Airbnb Market Analytics, Statistics and Data in Kaprun, Salzburg, Austria
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Kaprun? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Kaprun:
How much do Airbnb hosts make on average per month in Kaprun?
The short-term rental market in Kaprun shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,214 per month
- Strong performing properties (top 25%) make $4,236 or more
- Best-in-class properties (top 10%) achieve $6,682+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,075
Revenue Variations by Month
Occupancy Rates Throughout the Year in Kaprun
The market in Kaprun shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 30% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Kaprun
Daily rates in Kaprun vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $229 per night
- Strong performing properties (top 25%) secure $398 or more
- Best-in-class properties (top 10%) pull in $604+ per night
- Entry-level properties (bottom 25%) earn around $146
Daily Rate Variations by Month
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Seasonality patterns in Kaprun
Peak Season (February, August, July)
- Revenue peaks at $5306.27 per month
- Occupancy rates reach 54.33%
- Daily rates average $361.01
Shoulder Season
- Revenue averages $3154.58 per month
- Occupancy maintains 34.75%
- Daily rates hold at $316.00
Low Season (October, September, April)
- Revenue drops to $1936.29 per month
- Occupancy decreases to 24.79%
- Daily rates adjust to $269.30
Is it still profitable to do Airbnb in Kaprun in 2025?
Yes! Kaprun demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and strong monthly revenue averaging $3155 and The market's 191 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Kaprun
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Achenkirch | A scenic village known for its proximity to skiing and hiking in the Alps. Popular for year-round outdoor activities and a great escape for nature lovers. | Zillertal Arena, Achen Lake, Ski areas, Hiking trails, Biking routes |
| Schüttdorf | Close to the Kaprun ski lifts and offers stunning mountain views. Attractive for winter sports enthusiasts and summer hikers. | Kitzsteinhorn Glacier, Maiskogelbahn, Kaprun Castle, Austrian ski school, Restaurants and après-ski bars |
| Kaprun Village Center | The heart of Kaprun, filled with shops, restaurants, and cultural sites. Great for tourists wanting to experience the local culture and cuisine. | Kaprun Museum, Local shops, Cafés and restaurants, Public transport access, Events and festivals |
| Kitzsteinhorn | Famous for its glacier skiing and stunning landscapes. Ideal for adventurous travelers looking for skiing and snowboarding year-round. | Kitzsteinhorn Glacier, Snow parks, Hiking trails, Scenic viewpoints, Winter sports activities |
| Maiskogel | Family-friendly ski area with easy access to the ski lifts and slopes. Perfect for families and beginners in winter sports. | Maiskogel Ski Resort, Playgrounds, Family skiing, Restaurants, Ski schools |
| Zell am See | Nearby town with beautiful lakeside views and winter sports. Popular for both summer and winter tourism with a lively atmosphere. | Zell am See Lake, Zell am See ski area, Walking trails, Restaurants and shops, Cable car rides |
| Golf Alpin | Golfing paradise set against the backdrop of the Alps. Attracts golf enthusiasts during the summer season. | Golf course, Mountain views, Clubhouse amenities, Nearby hiking trails, Scenic landscapes |
| Piesendorf | Quiet village close to Kaprun, offering a more tranquil setting while still being close to the main attractions and activities. | Hiking routes, Local charm, Natural beauty, Access to Kaprun, Restaurants |
Do you need a license for Airbnb in Kaprun?
Most likely, Kaprun requires a license for Airbnb operations. With 41% of current listings showing licensing information, we recommend checking Kaprun's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Kaprun
Luxury Chalet with private sauna in Kaprun
Entire Place • 5 bedrooms
Holiday home with plenty of space for peace and
Entire Place • 5 bedrooms
Perfect location! Chalet Helen 380m2 Air Condition
Entire Place • 5 bedrooms
Spacious penthouse overlooking the glacier
Entire Place • 2 bedrooms
App. Kapruneralm|270qm|Sauna|center|slopes/WIFI
Entire Place • 6 bedrooms
Premium Chalet with private sauna in Kaprun
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Kaprun
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alpin Rentals | 27 | $646,732 | 15 | 0.72/5.0 |
| Sybrand | 11 | $636,568 | 173 | 3.84/5.0 |
| Bella | 16 | $534,189 | 252 | 4.08/5.0 |
| Alex | 11 | $333,170 | 63 | 2.39/5.0 |
| Christoph - Interhome Group | 6 | $157,635 | 65 | 3.80/5.0 |
| Jana | 4 | $155,778 | 117 | 4.65/5.0 |
| Andreas | 4 | $151,374 | 32 | 4.96/5.0 |
| Jerry&Els | 3 | $150,304 | 9 | 3.17/5.0 |
| All In One | 13 | $141,656 | 156 | 3.89/5.0 |
| Michelle | 4 | $121,469 | 120 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Kaprun
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.2%), with apartment & condo and house properties comprising 98.4% of inventory
- Untapped potential in boutique & hotels segments (1.6% combined)
Room Capacity Distribution
Analysis of 191 properties in Kaprun shows that 1 bedroom properties are most prevalent, making up 34% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.8% of all listings.
Key Insights
- Most common: 1 bedroom (34%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 61.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 191 properties in Kaprun reveals that 4 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 52.4% of the market.
Key Insights
- Most common capacity: 4 guests (26.7% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 52.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 191 properties in Kaprun, the most common availability pattern is 271-366 days (63.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.4% of properties).
Key Insights
- Most common availability window: 271-366 days (63.9%)
- Most common booking duration: 31-90 days (41.4%)
- Properties with high availability (180+ days): 90.1%
- Properties with long-term bookings (180+ days): 11.5%
Minimum Stay Distributions
1 Night
22 listings
12.6% of total
2 Nights
45 listings
25.9% of total
3 Nights
40 listings
23% of total
4-6 Nights
36 listings
20.7% of total
7-29 Nights
7 listings
4% of total
30+ Nights
24 listings
13.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.5%
- Mid-length stays (4-6 nights) represent 20.7% of listings
- Monthly+ stays (13.8%) suggest a stable extended-stay market
- High market flexibility with 61.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
11 listings
7.7% of total
Super Strict 30 Days
20 listings
14.1% of total
Flexible
2 listings
1.4% of total
Moderate
41 listings
28.9% of total
Firm
37 listings
26.1% of total
Strict
31 listings
21.8% of total
Key Insights
- Moderate is the preferred policy at 28.9% of listings
- The market shows a balanced distribution between guest-friendly (30.3%) and strict (47.9%) policies
- Strong market consensus around Moderate policies
- Flexible policies are least common at 1.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Mar, Jan, averaging 91 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 50 days
- Winter shows the longest average booking window at 86 days, while Fall has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 86 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Kaprun
Below is the distribution of amenities across listings in Kaprun:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.8% of total guests, indicating a mostly international-driven market.
- Primary international markets: Netherlands (25.6%) and Saudi Arabia (20.1%)
- English is the top language at 50.8%, followed by German (18.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Riyadh and Munich markets
- Develop localized content for Netherlands and Saudi Arabia
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Kaprun. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,133 | $303.18 | 65% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Bayrischzell | 34 | $4,391 | $357.19 | 41% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Sankt Martin am Tennengebirge | 14 | $4,191 | $269.75 | 49% |
| Steinberg am Rofan | 13 | $4,035 | $292.96 | 37% |
| Reith bei Kitzbühel | 45 | $3,454 | $305.95 | 44% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
| Wiesing | 17 | $3,371 | $205.18 | 53% |
| Jenesien - San Genesio Atesino | 40 | $3,370 | $381.20 | 39% |
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