Mayrhofen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bezirk Schwaz, Austria
Is Airbnb profitable in Mayrhofen in 2025? Explore comprehensive Airbnb analytics for Mayrhofen, Bezirk Schwaz, Austria to uncover income potential. This 2025 STR market report for Mayrhofen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 122 active listings.
Whether you're considering an Airbnb investment in Mayrhofen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mayrhofen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mayrhofen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mayrhofen (2025)
Understanding the monthly revenue variations for Airbnb listings in Mayrhofen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mayrhofen is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mayrhofen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,444 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,140 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,104, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mayrhofen
Mayrhofen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mayrhofen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mayrhofen:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mayrhofen
Average Daily Rate (ADR) Airbnb Trends in Mayrhofen (2025)
Effective short term rental pricing strategy in Mayrhofen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mayrhofen typically peaks in February and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $534+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $352 or more.
- Typical properties (Median) charge around $204 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Mayrhofen
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Airbnb Seasonality Analysis & Trends in Mayrhofen (2025)
Peak Season (February, January, December)
- Revenue averages $5,993 per month
- Occupancy rates average 53.2%
- Daily rates average $370
Shoulder Season
- Revenue averages $2,718 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $256
Low Season (June, September, October)
- Revenue drops to average $1,955 per month
- Occupancy decreases to average 31.7%
- Daily rates adjust to average $220
Seasonality Insights for Mayrhofen
- The Airbnb seasonality in Mayrhofen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mayrhofen's highest earning potential, with monthly revenues capable of climbing to $7,192, occupancy reaching a high of 61.2%, and ADRs peaking at $402.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,917, occupancy could drop to 28.7%, and ADRs may adjust down to $218.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mayrhofen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mayrhofen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mayrhofen (2025)
Exploring the top neighborhoods for short-term rentals in Mayrhofen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zillertal Arena | The Zillertal Arena is one of the largest ski areas in Austria, making it a prime location for winter sports enthusiasts. It attracts both tourists and locals looking for skiing and snowboarding during winter and hiking in summer. | Zillertal Arena ski area, Gerlossteinwand, Hochzillertal, Schneekar ski area, Zillertalbahn |
| Mayrhofen village center | The heart of Mayrhofen offers a blend of traditional Tyrolean architecture and modern amenities. It's a vibrant area with shops, restaurants, and easy access to the ski lifts. | Penkenbahn lift, Ahornbahn lift, Mayrhofen nightlife, local shops and boutiques, traditional Tyrolean cuisine |
| Schlegeis Alpine Road | This scenic road leads to breathtaking views and hiking trails, attracting tourists who appreciate nature and outdoor activities. It's particularly popular in summer. | Schlegeis reservoir, Hiking trails, Panoramic views, Alpine lakes |
| Hiking trails around Mayrhofen | The extensive network of hiking trails surrounding Mayrhofen appeals to nature lovers and adventure seekers. It offers various routes for all skill levels, enhancing the year-round tourism appeal. | Penken circular trail, Ahorn scenic trail, Zillertal higher trail, Mountain huts and restaurants |
| Finkenberg | Close to Mayrhofen, Finkenberg is known for its quieter atmosphere and easy access to ski slopes and hiking trails, appealing to families and those looking for a more relaxed stay. | Finkenberger Almbahn, Mountain biking trails, Scenic views, Cultural events |
| Zillergrund | A picturesque valley with stunning views and outdoor activities, Zillergrund attracts people looking for peace and nature, ideal for summer getaways. | Zillergrund dam, Hiking and walking paths, Wildlife spotting, Photography spots |
| Tuxertal | Tuxertal is a beautiful valley nestled close to Mayrhofen, popular for its ski resorts and hiking opportunities, appealing to both summer and winter tourists. | Tux Glacier, Skiing and snowboarding, Hiking in the Tuxertal, Alpine accommodations |
| Adventure Park Mayrhofen | This adventure park offers outdoor activities like ropes courses and climbing, making it a hot spot for families and thrill-seekers. | Ropes courses, Climbing activities, Team-building events, Outdoor adventures |
Understanding Airbnb License Requirements & STR Laws in Mayrhofen (2025)
While Mayrhofen, Bezirk Schwaz, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mayrhofen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Mayrhofen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mayrhofenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8br chalet with spa & garden, next to ski lift
Entire Place • 8 bedrooms
Apartment Ahorn View
Entire Place • 3 bedrooms
AlpenLuxus presents: Panorama App. mit Balkon
Entire Place • 3 bedrooms
Apartment Partoll Top 2
Entire Place • 2 bedrooms
3br penthouse with sauna & garden next to ski lift
Entire Place • 3 bedrooms
new 3br apart, design oven, 80m to the ski lift
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mayrhofen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mayrhofen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martin | 7 | $452,128 | 125 | 4.86/5.0 |
| Seraphie - Interhome Group | 15 | $337,699 | 130 | 4.34/5.0 |
| William | 7 | $331,424 | 73 | 4.89/5.0 |
| Helene | 2 | $129,562 | 94 | 4.96/5.0 |
| Charlie | 1 | $104,705 | 13 | 4.92/5.0 |
| Lukas | 1 | $92,017 | 7 | 4.86/5.0 |
| Katharina | 5 | $84,766 | 139 | 4.72/5.0 |
| HMS Hütten Miet Service GmbH | 6 | $79,798 | 26 | 4.79/5.0 |
| Markus | 3 | $72,592 | 18 | 4.74/5.0 |
| Alexandra - Interhome Group | 7 | $72,287 | 78 | 3.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mayrhofen.
Dive Deeper: Advanced Mayrhofen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mayrhofen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMayrhofen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mayrhofen
- The Mayrhofen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 122 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mayrhofen, Apartment/Condo properties are the most common (74.6%), reflecting the local real estate landscape.
- Houses represent a significant 17.2% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.8%) offer potential for unique stay experiences.
Mayrhofen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mayrhofen
- The dominant room capacity in Mayrhofen is 2 bedrooms listings, making up 33.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.4% of the active Airbnb listings in Mayrhofen, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mayrhofen.
Mayrhofen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mayrhofen
- The most common guest capacity trend in Mayrhofen vacation rentals is listings accommodating 4 guests (31.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mayrhofen STR market, accounting for 46.7% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mayrhofen.
- On average, properties in Mayrhofen are equipped to host 4.5 guests.
Mayrhofen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mayrhofen
- The most common availability pattern in Mayrhofen falls within the 271-366 days range, representing 57.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mayrhofen (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mayrhofen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
27.4% of total
2 Nights
6 listings
5.1% of total
3 Nights
13 listings
11.1% of total
4-6 Nights
21 listings
17.9% of total
7-29 Nights
6 listings
5.1% of total
30+ Nights
39 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mayrhofen is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Mayrhofen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Mayrhofen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mayrhofen.
Mayrhofen Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
3.7% of total
Super Strict 30 Days
11 listings
10.1% of total
Flexible
3 listings
2.8% of total
Moderate
16 listings
14.7% of total
Firm
42 listings
38.5% of total
Strict
33 listings
30.3% of total
Cancellation Policy Insights for Mayrhofen
- The prevailing Airbnb cancellation policy trend in Mayrhofen is Firm, used by 38.5% of listings.
- A majority (68.8%) of hosts in Mayrhofen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.5% market standard in Mayrhofen.
- With 30.3% using Strict terms, this is a viable option in Mayrhofen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mayrhofen.
Mayrhofen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mayrhofen
- The overall average booking lead time for vacation rentals in Mayrhofen is 99 days.
- Guests book furthest in advance for stays during February (average 121 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 82 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (116 days avg.) sees the longest lead times, while Summer (94 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (99 days) as a baseline for your pricing and availability strategy in Mayrhofen.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 121 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 116 days) to capture early planners.
- Monitor your own booking lead times against these Mayrhofen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mayrhofen (2025)
Amenity Prevalence
Amenity Insights for Mayrhofen
- Essential amenities in Mayrhofen that guests expect include: Free parking on premises, Heating, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mayrhofen: Free parking on premises, Heating, TV, Wifi.
- Prioritize adding missing essentials: Free parking on premises, Heating, TV, Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mayrhofen to stay competitive.
Mayrhofen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mayrhofen
- The typical guest profile for Airbnb in Mayrhofen consists of predominantly international visitors (99%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.0% of guests.
- Key international markets include Germany (37.2%) and United Kingdom (13%).
- Top languages spoken are English (44.4%) followed by German (22.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mayrhofen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Pfafflar | 10 | $3,559 | $263.32 | 58% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |
| Going am Wilden Kaiser | 27 | $3,185 | $377.65 | 37% |
| La Val - Wengen - La Valle | 20 | $3,117 | $503.24 | 36% |