season (April, September, November)
- Revenue drops to $2217.59 per month
- Occupancy decreases to 26.20%
- Daily rates adjust to $269.38
Is it still profitable to do Airbnb in Zell am See in 2025?
Yes! Zell am See demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 33% and strong monthly revenue averaging $3138 and With 463 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zell am See
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zell am See City Center | The heart of Zell am See, offering easy access to shopping, dining, and the lake. Ideal for tourists wanting to experience the local culture and amenities in close proximity. | Zell am See Lake, Zeller See Promenade, Schmittenhöhebahn Cable Car, Zell am See Castle, Market Square, Local Restaurants and Cafes |
| Schmittenhöhe Mountain | A popular destination for skiing and hiking, Schmittenhöhe attracts both winter sports enthusiasts and summer hikers. Stunning views and outdoor activities make it a sought-after location. | Schmittenhöhe Ski Resort, Hiking Trails, Panoramic Viewpoints, Mountain Restaurants, Lake Views |
| Kaprun | A nearby village offering additional skiing and outdoor activities, Kaprun is popular among tourists looking for a quieter experience while still being close to Zell am See's attractions. | Kitzsteinhorn Glacier, Kaprun Castle, Zell am See-Kaprun Ski Area, Tauern Spa, Gorge Klamm |
| Thumersbach | A peaceful village on the shores of Lake Zell, ideal for travelers seeking relaxation and scenic views. Great for families and those looking for a calm retreat. | Thumersbach Beach, Lake Zell Swimming Area, Walking Trails, Local Parks |
| Bruck an der Großglocknerstraße | Located just a short drive from Zell am See, this area provides access to stunning alpine scenery and is ideal for tourists wanting to explore the Großglockner area. | Austrian Alps, Hiking Trails, Großglockner High Alpine Road, Local Mountain Farms |
| Piesendorf | A charming village nearby that offers access to both skiing in winter and hiking in summer. It's a great base for exploring both Zell am See and Kaprun. | Piesendorf Hiking Paths, Skiing Nearby, Scenic Views, Quiet Country Atmosphere |
| Fusch an der Großglocknerstraße | Known for its beautiful landscapes, Fusch is a great base for outdoor activities and is just a short distance from Zell am See. Offers tranquility and nature. | Fusch Waterfall, Great Outdoor Hiking, Eisenbahn Trasse, Alpen National Park |
| Zellersee Marina Area | Located around the marina, this area offers water sports and beautiful views of the lake. It's perfect for tourists looking to enjoy lake activities. | Zeller See Boat Rentals, Lake Swimming, Water Sports, Cycling Paths, Lakeside Walks |
Do you need a license for Airbnb in Zell am See?
Yes, Zell am See requires a license for operating an Airbnb. Current market data shows 54% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Zell am See
Chalet Molly, holiday home with sauna & whirlpool
Entire Place • 4 bedrooms
4Season Lodge *ski & sea deluxe*
Entire Place • 4 bedrooms
3 bedroom apartment BV5.4
Entire Place • 3 bedrooms
Penthouse Lake Mountains View, terrace, aircon
Entire Place • 3 bedrooms
Modern 4-bedroom chalet/ Ski in Ski Out with sauna
Entire Place • 4 bedrooms
Luxury Penthouse - 6P - Ski-In/Out - Summer Card
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Zell am See
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| All In One | 62 | $1,107,668 | 637 | 3.99/5.0 |
| Alex | 22 | $846,107 | 317 | 3.81/5.0 |
| Alpin Rentals | 27 | $801,888 | 7 | 0.18/5.0 |
| Katrin- | 23 | $782,016 | 152 | 3.47/5.0 |
| Steinbock | 17 | $718,315 | 856 | 4.47/5.0 |
| Bella | 31 | $679,994 | 294 | 3.25/5.0 |
| Christoph - Interhome Group | 26 | $679,217 | 224 | 3.67/5.0 |
| Alpen Apartments | 36 | $558,162 | 528 | 4.42/5.0 |
| Patrick | 4 | $329,155 | 78 | 5.00/5.0 |
| Keyone | 7 | $297,853 | 45 | 3.68/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zell am See
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.5%), with apartment & condo and house properties comprising 97.0% of inventory
- Untapped potential in boutique & hotels segments (3.0% combined)
Room Capacity Distribution
Analysis of 463 properties in Zell am See shows that 2 bedrooms properties are most prevalent, making up 35.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 62.4% of all listings.
Key Insights
- Most common: 2 bedrooms (35.2%)
- Least common: 5+ bedrooms (4.8%)
- Market concentration: 62.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 463 properties in Zell am See reveals that 8+ guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 53.8% of the market.
Key Insights
- Most common capacity: 8+ guests (27.2% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 53.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 463 properties in Zell am See, the most common availability pattern is 271-366 days (64.8% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.7% of properties).
Key Insights
- Most common availability window: 271-366 days (64.8%)
- Most common booking duration: 31-90 days (41.7%)
- Properties with high availability (180+ days): 90.3%
- Properties with long-term bookings (180+ days): 10.6%
Minimum Stay Distributions
1 Night
114 listings
26.5% of total
2 Nights
61 listings
14.2% of total
3 Nights
66 listings
15.3% of total
4-6 Nights
103 listings
24% of total
7-29 Nights
32 listings
7.4% of total
30+ Nights
54 listings
12.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 40.7%
- Mid-length stays (4-6 nights) represent 24% of listings
- Monthly+ stays (12.6%) suggest a stable extended-stay market
- High market flexibility with 56.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
34 listings
9.1% of total
Super Strict 60 Days
40 listings
10.7% of total
Flexible
18 listings
4.8% of total
Moderate
112 listings
29.9% of total
Firm
91 listings
24.3% of total
Strict
79 listings
21.1% of total
Key Insights
- Moderate is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (34.7%) and strict (45.4%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 4.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Mar, averaging 91 days
- Shortest booking windows are in Nov, Sep, Oct, averaging 61 days
- Winter shows the longest average booking window at 91 days, while Fall has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 91 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Oct when lead times are shortest
Popular Airbnb Amenities in Zell am See
Below is the distribution of amenities across listings in Zell am See:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (19.8%) and Netherlands (16.7%)
- English is the top language at 56.7%, followed by German (18%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Riyadh and England markets
- Develop localized content for United Kingdom and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zell am See. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,133 | $303.18 | 65% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Bayrischzell | 34 | $4,391 | $357.19 | 41% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Sankt Martin am Tennengebirge | 14 | $4,191 | $269.75 | 49% |
| Steinberg am Rofan | 13 | $4,035 | $292.96 | 37% |
| Reith bei Kitzbühel | 45 | $3,454 | $305.95 | 44% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
| Wiesing | 17 | $3,371 | $205.18 | 53% |
| Jenesien - San Genesio Atesino | 40 | $3,370 | $381.20 | 39% |
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