Großarl Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Salzburg, Austria
Is Airbnb profitable in Großarl in 2025? Explore comprehensive Airbnb analytics for Großarl, Salzburg, Austria to uncover income potential. This 2025 STR market report for Großarl, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 38 active listings.
Whether you're considering an Airbnb investment in Großarl, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Großarl Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Großarl Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Großarl (2025)
Understanding the monthly revenue variations for Airbnb listings in Großarl is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Großarl is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Großarl across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,546+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,718 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $857, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Großarl
Großarl Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Großarl STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Großarl:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Großarl
Average Daily Rate (ADR) Airbnb Trends in Großarl (2025)
Effective short term rental pricing strategy in Großarl involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Großarl typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $450+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Großarl
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Airbnb Seasonality Analysis & Trends in Großarl (2025)
Peak Season (February, January, August)
- Revenue averages $3,474 per month
- Occupancy rates average 46.7%
- Daily rates average $265
Shoulder Season
- Revenue averages $2,319 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $245
Low Season (June, October, November)
- Revenue drops to average $1,152 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $220
Seasonality Insights for Großarl
- The Airbnb seasonality in Großarl shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Großarl's highest earning potential, with monthly revenues capable of climbing to $4,192, occupancy reaching a high of 55.3%, and ADRs peaking at $300.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $897, occupancy could drop to 19.2%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Großarl.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Großarl seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Großarl (2025)
Exploring the top neighborhoods for short-term rentals in Großarl? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grosarl Valley | A stunning valley known for its picturesque landscapes and access to outdoor activities such as hiking and skiing in the Alps. Ideal for nature enthusiasts and holidaymakers seeking tranquility. | Grosarl cable car, Ebenalm hiking trails, Grosarl Alpine Park, Ski slopes, Local festivals |
| Grosarl Village Center | The vibrant heart of Grosarl, this area offers a mix of traditional charm and modern amenities. It attracts tourists looking for convenient access to shops, restaurants, and cultural experiences. | Grosarl village square, Museum of local history, Grosarl churches, Restaurants and cafes, Artisan shops |
| Dienten am Hochkönig | Nearby town providing a quaint, authentic Austrian experience, popular among families and groups for its ski resorts and hiking opportunities. A charming escape with a cozy atmosphere. | Hochkönig ski area, Hiking trails, Local Austrian cuisine, Charming village square, Nature parks |
| Zauchensee | Known for its skiing and snowboarding facilities, this area is perfect for winter sports enthusiasts. Offers a lively après-ski scene and beautiful landscapes year-round. | Zauchensee ski resort, Snow parks, Panoramic mountain views, Dining and nightlife, Outdoor adventure activities |
| Altenmarkt im Pongau | A quaint town located close to several ski resorts, it attracts families and ski lovers looking to explore the mountains. Features local culture and hospitality. | Thermal spa, Historic buildings, Local markets, Sporting facilities, Festivals |
| Flachau | A popular ski resort town known for its family-friendly atmosphere, excellent slopes, and summer activities. Great for those seeking an active vacation. | Ski Amadé, Mountain biking, Hiking paths, Flachau Adventure Park, Summer festivals |
| Bad Hofgastein | Famous for its thermal spas and wellness resorts, attracting visitors looking for relaxation and health-focused vacations. A retreat for rejuvenation and beauty. | Gastein thermal baths, Hiking and skiing trails, Spa resorts, Nature parks, Shopping |
| St. Johann im Pongau | A significant town that acts as a hub for exploring the surrounding ski resorts and hiking areas. Appeals to outdoor enthusiasts and families seeking various activities. | Ski resorts, Historic sites, Outdoor markets, Cultural events, Adventure sports |
Understanding Airbnb License Requirements & STR Laws in Großarl (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Großarl. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Großarl to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Großarl (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Großarlbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet Rosenstein
Entire Place • 3 bedrooms
Chalet Glockenturm
Entire Place • 3 bedrooms
Vacation home, Austria, 10 Pax, Salzburg, Großarl
Entire Place • 4 bedrooms
Bergauf apartment
Entire Place • 3 bedrooms
Detached house with garden and sun terrace
Entire Place • 3 bedrooms
Chalet mit Sauna, Fitnessraum und Balkon nahe Lift
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Großarl (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Großarl based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Georg | 3 | $151,277 | 123 | 4.97/5.0 |
| Host #311166950 | 3 | $55,648 | 2 | N/A/5.0 |
| Stephanie | 1 | $52,118 | 7 | 5.00/5.0 |
| Buchungsservice SECRA Bookings | 3 | $51,715 | 1 | N/A/5.0 |
| Lisa | 1 | $46,685 | 132 | 5.00/5.0 |
| Manuel | 1 | $36,176 | 14 | 5.00/5.0 |
| Host #461802640 | 5 | $29,365 | 1 | N/A/5.0 |
| Urban | 5 | $23,212 | 41 | 4.83/5.0 |
| Roland | 1 | $22,440 | 12 | 4.50/5.0 |
| Johannes | 1 | $21,041 | 72 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Großarl.
Dive Deeper: Advanced Großarl STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Großarl. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGroßarl Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Großarl
- The Großarl Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 38 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Großarl, Apartment/Condo properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 18.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Großarl Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Großarl
- The dominant room capacity in Großarl is 1 bedroom listings, making up 44.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.8% of the active Airbnb listings in Großarl, indicating a high concentration in these sizes.
- A significant 34.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Großarl.
Großarl Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Großarl
- The most common guest capacity trend in Großarl vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Großarl STR market, accounting for 50.0% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Großarl.
- On average, properties in Großarl are equipped to host 5.1 guests.
Großarl Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Großarl
- The most common availability pattern in Großarl falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Großarl (34.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Großarl Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
13.2% of total
2 Nights
3 listings
7.9% of total
3 Nights
5 listings
13.2% of total
4-6 Nights
5 listings
13.2% of total
7-29 Nights
1 listings
2.6% of total
30+ Nights
19 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Großarl is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Großarl, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Großarl hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Großarl.
Großarl Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
11.5% of total
Super Strict 30 Days
4 listings
15.4% of total
Flexible
7 listings
26.9% of total
Moderate
1 listings
3.8% of total
Firm
7 listings
26.9% of total
Strict
4 listings
15.4% of total
Cancellation Policy Insights for Großarl
- The prevailing Airbnb cancellation policy trend in Großarl is Flexible, used by 26.9% of listings.
- There's a relatively balanced mix between guest-friendly (30.7%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.9% market standard in Großarl.
- Regularly review your cancellation policy against competitors and market demand shifts in Großarl.
Großarl STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Großarl
- The overall average booking lead time for vacation rentals in Großarl is 64 days.
- Guests book furthest in advance for stays during February (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (92 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Großarl.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Großarl averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Großarl (2025)
Amenity Prevalence
Amenity Insights for Großarl
- Essential amenities in Großarl that guests expect include: Free parking on premises, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Großarl: Free parking on premises, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Kitchen or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Großarl to stay competitive.
Großarl Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Großarl
- The typical guest profile for Airbnb in Großarl consists of predominantly international visitors (88%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 12.3% of guests.
- Key international markets include Germany (46.2%) and Austria (12.3%).
- Top languages spoken are English (38.4%) followed by German (29.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Austria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Großarl Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 29 | $5,000 | $302.92 | 62% |
| Großkirchheim | 10 | $3,611 | $355.27 | 41% |
| Obertauern | 12 | $3,601 | $497.46 | 45% |
| Reith bei Kitzbühel | 48 | $3,557 | $367.12 | 42% |
| Cortina d'Ampezzo | 283 | $3,374 | $414.70 | 42% |
| Going am Wilden Kaiser | 27 | $3,279 | $393.56 | 37% |
| Annaberg-Lungötz | 40 | $3,146 | $326.69 | 40% |
| Molln | 15 | $3,043 | $179.51 | 52% |
| Sankt Martin am Tennengebirge | 13 | $3,029 | $239.35 | 47% |
| Itter | 32 | $2,947 | $474.30 | 38% |