Airbnb Market Analytics, Statistics and Data in Sölden, Bezirk Imst, Austria
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sölden? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sölden:
How much do Airbnb hosts make on average per month in Sölden?
The short-term rental market in Sölden shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,188 per month
- Strong performing properties (top 25%) make $4,069 or more
- Best-in-class properties (top 10%) achieve $6,617+ monthly
- Entry-level properties (bottom 25%) typically earn around $952
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sölden
The market in Sölden shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sölden
Daily rates in Sölden vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $207 per night
- Strong performing properties (top 25%) secure $309 or more
- Best-in-class properties (top 10%) pull in $453+ per night
- Entry-level properties (bottom 25%) earn around $123
Daily Rate Variations by Month
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Seasonality patterns in Sölden
Peak Season (March, February, January)
- Revenue peaks at $5124.07 per month
- Occupancy rates reach 52.37%
- Daily rates average $322.24
Shoulder Season
- Revenue averages $3066.65 per month
- Occupancy maintains 39.16%
- Daily rates hold at $242.67
Low Season (October, June, September)
- Revenue drops to $1416.39 per month
- Occupancy decreases to 25.69%
- Daily rates adjust to $214.36
Is it still profitable to do Airbnb in Sölden in 2025?
Yes! Sölden demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $3067 and With 202 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sölden
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ötztal Valley | The Ötztal Valley is a stunning Alpine region that attracts tourists year-round for skiing in winter and hiking in summer. Its breathtaking landscapes and outdoor activities make it an ideal location for Airbnb rentals. | Aqua Dome Thermal Spa, Ötztal Glacier, Pitztal Glacier, Timmelsjoch Pass, Ötztal Nature Park |
| Sölden Village | Sölden is a famous ski resort town known for its extensive slopes and vibrant après-ski scene. Its popularity among winter sports enthusiasts makes it a prime location for vacation rentals. | Gaislachkogl Bahn, Sölden Ski Area, OTZ Ski School, Sölden's Apres-Ski Bars, Windachweg Trail |
| Timmelsjoch | The Timmelsjoch pass is a popular high mountain pass that offers breathtaking views and connects Sölden to South Tyrol in Italy. It's great for motorcycle and cycling tourism. | Timmelsjoch High Alpine Road, Timmelsjoch Pass Museum, Breathtaking mountain views, Hiking trails, Cycling routes |
| Längenfeld | Just a short drive from Sölden, Längenfeld is known for its thermal baths and scenic landscapes. It's perfect for those looking for a relaxing retreat after a day of outdoor activities. | Aqua Dome Thermal Spa, Längenfeld Waterfall, Hiking trails, Cycling routes, Local restaurants |
| Freshwater Lake Piburger See | A beautiful lake located near Ötztal, ideal for summer activities such as swimming, hiking, and picnicking. Airbnbs near the lake can attract families and nature lovers. | Piburger See Swimming, Hiking trails around the lake, Picnic areas, Scenic views, Local flora and fauna |
| Ötztaler Ache | The river running through the Ötztal Valley is popular for rafting and kayaking. Listings near the river can attract adventure seekers and nature enthusiasts. | Rafting experiences, Kayaking, Scenic river walks, Fishing spots, Beautiful landscapes |
| Vent | A picturesque Alpine village that is less crowded and offers tranquility and access to stunning hiking trails and pristine nature. Great for visitors looking to escape the tourism hustle. | Vent Glacier, Hiking trails to the peak, Traditional Tyrolean architecture, Scenic views, Wildlife watching |
| Hochgurgl | A high-altitude ski resort known for its excellent snow and less crowded slopes. Perfect for serious skiers and those seeking a relaxed ski experience. | Hochgurgl Ski Resort, Skiing and snowboarding, Gipfelwinkel ski pass, Stunning mountain panoramas, High-altitude dining options |
Do you need a license for Airbnb in Sölden?
We recommend checking directly with Sölden's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sölden
Alpenhaus Sölden 8 People Luxus
Entire Place • 4 bedrooms
Mountainapartment Sölden I
Entire Place • 3 bedrooms
cozy Mountain Lodge Chalet ski in / bike out
Entire Place • 7 bedrooms
BIG Center Apartment / Sölden
Entire Place • 3 bedrooms
Apartments home Reginas ALP deluxe, Sölden
Entire Place • 2 bedrooms
Alpin by Interhome
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sölden
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| A Casa | 32 | $509,201 | 60 | 1.30/5.0 |
| Martina - Interhome Group | 18 | $450,782 | 227 | 4.14/5.0 |
| Anna Katharina | 20 | $442,324 | 308 | 4.08/5.0 |
| Elisabeth - Interhome Group | 15 | $243,161 | 148 | 3.12/5.0 |
| Haus Anton / MGMS | 8 | $238,697 | 130 | 4.43/5.0 |
| Martina - Interhome Group | 8 | $225,500 | 93 | 4.49/5.0 |
| Ronald | 9 | $211,467 | 54 | 3.33/5.0 |
| Philipp | 6 | $197,300 | 318 | 4.43/5.0 |
| Frank | 1 | $137,349 | 36 | 4.89/5.0 |
| Klaudia | 3 | $124,561 | 34 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sölden
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.6%), with apartment & condo and house properties comprising 95.1% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.0% combined)
Room Capacity Distribution
Analysis of 202 properties in Sölden shows that 1 bedroom properties are most prevalent, making up 32.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.9% of all listings.
Key Insights
- Most common: 1 bedroom (32.7%)
- Least common: 5+ bedrooms (3.5%)
- Market concentration: 64.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 202 properties in Sölden reveals that 4 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 44.1% of the market.
Key Insights
- Most common capacity: 4 guests (27.2% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 44.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 202 properties in Sölden, the most common availability pattern is 271-366 days (57.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.6% of properties).
Key Insights
- Most common availability window: 271-366 days (57.4%)
- Most common booking duration: 91-180 days (35.6%)
- Properties with high availability (180+ days): 90.1%
- Properties with long-term bookings (180+ days): 10.4%
Minimum Stay Distributions
1 Night
65 listings
35.5% of total
2 Nights
5 listings
2.7% of total
3 Nights
24 listings
13.1% of total
4-6 Nights
24 listings
13.1% of total
7-29 Nights
50 listings
27.3% of total
30+ Nights
15 listings
8.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 38.2%
- Mid-length stays (4-6 nights) represent 13.1% of listings
- Monthly+ stays (8.2%) suggest a stable extended-stay market
- High market flexibility with 51.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
4.3% of total
Super Strict 30 Days
13 listings
8.1% of total
Flexible
10 listings
6.2% of total
Moderate
10 listings
6.2% of total
Firm
83 listings
51.6% of total
Strict
38 listings
23.6% of total
Key Insights
- Firm is the preferred policy at 51.6% of listings
- Stricter policies (Firm & Strict) dominate at 75.2% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 4.3% of listings
Recommendations
- The market supports stricter policies, with 75.2% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jan, averaging 136 days
- Shortest booking windows are in Oct, Nov, Sep, averaging 82 days
- Spring shows the longest average booking window at 129 days, while Fall has the shortest at 82 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 129 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Sölden
Below is the distribution of amenities across listings in Sölden:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.5% of total guests, indicating a mostly international-driven market.
- Primary international markets: Netherlands (14.5%) and United Kingdom (8%)
- English is the top language at 46.6%, followed by German (32%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Munich and Berlin markets
- Develop localized content for Netherlands and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sölden. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Urtijëi - St. Ulrich in Gröden - Ortisei | 165 | $4,895 | $628.37 | 40% |
| Bayrischzell | 34 | $4,391 | $357.19 | 41% |
| Brenzone sul Garda | 21 | $4,325 | $349.88 | 51% |
| Moos in Passeier - Moso in Passiria | 13 | $4,259 | $550.43 | 24% |
| Romano d'Ezzelino | 10 | $4,052 | $217.21 | 47% |
| Steinberg am Rofan | 13 | $4,035 | $292.96 | 37% |
| Steeg | 22 | $3,740 | $544.69 | 34% |
| Venice | 6,505 | $3,478 | $235.66 | 53% |
| Reith bei Kitzbühel | 45 | $3,454 | $305.95 | 44% |
| Welsberg-Taisten - Monguelfo-Tesido | 21 | $3,448 | $315.52 | 47% |
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