Hofmark Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Hofmark in 2025? Explore comprehensive Airbnb analytics for Hofmark, Salzburg, Austria to uncover income potential. This 2025 STR market report for Hofmark, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Hofmark, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hofmark Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hofmark Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hofmark (2025)
Understanding the monthly revenue variations for Airbnb listings in Hofmark is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hofmark is typically February, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hofmark across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,102+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,027 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,895 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $972, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hofmark
Hofmark Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hofmark STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hofmark:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hofmark
Average Daily Rate (ADR) Airbnb Trends in Hofmark (2025)
Effective short term rental pricing strategy in Hofmark involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hofmark typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $445+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $283 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Hofmark
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Airbnb Seasonality Analysis & Trends in Hofmark (2025)
Peak Season (February, January, July)
- Revenue averages $4,668 per month
- Occupancy rates average 56.5%
- Daily rates average $292
Shoulder Season
- Revenue averages $2,041 per month
- Occupancy maintains around 30.7%
- Daily rates hold near $241
Low Season (May, September, November)
- Revenue drops to average $1,142 per month
- Occupancy decreases to average 20.3%
- Daily rates adjust to average $228
Seasonality Insights for Hofmark
- The Airbnb seasonality in Hofmark shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hofmark's highest earning potential, with monthly revenues capable of climbing to $6,234, occupancy reaching a high of 63.7%, and ADRs peaking at $345.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $872, occupancy could drop to 16.7%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hofmark.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hofmark seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hofmark (2025)
Exploring the top neighborhoods for short-term rentals in Hofmark? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hofmark Inn | A charming guesthouse located in the heart of Hofmark, perfect for families and couples. The picturesque landscapes and friendly local atmosphere make it a great choice for visitors looking for a peaceful retreat. | Local cafes, St. Wolfgang's Church, Hiking trails, Salzkammergut region, Cultural festivals |
| Zell am See | A beautiful town near Hofmark, known for its stunning lake and mountain views. Popular among tourists for skiing in winter and water sports in summer, making it a year-round destination. | Lake Zell, Schmittenhöhe ski resort, Zeller Seecard, Zell am See town center, Hiking and biking trails |
| Kaprun | Famous for its glacier skiing and the impressive Kaprun Reservoirs. This area attracts ski enthusiasts and nature lovers, ideal for winter sports rentals and adventure-based stays. | Kitzsteinhorn Glacier, Kaprun Castle, Lakes of Kaprun, Walking paths, Skiing and snowboarding |
| Hallstatt | One of the most beautiful villages in Austria, Hallstatt attracts tourists with its stunning scenery and historical charm. Ideal for guests wanting a picturesque experience. | Salt Mine Hallstatt, Skywalk, Historic town square, Boat tours, Scenic hiking trails |
| Bad Ischl | A historic spa town known for its imperial heritage. It attracts visitors looking for wellness experiences, culture, and beautiful architecture. | Imperial Villa, Bad Ischl Spa, Ski resorts nearby, Local markets, Nature hiking |
| St. Gilgen | A quaint village on the shores of Lake Wolfgang, known for its beauty and outdoor activities. Great for visitors who enjoy nature and water sports. | Wolfgangsee lake, Hiking trails, St. Gilgen Music Festival, Cable car to Zwölferhorn, Local shops |
| Fuschl am See | A small village located on the edge of a lake, offering serene landscapes and a tranquil escape. It’s popular for outdoor activities and relaxation. | Fuschlsee lake, Hiking paths, Biking trails, Water sports, Countryside retreats |
| Grossglockner | While primarily known for its stunning Alpine roads, it attracts adventure seekers and nature lovers looking for unforgettable experiences in the mountains. | Grossglockner High Alpine Road, Alpine hiking, Breathtaking mountain views, Nature parks, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Hofmark (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Hofmark. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hofmark to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Hofmark (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hofmarkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alpin Haus Amadeus
Entire Place • 6 bedrooms
Alpine Chalet Salzburg
Entire Place • 3 bedrooms
New apartment with 2 bedrooms + 2 bathrooms for ski vacation
Entire Place • 2 bedrooms
Alpin Chalet Mozart
Entire Place • 2 bedrooms
Designferienhaus MountainChalet Wagrain Ski In/Out
Entire Place • 8 bedrooms
Apartment 1 Wagrain Kirchboden
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hofmark (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hofmark based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beatrix | 6 | $110,066 | 1 | N/A/5.0 |
| Reza | 2 | $81,874 | 70 | 4.73/5.0 |
| Michael And Reza | 1 | $65,232 | 31 | 4.55/5.0 |
| Isabella | 4 | $58,767 | 3 | 4.33/5.0 |
| Karl-Heinz | 2 | $27,648 | 6 | 5.00/5.0 |
| Mario | 1 | $27,528 | 6 | 5.00/5.0 |
| Keyone | 2 | $23,621 | 13 | 4.26/5.0 |
| Peter | 1 | $23,463 | 31 | 4.87/5.0 |
| Sebastian | 2 | $16,496 | 7 | 4.83/5.0 |
| Maria And Chris | 2 | $16,024 | 167 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hofmark.
Dive Deeper: Advanced Hofmark STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hofmark. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHofmark Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hofmark
- The Hofmark Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hofmark, Apartment/Condo properties are the most common (90%), reflecting the local real estate landscape.
Hofmark Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hofmark
- The dominant room capacity in Hofmark is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Hofmark, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hofmark.
Hofmark Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hofmark
- The most common guest capacity trend in Hofmark vacation rentals is listings accommodating 4 guests (23.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Hofmark STR market, accounting for 46.6% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hofmark.
- On average, properties in Hofmark are equipped to host 5.0 guests.
Hofmark Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hofmark
- The most common availability pattern in Hofmark falls within the 271-366 days range, representing 63.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hofmark (40%), reflecting common guest stay durations or potential owner blocking patterns.
Hofmark Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.7% of total
2 Nights
1 listings
3.3% of total
3 Nights
7 listings
23.3% of total
4-6 Nights
8 listings
26.7% of total
30+ Nights
12 listings
40% of total
Key Insights
- The most prevalent minimum stay requirement in Hofmark is 30+ Nights, adopted by 40% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (10.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (40%) caters to monthly stays (30+ nights) in Hofmark, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40% of Hofmark hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hofmark.
Hofmark Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.5% of total
Flexible
1 listings
4.5% of total
Firm
10 listings
45.5% of total
Strict
10 listings
45.5% of total
Cancellation Policy Insights for Hofmark
- The prevailing Airbnb cancellation policy trend in Hofmark is Firm, used by 45.5% of listings.
- A majority (91.0%) of hosts in Hofmark utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.5% market standard in Hofmark.
- With 45.5% using Strict terms, this is a viable option in Hofmark, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Hofmark.
Hofmark STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hofmark
- The overall average booking lead time for vacation rentals in Hofmark is 80 days.
- Guests book furthest in advance for stays during February (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (125 days avg.) sees the longest lead times, while Fall (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Hofmark.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 125 days) to capture early planners.
- Monitor your own booking lead times against these Hofmark averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hofmark (2025)
Amenity Prevalence
Amenity Insights for Hofmark
- Essential amenities in Hofmark that guests expect include: Coffee maker, Wifi, Essentials, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Refrigerator, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hofmark: Coffee maker, Wifi, Essentials, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Essentials, Kitchen, Free parking on premises.
- Consider adding popular differentiators like TV or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hofmark to stay competitive.
Hofmark Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hofmark
- The typical guest profile for Airbnb in Hofmark consists of predominantly international visitors (93%), with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.8% of guests.
- Key international markets include Germany (20.3%) and Denmark (18.6%).
- Top languages spoken are English (38.2%) followed by German (20.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Denmark.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hofmark Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 29 | $5,000 | $302.92 | 62% |
| Großkirchheim | 10 | $3,611 | $355.27 | 41% |
| Obertauern | 12 | $3,601 | $497.46 | 45% |
| Reith bei Kitzbühel | 48 | $3,557 | $367.12 | 42% |
| Cortina d'Ampezzo | 283 | $3,374 | $414.70 | 42% |
| Going am Wilden Kaiser | 27 | $3,279 | $393.56 | 37% |
| Annaberg-Lungötz | 40 | $3,146 | $326.69 | 40% |
| Molln | 15 | $3,043 | $179.51 | 52% |
| Sankt Martin am Tennengebirge | 13 | $3,029 | $239.35 | 47% |
| Itter | 32 | $2,947 | $474.30 | 38% |