Airbnb Market Analytics, Statistics and Data in Mayrhofen, Bezirk Schwaz, Austria
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Mayrhofen? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Mayrhofen:
How much do Airbnb hosts make on average per month in Mayrhofen?
The short-term rental market in Mayrhofen shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,916 per month
- Strong performing properties (top 25%) make $3,859 or more
- Best-in-class properties (top 10%) achieve $6,854+ monthly
- Entry-level properties (bottom 25%) typically earn around $904
Revenue Variations by Month
Occupancy Rates Throughout the Year in Mayrhofen
The market in Mayrhofen shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 32% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Mayrhofen
Daily rates in Mayrhofen vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $194 per night
- Strong performing properties (top 25%) secure $307 or more
- Best-in-class properties (top 10%) pull in $508+ per night
- Entry-level properties (bottom 25%) earn around $117
Daily Rate Variations by Month
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Seasonality patterns in Mayrhofen
Peak Season (February, March, January)
- Revenue peaks at $4730.58 per month
- Occupancy rates reach 59.63%
- Daily rates average $343.78
Shoulder Season
- Revenue averages $2953.13 per month
- Occupancy maintains 38.31%
- Daily rates hold at $258.47
Low Season (October, May, June)
- Revenue drops to $2022.46 per month
- Occupancy decreases to 28.70%
- Daily rates adjust to $223.16
Is it still profitable to do Airbnb in Mayrhofen in 2025?
Yes! Mayrhofen demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and strong monthly revenue averaging $2953 and The market's 140 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Mayrhofen
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ahornbahn | The Ahornbahn area is ideal for guests looking for convenient access to skiing and snowboarding in the winter and hiking trails in the summer. This area offers breathtaking views and direct access to the Ahorn mountain. | Ahorn Mountain, Ahornbahn Cable Car, Hiking Trails, Alpine Coaster, Restaurants with mountain views |
| Zillertal Valley | Zillertal Valley is one of the most popular tourist destinations in Tyrol, known for its stunning landscapes and outdoor activities year-round. It's perfect for nature lovers and adventure seekers. | Zillertal Arena, Skiing and Snowboarding, Mountain Biking, Paragliding, Walking Trails |
| Mayrhofen Town Center | Mayrhofen's town center is vibrant and lively, attracting tourists looking for restaurants, shopping, and nightlife. This area offers a great cultural experience and easy access to amenities. | Mayrhofen Main Street, Local Shops and Cafés, Nightlife Venues, Festivals and Events, Bungee Jumping |
| Penkenbahn | The Penkenbahn area is famous for its ski lifts and summer sports facilities. It's highly sought after by thrill-seekers looking for both winter and summer activities. | Penkenbahn Cable Car, Mountain Biking Trails, Climbing Areas, Skiing Areas, Scenic Vistas |
| Schlegeis Reservoir | Schlegeis is known for its stunning glacial lake and outdoor recreational opportunities. It's a peaceful setting that attracts nature enthusiasts and hikers. | Schlegeis Reservoir, Hiking Trails, Scenic Photography Spots, Fishing, Picnicking Areas |
| Finkenberg | Finkenberg offers a quieter alternative to Mayrhofen, with beautiful views and a focus on nature and relaxation. This area is excellent for families looking for a peaceful getaway. | Finkenberg Cable Car, Nature Trails, Family-Friendly Activities, Local Dining, Cycling Routes |
| Ebenfeld | Ebenfeld is a unique area with traditional Tyrolean charm. It's perfect for those seeking a serene atmosphere while still being close to Mayrhofen's attractions. | Traditional Tyrolean Architecture, Countryside Views, Tranquil Walks, Local Farms, Cultural Events |
| Ski Zillertal 3000 | Ski Zillertal 3000 is one of the largest ski areas in Austria, attracting skiing enthusiasts. It offers both winter sport and summer hiking opportunities. | Skiing and Snowboarding, Mountain Hiking Trails, Scenic Lifts, Hut Restaurants, Winter Festivals |
Do you need a license for Airbnb in Mayrhofen?
We recommend checking directly with Mayrhofen's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Mayrhofen
8br chalet with spa & garden, next to ski lift
Entire Place • 8 bedrooms
Apartment Ahorn View
Entire Place • 3 bedrooms
Apartment Partoll Top 2
Entire Place • 2 bedrooms
Black Eagle: Luxury Alpine Loft w/ Full Amenities
Entire Place • 1 bedroom
Spacious holiday home in Mayrhofen with hot tub
Entire Place • 5 bedrooms
AlpenLuxus presents: Panorama App. mit Balkon
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Mayrhofen
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin | 7 | $415,251 | 125 | 4.86/5.0 |
| William | 7 | $378,470 | 73 | 4.89/5.0 |
| Seraphie - Interhome Group | 16 | $329,268 | 134 | 4.37/5.0 |
| Helene | 2 | $138,287 | 94 | 4.96/5.0 |
| Markus | 4 | $114,205 | 20 | 3.56/5.0 |
| Alexandra - Interhome Group | 7 | $88,944 | 78 | 3.97/5.0 |
| Katharina | 5 | $87,929 | 139 | 4.72/5.0 |
| HMS Hütten Miet Service GmbH | 6 | $81,901 | 26 | 4.79/5.0 |
| Charlie | 1 | $76,247 | 13 | 4.92/5.0 |
| Susan - BELVILLA | 1 | $68,276 | 16 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Mayrhofen
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.6%), with apartment & condo and house properties comprising 89.2% of inventory
- Untapped potential in outdoor & mobile segments (1.4% combined)
Room Capacity Distribution
Analysis of 140 properties in Mayrhofen shows that 2 bedrooms properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 67.1% of all listings.
Key Insights
- Most common: 2 bedrooms (35%)
- Least common: 4 bedrooms (4.3%)
- Market concentration: 67.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 140 properties in Mayrhofen reveals that 4 guests properties dominate the market, representing 31.4% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 47.9% of the market.
Key Insights
- Most common capacity: 4 guests (31.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 47.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 140 properties in Mayrhofen, the most common availability pattern is 271-366 days (62.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.6% of properties).
Key Insights
- Most common availability window: 271-366 days (62.9%)
- Most common booking duration: 31-90 days (33.6%)
- Properties with high availability (180+ days): 89.3%
- Properties with long-term bookings (180+ days): 11.4%
Minimum Stay Distributions
1 Night
46 listings
38.3% of total
2 Nights
15 listings
12.5% of total
3 Nights
15 listings
12.5% of total
4-6 Nights
28 listings
23.3% of total
7-29 Nights
9 listings
7.5% of total
30+ Nights
7 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 50.8%
- Mid-length stays (4-6 nights) represent 23.3% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 63.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
4% of total
Super Strict 30 Days
16 listings
12.8% of total
Flexible
3 listings
2.4% of total
Moderate
16 listings
12.8% of total
Firm
46 listings
36.8% of total
Strict
39 listings
31.2% of total
Key Insights
- Firm is the preferred policy at 36.8% of listings
- Stricter policies (Firm & Strict) dominate at 68.0% of the market
- Strong market consensus around Firm policies
- Flexible policies are least common at 2.4% of listings
Recommendations
- The market supports stricter policies, with 68.0% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Oct, averaging 113 days
- Shortest booking windows are in Mar, Sep, Aug, averaging 90 days
- Winter shows the longest average booking window at 109 days, while Summer has the shortest at 94 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 109 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Aug when lead times are shortest
Popular Airbnb Amenities in Mayrhofen
Below is the distribution of amenities across listings in Mayrhofen:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (20.6%) and Netherlands (17.3%)
- English is the top language at 53%, followed by German (28%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Munich and Berlin markets
- Develop localized content for United Kingdom and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Mayrhofen. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Bayrischzell | 34 | $4,391 | $357.19 | 41% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Steinberg am Rofan | 13 | $4,035 | $292.96 | 37% |
| Steeg | 22 | $3,740 | $544.69 | 34% |
| Reith bei Kitzbühel | 45 | $3,454 | $305.95 | 44% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
| Wiesing | 17 | $3,371 | $205.18 | 53% |
| Jenesien - San Genesio Atesino | 40 | $3,370 | $381.20 | 39% |
| Cortina d'Ampezzo | 286 | $3,247 | $371.62 | 41% |
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