Airbnb Market Analytics, Statistics and Data in South West Rocks, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in South West Rocks? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in South West Rocks:
How much do Airbnb hosts make on average per month in South West Rocks?
The short-term rental market in South West Rocks shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,840 per month
- Strong performing properties (top 25%) make $3,139 or more
- Best-in-class properties (top 10%) achieve $4,647+ monthly
- Entry-level properties (bottom 25%) typically earn around $840
Revenue Variations by Month
Occupancy Rates Throughout the Year in South West Rocks
The market in South West Rocks shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in South West Rocks
Daily rates in South West Rocks vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $149 per night
- Strong performing properties (top 25%) secure $208 or more
- Best-in-class properties (top 10%) pull in $273+ per night
- Entry-level properties (bottom 25%) earn around $114
Daily Rate Variations by Month
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Seasonality patterns in South West Rocks
Peak Season (December, April, March)
- Revenue peaks at $2934.72 per month
- Occupancy rates reach 48.12%
- Daily rates average $235.21
Shoulder Season
- Revenue averages $2285.67 per month
- Occupancy maintains 38.26%
- Daily rates hold at $171.90
Low Season (July, September, August)
- Revenue drops to $1323.88 per month
- Occupancy decreases to 27.98%
- Daily rates adjust to $151.62
Is it still profitable to do Airbnb in South West Rocks in 2025?
Yes! South West Rocks demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $2286 and With 209 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in South West Rocks
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| South West Rocks Beach | Beautiful beach area attracting families and surfers, known for its scenic views and relaxed atmosphere. Ideal for travelers seeking sun and surf, with nearby amenities to enhance their stay. | South West Rocks Beach, Trial Bay Gaol, Fisherman's Beach, Little Bay, Arakoon National Park |
| Scenic Headlands | A stunning coastal area featuring breathtaking views and hiking opportunities. Popular for nature lovers and those wanting outdoor adventures. | Shark Bay, South West Rocks Lighthouse, Headlands walking tracks, Scenic lookout points |
| Riverside Drive | A picturesque riverside area perfect for those who enjoy water activities and peaceful surroundings. Great for families and couples looking for a quiet retreat. | Moulton Park, Lawn Street Jetty, Riverside picnic areas, Water sports activities |
| Trial Bay | Known for its historical significance and beautiful bay views. Attracts tourists interested in history and nature, with great spots for swimming and relaxation. | Trial Bay Gaol, Trial Bay Beach, Picnic areas, Great sandy beaches |
| Arakoon National Park | A natural park offering a mix of coastal scenery and bushwalking trails. Attracts eco-tourists and adventure seekers looking for a connection with nature. | National park hiking trails, Wildlife spotting, Stunning coastal views, Bushwalking |
| South West Rocks Marine Park | A pristine marine environment ideal for snorkeling and diving enthusiasts. Great for visitors interested in marine life and underwater exploration. | Diving opportunities, Snorkeling sites, Marine wildlife, Living coral reefs |
| Local Market Area | The local market area offers a taste of the community and local produce, attracting tourists who appreciate gastronomy and local culture. | Local seafood markets, Craft markets, Gourmet food shops, Artisan products |
| Historical Sites | Rich in history, the area attracts guests interested in Australia’s colonial past and historical landmarks, providing a unique cultural experience. | Historical buildings, Heritage walks, Cultural sites, Guided history tours |
Do you need a license for Airbnb in South West Rocks?
Most likely, South West Rocks requires a license for Airbnb operations. With 48% of current listings showing licensing information, we recommend checking South West Rocks's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in South West Rocks
Spoondrift - 5 Mins Walk to Beach
Entire Place • 4 bedrooms
WholeTopFloor Modern Central Ocean View -HUGE DECK
Entire Place • 4 bedrooms
🏖Beachfront South West Rocks 🏖 ABSOLUTE BEACHFRONT
Entire Place • 2 bedrooms
Greybox Beach House
Entire Place • 4 bedrooms
Luxury family & pet friendly house 500m from beach
Entire Place • 3 bedrooms
Landwin Gardens 3 bedroom Luxury Accommodation
Entire Place • 3 bedrooms
Top Performing Professional Hosts in South West Rocks
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| SouthWest Rocks Accommodation | 104 | $843,451 | 96 | 0.57/5.0 |
| James | 10 | $414,157 | 988 | 4.41/5.0 |
| Elders Lifestyle Group | 33 | $369,074 | 287 | 3.33/5.0 |
| Sumah | 9 | $205,586 | 490 | 4.81/5.0 |
| Professional Holiday Homes | 1 | $128,151 | 11 | 4.91/5.0 |
| Candace | 4 | $108,761 | 362 | 4.80/5.0 |
| Chris | 1 | $68,796 | 221 | 4.95/5.0 |
| David | 1 | $65,025 | 18 | 4.94/5.0 |
| Atters | 1 | $63,603 | 95 | 4.94/5.0 |
| Leah | 1 | $61,592 | 58 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in South West Rocks
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.6%), with apartment & condo and house properties comprising 94.7% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels segments (5.3% combined)
Room Capacity Distribution
Analysis of 209 properties in South West Rocks shows that 3 bedrooms properties are most prevalent, making up 40.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 79.9% of all listings.
Key Insights
- Most common: 3 bedrooms (40.2%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 79.9% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 209 properties in South West Rocks reveals that 6 guests properties dominate the market, representing 35.4% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 5 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 6 guests (35.4% of market)
- Least common capacity: 3 guests (3.8% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 209 properties in South West Rocks, the most common availability pattern is 271-366 days (65.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (65.1%)
- Most common booking duration: 31-90 days (32.5%)
- Properties with high availability (180+ days): 84.2%
- Properties with long-term bookings (180+ days): 17.2%
Minimum Stay Distributions
1 Night
26 listings
13.1% of total
2 Nights
22 listings
11.1% of total
3 Nights
84 listings
42.4% of total
4-6 Nights
17 listings
8.6% of total
7-29 Nights
3 listings
1.5% of total
30+ Nights
46 listings
23.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 24.2%
- Mid-length stays (4-6 nights) represent 8.6% of listings
- Monthly+ stays (23.2%) suggest a stable extended-stay market
- High market flexibility with 66.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
13 listings
12.6% of total
Super Strict 60 Days
25 listings
24.3% of total
Flexible
9 listings
8.7% of total
Moderate
17 listings
16.5% of total
Firm
25 listings
24.3% of total
Strict
14 listings
13.6% of total
Key Insights
- Super Strict 60 Days is the preferred policy at 24.3% of listings
- The market shows a balanced distribution between guest-friendly (25.2%) and strict (37.9%) policies
- Strong market consensus around Super Strict 60 Days policies
- Flexible policies are least common at 8.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 60 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Jul, averaging 103 days
- Shortest booking windows are in Sep, May, Aug, averaging 48 days
- Winter shows the longest average booking window at 93 days, while Fall has the shortest at 62 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 93 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in South West Rocks
Below is the distribution of amenities across listings in South West Rocks:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.2% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.5%) and Canada (1.4%)
- English is the top language at 83.1%, followed by French (5.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.4%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding South West Rocks. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Evans Head | 52 | $3,176 | $326.66 | 39% |
| Gleniffer | 35 | $2,870 | $329.56 | 37% |
| Minnie Water | 15 | $2,843 | $216.57 | 43% |
| Mylestom | 13 | $2,771 | $243.68 | 36% |
| Sawtell | 147 | $2,735 | $242.41 | 45% |
| Bellingen Shire Council | 12 | $2,574 | $161.42 | 46% |
| Coffs Harbour | 323 | $2,546 | $223.76 | 44% |
| Sandy Beach | 12 | $2,473 | $221.50 | 42% |
| Yamba | 384 | $2,458 | $294.74 | 37% |
| Brooms Head | 22 | $2,422 | $244.01 | 36% |
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