Airbnb Market Analytics, Statistics and Data in Newcastle-Maitland, New South Wales, Australia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Newcastle-Maitland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Newcastle-Maitland:
How much do Airbnb hosts make on average per month in Newcastle-Maitland?
The short-term rental market in Newcastle-Maitland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,611 per month
- Strong performing properties (top 25%) make $4,571 or more
- Best-in-class properties (top 10%) achieve $7,103+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,341
Revenue Variations by Month
Occupancy Rates Throughout the Year in Newcastle-Maitland
The market in Newcastle-Maitland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Newcastle-Maitland
Daily rates in Newcastle-Maitland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $172 per night
- Strong performing properties (top 25%) secure $269 or more
- Best-in-class properties (top 10%) pull in $414+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Newcastle-Maitland
Peak Season (December, January, March)
- Revenue peaks at $4315.18 per month
- Occupancy rates reach 53.45%
- Daily rates average $268.39
Shoulder Season
- Revenue averages $3471.34 per month
- Occupancy maintains 47.93%
- Daily rates hold at $222.08
Low Season (September, July, August)
- Revenue drops to $2593.61 per month
- Occupancy decreases to 39.89%
- Daily rates adjust to $206.28
Is it still profitable to do Airbnb in Newcastle-Maitland in 2025?
Yes! Newcastle-Maitland demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $3471 and As a mature market with 976 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Newcastle-Maitland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Newcastle CBD | The heart of Newcastle offering a blend of urban living and coastal charm. It's popular among both tourists and business travelers due to its vibrant culture, dining spaces, and proximity to the beach. | Newcastle Beach, Nobbys Beach, Newcastle Art Gallery, Hunter Street Mall, Fort Scratchley |
| Maitland | Rich in history and culture, Maitland is experiencing growth in tourism with its heritage sites and events. It's appealing for families and travelers looking to explore the Hunter Valley region. | Maitland Gaol, Morpeth Heritage Walk, Maitland Regional Art Gallery, Throsby Park, Walka Water Works |
| Bar Beach | A beautiful, relaxed area popular with surfers and families. Hosts many events and is close to city attractions, making it a sought-after locale. | Bar Beach, Dixon Park Beach, Dixon Park Surf Life Saving Club, King Edward Park, Bar Beach rock pool |
| Christie Downs | A quieter suburb with access to beautiful parks and the nearby Hunter River, perfect for those looking for a more peaceful stay while still close to attractions. | Hunter River, Walka Water Works, Bprincipal Park, Maitland Golf Club |
| Hamilton | A hip suburb known for its cafe culture and proximity to Newcastle's entertainment venues, ideal for younger travelers and food enthusiasts. | Hamilton Murals, Gregson Park, Merewether Beach, Local cafes and restaurants, Newcastle Entertainment Centre |
| Cooks Hill | Vibrant and eclectic, Cooks Hill is known for its artistic vibe, trendy cafes, and proximity to both beaches and the city center, attracting creative travelers. | Dixon Park, Newcastle Art Gallery, The Junction, Cooks Hill Surf Life Saving Club |
| Mayfield | An up-and-coming area with a rich cultural diversity and affordable accommodation options. It's great for families and long-term stays. | Mayfield Garden, Local Markets, Mayfield Baptist Church, Community parks |
| Nelson Bay | Just a short drive from Newcastle, this coastal town is known for its stunning beaches and marine activities, attracting tourists looking for adventure and relaxation. | Tomaree National Park, Dolphin watching tours, Nelson Bay Marina, Shoal Bay Beach, Little Beach |
Do you need a license for Airbnb in Newcastle-Maitland?
Yes, Newcastle-Maitland requires a license for operating an Airbnb. Current market data shows 85% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Newcastle-Maitland
The Nest | Games Barn |Cinema|Alfresco Dining
Entire Place • 8 bedrooms
Luxury Hunter Valley Estate
Entire Place • 6 bedrooms
JAM House Award winning warehouse conversion
Entire Place • 5 bedrooms
Shimmer Shores Absolute Waterfront Retreat
Entire Place • 6 bedrooms
“Karinya Parkland Estate”
Entire Place • 6 bedrooms
Overlook Nook - The Best Views in the Area
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Newcastle-Maitland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carly And Katie | 32 | $1,829,479 | 2119 | 4.73/5.0 |
| Follo | 26 | $1,498,529 | 951 | 4.50/5.0 |
| Weekenda | 15 | $1,319,563 | 317 | 4.48/5.0 |
| Lisa | 22 | $1,282,774 | 898 | 4.75/5.0 |
| Matt | 14 | $811,958 | 263 | 3.94/5.0 |
| Luke & Stacey | 11 | $658,109 | 2584 | 4.77/5.0 |
| Leanne | 16 | $575,339 | 550 | 4.63/5.0 |
| Amanda | 3 | $554,764 | 169 | 4.91/5.0 |
| AirKeeper | 7 | $414,100 | 175 | 4.66/5.0 |
| David & Shiran | 1 | $385,453 | 41 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Newcastle-Maitland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87%), with house and apartment & condo properties comprising 79.9% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (2.9% combined)
Room Capacity Distribution
Analysis of 976 properties in Newcastle-Maitland shows that 1 bedroom properties are most prevalent, making up 30.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.6% of all listings.
Key Insights
- Most common: 1 bedroom (30.2%)
- Least common: 5+ bedrooms (5.8%)
- Market concentration: 56.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 976 properties in Newcastle-Maitland reveals that 2 guests properties dominate the market, representing 22.3% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.5% of the market.
Key Insights
- Most common capacity: 2 guests (22.3% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 44.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 976 properties in Newcastle-Maitland, the most common availability pattern is 271-366 days (29.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.4% of properties).
Key Insights
- Most common availability window: 271-366 days (29.6%)
- Most common booking duration: 181-270 days (28.4%)
- Properties with high availability (180+ days): 57.1%
- Properties with long-term bookings (180+ days): 44.9%
Minimum Stay Distributions
1 Night
254 listings
29% of total
2 Nights
278 listings
31.7% of total
3 Nights
115 listings
13.1% of total
4-6 Nights
58 listings
6.6% of total
7-29 Nights
30 listings
3.4% of total
30+ Nights
141 listings
16.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.7%
- Mid-length stays (4-6 nights) represent 6.6% of listings
- Monthly+ stays (16.1%) suggest a stable extended-stay market
- High market flexibility with 73.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
19 listings
2.1% of total
Super Strict 60 Days
3 listings
0.3% of total
Flexible
210 listings
23.5% of total
Moderate
315 listings
35.3% of total
Firm
175 listings
19.6% of total
Strict
170 listings
19.1% of total
Key Insights
- Moderate is the preferred policy at 35.3% of listings
- The market shows a balanced distribution between guest-friendly (58.8%) and strict (38.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 54 days
- Shortest booking windows are in Jun, Jul, Aug, averaging 37 days
- Winter shows the longest average booking window at 52 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 52 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Newcastle-Maitland
Below is the distribution of amenities across listings in Newcastle-Maitland:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.3% of total guests, indicating a dominant local market share.
- Primary international markets: United Kingdom (2.5%) and United States (2.1%)
- English is the top language at 82%, followed by French (5.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Sydney and New South Wales markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Newcastle-Maitland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Green Point | 17 | $4,647 | $340.15 | 46% |
| Dora Creek | 17 | $4,646 | $349.27 | 46% |
| Singleton Council | 153 | $4,435 | $509.77 | 33% |
| Nulkaba | 38 | $4,320 | $520.07 | 30% |
| Broke | 58 | $4,260 | $443.41 | 32% |
| Cessnock City Council | 128 | $4,062 | $438.08 | 36% |
| Coomba Park | 31 | $3,958 | $383.12 | 39% |
| Cessnock | 504 | $3,915 | $416.55 | 35% |
| Branxton | 18 | $3,890 | $411.03 | 31% |
| Morisset Park | 18 | $3,872 | $424.81 | 40% |
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