Gerlos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bezirk Schwaz, Austria
Is Airbnb profitable in Gerlos in 2025? Explore comprehensive Airbnb analytics for Gerlos, Bezirk Schwaz, Austria to uncover income potential. This 2025 STR market report for Gerlos, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Gerlos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gerlos Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gerlos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gerlos (2025)
Understanding the monthly revenue variations for Airbnb listings in Gerlos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gerlos is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gerlos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,395+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,919 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,250 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,112, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gerlos
Gerlos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gerlos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gerlos:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gerlos
Average Daily Rate (ADR) Airbnb Trends in Gerlos (2025)
Effective short term rental pricing strategy in Gerlos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gerlos typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $238 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Gerlos
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Airbnb Seasonality Analysis & Trends in Gerlos (2025)
Peak Season (February, January, December)
- Revenue averages $7,441 per month
- Occupancy rates average 55.8%
- Daily rates average $298
Shoulder Season
- Revenue averages $2,113 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $172
Low Season (March, June, October)
- Revenue drops to average $1,342 per month
- Occupancy decreases to average 22.9%
- Daily rates adjust to average $195
Seasonality Insights for Gerlos
- The Airbnb seasonality in Gerlos shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gerlos's highest earning potential, with monthly revenues capable of climbing to $10,839, occupancy reaching a high of 71.2%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $784, occupancy could drop to 19.1%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gerlos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gerlos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gerlos (2025)
Exploring the top neighborhoods for short-term rentals in Gerlos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gerlos Center | The heart of Gerlos, offering easy access to shops, restaurants, and the main ski lifts. A prime destination for tourists looking to experience the local culture and activities. | Eagle Walk, Zillertal Arena gondola, Alpenrose restaurant, local shops, Gerlos Church |
| Zillertal Arena | Famous ski area with numerous slopes and outdoor activities. Ideal for winter sports enthusiasts and summer hikers alike. Popular among families and adventure seekers. | Skiing and snowboarding, Mountain hiking trails, Summer toboggan run, Adventure park Gerlos, Zillertal Arena Ski Resort |
| Gerlos Alpine Road | Scenic road with breathtaking views, offering a unique mountain experience. Great for tourists interested in exploring the beauty of the Alps. | Panoramic viewpoints, Biking trails, Hiking routes, Alpine lakes, Scenic picnic spots |
| Durlassboden Reservoir | A stunning lake area perfect for water sports and relaxation, attracting nature lovers and families during summer. | Swimming, Sailing, Fishing, Picnic areas, Scenic trails around the lake |
| Rosenalm | A top destination for summer hikes and winter sports, known for its family-friendly atmosphere and beautiful mountain scenery. | Hiking trails, Eagle's Nest viewpoint, Mountain biking, Ski slopes, Rosenalm cable car |
| Königsleiten | Close to Gerlos, this area offers additional access to ski lifts and summer activities, making it a great base for outdoor adventures year-round. | Ski resorts, Hiking trails, Adventure parks, Local restaurants, Stunning alpine landscapes |
| Kühtai | Larger ski resort area slightly further from Gerlos, ideal for serious skiers and snowboarders looking for diverse slopes and a more extensive ski experience. | Diverse ski slopes, Winter hiking trails, Local dining options, Snowboarding parks, Kühtai glacier |
| Ziller Valley | A beautiful valley offering diverse outdoor activities throughout the seasons, known for its breathtaking landscapes and cultural heritage. | Walking trails, Ziller Valley Railway, Local villages, Traditional Tyrolean cuisine, Historic churches |
Understanding Airbnb License Requirements & STR Laws in Gerlos (2025)
While Gerlos, Bezirk Schwaz, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gerlos to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Gerlos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gerlosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet with whirlpool & sauna on the ski piste
Entire Place • 2 bedrooms
Haus Heidi Gerlos -appartment near skilift
Entire Place • 4 bedrooms
Large luxurious penthouse in the centre of Gerlos
Entire Place • 4 bedrooms
keyone rooms Gerlos Room 54
Private Room • 1 bedroom
keyone rooms Gerlos Room 402
Private Room • 1 bedroom
Ruhiges, idyllisches Appartement Chalet Jörglerhof
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gerlos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gerlos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Keyone | 37 | $284,460 | 42 | 1.07/5.0 |
| Host #360831279 | 1 | $159,517 | 0 | 0.00/5.0 |
| Sascha | 1 | $78,269 | 11 | 4.73/5.0 |
| Paul | 1 | $64,887 | 23 | 4.83/5.0 |
| Eliska | 3 | $45,106 | 55 | 4.96/5.0 |
| Eva | 4 | $41,241 | 98 | 4.96/5.0 |
| Host #497374688 | 1 | $34,860 | 1 | 0.00/5.0 |
| Alexander | 1 | $29,243 | 5 | 4.80/5.0 |
| Alois | 1 | $29,144 | 30 | 4.63/5.0 |
| Alexandra | 2 | $24,947 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gerlos.
Dive Deeper: Advanced Gerlos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gerlos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGerlos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gerlos
- The Gerlos Airbnb market composition is heavily skewed towards Private Room listings, which make up 55.7% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gerlos, Hotel/Boutique properties are the most common (55.7%), reflecting the local real estate landscape.
- The presence of 55.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Gerlos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gerlos
- The dominant room capacity in Gerlos is 1 bedroom listings, making up 67.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 82.8% of the active Airbnb listings in Gerlos, indicating a high concentration in these sizes.
- With over half the market (67.1%) consisting of studios or 1-bedroom units, Gerlos is particularly well-suited for individuals or couples.
Gerlos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gerlos
- The most common guest capacity trend in Gerlos vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Gerlos STR market, accounting for 58.6% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Gerlos.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gerlos.
- On average, properties in Gerlos are equipped to host 3.5 guests.
Gerlos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gerlos
- The most common availability pattern in Gerlos falls within the 271-366 days range, representing 77.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Gerlos (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
Gerlos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
5.8% of total
2 Nights
2 listings
2.9% of total
3 Nights
1 listings
1.4% of total
4-6 Nights
14 listings
20.3% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
47 listings
68.1% of total
Key Insights
- The most prevalent minimum stay requirement in Gerlos is 30+ Nights, adopted by 68.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (68.1%) caters to monthly stays (30+ nights) in Gerlos, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 68.1% of Gerlos hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 68.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gerlos.
Gerlos Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
2.9% of total
Non-refundable
1 listings
2.9% of total
Firm
13 listings
38.2% of total
Strict
19 listings
55.9% of total
Cancellation Policy Insights for Gerlos
- The prevailing Airbnb cancellation policy trend in Gerlos is Strict, used by 55.9% of listings.
- A majority (94.1%) of hosts in Gerlos utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 55.9% market standard in Gerlos.
- With 55.9% using Strict terms, this is a viable option in Gerlos, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Gerlos.
Gerlos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gerlos
- The overall average booking lead time for vacation rentals in Gerlos is 75 days.
- Guests book furthest in advance for stays during November (average 169 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 67 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (117 days avg.) sees the longest lead times, while Spring (74 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Gerlos.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 169 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Gerlos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gerlos (2025)
Amenity Prevalence
Amenity Insights for Gerlos
- Essential amenities in Gerlos that guests expect include: TV, Wifi, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gerlos: TV, Wifi, Heating, Free parking on premises.
- Prioritize adding missing essentials: Heating, Free parking on premises.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gerlos to stay competitive.
Gerlos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gerlos
- The typical guest profile for Airbnb in Gerlos consists of predominantly international visitors (96%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.8% of guests.
- Key international markets include Germany (44.9%) and Netherlands (25.6%).
- Top languages spoken are English (39.3%) followed by German (33.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gerlos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallstatt | 27 | $5,147 | $301.80 | 63% |
| Bayrischzell | 30 | $4,718 | $392.87 | 42% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 163 | $4,698 | $630.45 | 40% |
| Moos in Passeier - Moso in Passiria | 17 | $4,619 | $547.60 | 27% |
| Steinberg am Rofan | 11 | $4,394 | $311.71 | 40% |
| Reith bei Kitzbühel | 44 | $3,766 | $308.69 | 45% |
| Sankt Martin am Tennengebirge | 13 | $3,674 | $240.00 | 51% |
| Cortina d'Ampezzo | 265 | $3,522 | $379.53 | 43% |
| Hof bei Salzburg | 16 | $3,251 | $219.18 | 51% |
| Wiesing | 16 | $3,222 | $208.10 | 52% |