Airbnb Market Analytics, Statistics and Data in Port Macquarie, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Port Macquarie? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Port Macquarie:
How much do Airbnb hosts make on average per month in Port Macquarie?
The short-term rental market in Port Macquarie shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,214 per month
- Strong performing properties (top 25%) make $3,559 or more
- Best-in-class properties (top 10%) achieve $5,487+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,146
Revenue Variations by Month
Occupancy Rates Throughout the Year in Port Macquarie
The market in Port Macquarie shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Port Macquarie
Daily rates in Port Macquarie vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $153 per night
- Strong performing properties (top 25%) secure $250 or more
- Best-in-class properties (top 10%) pull in $377+ per night
- Entry-level properties (bottom 25%) earn around $103
Daily Rate Variations by Month
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Seasonality patterns in Port Macquarie
Peak Season (January, December, April)
- Revenue peaks at $3711.73 per month
- Occupancy rates reach 54.04%
- Daily rates average $228.31
Shoulder Season
- Revenue averages $2729.56 per month
- Occupancy maintains 47.10%
- Daily rates hold at $202.22
Low Season (September, July, August)
- Revenue drops to $1933.14 per month
- Occupancy decreases to 39.74%
- Daily rates adjust to $188.91
Is it still profitable to do Airbnb in Port Macquarie in 2025?
Yes! Port Macquarie demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $2730 and With 398 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Port Macquarie
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Town Beach | Popular beach location with stunning views and close proximity to the town center. Ideal for families and tourists looking for beach activities and relaxation. | Town Beach, Port Macquarie Hastings Coastal Walk, Port Macquarie Surf Life Saving Club, Koala Hospital, Billabong Zoo, St Thomas Anglican Church |
| Flynns Beach | Best known for its beautiful sandy beach and relaxed atmosphere, attracting both families and surfers. Great spot for beachhouses and holiday rentals. | Flynns Beach, Watonga Rocks, Portal Beach, The Flynns Beach Cafe, Port Macquarie Golf Club, Coastal Walks |
| North Shore | Serene and less crowded beach area that offers a relaxing getaway with access to nature and outdoor activities, perfect for beachside retreats. | North Shore Beach, Oxley Beach, Hastings River, Fishing and Hiking, Kayaking Tours, Wildlife Parks |
| West Port Macquarie | A growing area with access to beautiful waterfronts and parks, attracting families and nature lovers looking for a tranquil stay. | Port Macquarie Marina, Riordans Beach, Pathways and Cycle Trails, Bago Vineyards |
| Bonny Hills | Charming coastal village known for its stunning beaches and nature, favored by families and holiday-goers wanting a peaceful retreat away from the hustle of the city. | Rainbow Beach, Bonny Hills Beach, Lake Cathie, Shelly Beach, Nature Walks and Parks |
| Lighthouse Beach | A family-friendly beach location known for its surf and relaxing ambiance, with easy access to local eateries and shops, perfect for vacation rentals. | Lighthouse Beach, Port Macquarie Lighthouse, Local cafes and dining, Surf Schools, Walking Trails |
| Settlement City | A convenient location with shopping and dining options, attracting tourists who prefer easy access to amenities and entertainment. | Settlement City Shopping Centre, Hastings River, Mini Golf, Local Markets, Nearby parks |
| Kooloonbung Creek Nature Park | An idyllic nature park that attracts visitors looking for outdoor activities and nature exploration, great for eco-friendly stays. | Kooloonbung Creek, Walking Trails, Bird Watching, Picnic Areas, Close to the town center |
Do you need a license for Airbnb in Port Macquarie?
Yes, Port Macquarie requires a license for operating an Airbnb. Current market data shows 85% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Port Macquarie
Deja Bleu - great family home with jetty
Entire Place • 5 bedrooms
5 O'clock Somewhere 6BR slps 18, has kids retreat!
Entire Place • 6 bedrooms
Our Family Beach Stay
Entire Place • 3 bedrooms
Laze @ Lighthouse - family home with pool
Entire Place • 5 bedrooms
Hibbard Waterfront Escape - 46 Hibbard Dr
Entire Place • 3 bedrooms
Sunshine on Surf
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Port Macquarie
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susan | 17 | $937,766 | 650 | 4.85/5.0 |
| Elders | 61 | $838,080 | 792 | 3.66/5.0 |
| Joshua | 24 | $567,200 | 50 | 1.56/5.0 |
| Gloria | 10 | $365,498 | 6274 | 4.77/5.0 |
| Cass | 6 | $270,429 | 902 | 4.97/5.0 |
| David | 10 | $156,213 | 223 | 4.36/5.0 |
| Alana | 3 | $136,423 | 524 | 4.83/5.0 |
| Sue | 3 | $135,651 | 370 | 4.83/5.0 |
| Randolph | 4 | $124,988 | 492 | 4.78/5.0 |
| Shona | 1 | $120,970 | 46 | 4.80/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Port Macquarie
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.9%), with house and apartment & condo properties comprising 81.6% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (2.3% combined)
Room Capacity Distribution
Analysis of 398 properties in Port Macquarie shows that 2 bedrooms properties are most prevalent, making up 32.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.0% of all listings.
Key Insights
- Most common: 2 bedrooms (32.2%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 57.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 398 properties in Port Macquarie reveals that 4 guests properties dominate the market, representing 27.6% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 46.2% of the market.
Key Insights
- Most common capacity: 4 guests (27.6% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 46.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 398 properties in Port Macquarie, the most common availability pattern is 271-366 days (34.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.9% of properties).
Key Insights
- Most common availability window: 271-366 days (34.2%)
- Most common booking duration: 91-180 days (28.9%)
- Properties with high availability (180+ days): 62.8%
- Properties with long-term bookings (180+ days): 38.4%
Minimum Stay Distributions
1 Night
86 listings
23.8% of total
2 Nights
132 listings
36.5% of total
3 Nights
33 listings
9.1% of total
4-6 Nights
33 listings
9.1% of total
7-29 Nights
8 listings
2.2% of total
30+ Nights
70 listings
19.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.3%
- Mid-length stays (4-6 nights) represent 9.1% of listings
- Monthly+ stays (19.3%) suggest a stable extended-stay market
- High market flexibility with 69.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
52 listings
14.7% of total
Super Strict 30 Days
8 listings
2.3% of total
Flexible
57 listings
16.1% of total
Moderate
100 listings
28.2% of total
Firm
67 listings
18.9% of total
Strict
70 listings
19.8% of total
Key Insights
- Moderate is the preferred policy at 28.2% of listings
- The market shows a balanced distribution between guest-friendly (44.3%) and strict (38.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 2.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Dec, Jan, averaging 88 days
- Shortest booking windows are in Jul, Jun, Aug, averaging 45 days
- Spring shows the longest average booking window at 72 days, while Summer has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 72 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Port Macquarie
Below is the distribution of amenities across listings in Port Macquarie:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (4.8%) and United States (2.3%)
- English is the top language at 78.2%, followed by German (6.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.8%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Port Macquarie. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Green Point | 17 | $4,647 | $340.15 | 46% |
| Singleton Council | 153 | $4,435 | $509.77 | 33% |
| Nulkaba | 38 | $4,320 | $520.07 | 30% |
| Broke | 58 | $4,260 | $443.41 | 32% |
| Cessnock City Council | 128 | $4,062 | $438.08 | 36% |
| Coomba Park | 31 | $3,958 | $383.12 | 39% |
| Cessnock | 504 | $3,915 | $416.55 | 35% |
| Branxton | 18 | $3,890 | $411.03 | 31% |
| Millfield | 30 | $3,841 | $371.66 | 34% |
| Seal Rocks | 18 | $3,374 | $389.19 | 35% |
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