Airbnb Market Analytics, Statistics and Data in Shellharbour City Council, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Shellharbour City Council? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Shellharbour City Council:
How much do Airbnb hosts make on average per month in Shellharbour City Council?
The short-term rental market in Shellharbour City Council shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,202 per month
- Strong performing properties (top 25%) make $5,943 or more
- Best-in-class properties (top 10%) achieve $9,661+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,834
Revenue Variations by Month
Occupancy Rates Throughout the Year in Shellharbour City Council
The market in Shellharbour City Council shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Shellharbour City Council
Daily rates in Shellharbour City Council vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $254 per night
- Strong performing properties (top 25%) secure $371 or more
- Best-in-class properties (top 10%) pull in $547+ per night
- Entry-level properties (bottom 25%) earn around $148
Daily Rate Variations by Month
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Seasonality patterns in Shellharbour City Council
Peak Season (January, December, March)
- Revenue peaks at $6068.34 per month
- Occupancy rates reach 56.41%
- Daily rates average $358.93
Shoulder Season
- Revenue averages $4614.05 per month
- Occupancy maintains 46.17%
- Daily rates hold at $300.47
Low Season (July, September, August)
- Revenue drops to $3167.94 per month
- Occupancy decreases to 38.45%
- Daily rates adjust to $280.91
Is it still profitable to do Airbnb in Shellharbour City Council in 2025?
Yes! Shellharbour City Council demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $4614 and The market's 164 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Shellharbour City Council
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Warilla | A popular beachside suburb known for its family-friendly atmosphere and beautiful beaches. Ideal for tourists looking for a relaxing coastal getaway with easy beach access. | Warilla Beach, Barrack Point Beach, Lake Illawarra, Warilla Grove Shopping Centre, Warilla Sports Club |
| Shellharbour Village | Charming coastal village with a picturesque harbor and vibrant dining scene. Attracts visitors for its laid-back vibe, making it perfect for couples and families. | Shellharbour Beach, Shellharbour Marina, Little Park, Retail and dining precinct, Shellharbour Club |
| North Shellharbour | A growing area with modern amenities and close proximity to the beach. Ideal for those seeking a more suburban feel while still being near popular attractions. | North Shellharbour Beach, Lifestyle Centre, Bingara Gorge, Club Shellharbour, Pioneer Park |
| Lake Illawarra | Scenic area near the lake, known for water activities and recreational parks. Great for families and outdoor enthusiasts looking for adventure. | Lake Illawarra, Burrill Lake, Gulliver's Travels Fun Park, Windang Beach, Eucalyptus Park |
| Kiama Downs | A coastal gem with stunning views and close proximity to Kiama. Popular with tourists for its natural beauty and relaxed lifestyle. | Kiama Downs Beach, Little Blowhole, Saddleback Mountain Lookout, Bombo Beach, Kiama Coast Walk |
| Shellharbour City Centre | The central area of Shellharbour, bustling with shops, cafes, and entertainment options. Perfect for those wanting to be in the heart of the action. | Shellharbour Shopping Centre, Shellharbour Art Gallery, East Lake Sanctuary, Public parks, Local restaurants |
| Dapto | A suburb with a mix of urban and coastal lifestyle, offering shopping, dining, and suburban comforts. Attracts families and groups. | Dapto Mall, Dapto Showground, West Dapto Park, Mount Brown, Dapto Leagues Club |
| Oak Flats | A quiet suburb close to Lake Illawarra, known for its community parks and family-friendly environment. Ideal for longer stays and relaxation. | Oak Flats Beach, Josh Smith Park, Lake Illawarra, Shopping outlets, Local cafes |
Do you need a license for Airbnb in Shellharbour City Council?
Yes, Shellharbour City Council requires a license for operating an Airbnb. Current market data shows 88% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Shellharbour City Council
LegaSea Lodge -Pet Friendly Beachfront Plunge Pool
Entire Place • 4 bedrooms
Red Sands Retreat
Entire Place • 6 bedrooms
Luxe by the Lake
Entire Place • 6 bedrooms
BEACH-FRONT! Luxury House with Pool & SPA
Entire Place • 4 bedrooms
Modern Executive Ocean View Mansion Sleeps 16
Entire Place • 6 bedrooms
Spectacular Ocean Front home With Pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Shellharbour City Council
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marty And Jade | 10 | $723,922 | 300 | 4.83/5.0 |
| Holiday Rental Specialists | 3 | $358,272 | 34 | 4.62/5.0 |
| John | 7 | $325,157 | 203 | 4.73/5.0 |
| 128177525 | 1 | $304,305 | 25 | 4.88/5.0 |
| Illawarra Holiday Accommodatio | 14 | $285,929 | 230 | 4.03/5.0 |
| Ben | 2 | $254,516 | 245 | 4.99/5.0 |
| Sammy | 1 | $211,771 | 56 | 5.00/5.0 |
| AirKeeper | 3 | $204,711 | 176 | 4.65/5.0 |
| Illawarra Getaways | 2 | $156,053 | 249 | 4.96/5.0 |
| Laura | 2 | $127,932 | 75 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Shellharbour City Council
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.8%), with house and apartment & condo properties comprising 79.3% of inventory
- Untapped potential in outdoor & mobile segments (2.4% combined)
Room Capacity Distribution
Analysis of 164 properties in Shellharbour City Council shows that 3 bedrooms properties are most prevalent, making up 25.6% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 50.0% of all listings.
Key Insights
- Most common: 3 bedrooms (25.6%)
- Least common: 5+ bedrooms (11%)
- Market concentration: 50.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 164 properties in Shellharbour City Council reveals that 8+ guests properties dominate the market, representing 40.2% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 57.9% of the market.
Key Insights
- Most common capacity: 8+ guests (40.2% of market)
- Least common capacity: 5 guests (3.7% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 57.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 164 properties in Shellharbour City Council, the most common availability pattern is 181-270 days (31.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.9% of properties).
Key Insights
- Most common availability window: 181-270 days (31.7%)
- Most common booking duration: 91-180 days (32.9%)
- Properties with high availability (180+ days): 62.2%
- Properties with long-term bookings (180+ days): 39.6%
Minimum Stay Distributions
1 Night
25 listings
16.3% of total
2 Nights
56 listings
36.6% of total
3 Nights
24 listings
15.7% of total
4-6 Nights
21 listings
13.7% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
25 listings
16.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.9%
- Mid-length stays (4-6 nights) represent 13.7% of listings
- Monthly+ stays (16.3%) suggest a stable extended-stay market
- High market flexibility with 68.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
10 listings
6.7% of total
Super Strict 60 Days
3 listings
2% of total
Flexible
22 listings
14.7% of total
Moderate
48 listings
32% of total
Firm
48 listings
32% of total
Strict
19 listings
12.7% of total
Key Insights
- Moderate is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (46.7%) and strict (44.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 2.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 64 days
- Shortest booking windows are in Jun, Jul, Aug, averaging 35 days
- Winter shows the longest average booking window at 63 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 63 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Shellharbour City Council
Every property in Shellharbour City Council comes standard with Smoke alarm. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 90.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (1.9%) and Singapore (1.3%)
- English is the top language at 80%, followed by Chinese (9.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and Singapore
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Shellharbour City Council. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penrose | 12 | $6,618 | $586.43 | 43% |
| Berry | 114 | $6,213 | $542.90 | 41% |
| Jaspers Brush | 13 | $5,875 | $512.39 | 37% |
| Berrima | 44 | $5,064 | $432.13 | 42% |
| Braidwood | 19 | $4,871 | $447.36 | 40% |
| Dora Creek | 17 | $4,646 | $349.27 | 46% |
| Exeter | 30 | $4,627 | $509.76 | 38% |
| Burrawang | 11 | $4,574 | $517.02 | 43% |
| Bowral | 174 | $4,456 | $353.37 | 45% |
| The Council of the Municipality of Kiama | 132 | $4,338 | $418.05 | 41% |
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