Sölden Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bezirk Imst, Austria
Is Airbnb profitable in Sölden in 2025? Explore comprehensive Airbnb analytics for Sölden, Bezirk Imst, Austria to uncover income potential. This 2025 STR market report for Sölden, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 198 active listings.
Whether you're considering an Airbnb investment in Sölden, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sölden Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sölden Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sölden (2025)
Understanding the monthly revenue variations for Airbnb listings in Sölden is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sölden is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sölden across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,023+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,511 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,515 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sölden
Sölden Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sölden STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sölden:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sölden
Average Daily Rate (ADR) Airbnb Trends in Sölden (2025)
Effective short term rental pricing strategy in Sölden involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sölden typically peaks in March and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $332 or more.
- Typical properties (Median) charge around $215 per night.
- Entry-level properties (Bottom 25%) earn around $136 per night.
Average Daily Rate (ADR) Trend by Month in Sölden
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Airbnb Seasonality Analysis & Trends in Sölden (2025)
Peak Season (March, February, January)
- Revenue averages $6,350 per month
- Occupancy rates average 61.6%
- Daily rates average $296
Shoulder Season
- Revenue averages $2,688 per month
- Occupancy maintains around 38.5%
- Daily rates hold near $246
Low Season (June, July, September)
- Revenue drops to average $1,671 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $231
Seasonality Insights for Sölden
- The Airbnb seasonality in Sölden shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sölden's highest earning potential, with monthly revenues capable of climbing to $6,495, occupancy reaching a high of 65.6%, and ADRs peaking at $304.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,484, occupancy could drop to 24.4%, and ADRs may adjust down to $216.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sölden.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sölden seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sölden (2025)
Exploring the top neighborhoods for short-term rentals in Sölden? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ötztal Valley | A stunning alpine destination known for skiing, hiking, and thermal baths. Ideal for tourists seeking outdoor adventures and wellness experiences year-round. | Obergurgl-Hochgurgl Ski Area, Aqua Dome, Pitztal Glacier, Timmelsjoch High Alpine Road, Stubai Glacier |
| Sölden Ski Resort | One of the most famous ski resorts in Austria, attracting winter sports enthusiasts from around the globe. Great rental potential throughout the ski season. | Skiing and snowboarding, Ice Q restaurant, Sölden's après-ski scene, Gletscherstraße, Ötztal Arena |
| Vent | A charming alpine village offering tranquility and direct access to hiking trails and the beautiful nature of the Ötztal Alps, appealing to nature lovers. | Hochalpenstraße, Vent Glacier, hiking trails, St. Wolfgang Church |
| Soelden Town Center | The vibrant town center is packed with shops, restaurants, and bars, appealing to those who want to stay close to the action and amenities post-skiing. | Sölden nightlife, local restaurants, shops, Ötztal Valley museum |
| Obergurgl | A quiet ski destination popular for its family-friendly atmosphere, making it ideal for families and those looking for a relaxed vacation. | Affordable ski schools, Hochgurgl Ski Area, family-friendly accommodations, wellness facilities |
| Hochgurgl | Known for luxury accommodations and high-end amenities, attracting affluent clientele seeking a premium skiing experience. | Top-quality ski runs, high-end chalets, luxurious spa services, Ski- & Freizeit-Arena |
| Alpenland | A more secluded area known for its breathtaking views and hiking opportunities, appealing to tourists who appreciate nature and peace. | Scenic hiking trails, beautiful landscapes, mountain biking paths, secluded cabins |
| Zentralbahn | A transport hub that provides easy access to the entire Ötztal Valley, making it convenient for travelers wanting to explore various attractions. | Train connections, accessible hiking trails, nearby ski resorts, public transport to central attractions |
Understanding Airbnb License Requirements & STR Laws in Sölden (2025)
While Sölden, Bezirk Imst, Austria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sölden to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sölden (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Söldenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Alpenhaus Sölden 8 People Luxus
Entire Place • 4 bedrooms
Apartments home Reginas ALP deluxe, Sölden
Entire Place • 2 bedrooms
Mountainapartment Sölden I
Entire Place • 3 bedrooms
BIG Center Apartment / Sölden
Entire Place • 3 bedrooms
Vacation home Anna - quiet and central III
Entire Place • 1 bedroom
Alpin by Interhome
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sölden (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sölden based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Martina - Interhome | 18 | $506,072 | 271 | 4.68/5.0 |
| Anna Katharina | 20 | $423,245 | 323 | 4.80/5.0 |
| A Casa | 25 | $348,329 | 77 | 4.64/5.0 |
| Elisabeth - Interhome | 13 | $266,382 | 155 | 4.71/5.0 |
| Haus Anton | 8 | $255,705 | 147 | 4.35/5.0 |
| Philipp | 6 | $244,217 | 331 | 4.43/5.0 |
| Ronald | 8 | $197,859 | 60 | 4.98/5.0 |
| Johannes - Interhome | 9 | $189,540 | 99 | 4.34/5.0 |
| Vera | 2 | $176,437 | 60 | 4.74/5.0 |
| Martina - Interhome | 6 | $175,507 | 96 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sölden.
Dive Deeper: Advanced Sölden STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sölden. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSölden Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sölden
- The Sölden Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.9% of the 198 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sölden, Apartment/Condo properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 15.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 5.5%) offer potential for unique stay experiences.
Sölden Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sölden
- The dominant room capacity in Sölden is 1 bedroom listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Sölden, indicating a high concentration in these sizes.
- A significant 26.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sölden.
Sölden Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sölden
- The most common guest capacity trend in Sölden vacation rentals is listings accommodating 4 guests (25.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sölden STR market, accounting for 44.5% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sölden.
- On average, properties in Sölden are equipped to host 4.4 guests.
Sölden Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sölden
- The most common availability pattern in Sölden falls within the 271-366 days range, representing 54% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sölden (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sölden Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
19.7% of total
2 Nights
5 listings
2.6% of total
3 Nights
8 listings
4.1% of total
4-6 Nights
67 listings
34.7% of total
7-29 Nights
4 listings
2.1% of total
30+ Nights
71 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sölden is 30+ Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Sölden, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.8% of Sölden hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sölden.
Sölden Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
8 listings
4.1% of total
Super Strict 60 Days
7 listings
3.6% of total
Flexible
12 listings
6.2% of total
Moderate
11 listings
5.7% of total
Firm
115 listings
59.6% of total
Strict
40 listings
20.7% of total
Cancellation Policy Insights for Sölden
- The prevailing Airbnb cancellation policy trend in Sölden is Firm, used by 59.6% of listings.
- A majority (80.3%) of hosts in Sölden utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.6% market standard in Sölden.
- Regularly review your cancellation policy against competitors and market demand shifts in Sölden.
Sölden STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sölden
- The overall average booking lead time for vacation rentals in Sölden is 92 days.
- Guests book furthest in advance for stays during February (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 53 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (117 days avg.) sees the longest lead times, while Fall (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (92 days) as a baseline for your pricing and availability strategy in Sölden.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 117 days) to capture early planners.
- Monitor your own booking lead times against these Sölden averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sölden (2025)
Amenity Prevalence
Amenity Insights for Sölden
- Essential amenities in Sölden that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sölden: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sölden to stay competitive.
Sölden Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sölden
- The typical guest profile for Airbnb in Sölden consists of predominantly international visitors (98%), with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.9% of guests.
- Key international markets include Germany (45.6%) and Netherlands (13.5%).
- Top languages spoken are English (40.1%) followed by German (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Netherlands.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sölden Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Scheffau am Wilden Kaiser | 12 | $7,025 | $850.38 | 32% |
| Balderschwang | 10 | $4,949 | $295.71 | 57% |
| Moos in Passeier - Moso in Passiria | 17 | $4,931 | $594.63 | 28% |
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,558 | $662.76 | 41% |
| Bayrischzell | 39 | $4,166 | $386.74 | 36% |
| Reith bei Kitzbühel | 47 | $3,582 | $331.22 | 42% |
| Sankt Pankraz - San Pancrazio | 16 | $3,547 | $647.34 | 21% |
| Going am Wilden Kaiser | 27 | $3,538 | $401.35 | 37% |
| Brenzone sul Garda | 21 | $3,526 | $327.85 | 43% |
| Itter | 29 | $3,473 | $452.70 | 41% |