Airbnb Market Analytics, Statistics and Data in Sawtell, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sawtell? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sawtell:
How much do Airbnb hosts make on average per month in Sawtell?
The short-term rental market in Sawtell shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,777 per month
- Strong performing properties (top 25%) make $4,266 or more
- Best-in-class properties (top 10%) achieve $5,956+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,585
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sawtell
The market in Sawtell shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sawtell
Daily rates in Sawtell vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $205 per night
- Strong performing properties (top 25%) secure $304 or more
- Best-in-class properties (top 10%) pull in $451+ per night
- Entry-level properties (bottom 25%) earn around $146
Daily Rate Variations by Month
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Seasonality patterns in Sawtell
Peak Season (October, December, March)
- Revenue peaks at $4101.25 per month
- Occupancy rates reach 53.51%
- Daily rates average $314.35
Shoulder Season
- Revenue averages $3238.38 per month
- Occupancy maintains 45.16%
- Daily rates hold at $246.66
Low Season (June, August, May)
- Revenue drops to $2298.28 per month
- Occupancy decreases to 34.33%
- Daily rates adjust to $217.58
Is it still profitable to do Airbnb in Sawtell in 2025?
Yes! Sawtell demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and strong monthly revenue averaging $3238 and The market's 147 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sawtell
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sawtell Beach | Stunning beach area known for its beautiful coastline and relaxed atmosphere. Ideal for families and water sports enthusiasts looking for beachside accommodations. | Sawtell Beach, Sawtell Headland, Coffs Jetty, Coffs Harbour Marina, Sawtell Village |
| Sawtell Village | Charming village atmosphere with a variety of cafes, boutiques, and local shops. Perfect for travelers looking for a vibrant community feel. | Cafes and restaurants, Boutique shops, Local markets, Sawtell Cinema |
| Bonville Creek | Scenic area near the creek with outdoor activities and nature experiences. Great for eco-tourists and those seeking tranquility. | Bonville Creek, Zali's Tree Top Adventures, Bonville Golf Resort |
| Mylestom | A quiet coastal township with easy access to stunning beaches and natural landscapes. Ideal for nature lovers and those seeking a peaceful retreat. | Mylestom Beach, North Beach, Nature reserves |
| Coffs Harbour | Although not in Sawtell itself, this nearby city offers a range of activities and attractions, making it a popular spot for visitors. | Big Banana Fun Park, Coffs Harbour Jetty, Coffs Harbour Botanical Gardens |
| Ngunnian Beach | A more secluded beach option, perfect for those looking to escape the crowds and enjoy some peace by the water. | Ngunnian Beach, Coastal walking tracks |
| Sandy Beach | A family-friendly beach area with picnic spots and swimming options. Great for family-oriented Airbnb listings. | Sandy Beach, Patrolled swimming areas, Picnic facilities |
| Emerald Beach | Known for its stunning views and relaxed vibe, this suburb is perfect for beachgoers and outdoor enthusiasts alike. | Emerald Beach, Lookout points, Surfing spots |
Do you need a license for Airbnb in Sawtell?
Yes, Sawtell requires a license for operating an Airbnb. Current market data shows 90% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sawtell
Sawtell Horizon Hideaway
Entire Place • 4 bedrooms
The Entire House - Lou and Lewie's
Entire Place • 6 bedrooms
Sawtell Sanctuary- Private Pool - meters to beach
Entire Place • 5 bedrooms
Hello, Sawtell on First Ave.
Entire Place • 3 bedrooms
Serendipity, Pool, Pets OK
Entire Place • 5 bedrooms
1/38 Boronia St
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sawtell
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Holiday Coffs Coast | 35 | $1,019,308 | 472 | 4.31/5.0 |
| Grace | 9 | $476,697 | 620 | 4.89/5.0 |
| Coffs Coast Accommodation | 8 | $357,812 | 132 | 4.86/5.0 |
| Louise | 3 | $166,419 | 63 | 4.93/5.0 |
| Matt | 1 | $120,297 | 18 | 4.83/5.0 |
| Shellie | 3 | $92,981 | 346 | 4.70/5.0 |
| Michael & John | 3 | $87,303 | 221 | 4.97/5.0 |
| Mic | 2 | $83,083 | 98 | 4.99/5.0 |
| Olivia | 1 | $80,682 | 24 | 4.96/5.0 |
| Kerrie | 1 | $62,441 | 12 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sawtell
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.9%), with house and apartment & condo properties comprising 91.8% of inventory
- Untapped potential in boutique & hotels segments (2.7% combined)
Room Capacity Distribution
Analysis of 147 properties in Sawtell shows that 2 bedrooms properties are most prevalent, making up 41.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 62.6% of all listings.
Key Insights
- Most common: 2 bedrooms (41.5%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 62.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 147 properties in Sawtell reveals that 4 guests properties dominate the market, representing 27.2% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 45.6% of the market.
Key Insights
- Most common capacity: 4 guests (27.2% of market)
- Least common capacity: 7 guests (2.7% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 45.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 147 properties in Sawtell, the most common availability pattern is 181-270 days (32% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32% of properties).
Key Insights
- Most common availability window: 181-270 days (32%)
- Most common booking duration: 91-180 days (32%)
- Properties with high availability (180+ days): 63.9%
- Properties with long-term bookings (180+ days): 38.8%
Minimum Stay Distributions
1 Night
16 listings
11.7% of total
2 Nights
67 listings
48.9% of total
3 Nights
22 listings
16.1% of total
4-6 Nights
16 listings
11.7% of total
7-29 Nights
3 listings
2.2% of total
30+ Nights
13 listings
9.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.6%
- Mid-length stays (4-6 nights) represent 11.7% of listings
- Monthly+ stays (9.5%) suggest a stable extended-stay market
- High market flexibility with 76.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
12 listings
8.6% of total
Flexible
16 listings
11.5% of total
Moderate
52 listings
37.4% of total
Firm
34 listings
24.5% of total
Strict
25 listings
18% of total
Key Insights
- Moderate is the preferred policy at 37.4% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (42.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 8.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Oct, Dec, averaging 102 days
- Shortest booking windows are in Aug, May, Jun, averaging 52 days
- Winter shows the longest average booking window at 94 days, while Summer has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 94 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jun when lead times are shortest
Popular Airbnb Amenities in Sawtell
Below is the distribution of amenities across listings in Sawtell:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.9% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2%) and United States (1.2%)
- English is the top language at 83.5%, followed by French (6.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sawtell. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Evans Head | 52 | $3,176 | $326.66 | 39% |
| Gleniffer | 35 | $2,870 | $329.56 | 37% |
| Minnie Water | 15 | $2,843 | $216.57 | 43% |
| Mylestom | 13 | $2,771 | $243.68 | 36% |
| Bellingen Shire Council | 12 | $2,574 | $161.42 | 46% |
| Coffs Harbour | 323 | $2,546 | $223.76 | 44% |
| Sandy Beach | 12 | $2,473 | $221.50 | 42% |
| Yamba | 384 | $2,458 | $294.74 | 37% |
| Brooms Head | 22 | $2,422 | $244.01 | 36% |
| Tenterfield | 40 | $2,380 | $189.42 | 40% |
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