Melk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Austria, Austria
Is Airbnb profitable in Melk in 2025? Explore comprehensive Airbnb analytics for Melk, Lower Austria, Austria to uncover income potential. This 2025 STR market report for Melk, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Melk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Melk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Melk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Melk (2025)
Understanding the monthly revenue variations for Airbnb listings in Melk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Melk is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Melk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,941+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,352 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $849 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $523, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Melk
Melk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Melk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Melk:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Melk
Average Daily Rate (ADR) Airbnb Trends in Melk (2025)
Effective short term rental pricing strategy in Melk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Melk typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Melk
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Airbnb Seasonality Analysis & Trends in Melk (2025)
Peak Season (May, August, June)
- Revenue averages $1,475 per month
- Occupancy rates average 38.2%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,127 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $138
Low Season (January, February, November)
- Revenue drops to average $595 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $156
Seasonality Insights for Melk
- The Airbnb seasonality in Melk shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Melk's highest earning potential, with monthly revenues capable of climbing to $1,577, occupancy reaching a high of 40.0%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $486, occupancy could drop to 16.1%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Melk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Melk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Melk (2025)
Exploring the top neighborhoods for short-term rentals in Melk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melk Old Town | The historic center of Melk with charming streets and picturesque architecture. Ideal for tourists visiting the Melk Abbey and enjoying local cafes and shops. | Melk Abbey, Stift Melk, Danube River Promenade, Local artisan shops, Historic architecture |
| Danube Riverfront | Stunning views and opportunities for river activities. Great for tourists looking for relaxation by the river and easy access to boat tours. | Danube River Cruises, Walking paths along the river, Scenic viewpoints, Cafes along the river, Cycling routes |
| Melk Abbey Area | A unique and historical site that draws visitors from all over. Close proximity to the Abbey ensures a steady stream of tourists. | Melk Abbey, Griftpark, Guided tours of the Abbey, Photography spots, Cultural events at the Abbey |
| Surrounding Vineyards | The scenic vineyards surrounding Melk offer wine tasting and a peaceful retreat. Attracts tourists interested in local wines and countryside relaxation. | Wine tasting tours, Scenic views, Local wineries, Cycling through vineyards, Traditional wine cellar dinners |
| Local Markets | Vibrant local markets provide an authentic experience. A great spot for guests to experience local culture and cuisine. | Melk Farmers Market, Local produce, Craft goods, Street food, Cultural experiences |
| Nearby Hiking Trails | Melk serves as a base for exploring the beautiful landscapes and trails nearby. Attracts nature lovers and outdoor enthusiasts. | Hiking trails, Scenic nature views, Bird watching, Nature parks, Outdoor activities |
| Cultural Events Venues | Hosts various cultural events throughout the year. Appeals to guests wanting to experience local culture and arts. | Local theaters, Concert venues, Art exhibitions, Cultural festivals, Workshops |
| Historic Castles Nearby | There are several historic castles in the region that attract tourists. Ideal for guests interested in history and architecture. | Burg Kreuzenstein, Schloss Ort, Castle tours, Photography opportunities, Historical insights |
Understanding Airbnb License Requirements & STR Laws in Melk (2025)
While Melk, Lower Austria, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Melk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Melk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Melkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fantastic apartment for 6 people.
Entire Place • 3 bedrooms
GOLDEN STAR Premium Apartments Melk - Top24
Entire Place • N/A
GOLDEN STAR Premium Apartments Melk -Top21
Entire Place • N/A
GOLDEN STAR Premium Apartments Melk - Top22
Entire Place • 1 bedroom
GOLDEN STAR Premium Apartments Melk -Top23
Entire Place • N/A
GOLDEN STAR Premium Apartments Melk - Top32
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Melk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Melk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 9 | $96,610 | 121 | 4.71/5.0 |
| Hannes | 1 | $28,056 | 99 | 4.99/5.0 |
| Relax Apartments | 3 | $22,170 | 19 | 4.65/5.0 |
| Magusbau GmbH | 2 | $11,032 | 28 | 4.86/5.0 |
| Familie | 1 | $8,670 | 8 | 4.88/5.0 |
| Elisabeth | 1 | $7,691 | 25 | 5.00/5.0 |
| Alois | 1 | $5,441 | 27 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Melk.
Dive Deeper: Advanced Melk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Melk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMelk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Melk
- The Melk Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Melk, Apartment/Condo properties are the most common (100%), reflecting the local real estate landscape.
Melk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Melk
- The dominant room capacity in Melk is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Melk, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Melk.
Melk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Melk
- The most common guest capacity trend in Melk vacation rentals is listings accommodating 4 guests (38.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Melk STR market, accounting for 61.1% of listings.
- On average, properties in Melk are equipped to host 3.6 guests.
Melk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Melk
- The most common availability pattern in Melk falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Melk (50%), reflecting common guest stay durations or potential owner blocking patterns.
Melk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
1 listings
5.6% of total
3 Nights
3 listings
16.7% of total
30+ Nights
9 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Melk is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Melk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Melk hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Melk.
Melk Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
16.7% of total
Moderate
10 listings
55.6% of total
Firm
3 listings
16.7% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Melk
- The prevailing Airbnb cancellation policy trend in Melk is Moderate, used by 55.6% of listings.
- The market strongly favors guest-friendly terms, with 72.3% of listings offering Flexible or Moderate policies. This suggests guests in Melk may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 55.6% market standard in Melk.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Melk.
Melk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Melk
- The overall average booking lead time for vacation rentals in Melk is 54 days.
- Guests book furthest in advance for stays during September (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Melk.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Melk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Melk (2025)
Amenity Prevalence
Amenity Insights for Melk
- Essential amenities in Melk that guests expect include: Hair dryer, Wifi, Essentials, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Stove, Dishes and silverware, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Melk: Hair dryer, Wifi, Essentials, TV, Heating.
- Consider adding popular differentiators like Stove or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Melk to stay competitive.
Melk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Melk
- The typical guest profile for Airbnb in Melk consists of predominantly international visitors (92%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.0% of guests.
- Key international markets include United States (19.5%) and France (14.9%).
- Top languages spoken are English (42.7%) followed by German (17.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Melk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Molln | 15 | $3,088 | $176.96 | 52% |
| Oberwölz | 38 | $2,053 | $301.34 | 32% |
| Spital am Semmering | 29 | $2,045 | $334.91 | 31% |
| Hohentauern | 77 | $1,992 | $258.38 | 34% |
| Sankt Lambrecht | 27 | $1,971 | $245.41 | 39% |
| Sankt Georgen am Kreischberg | 107 | $1,945 | $281.57 | 31% |
| Irdning-Donnersbachtal | 73 | $1,860 | $236.42 | 36% |
| Wildalpen | 14 | $1,831 | $285.42 | 27% |
| Murau | 70 | $1,728 | $245.21 | 30% |
| Vienna | 8,973 | $1,673 | $146.84 | 49% |