Airbnb Market Analytics, Statistics and Data in Shoal Bay, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shoal Bay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shoal Bay:
How much do Airbnb hosts make on average per month in Shoal Bay?
The short-term rental market in Shoal Bay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,537 per month
- Strong performing properties (top 25%) make $4,790 or more
- Best-in-class properties (top 10%) achieve $8,151+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,267
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shoal Bay
The market in Shoal Bay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 26% occupancy rates
- Strong performing properties (top 25%) achieve 44% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shoal Bay
Daily rates in Shoal Bay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $300 per night
- Strong performing properties (top 25%) secure $396 or more
- Best-in-class properties (top 10%) pull in $580+ per night
- Entry-level properties (bottom 25%) earn around $214
Daily Rate Variations by Month
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Seasonality patterns in Shoal Bay
Peak Season (January, December, November)
- Revenue peaks at $5383.16 per month
- Occupancy rates reach 39.51%
- Daily rates average $475.62
Shoulder Season
- Revenue averages $3720.57 per month
- Occupancy maintains 31.06%
- Daily rates hold at $339.90
Low Season (September, July, August)
- Revenue drops to $2329.54 per month
- Occupancy decreases to 21.86%
- Daily rates adjust to $292.45
Is it still profitable to do Airbnb in Shoal Bay in 2025?
Yes! Shoal Bay demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and strong monthly revenue averaging $3721 and With 227 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shoal Bay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Shoal Bay Beach | A stunning beach destination known for its clear waters and golden sands. Ideal for vacationers seeking relaxation and beach activities, with ample opportunities for swimming and sunbathing. | Shoal Bay Beach, Tomaree National Park, Nelson Head Heritage Lighthouse, Dolphin Watch Cruises, Shoal Bay Country Club |
| Little Beach | A picturesque beach that offers a quieter and more peaceful environment. It is perfect for families and couples looking for a scenic getaway with shallow waters for children. | Little Beach, Nelson Bay, Zenith Beach, Fly Point Park, Marine Park |
| Tomaree National Park | A fantastic natural area offering hiking trails and breathtaking views. Attracts nature lovers and outdoor enthusiasts who enjoy exploring wildlife and scenic landscapes. | Tomaree Head Summit Walk, Bennetts Beach, Fingal Bay, Wildlife watching, Scenic fishing spots |
| Nelson Bay | A vibrant town with a marina, shopping, and dining options. It serves as a gateway for water sports and is very popular among tourists, especially for boating and fishing. | Nelson Bay Marina, Dolphin Cruises, Shopping at Marina Cove, Nelson Bay Golf Club, Family-friendly parks |
| Fingal Bay | A beautiful spot known for its charming beach and relaxed atmosphere. It's ideal for families looking for a laid-back experience with plenty of outdoor activities. | Fingal Bay Beach, Fingal Spit, Local cafes, Fishing spots, Bushwalking trails |
| Wray Street / Zenith Beach | An exclusive residential area known for its luxury accommodations and proximity to pristine beaches, appealing to those looking for upscale vacation rentals. | Zenith Beach, Wray Street Beach, Tomaree Head Lookout, Local boutiques, Fine dining options |
| Corlette | A peaceful coastal suburb offering beautiful bays and beaches. It's favored by families and couples who want a quieter experience away from the bustle. | Corlette Beach, Sandy Point, Corlette Jetty, Local cafes, Bayside parks |
| Dutchies Beach | A serene beach area that is excellent for families and picnics. Known for its calm waters, it's perfect for swimming and enjoying a relaxing day out. | Dutchies Beach, Picnic areas, Barbecue facilities, Shady spots, Close to Nelson Bay |
Do you need a license for Airbnb in Shoal Bay?
Yes, Shoal Bay requires a license for operating an Airbnb. Current market data shows 84% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Shoal Bay
Baybreeze, 18 Tomaree Road
Entire Place • 5 bedrooms
Maggie Mae
Entire Place • 6 bedrooms
Shoal Bay Riggers - 7 Rigney St, Shoal Bay
Entire Place • 5 bedrooms
81 Horace St - WI FI & Aircon
Entire Place • 4 bedrooms
HolidayRento Capri Beach House Retreat Shoal Bay
Entire Place • 5 bedrooms
Isla Villa Beach House - Shoal Bay
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Shoal Bay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| O'Meara Property Pty Limited | 48 | $1,692,391 | 297 | 3.25/5.0 |
| Winning | 50 | $1,305,260 | 581 | 3.50/5.0 |
| Bay Holidays | 8 | $468,220 | 101 | 4.59/5.0 |
| LJ Hooker | 13 | $384,057 | 130 | 3.87/5.0 |
| Holiday Rental Specialists | 4 | $326,636 | 70 | 4.72/5.0 |
| Nicole | 16 | $278,144 | 208 | 4.39/5.0 |
| Follo | 7 | $253,435 | 285 | 4.90/5.0 |
| Belle Escapes | 2 | $206,122 | 36 | 4.99/5.0 |
| Salt At Shoal Bay | 2 | $202,317 | 9 | 4.65/5.0 |
| Bianca | 2 | $164,643 | 71 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shoal Bay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (99.6%), with apartment & condo and house properties comprising 99.1% of inventory
- Untapped potential in boutique & hotels, others segments (0.8% combined)
Room Capacity Distribution
Analysis of 227 properties in Shoal Bay shows that 2 bedrooms properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 70.9% of all listings.
Key Insights
- Most common: 2 bedrooms (42.3%)
- Least common: 5+ bedrooms (6.2%)
- Market concentration: 70.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 227 properties in Shoal Bay reveals that 6 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 51.5% of the market.
Key Insights
- Most common capacity: 6 guests (26.4% of market)
- Least common capacity: 3 guests (0.4% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 51.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 227 properties in Shoal Bay, the most common availability pattern is 271-366 days (59% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41% of properties).
Key Insights
- Most common availability window: 271-366 days (59%)
- Most common booking duration: 31-90 days (41%)
- Properties with high availability (180+ days): 85.9%
- Properties with long-term bookings (180+ days): 15.4%
Minimum Stay Distributions
1 Night
6 listings
2.8% of total
2 Nights
60 listings
28.2% of total
3 Nights
37 listings
17.4% of total
4-6 Nights
67 listings
31.5% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
42 listings
19.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 31.0%
- Mid-length stays (4-6 nights) represent 31.5% of listings
- Monthly+ stays (19.7%) suggest a stable extended-stay market
- High market flexibility with 48.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
100 listings
50.8% of total
Flexible
4 listings
2% of total
Moderate
20 listings
10.2% of total
Firm
40 listings
20.3% of total
Strict
33 listings
16.8% of total
Key Insights
- Super Strict 30 Days is the preferred policy at 50.8% of listings
- The market shows a balanced distribution between guest-friendly (12.2%) and strict (37.1%) policies
- Strong market consensus around Super Strict 30 Days policies
- Flexible policies are least common at 2.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Super Strict 30 Days policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 92 days
- Shortest booking windows are in Jun, Aug, Jul, averaging 41 days
- Winter shows the longest average booking window at 85 days, while Summer has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 85 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Jul when lead times are shortest
Popular Airbnb Amenities in Shoal Bay
Below is the distribution of amenities across listings in Shoal Bay:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.5% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (3.4%) and United States (1.5%)
- English is the top language at 82%, followed by French (6.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.7%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shoal Bay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Green Point | 17 | $4,647 | $340.15 | 46% |
| Dora Creek | 17 | $4,646 | $349.27 | 46% |
| Singleton Council | 153 | $4,435 | $509.77 | 33% |
| Nulkaba | 38 | $4,320 | $520.07 | 30% |
| Broke | 58 | $4,260 | $443.41 | 32% |
| Cessnock City Council | 128 | $4,062 | $438.08 | 36% |
| Coomba Park | 31 | $3,958 | $383.12 | 39% |
| Cessnock | 504 | $3,915 | $416.55 | 35% |
| Branxton | 18 | $3,890 | $411.03 | 31% |
| Morisset Park | 18 | $3,872 | $424.81 | 40% |
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